If you have taken the time to create and populate your blog, then the chances are that the last thing you will want to see happen is for the traffic that has been coming in to read your blog, suddenly take a nosedive.
However, sometimes a dip in blog traffic can happen, and it is not always for the reason that you may think. So, to help you to figure out what might be happening, here are some of the possible reasons that your blog traffic has plummeted.
You are not looking at how you are performing
The best way to ensure that your blog performs as well as possible is to keep track of it and how well it is doing by measuring various important KPIs. When you look at your performance, you will see when the dips first start, which means that you can take steps to fix it and get people to read what you have to say.
If you don't look at how well you are performing, things can only worsen, which could be tricky to fix in the future.
Things aren't working properly
Broken links, broken redirects, and slow loading times will never showcase you to your full potential. Many SEO specialists will say that broken redirects and links are one of the biggest downfalls of a website and a blog in particular.
Of course, they do happen from time to time, but if you keep checking the performance of your blog, then you should pick up on them quickly, allowing you to fix them before they become too much of a problem.
Despite your best efforts in SEO and marketing, things can change over time. The types of searches your customers make will vary, and a keyword that once worked fine may not be working the same way now.
One way to try and stop this from being the cause of a drop in your blog traffic is to keep on top of the trends and changes. You might not always know what changes are around the corner, but sometimes simply learning about trending terms is enough to improve.
Your competitors are doing it better
There is a good chance that as your traffic dips, there is a rise somewhere else. The trouble is, this other place will more than likely be your competitor's blog. So, keep an eye on what they are doing if you notice that things are going south for you.
Of course, you should never duplicate their posts, but you can see which topics they are currently sharing and if they don't match yours, then maybe they are doing things better than you are.
Worried that your blog posts are not performing as well as they once were? The important thing to remember is that it is up to you to try and fix them. Ignoring them and hoping that things will get better will never work and may even cause you much bigger problems in the long term.
It is a well-known fact that Google ads are a great way to increase SEO. The google ads agency has been doing this for years, and they have seen many different kinds of strategies work overtime. What Google wants from you, as a company, is consistency. And what google will give you in return is more traffic and higher rankings on google search engine results pages (SERPS). So here are some tips on how to transition your small business into an established brand through google ads!
Boosting Google ads can be advantageous for increasing your website's SEO. This is because it will allow you to reach more of your target audience, which means that the content on your site has a better chance at ranking on search results pages (SERPs).
Something else that will really help to boost your traffic and get ahead of your competitors is issuing press releases, You should only do this when you have something important to share about your blog or your business, but when there is a genuine need to share, hiring decent press release writers to craft a compelling piece can drive more traffic your way and really take the spotlight off the competition.
If you have been paying for utilities, you know how these bills can get out of hand. For instance, electricity bills can sometimes come in massive figures during the peak of summer. Therefore, everything you do to cut down on costs counts. If you are in that situation, here are tips and tricks to add to your cost-saving bucket.
Unplug what is not in use
Are you one of those who leave everything plugged in? This habit can be detrimental to your finances, especially when it comes to paying the bills at the end of the month. So, what is the solution? Unplugging everything is the best way to reduce your electricity bills. This is mainly because plugged-in devices and appliances tend to draw in phantom charges that keep the bills high.
Because of the technology in most homes today, the chances are the phantom charge alone could be driving your power usage to the ceiling. On the other hand, unplugging devices before rushing out of the house can be a task. Therefore, you can use alternative smart power strips and extension codes to get the job done.
Watch out for leaks
Water wastage is another reason for always hiking bills at the end of the month. And the worst part is that water can be wasted in many ways, some of which may go unnoticed. For instance, leaking pipes may be draining more from your wallet every month without you noticing. Check and repair leaks, be it from dripping faucets or toilets.
Additionally, there are things you can do on your own at home without involving a plumber. For instance, running toilets that send gallons of water down the drain can be repaired at home. All you need is a YouTube tutorial for tips. In addition, make sure you turn off faucets all the way. In most cases, you may find yourself turning it off partly, leaving room for leaks that make your water bills unbearable.
Still, on minimizing water wastage, you can invest in high-quality water pumps, tanks, and other products from Slater pumps to help you harvest rainwater during rainy seasons and use it later on. This way, you will be keeping the bills as low as possible.
Poor or no insulation makes your living space cold during the winter months and hot during summer. This alone can raise your utility bills to unbearable levels. The solution would be to invest in better insulation for your walls and attic. However, be sure to eliminate drafts first since insulation does not stop airflow.
Control your thermostat
Keeping your home warm or cool when nobody is home is a way of adding hundreds of dollars to your utility bills. Therefore, you have to learn to control your thermostat, especially when people are not in the house. Do not set it too high or too low when no one is actually enjoying the comfort it offers.
The bottom line
Keeping your utility bills as low as possible is one of the best financial decisions you can make this year. Learn to switch off lights in unused rooms, use less water, and manage your appliances.
When it comes to how our lives pan out, a lot of the outcomes are due to the way we think. If we think positively and have more of an optimistic look at this, then we tend to get what we want. If we’re negative and expect the worst, then the worst often happens. It’s amazing how this kind of magnetism works, but that’s just how this existence happens. If you want to improve your life or see a positive change, then you need to really believe it in order for it to bear fruit.
The mindset is something that can really make or break a person. If you want to be more ambitious and you want more out of life, then you’re going to need to ensure that your mentality is pretty bulletproof and dedicated to getting what it wants. Here are a few ways you can make that kind of thing happen:
Surround Yourself With The Right Kind Of People
Who you hang around with can make such a big impact on how your life pans out. If you spend most of your time with people who just want to slack off, then you’re not going to be motivated to put the work in. When it comes to the types of people that you must surround yourself with, there are lots of different characters, but they should all be positive and looking to make something of themselves.
Actively Go Out And Do Things That Make You Happy
This sounds like an obvious practice, but so many people spend their lives doing what they think they should do. This means they either do things to fit in. Either that or they spend so much time working and doing chores that they don’t have any free time to pursue goals and passions. Make sure you get your passions in.
Check Out All Of The Opportunities In This World
There is so much to do in this world. When you adopt the mindset that you have an abundance of things going on, that’s when you can really open up and enjoy everything around you. If you stick to thinking that you should be pigeonholed into a specific lifestyle, then you’ll never be free and open. You could hit up the Aero Academy one day and suddenly learn how to fly. You might want to travel the world and learn about everything around you. You may discover a passion in a field that you never even fathomed before. The opportunities in life are seemingly endless and they’re right there for you to go and get.
See Failures As Positive And As Progress
So many people on this planet look at errors and failures as things to be ashamed of. They are often laughed at for making mistakes by people who don’t actually matter. This makes them not want to continue and to give up. If you want the best or you want to be the best, then you’re going to make hilarious and embarrassing mistakes along the way. It’s all part of getting what you want in the end.
Author - Chris
Author, Editor, Creator of Learn Develop Live