The advantages of starting a freelance enterprise are appealing - you can set your own hours, find your own clients, work as much or a little as you like, well, sometimes! But with 54 million Americans now self-employed in the freelance industry, it’s safe to say there’s never been a better time to get involved. Indeed there is an abundance of opportunity out there today: something for everyone. If you're a photographer you could get into content photography - selling you photos to stock photo websites. Writers have the obvious route into blogging and content creation but loads of other opportunities also exist. And if you’re handy with digital tools like the Adobe suite then you’ll be just right for a brand looking to update its logo or website. Read on to find out how to launch your freelance enterprise.
Define Your Goal
Every successful entrepreneur will agree that one of the best routes to success is to define your goal. You need to know what you are doing and why you are doing it. This will not only give you clarity of purpose it will also be your measure of success. Be honest with yourself in this respect, do you want to freelance to earn some extra money on the side? To give up your day job and work entirely for yourself? Or do you have bigger ambitions: such as earning a million dollars? These big picture goals will be your guild through the lifetime of your enterprise. That is unless you fully achieve your big idea and then need to redefine your goals. After you have your big idea you can start thinking about the smaller first steps required to getting there.
Find A Profitable Niche
The digital world today offers a vast array of possibilities when it comes to finding a profitable niche. Even if your market is saturated such as writing, photography, or graphic design, there are still ways to market yourself in innovative ways to stand out and compete on more than just price. The low and no alcohol industry has done just that taking a huge slice of the market in the top countries for Beer Consumption. But the reality is there will always be someone in your industry with lower overheads than you who is able to be more competitive. Actually, consumers today look more at what a freelancer can offer than how much they’re going to cost. The best advice is to analyse what specifically you can offer - are you content writer for digital trends, an environmental photographer, or an indie graphic designer. Identify the qualities that make you stand out in your field and concentrate on both developing those and marketing yourself in the narrowest possible way.
Finally pitching yourself is all important! Whether it is to a client or an agency, you need to sell your skills as something a client needs to solve a pressing issue in their industry. By the time you reach this stage of your project you should have skills you can offer and a portfolio to direct clients to. Make a strong pitch through email on the website of your target client. Sell your strengths and anticipate any answers that might come up. Use a visually appealing layout for your pitch, be engaging, and don’t give up.
Lockdown has affected many businesses, completely changing forward work programmes and many of the things you had planned over the coming months. Businesses have had to adapt, with many now operating remotely to survive during this tough time.
While face to face engagement and sales might be off the cards for now, there is a lot you can do to promote your business online and generate some interest now and in the future. Don’t sit there idle waiting for something to happen, work on building better content to connect with more people.
Here are four ways to improve your digital content in lockdown:
1. Finally start planning ahead
There are always good intentions when it comes to social media scheduling. But for small businesses especially, it can be difficult to keep up. With lockdown restricting some business activities, however, you’ve got the perfect opportunity to create a social media schedule and get ahead with your content. From evergreen content that can take you to the end of the year to planning a variety of campaigns, use the time to get your social media schedule in order.
2. Use animated videos if you can’t film
Filming videos is difficult right now, especially if your content typically features other people, locations, etc. While you can film pieces to camera at home, it’s worth experimenting with other types of video content to help you engage with your followers. There are animated explainer video production companies that can help you create some amazing content that can boost your brand and generate interest in your business. Animated explainers are a good investment as they have longevity, making some excellent cornerstone content for your business.
3. Host virtual events
Events are great for connecting with clients and customers. When you’re launching a new product or service, or you want to thank them, an event can be an effective way of boosting your engagement. But just because you can’t host a physical event right now, doesn’t mean you can’t host a virtual one. From panel talks to demonstrations and performances, you’ve got a great opportunity to do something interesting online. Virtual events need a lot of promotion, but it’ll be worth it to help you get the most from this new way of connecting.
4. Promote uplifting content
It’s a difficult time right now, with people everywhere struggling to adjust to this way of living, and feeling uncertain about the future too. While businesses are trying new ways of reaching out, you could also use your platforms to do some good too. From raising money to sharing content designed to inspire, motivate and entertain, there’s a lot you could be doing to help improve the mood of the nation. Consider using your social media in a positive way now, using your position to help others.
While the coronavirus pandemic has proved problematic for many elements of businesses, there are opportunities for growth and change too. They say innovation is the seed of success, and this is something that can be true for your business. Begin with your digital content to help boost your business during this difficult time.
If you’re feeling overwhelmed by Covid-19 you’re certainly not alone. Most people are feeling a little anxious, and concerned over what it may bring. Restrictions have been put into place right across the globe and many people face a period of isolation at some point. This comes with a lot of concerns including lack of essentials, no access to medication, the feeling a=of being trapped, and getting bored.
Many people are talking out about their concerns, but not many are thinking of ways they can fill their time with useful and productive tasks. Once you’ve completed any working from requirements, you are likely to have a little more free time than usual, but what can you do with it?
Some of the thing you could do include:
Updating Your Resume
This is a task that often gets left behind until you are searching for a new job. It’s understandable though, as most will not think they need to update until such as time. However, updating your resume as you learn a new skill is a great practice to be in. Whether you suddenly lose your job from something like Covid-19 or see an opportunity that’s too good to miss, you’re going to want your resume to be as up to date as possible so you can act fast.
Learn A New Skill
If you ave found that you now have more time on your hands, learning a new skill is a great reason to use some of it. Whether you fancy learning a new hobby like sewing, painting, or baking or you want to learn a professional qualification, this could be a great time to start. It will not only improve your skill set but it will also help you keep focused and motivated.
There is usually at least one long-term project that you haven’t got around to. Maybe you’ve been thinking of starting a blog, decorating the bedroom or landscaping the garden. If you find yourself with some free time during a lockdown (where you are still able to leave the house for limited reasons) then it could give you the opportunity to be productive and get one of these ticked off. For example, if you’ve been meaning to move some stuff from your home or garden think about using Sydney Ute Van Hire to finally get it taken to the dump yard, charity shop or recycling centre.
Reassess Or Create A Budget
Most people will live the wing it mode when it comes to money. However, if Covid-19 has taught us anything, it’s that a budget can help us through a tough time. You may be more concerned about money now more than ever, meaning a budget could really help to minimise this stress. If you know exactly where you stand you will be able to start planning for the future and make it through Covid-19 in a possibly better financial situation.
Staying at home for long periods of time can be challenging. Remember to wipe everything down regularly, wash your hands, and try to use the time to complete something productive.
Author - Chris
Author, Editor, Creator of Learn Develop Live