When you’re running a blog for your brand, the number one priority should be producing good quality content that has value to the readers, and also helps to contribute to your goals, whether it’s growing recognition or generating sales. But what about when you’ve successfully done that and notice a post taking off, outperforming both your expectations and your other posts? Should you simply let it enjoy the spotlight or is there some way you can capitalize on it?
Make sure it leads to something good
If you haven’t already connected your successful post to something that translates to value for your business, now is the time. You can use it to increase blog traffic by following up on it if that’s your aim. However, for many businesses, their mind is going to be on conversion first and foremost. An edit after it has taken off, just slipping in a call to action towards the end might be all that it takes.
Grow from it
First of all, find out whether or not your content is evergreen. This means it’s not likely to lose value or purpose over time, rather than being particularly pertinent in a moment in time. It doesn’t always work, but you can work with content writers who can find new ways to iterate on that content over time, adjusting it to suit different business periods or topics, for instance.
Convert it into even more engaging content
Aside from making your content evergreen, you can also look into translating it into forms of media that tend to be even more successful. If a text post version does well, just imagine how well it might work as an infographic or, better yet, a video. Turning a good post into a video isn’t simply as easy as reading it out over imagery, but working with a professional video production agency can help. The better you translate it from one form to the other, the more likely it is to keep the momentum going.
Build a personal brand off of it
Not only does the brand of the blog, website, or business benefit from a really great and insightful post. It can help position you, the writer, as a person of authority, as well. If your post goes viral due to the insight it offers, then you can seek out other media opportunities, such as guest posting on respectable publications or attending talks.
Adopt elements of that post in others
If a post does well, it’s often not only because the topic hit the nail on the head for the audience. There’s a good chance it was written and formatted in a particularly engaging manner, as well. To that end, try to find what was great about your post and take elements to incorporate in other posts. You can even try different combinations of stylistic, language, and formatting choices, keeping an eye on your analytics to see if it results in a bump in engagements.
A post that gets a lot of reads, generates conversations, or even goes viral is an opportunity just waiting to be taken.
Are you thinking of becoming a blogger? If you are, then there are a few things that you need to know to be able to do this. Some people have no idea how they should go about starting a blog or what they can do, but we’re here to give you the information that you need. So, if you want to know more about this topic, then keep reading down below.
Something You’re Passionate About
If you’re deciding to go with something that is based on passion, you’ve got to think about what you’re passionate about. What do you love enough to dedicate an entire blog to it? When you’ve answered this question, you can start writing content. Some blogs have a number of topics on them, and there’s nothing wrong with this as it provides that little bit of everything. However, some people are searching for a more specific type of blog that caters to a certain audience. If you can manage to insert yourself in one of these places, then this is going to be great for you.
You will be able to build up a following of people who are interested in what you have to say, and you’re filling a gap. Never know how it might end up, you could end up getting paid for your blog depending on how successful it is.
Something You Have Extensive Knowledge Of
Or, you might want to write about something that you have extensive knowledge of. The good thing about this is that you are providing something useful to those who are searching for a specific type of content. We bet that some industries or even certain areas of industries don’t have a lot written about them, but you could be the exception. For example, if someone needed to know about pneumatic systems, then you could recommend Tameson pneumatic cylinders or whatever you think is best for the individual problem. You will give them a specialized account of why you’re saying what you’re saying while giving them the advice that they are looking for.
You never know when your area of expertise can come in handy, and you don’t want to miss out on the opportunity to share your knowledge if you want to.
How To Set Up Your Blog
You’re also going to need to know how to set up your blog. This is going to include ensuring that you find a domain to host your site, then setting up the background theme, how you want the layout to be and so on. It’s not just going to be a case of bang, and then you’re done, it’s going to take some time. You are going to want people to be drawn to your blog, and if it looks generic, then that’s not going to happen.
We hope that you have found this article helpful, and now understand some of the things that you need to know if you want to be a blogger. Good luck, and have a lot of fun!
Increasing traffic on your blog is one of those eternal aims that never goes away. But how can you make it happen? Well, luckily for you, it’s not rocket science. And with a little hard work and time, you’ll be able to get your blog traffic numbers to where you want them to be. Find out about how to do that and which steps you can take by reading on now and finding out what you need to know.
The first thing you can do is start writing a little more. When you’re blogging, consistency really matters a lot. If you aren’t keeping your blog consistent and regularly updated, you’re going to face problems, so try to write more and keep that content flowing. It’s something that you’ll need to plan out and it often helps bloggers to create a schedule as well.
Publicize Your Content More Effectively on Social Media
It’s important that you publicize your content and get it out there via social media. This is essential because if you already have a base of interested people following your social media accounts, this could be your number 1 source of blog traffic if you use those platforms effectively. Just make sure you’re using the right social media platforms for the audience you want to reach.
Nail Down Your Niche
If you have a niche approach, you’ll be able to foster a more loyal community of readers, which is the way it should be. If you haven’t yet managed to nail down a niche, that’s something you should definitely work on. A scattershot approach is never going to work out the way you want it to, so it really does pay off to focus on one niche and then stick to it.
Understand SEO Better
SEO is one of the things that matters most when it comes to reaching people. Understanding all of the key SEO metrics and knowing how search engines work will make a big difference when it comes to reaching target customers. If it’s something that you’ve struggled with and failed to get to grips with, put in the effort now because it really will provide you with long-term gains.
Allow and Encourage Social Sharing
As well as sharing your own content on your social media profiles, you also need to encourage other people to share your content as well. Social sharing is made possible by adding sharing buttons to the pages of your website, making it possible for people to share content with the click of a button is really helpful. It could make a big difference to the reach of your content.
When it comes to the health and success of your blog, there are few more important factors or more relevant indicators than blog traffic. The ideas above will help you to get more people heading to your blog and taking an interest in what you have to say. And your blog will grow in success from there.
Developing a new product is the cornerstone of any successful business, especially startups. You need to create something that meets the needs of consumers while also turning over a healthy profit for you.
Getting to that point, however, can be a challenge. Building a product isn’t just a matter of getting out there and doing the work - it requires time and patience to get right.
The failure rate for new products and services is notoriously high. In some quarters, it is north of 90 percent, meaning that that majority of new products on the market fail.
So what’s the key here? How can you nail your product development cycle and deliver something that will generate substantial profits?
Start By Satisfying A Need
New products don’t just emerge out of the ether - they come from the fact that they solve problems that consumers have. We already have a highly sophisticated economy, churning out millions of different goods each year for these needs. So there is a lot of knowledge already about what customers want. The market is already excellent at determining their needs and satisfying them.
Any new product, therefore, needs to fit into this context. It must understand how the market is currently failing consumers and how the new product can compete. And it needs to improve on whatever is already out there in some way.
The most successful products, therefore, aren’t always something entirely novel. Instead, they find a way to improve on an existing formula while preserving their competitive advantage.
Find Out How Much The Opportunity Is Worth
You might have an excellent idea for a niche product, but if the market for it is small, you might not make a return on your original investment.
Ideally, you want to figure out which market segments are most likely to consume whatever you build. Then you need to determine whether you will generate sufficient revenue for it to be worth your time.
User research platform, Userzoom, says that companies should try to understand the needs of users before building a new product or service and then validate prototypes. This approach helps to reduce risks and ensure that there is a feasible market out, therefore, for the products when you finally decide to scale.
Working out the size of the opportunity is, therefore, vital. You might have a product that a particular niche wants, but if there are too few people, you’ll ultimately wind up out of pocket.
Figure Out How You Will Develop The Product
The best way to work out how to develop a product is to look at how the market operates already. Look at the methods that companies already use to ship new goods and services to their customers and actually make it happen. Ask yourself the following questions:
Test Your Prototype In As Many Ways As You Can
Prototypes are an essential stage in producing a successful product. They are the point where you find out whether you will be able to deliver something the market will accept or not.
Companies tend, however, to look at their products through rose-tinted glasses. They see them as to how they want to see them, rather than how actual customers will.
Regular people are the harshest critics of what you sell. If there’s a slight weakness or flaw, they’ll find it and let you know in online reviews. Prototyping, therefore, is your opportunity to wipe out as many of these concerns as possible.
Be brutal with your product. Test it to its limits. If you find a flaw, plot a course of action to fix it. Ask yourself whether the product is robust enough, fast enough, or sufficiently flexible.
Be honest with yourself about whether it offers customers enough features, or if there are too many.
Also, question whether you can deliver it to the market on time. Many companies work to strict time constraints. There is a window of opportunity that they must exploit if they want their enterprise to thrive. If they miss it, then the profit opportunity will vanish.
A prototype, therefore, could have all the bells and whistles imaginable. Still, if it is going to take years to bring to scale, then it is not fulfilling the needs of the business. Long development cycles are often what kills new companies. The chance for the product to shine passes.
Figure Out How To Position The Product
Once you’ve designed the product and studied your market thoroughly, the next step is to position it ready for launch. Companies need to have a good sense of where their product fits alongside the other options available in the marketplace.
Positioning the product is essential and usually requires some pretty savvy marketing. For instance, is your product designed for a premium audience? Or are you looking to target people on a budget?
Does your product offer superior technology than its competitors? Or does it do the same thing, but at a lower price?
Finally, how will you use your brand image to sell the product? Will you use a value-driven approach where you talk about the broader benefits of your product? Or will you tap into different customer philosophies?
Remember, your advertising doesn’t have to focus on product features. Instead, you can simply focus on how your company makes people feel. Coca-Cola, for instance, doesn’t talk about the high sugar content of its drinks. Instead, it just associates its brand with having a good time.
You can post as much inspirational and motivational stuff as you can but sometimes, taking a look into what the real world looks like for someone that dedicates their day to being the best they can will have a bigger impact. Mark Wahlberg revealed his daily routine back in December 2018, this followed after Wahlberg was named the highest paid Hollywood actor in 2017. BBC News had the story back then..
While your blunt friends might come across as a little embarrassing from time to time, overall they’re probably the best friends you have. They come in handy for a number of reasons and are almost always there when you need them, aren’t they? Awareness Act has a great feature to tell you more!
Author - Chris
Author, Editor, Creator of Learn Develop Live