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How you deliver your content matters, whether creating a TikTok short or becoming the next great filmmaker. Creating impactful videos and films can make your business, brand, and content stand out. In a saturated market, delivering impactful content is essential for making your videos memorable. This article will examine five ways to make your videos more impactful in 2023.
Choose the right location The right setting can dramatically boost the impact of your video. When scouting locations, search at the same time of day you’re looking to film. Check out the lighting, sound, accessibility of the area, and, most importantly, whether you can obtain permission to film there. If you’re still struggling to find the right location, then Locations Direct is the best place to book your next filming location. Location agencies can help you secure the ideal event based on the requirements of your content. Use experienced performers with experienced performers will help ensure your content is delivered correctly. If your neighbour looks like a dentist but has never performed before, your advert on oral hygiene is not going to succeed. While established performers may cost more, in the long run, you’ll avoid mistakes and extra takes, which could risk taking you over budget. Create a compelling narrative All the good cinematography in the world cannot cover a poor script. Make sure you create a storyboard for yourself and your cast before you embark on filming. A storyboard is also a simple way to reduce questions on-set and ensure that your cast can understand how you need the content delivered. It can also help your scenes flow together if there is a clear narrative linking them. Make time for editing Preserving time for post-production work is essential. It’s the time when you’ll be making sure the scenes flow smoothly, and any issues can be ironed out with a cutaway scene or an appropriate transition. Invest time in editing to give your work that final polish and boost, identifying any issues with continuity. Post-production is your final chance to fix any issues before it goes onto an active audience. Focus on the sound Clear dialogue is the most important part of any production. Your audience may be able to overlook poor-quality footage but cannot listen to poor-quality audio. During post-production, ensure that your audio is crisp and that no sound effects or background noises impact its delivery. You may also spot some scenes that need an additional sound introduced to make them more compelling. With post-production time built in, you can introduce sounds and ensure they do not interfere with your narrative. Conclusion Your content is only as good as your story, your crew and your location. Ensuring all of these items are planned and ready to go will help make your video successful. Right at the start of the process, ensure that you have built-in time for post-production editing. This is essential for spotting continuity errors, ensuring dialogue is clear, and that scenes flow smoothly.
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Whether you’re a new business owner or an influencer, there’s a chance that you’re struggling to see the numbers that you really deserve. There are far too many small businesses that are flying under the radar because they’re not properly increasing their online presence, and it’s holding them back from the success that their business would have if only more of their audience could see them. The same goes for content creators. There’s a lot of great content out there, but many are often discouraged because they’re not getting the views or followers that their content should get.
Be resourceful One of the best ways to make sure you have a growing online presence is by making sure you’re using all of the resources you have available. Of course, you can go overboard when doing this, but the main thing is making sure you’re casting a big enough net for your audience. If you’re keeping yourself to just your own website, you’re not reaching out far enough. You should be making use of multiple social media platforms, and you could even expand further than that. If you want traffic, you need to be sure that your audience is being reached in those different places. Be consistent On the internet, there are countless people who are doing the same thing as you, and it’s important to remember that you’re in a competitive environment. Even as a content creator, if you want steady growth for your audience, then you need to be sure that you’re being consistent. That applies especially to social media, else you’re going to miss out on trends, which you could even see as a loss in profits on some level. Fewer followers gained, is going to correlate with your sales that follow - so keep that in mind. Get help from the professionals Just because you’re new to working in this environment, doesn’t mean that everyone is, and there are plenty of professionals who understand how search engines and their algorithms work. Using freelance SEO services, you can grow your presence much more efficiently, which is great for businesses, influencers, and content creators. You have to keep in mind that if you’re not using these tools, then you’re falling behind the competition. The sooner you start to make use of these kinds of resources, the better chances you’re going to have at getting good traffic for your website, content, and other pages. Work on your website You have to keep in mind how new members of your audience are going to perceive you. While your existing audience might have no trouble finding and interacting with your website, new viewers might not be so quick to adjust. You want to make sure your website inspires trust and reflects on the quality that you’re promising to put out there. A good website isn’t just about looks, though, it’s about ease of use and accessibility. What kind of hardware can use it? Are users having trouble finding what they’re looking for? Take these things into consideration.  Melanie Deziel/ Unsplash Have you ever found yourself struggling to hook your audience on your content? You know the feeling - when something hits home and keeps them engaged for more! Captivating an audience may not be simple, but capturing them needn't be an arduous endeavor - here we explore 12 essential strategies that will help you captivate and engage readers and foster lasting connections between reader and creator alike.
Add Bold Headlines Effective headlines can entice readers to click through. Make sure your headlines are clear and promise something valuable to readers. Storytelling One of the most effective ways to engage an audience is storytelling. By weaving characters, plot points and themes together that resonate with readers' lives, your readers will more readily understand what you're sharing. Be Authentic & Transparent Being authentic and candid when communicating with your readers is vital. Communicating openness will build meaningful relationships as readers feel that they can trust you with their questions or concerns. Ask Questions & Request Input Engage directly with readers by asking questions throughout your content, which allows readers to voice their opinions and provide feedback, helping to foster a sense of connection with your brand. Include Actionable Tips & Strategies Assist readers with their problems or enhance their lives by including actionable tips and strategies in your content, making them more likely to return for advice or information from you in the future. This will make readers come back for additional advice or information from you in future updates. Keep It Short & Sweet Long-form content can be useful, but it is crucial that it remains concise. Sticking with the point and avoiding verbose writing or rambling are surefire ways to ensure readers finish what they have read and remember what was read. Utilise Age Appropriate Language Language that connects with readers of various ages is key to building rapport across generations. When writing for any particular audience, use appropriate words so they feel like you understand them and their needs. Be Approachable & Friendly Your content should be approachable and friendly. Avoid being too formal or stuffy as that will put off readers; use a more conversational tone so they feel like you're speaking directly to them. PowerPoint Design When adding visuals to supplement your content, ensure the design is clean and simple. Avoid excessive fonts or colors which could distract readers. Aim for an approachable presentation which highlights key points. Utilizing professional PowerPoint design services may assist in developing an impactful visuals for your piece. Use High Quality Images & Videos for Effective Presentation Provide quality images and videos in your content to break up large blocks of text and give readers something interesting to look at while helping them better comprehend your message. Make sure that all visuals are relevant and high-resolution for optimal results. Include Examples and Illustrations Making your points come alive can be achieved using examples and illustrations, with at least one per point so readers can visually comprehend what you are discussing. This will make your content more engaging and understandable for your target audience. Proofread and Edit Your Content Before publishing any content, be sure to proofread and edit for grammar, punctuation and spelling errors, transitions/flow issues as well as inconsistencies within the material covered. Before publishing anything, always ensure all details are accurate and consistent! Producing quality content takes both time and effort, but it's well worth your while. By following these tips, you can produce high-quality pieces that engage readers. |
Author - Chris
Author, Editor, Creator of Learn Develop Live Archives
July 2023
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