The start of a new year can signal a time for big changes in your life. If you own a blog, it's a good time to begin thinking about ways you can improve it. One idea that springs to mind is the concept of broadening your content.
What does this mean?
In essence, you seek ways of offering your readers more content in different ways. Instead of posting similar blogs every week, perhaps you look for ways to branch out and offer other forms of content. Here are a few ideas to whet your appetite:
Start adding videos to your blog as a way of giving people fresh content. Human beings respond well to videos, and it's a great way of reeling in a new audience. People may start visiting your blog that never would've gone on there before. It also opens a new revenue stream as you can upload the videos to a YouTube channel and potentially earn ad revenue. You still talk about similar things, but the video format lets you try new ideas. You can have other people in the videos, serving as a great way of interviewing others. It can be a podcast format, or you may want to make 'how-to' videos that are easier to follow than a blog. Or, you could even repurpose old content in the video format, getting more out of it!
For the most part, blog posts are short-form content. Even a 2,000-word blog post is relatively short-form, particularly when compared to things like ebooks. An ebook gives you a chance to cover topics in more detail and really dive deep into things. So, perhaps you should start publishing some? If you have topics that demand a lot of work and attention, an ebook can be a fantastic way of covering them. Plus, it serves as a marketing tactic to drive people to your blog and get them on a mailing list. You can work with a CGI company to draw up a product 'photo' of your ebook, then use it in adverts. Basically, people will see the book, and be inclined to click it. From here, you promise them a free download of the book if they just provide an email address. Instantly, you will gain lots of emails, which helps you market your blog and grow your audience.
Alternatively, you could sell the ebooks for a small price, as a way of making more money. It depends on how much work went into the book and if you think it's worth selling it for money. Either way, ebooks are another way of broadening your content.
Last but not least, you can diversify your content through guest posts. Invite other bloggers to post on your site, offering your readers fresh insights and ideas. While they're still reading blog articles, the content itself can be very different from yours. The topics may be similar, but the style and angle of the writing give them something new to enjoy.
Broadening your content is a smart way of keeping your audience engaged and entertained. It stops them from getting bored with the same old stuff, while also helping you draw new readers to your blog!
2020 will always be known as a tough year and for some people, the toughest. Whether is was work, relationships, mental health, or physical fitness––we all learned a lot about ourselves and how we react to massive disruptions to our daily lives. The Rock Dwayne Johnson recently took to Instagram to share his thoughts on 2020. You can find the link via the feature in Men's Journal...
Your blog is a place where people come to read interesting content and regardless of genre, a lot of blog sites can end up turning into full-time businesses. It’s important to think about the ways that you can improve your blogging, whether you’re still in the early days of your blog or if you’ve managed to finally go full-time with your blog. Here are four ways to improve your blogging business.
Define Your Audience
When you’re blogging as a hobby, paying attention to your audience’s demographic might not necessarily be on your radar. Perhaps you’ve been writing for a while and write for the enjoyment of the topics you cover. It might be that you write for a specific industry, and you know somewhat about what your audience likes and doesn’t like. When you’re blogging professionally, it’s important to define your audience because the more content you create that your audience likes, the more views it’s going to get.
When you look at your analytics, it’s worth implementing Google Analytics if you haven’t already implemented it on your site. Whatever host platform you use, it’s likely to give you at least some degree of knowledge on who your audience is and what they like and don’t like. Look specifically at things like bounce rates, which tell you how long they stay engaged on your website and specific pages.
Get Promoting Every Aspect Of Your Business
When you’re a business, you need to be promoting yourself from every angle. Whether it’s promoting the content via your personal social media pages or through paid advertisements on other high-ranking websites. Try to promote in every way you can, even during those occasions where you might be invited to conferences or events. These custom printed banners can be a great way to showcase your work and who you are as a business and individual.
Never be ashamed or afraid of promoting yourself!
Network With Other Bloggers
Networking with other bloggers is important because there’s a lot that you can learn from other people within the industry. For example, if you’re just starting off in the industry, then you may find that networking with bloggers who have been established for a while, have plenty of advice to give you. You also never know who might be able to help you on your way up the career ladder of blogging. Always be grateful and appreciative of others you meet and collaborate with. You don’t know someone until you meet them properly.
Focus On Quality Not Quantity
Quality is a lot more important than quantity when it comes to blogging. Your audience wants to read high-quality content and not something that’s been thrown together without much thought. If you do that, then you’re likely to lose your following and your loyal followers are the ones that are the most important.
Improving your blogging business is important and so it’s good to use these tips to help get the most out of it where it’s possible.
In an age where the average attention span is thought to be worse than that of a goldfish, doing nothing could be the secret to happiness (and success). Never have those two little words “I’m bored” been uttered so much by all ages than in 2020. The Sun has more on why boredom could be the key to success...
Every Christmas, Ryohei Ando gathers his family together for a holiday tradition. Just like their father did as a child, his two children will reach deep into a red-and-white bucket and pick out the best piece of fried chicken they can find.
Yes, it’s a Merry KFC Christmas for the Ando family. It may seem odd anywhere outside Japan, but Ando’s family and millions of others would never let a Christmas go by without Kentucky Fried Chicken. Every Christmas season an estimated 3.6 million Japanese families treat themselves to fried chicken from the American fast-food chain, in what has become a nationwide tradition.
You can read about this KFC Christmas event over at BBC.com!
We all have to live in this world that runs on money and, for as long as that is true, that means that we do need to take our money management seriously. However, there are a lot of people to whom any potential financial issues, even small ones, can become a heavy weight that can drag them down, paralyse them, and prevent them from chasing what they want, whether it’s to invest in a business, buy assets, or otherwise. If your financial anxiety is dragging you down, it’s time to think about why that is and see what you can do to let that weight go.
Get to know where you’re really at
If you feel like you’re constantly on the back foot when it comes to your finances, it can help to gain a little perspective. Indeed, you might be right that, for instance, you owe more than you own. But you won’t know and thus you won’t be able to accurately implement any solutions until you get an actual idea of the situation. Put a list of all of your assets together, all accounts owed to you, and any debt you owe. Subtract the debt from the assets and money owed to you in order to get your net worth at the current time.
Make some plans for the future
Anxiety is mostly a sense of fearing the worst possible outcome when it comes to the future. These outcomes in your head are rarely based on real logic but more a kind of fear. However, that doesn’t mean that common sense solutions can’t help you dispel them. If you’re worried about being destitute in the far future, then make it a priority to put together some retirement savings as soon as you can. Put together annual savings goals after figuring out how much you need to put aside each year for a healthy retirement, and stick to those financial goals as well as you can.
Don’t forget to budget
By far one of the most useful pieces of financial advice that anyone can ever offer you, and one that can transform how you look at your money situation, is to put together a budget. A budget effectively looks at how much money you have to spend in any given period of time and helps you find out where you should be spending it. For instance, the 50/30/20 budget involves putting aside 50% of your money ahead of time to pay for the essentials, such as your home, groceries, bills, and so on. 30% of that is for discretionary purchases, such as new clothes, nights out, entertainment and so on, and 20% is for financial planning, such as saving towards emergency funds or investing. You don’t have to follow that specific example, but having a set plan for where your money is going and then ensuring your money does just that can offer a sense of security.
Start building from scratch again
You might be feeling a little low because a recent cost, such as a car repair, home repair, or major bill has knocked your finances for six. Your savings might have had to have been recently emptied, setting you back more than a few steps in your future plans. However, that doesn’t mean that it’s all pointless. There’s a good chance your situation would have been worse had you not had those savings to rely on. It’s time to pick yourself back up again after life knocks you down and get started with your savings once more. So long as you are a step in the right direction next week compared to where you are now, you are doing your financial health a world of good.
Don’t get paralysed by debt
A lot of us owe some sort of debt or have done in the past. When your debt is at its highest point, then it can feel almost pointless to think about what life would be like without it. However, the only bad decision to make when facing more debt than you can currently pay is to ignore it. You could get in touch with your creditors to talk about repayment plans and let them know about your situation. You can also look to other solutions, like debt consolidation that can make it easier to pay off the sum of what you know. However, the longer you wait, the more your debt will build. Take the time to research your options, but don’t put off the situation.
Put some protections in place
In future, you want to prevent yourself for having to raid your savings or to fall in debt. There’s no way to prepare for absolutely everything the future might through your way, but investing in a few protections can do you a world of good. Informally, having an emergency savings fund could help, but in a more formal sense, you should take a look at what kind of insurance you might need to protect your current lifestyle and assets.
Address your habits
Do you have some bad financial habits that either fuel or are caused by your financial anxiety? If so, they can keep you from building the financial protections that can serve as a long-term cure. There are a host of habits that can be destructive to your sense of money security. Overspending is an obvious one, but cost-tracking apps can help you identify cases of overspending so that you’re less likely to do it again. Excessive frugality and hoarding can be just as financially unhealthy since they often involve sitting on money that could do more good if you’re saving it for a specific goal or using it to pay for some manner of security. Take a close look at your financial habits are and learn which ones you should curb.
Being conscious of your finances is all well and good, but if it’s getting to the point that it’s stopping you from taking action, it’s time to rethink your money situation. Hopefully, the tips above help with that.
Life will always find a way to knock you down at various times, but it’s how you respond to these things that matter the most. You need to always be willing to get back up again, no matter how many times you get knocked down or what life throws your way. We’re not saying that it’s going to be easy, but that doesn’t mean it’s impossible. In this article, we’re going to be taking a look at some of the things that you may need to do when life has knocked you down, so keep reading if you want to find out more.
Sort Out Insurance
The first thing that we’re going to look at is getting insurance. Now, you may need home insurance, car insurance, contents insurance and a number of other policies. The best thing that you can do is look around online until you find a company who can offer you the insurance cover you need at a price you can afford. Now, keep in mind that if you are a higher risk, the premium is going to cost you a lot more than it normally would, and you need to be prepared for this. It’s for this reason that you might need to think about only getting the insurance that you 100% need right now. For example, if you need car insurance but you are struggling to get cover, you might want to consider one sure insurance or another company like this.
Another thing that you may need to do is save some money. It’s often the case that life comes along when you least expect it and then takes everything that you’ve got. All your savings have to go on something, and you’re back to square one. It’s super disheartening when this happens, we know, but we’ve all been there, and if you haven’t, you probably will get there at some point. The only thing that you can do is pick yourself back up and start building up your savings once again. Make sure that you’re employing all of those money-saving tips and tricks you’ve got, and live within your means rather than wracking up a debt.
Find A New Job
Or, it might be the case that you have recently lost your job. This is never a pleasant experience for anyone, but there’s nothing that you can do about it now. The only thing that’s left is to move on and find something else. It’s not always easy, and it might be the case that you have to take something temporary while you look for something permanent, but you’ve got to be willing to do this. Employers are more likely to hire you if they see that you are hard-working, and if you’re working a job you don’t particularly like to ensure that you’ve got a means of income, this is going to speak volumes to your potential employer.
A blog is a great way to generate revenue from advertising and product placements, as well as an effective way for companies to increase engagement and secure high SEO rankings. However, if users aren’t returning to your blog more than once, you won’t reap these rewards. To increase your online success, take a look at the top reasons that stop users from coming back to your blog:
There’s no new content
If you don’t update your blog with fresh, new content regularly, there’s simply no reason for users to return. A high bounce rate may signify that users are checking your blog and immediately going elsewhere when they realize nothing new has been posted. If you want to ensure users keep coming back to your blog, you need to give them a reason to return, so be sure to upload new content on a regular basis.
It takes too long to load
Page loading speeds have a major impact on user experience and SEO rankings, so it’s vital to optimize them. From switching your web hosting provider to using a different content management system, there are various ways to keep page loading times to a minimum. Remember – page loading speeds should be low on all devices, so be sure your site performs optimally on a range of devices and operating systems.
It doesn’t work on mobile devices
If your blog doesn’t load properly or doesn’t look visually appealing on mobile devices, then you’re going to miss out on website traffic. The majority of web users now rely on mobile devices, which is why Google introduced mobile-first indexing. While it’s important to ensure that your blog is functional on desktops and laptops, mobile functionality should be your top priority.
The content is repetitive
If you’re churning out the same content week after week, users don’t have a reason to keep returning. Being innovative and creating original content that excites, informs, or entertains is vital. Creating a content schedule is one of the most effective ways to ensure your posts are varied, particularly if you tend to cover similar topics.
Posts take too long to read
If your blog only features long-form content, then it might be time to change things up a little bit. While longer posts do have their advantages, users don’t always have time to read an in-depth article. By combining shorter posts with alternative formats, like video, images, and infographics, you can ensure that users are able to enjoy a variety of posts every time they visit your site.
Increase the Popularity of Your Blog
If you want to boost your business or generate income via a blog, it’s vital to cultivate a loyal following. By producing unique and original content, you’ve got the basis of a great blog. However, it’s vital to promote your content via social media, PPC ads, and SEO if you want to increase your reach. By doing so, you can engage your target audience, monetize your content, and give people a reason to keep people coming back for more.
Social Media Marketing can be a real headache for plenty of people just starting out and while one guide you read will tell to do something one way, you can guarantee another guide will tell you the complete opposite! But the good people over at The Guerrilla Agency have 'the' guide for you!
When you’re running a blog for your brand, the number one priority should be producing good quality content that has value to the readers, and also helps to contribute to your goals, whether it’s growing recognition or generating sales. But what about when you’ve successfully done that and notice a post taking off, outperforming both your expectations and your other posts? Should you simply let it enjoy the spotlight or is there some way you can capitalize on it?
Make sure it leads to something good
If you haven’t already connected your successful post to something that translates to value for your business, now is the time. You can use it to increase blog traffic by following up on it if that’s your aim. However, for many businesses, their mind is going to be on conversion first and foremost. An edit after it has taken off, just slipping in a call to action towards the end might be all that it takes.
Grow from it
First of all, find out whether or not your content is evergreen. This means it’s not likely to lose value or purpose over time, rather than being particularly pertinent in a moment in time. It doesn’t always work, but you can work with content writers who can find new ways to iterate on that content over time, adjusting it to suit different business periods or topics, for instance.
Convert it into even more engaging content
Aside from making your content evergreen, you can also look into translating it into forms of media that tend to be even more successful. If a text post version does well, just imagine how well it might work as an infographic or, better yet, a video. Turning a good post into a video isn’t simply as easy as reading it out over imagery, but working with a professional video production agency can help. The better you translate it from one form to the other, the more likely it is to keep the momentum going.
Build a personal brand off of it
Not only does the brand of the blog, website, or business benefit from a really great and insightful post. It can help position you, the writer, as a person of authority, as well. If your post goes viral due to the insight it offers, then you can seek out other media opportunities, such as guest posting on respectable publications or attending talks.
Adopt elements of that post in others
If a post does well, it’s often not only because the topic hit the nail on the head for the audience. There’s a good chance it was written and formatted in a particularly engaging manner, as well. To that end, try to find what was great about your post and take elements to incorporate in other posts. You can even try different combinations of stylistic, language, and formatting choices, keeping an eye on your analytics to see if it results in a bump in engagements.
A post that gets a lot of reads, generates conversations, or even goes viral is an opportunity just waiting to be taken.
Are you thinking of becoming a blogger? If you are, then there are a few things that you need to know to be able to do this. Some people have no idea how they should go about starting a blog or what they can do, but we’re here to give you the information that you need. So, if you want to know more about this topic, then keep reading down below.
Something You’re Passionate About
If you’re deciding to go with something that is based on passion, you’ve got to think about what you’re passionate about. What do you love enough to dedicate an entire blog to it? When you’ve answered this question, you can start writing content. Some blogs have a number of topics on them, and there’s nothing wrong with this as it provides that little bit of everything. However, some people are searching for a more specific type of blog that caters to a certain audience. If you can manage to insert yourself in one of these places, then this is going to be great for you.
You will be able to build up a following of people who are interested in what you have to say, and you’re filling a gap. Never know how it might end up, you could end up getting paid for your blog depending on how successful it is.
Something You Have Extensive Knowledge Of
Or, you might want to write about something that you have extensive knowledge of. The good thing about this is that you are providing something useful to those who are searching for a specific type of content. We bet that some industries or even certain areas of industries don’t have a lot written about them, but you could be the exception. For example, if someone needed to know about pneumatic systems, then you could recommend Tameson pneumatic cylinders or whatever you think is best for the individual problem. You will give them a specialized account of why you’re saying what you’re saying while giving them the advice that they are looking for.
You never know when your area of expertise can come in handy, and you don’t want to miss out on the opportunity to share your knowledge if you want to.
How To Set Up Your Blog
You’re also going to need to know how to set up your blog. This is going to include ensuring that you find a domain to host your site, then setting up the background theme, how you want the layout to be and so on. It’s not just going to be a case of bang, and then you’re done, it’s going to take some time. You are going to want people to be drawn to your blog, and if it looks generic, then that’s not going to happen.
We hope that you have found this article helpful, and now understand some of the things that you need to know if you want to be a blogger. Good luck, and have a lot of fun!
Increasing traffic on your blog is one of those eternal aims that never goes away. But how can you make it happen? Well, luckily for you, it’s not rocket science. And with a little hard work and time, you’ll be able to get your blog traffic numbers to where you want them to be. Find out about how to do that and which steps you can take by reading on now and finding out what you need to know.
The first thing you can do is start writing a little more. When you’re blogging, consistency really matters a lot. If you aren’t keeping your blog consistent and regularly updated, you’re going to face problems, so try to write more and keep that content flowing. It’s something that you’ll need to plan out and it often helps bloggers to create a schedule as well.
Publicize Your Content More Effectively on Social Media
It’s important that you publicize your content and get it out there via social media. This is essential because if you already have a base of interested people following your social media accounts, this could be your number 1 source of blog traffic if you use those platforms effectively. Just make sure you’re using the right social media platforms for the audience you want to reach.
Nail Down Your Niche
If you have a niche approach, you’ll be able to foster a more loyal community of readers, which is the way it should be. If you haven’t yet managed to nail down a niche, that’s something you should definitely work on. A scattershot approach is never going to work out the way you want it to, so it really does pay off to focus on one niche and then stick to it.
Understand SEO Better
SEO is one of the things that matters most when it comes to reaching people. Understanding all of the key SEO metrics and knowing how search engines work will make a big difference when it comes to reaching target customers. If it’s something that you’ve struggled with and failed to get to grips with, put in the effort now because it really will provide you with long-term gains.
Allow and Encourage Social Sharing
As well as sharing your own content on your social media profiles, you also need to encourage other people to share your content as well. Social sharing is made possible by adding sharing buttons to the pages of your website, making it possible for people to share content with the click of a button is really helpful. It could make a big difference to the reach of your content.
When it comes to the health and success of your blog, there are few more important factors or more relevant indicators than blog traffic. The ideas above will help you to get more people heading to your blog and taking an interest in what you have to say. And your blog will grow in success from there.
You can post as much inspirational and motivational stuff as you can but sometimes, taking a look into what the real world looks like for someone that dedicates their day to being the best they can will have a bigger impact. Mark Wahlberg revealed his daily routine back in December 2018, this followed after Wahlberg was named the highest paid Hollywood actor in 2017. BBC News had the story back then..
Author - Chris
Author, Editor, Creator of Learn Develop Live