If you have taken the time to create and populate your blog, then the chances are that the last thing you will want to see happen is for the traffic that has been coming in to read your blog, suddenly take a nosedive.
However, sometimes a dip in blog traffic can happen, and it is not always for the reason that you may think. So, to help you to figure out what might be happening, here are some of the possible reasons that your blog traffic has plummeted.
You are not looking at how you are performing
The best way to ensure that your blog performs as well as possible is to keep track of it and how well it is doing by measuring various important KPIs. When you look at your performance, you will see when the dips first start, which means that you can take steps to fix it and get people to read what you have to say.
If you don't look at how well you are performing, things can only worsen, which could be tricky to fix in the future.
Things aren't working properly
Broken links, broken redirects, and slow loading times will never showcase you to your full potential. Many SEO specialists will say that broken redirects and links are one of the biggest downfalls of a website and a blog in particular.
Of course, they do happen from time to time, but if you keep checking the performance of your blog, then you should pick up on them quickly, allowing you to fix them before they become too much of a problem.
Despite your best efforts in SEO and marketing, things can change over time. The types of searches your customers make will vary, and a keyword that once worked fine may not be working the same way now.
One way to try and stop this from being the cause of a drop in your blog traffic is to keep on top of the trends and changes. You might not always know what changes are around the corner, but sometimes simply learning about trending terms is enough to improve.
Your competitors are doing it better
There is a good chance that as your traffic dips, there is a rise somewhere else. The trouble is, this other place will more than likely be your competitor's blog. So, keep an eye on what they are doing if you notice that things are going south for you.
Of course, you should never duplicate their posts, but you can see which topics they are currently sharing and if they don't match yours, then maybe they are doing things better than you are.
Worried that your blog posts are not performing as well as they once were? The important thing to remember is that it is up to you to try and fix them. Ignoring them and hoping that things will get better will never work and may even cause you much bigger problems in the long term.
Author - Chris
Author, Editor, Creator of Learn Develop Live