4 Ways To Improve Your Digital Content In Lockdown

Image credit: Carl Heyerdahl on Unsplash

Lockdown has affected many businesses, completely changing forward work programmes and many of the things you had planned over the coming months. Businesses have had to adapt, with many now operating remotely to survive during this tough time. 

While face to face engagement and sales might be off the cards for now, there is a lot you can do to promote your business online and generate some interest now and in the future. Don’t sit there idle waiting for something to happen, work on building better content to connect with more people. 

Here are four ways to improve your digital content in lockdown:

1. Finally start planning ahead
There are always good intentions when it comes to social media scheduling. But for small businesses especially, it can be difficult to keep up. With lockdown restricting some business activities, however, you’ve got the perfect opportunity to create a social media schedule and get ahead with your content. From evergreen content that can take you to the end of the year to planning a variety of campaigns, use the time to get your social media schedule in order.

2. Use animated videos if you can’t film
Filming videos is difficult right now, especially if your content typically features other people, locations, etc. While you can film pieces to camera at home, it’s worth experimenting with other types of video content to help you engage with your followers. There are animated explainer video production companies that can help you create some amazing content that can boost your brand and generate interest in your business. Animated explainers are a good investment as they have longevity, making some excellent cornerstone content for your business.

3. Host virtual events
Events are great for connecting with clients and customers. When you’re launching a new product or service, or you want to thank them, an event can be an effective way of boosting your engagement. But just because you can’t host a physical event right now, doesn’t mean you can’t host a virtual one. From panel talks to demonstrations and performances, you’ve got a great opportunity to do something interesting online. Virtual events need a lot of promotion, but it’ll be worth it to help you get the most from this new way of connecting. 

4. Promote uplifting content
It’s a difficult time right now, with people everywhere struggling to adjust to this way of living, and feeling uncertain about the future too. While businesses are trying new ways of reaching out, you could also use your platforms to do some good too. From raising money to sharing content designed to inspire, motivate and entertain, there’s a lot you could be doing to help improve the mood of the nation. Consider using your social media in a positive way now, using your position to help others.

While the coronavirus pandemic has proved problematic for many elements of businesses, there are opportunities for growth and change too. They say innovation is the seed of success, and this is something that can be true for your business. Begin with your digital content to help boost your business during this difficult time.