 Image credit: Pixabay on Pexels A blog is a great way to generate revenue from advertising and product placements, as well as an effective way for companies to increase engagement and secure high SEO rankings. However, if users aren’t returning to your blog more than once, you won’t reap these rewards. To increase your online success, take a look at the top reasons that stop users from coming back to your blog:
There’s no new content If you don’t update your blog with fresh, new content regularly, there’s simply no reason for users to return. A high bounce rate may signify that users are checking your blog and immediately going elsewhere when they realize nothing new has been posted. If you want to ensure users keep coming back to your blog, you need to give them a reason to return, so be sure to upload new content on a regular basis. It takes too long to load Page loading speeds have a major impact on user experience and SEO rankings, so it’s vital to optimize them. From switching your web hosting provider to using a different content management system, there are various ways to keep page loading times to a minimum. Remember – page loading speeds should be low on all devices, so be sure your site performs optimally on a range of devices and operating systems. It doesn’t work on mobile devices If your blog doesn’t load properly or doesn’t look visually appealing on mobile devices, then you’re going to miss out on website traffic. The majority of web users now rely on mobile devices, which is why Google introduced mobile-first indexing. While it’s important to ensure that your blog is functional on desktops and laptops, mobile functionality should be your top priority. The content is repetitive If you’re churning out the same content week after week, users don’t have a reason to keep returning. Being innovative and creating original content that excites, informs, or entertains is vital. Creating a content schedule is one of the most effective ways to ensure your posts are varied, particularly if you tend to cover similar topics. Posts take too long to read If your blog only features long-form content, then it might be time to change things up a little bit. While longer posts do have their advantages, users don’t always have time to read an in-depth article. By combining shorter posts with alternative formats, like video, images, and infographics, you can ensure that users are able to enjoy a variety of posts every time they visit your site. Increase the Popularity of Your Blog If you want to boost your business or generate income via a blog, it’s vital to cultivate a loyal following. By producing unique and original content, you’ve got the basis of a great blog. However, it’s vital to promote your content via social media, PPC ads, and SEO if you want to increase your reach. By doing so, you can engage your target audience, monetize your content, and give people a reason to keep people coming back for more.
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 Image credit: S O C I A L. C U T on Unsplash Social Media Marketing can be a real headache for plenty of people just starting out and while one guide you read will tell to do something one way, you can guarantee another guide will tell you the complete opposite! But the good people over at The Guerrilla Agency have 'the' guide for you!
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Author - Chris
Author, Editor, Creator of Learn Develop Live Archives
July 2023
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