Everybody has asked themselves about their life purpose at some point. The pandemic has put a lot of things into focus, and for those people who are looking to improve their sense of livelihood, it's important to choose a line of work that aligns with your life path. So what can we all do when we get that little voice inside us that says “don't?”
What Have You Got to Lose?
So many of us stop before we start. But the fact is that now is the ideal opportunity to try something out. Economically, things are starting to look up, depending on who you ask, but even if you keep waiting for things to “get better,” you would be waiting forever. These days, if you're looking to start your own business, you have an abundance of information at your fingertips. What’s more, with the amount of cheap web design services and support out there, for anybody who is looking to start their own business there is plenty of support. What do you really have to lose?
Are You Trying to Please Someone Else?
Sometimes we stop ourselves before we start because we worry about what others will say. While disapproving family members are one thing, if there's someone in your life that would actively discourage you from doing this, you've got to ask yourself if this person has your best interests at heart. Sometimes, we can find we try to please others rather than ourselves, and this is only going to result in regret. Following our life path is about focusing on ourselves. Sometimes we get in relationships with people who will try to discourage us, and it may very well be that they are looking out for us, however, it is our choice to make and if we make a mistake, at least we have learnt from it.
Is Failure the Biggest Fear?
Everybody fears failure. And now it is such a cliche that it is almost irrelevant! But it certainly makes sense why people are reluctant to do anything. There are issues with the economy, we've just lived through a pandemic, and there is no end in sight as of yet. But while it makes sense to be cautious in one respect, we've got to remember that if we are being cautious to the detriment of our happiness, we are only going to be regretful. And what's more, we are going to resent ourselves.
Sometimes, making changes in life is not necessarily about the big, bold decisions, but it can be about improving the quality of your life. Sometimes, you've got to get more out of what you already have. And sometimes this means you need to look after yourself better, and actually focus on yourself. Your life purpose is something that you should never put off. Some people don't discover their purpose until later in life, and it has made everything worthwhile. So if there's ever a little voice in your head that tells you not to do something, always remember that your happiness is the priority.
Are you fed up with the daily grind? Of being answerable to someone else and turning the wheels of a corporate company that has little impact on your day-to-day life? Perhaps you need more freedom and flexibility from your work life. Your personal situation or home dynamic has changed and the 9-5 is no longer working for you. Or maybe you have just decided that now is the time to pursue a labour of love and do something you want to do to earn a living but you are not quite sure what that is. Here are some career inspiration ideas that can provide you with the opportunity to be your own boss.
A personal trainer
If you have always had a flair for fitness and a love of training then why not apply your passion to personal training? PT courses can be found online or in-person up and down the country and offer prospective students all the tools, resources and accreditations they need to take on the role of PT. If you love fitness and wellbeing then what better option than to spend your day in the environment you love helping people to improve their fitness and health too.
If you have a marketing or public relations background going solo and creating your own marketing agency can be a great move. If you know Active mail from Mailchimp and content marketing from SEO then why not use this to your advantage and be the boss, instead of an answer to one. With the explosion of social media and online marketing more and more businesses recognise the need to up their marketing game and need the professionals to help them do it. Outsourcing to marketing departments is growing amongst even the smallest of businesses - and the best bit is you already know how to market your marketing business effectively.
Maybe your passions lie in the kitchen. Did your love of baking step up a notch during lockdown? Or you have long dreamed of running a restaurant. If you have a flair for food then why not consider setting up a catering company? With catering becoming increasingly accessible more and more people are turning to paid caterers to supply the refreshments for parties, events and gatherings. What is more, the rise in food deliveries and takeaway services is really opening up the market for new online-based takeaway outlets. Maximise on this lifestyle shift and turn your pastime into a passion lead career.
Life is stressful and can be difficult to navigate and as such people are looking to life coaches to help them work their way through their busy, complex lives and achieve their personal goals. If you love to listen and help others then consider life coaching. You do not need any formal qualifications to set up as a life coach but obtaining some qualifications will make you more attractive to potential customers. You will also want to feel confident in your ability to really make a difference in other peoples lives. Online life coaching courses can be found easily and can be quick and inexpensive to complete.
Public speaking is a phrase that scares so many but for others they thrive. The art of speaking face to face to a live audience now takes shape in many different ways in the modern world. Speaking to an audience, including pre-recorded speech delivered online, formal or informal as well even in front of TV cameras. Should you feel that you do need some guidance, this post over on RMH of Bangor describes the tools you need to deliver a speech that no one will forget. Whether the thought of public speaking is nerve wracking or just another thing you know you'll smash, its definitely a powerful way to connect with others.
Lockdown has affected many businesses, completely changing forward work programmes and many of the things you had planned over the coming months. Businesses have had to adapt, with many now operating remotely to survive during this tough time.
While face to face engagement and sales might be off the cards for now, there is a lot you can do to promote your business online and generate some interest now and in the future. Don’t sit there idle waiting for something to happen, work on building better content to connect with more people.
Here are four ways to improve your digital content in lockdown:
1. Finally start planning ahead
There are always good intentions when it comes to social media scheduling. But for small businesses especially, it can be difficult to keep up. With lockdown restricting some business activities, however, you’ve got the perfect opportunity to create a social media schedule and get ahead with your content. From evergreen content that can take you to the end of the year to planning a variety of campaigns, use the time to get your social media schedule in order.
2. Use animated videos if you can’t film
Filming videos is difficult right now, especially if your content typically features other people, locations, etc. While you can film pieces to camera at home, it’s worth experimenting with other types of video content to help you engage with your followers. There are animated explainer video production companies that can help you create some amazing content that can boost your brand and generate interest in your business. Animated explainers are a good investment as they have longevity, making some excellent cornerstone content for your business.
3. Host virtual events
Events are great for connecting with clients and customers. When you’re launching a new product or service, or you want to thank them, an event can be an effective way of boosting your engagement. But just because you can’t host a physical event right now, doesn’t mean you can’t host a virtual one. From panel talks to demonstrations and performances, you’ve got a great opportunity to do something interesting online. Virtual events need a lot of promotion, but it’ll be worth it to help you get the most from this new way of connecting.
4. Promote uplifting content
It’s a difficult time right now, with people everywhere struggling to adjust to this way of living, and feeling uncertain about the future too. While businesses are trying new ways of reaching out, you could also use your platforms to do some good too. From raising money to sharing content designed to inspire, motivate and entertain, there’s a lot you could be doing to help improve the mood of the nation. Consider using your social media in a positive way now, using your position to help others.
While the coronavirus pandemic has proved problematic for many elements of businesses, there are opportunities for growth and change too. They say innovation is the seed of success, and this is something that can be true for your business. Begin with your digital content to help boost your business during this difficult time.
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Author - Chris
Author, Editor, Creator of Learn Develop Live