Lockdown has affected many businesses, completely changing forward work programmes and many of the things you had planned over the coming months. Businesses have had to adapt, with many now operating remotely to survive during this tough time.
While face to face engagement and sales might be off the cards for now, there is a lot you can do to promote your business online and generate some interest now and in the future. Don’t sit there idle waiting for something to happen, work on building better content to connect with more people.
Here are four ways to improve your digital content in lockdown:
1. Finally start planning ahead
There are always good intentions when it comes to social media scheduling. But for small businesses especially, it can be difficult to keep up. With lockdown restricting some business activities, however, you’ve got the perfect opportunity to create a social media schedule and get ahead with your content. From evergreen content that can take you to the end of the year to planning a variety of campaigns, use the time to get your social media schedule in order.
2. Use animated videos if you can’t film
Filming videos is difficult right now, especially if your content typically features other people, locations, etc. While you can film pieces to camera at home, it’s worth experimenting with other types of video content to help you engage with your followers. There are animated explainer video production companies that can help you create some amazing content that can boost your brand and generate interest in your business. Animated explainers are a good investment as they have longevity, making some excellent cornerstone content for your business.
3. Host virtual events
Events are great for connecting with clients and customers. When you’re launching a new product or service, or you want to thank them, an event can be an effective way of boosting your engagement. But just because you can’t host a physical event right now, doesn’t mean you can’t host a virtual one. From panel talks to demonstrations and performances, you’ve got a great opportunity to do something interesting online. Virtual events need a lot of promotion, but it’ll be worth it to help you get the most from this new way of connecting.
4. Promote uplifting content
It’s a difficult time right now, with people everywhere struggling to adjust to this way of living, and feeling uncertain about the future too. While businesses are trying new ways of reaching out, you could also use your platforms to do some good too. From raising money to sharing content designed to inspire, motivate and entertain, there’s a lot you could be doing to help improve the mood of the nation. Consider using your social media in a positive way now, using your position to help others.
While the coronavirus pandemic has proved problematic for many elements of businesses, there are opportunities for growth and change too. They say innovation is the seed of success, and this is something that can be true for your business. Begin with your digital content to help boost your business during this difficult time.
If you’re feeling overwhelmed by Covid-19 you’re certainly not alone. Most people are feeling a little anxious, and concerned over what it may bring. Restrictions have been put into place right across the globe and many people face a period of isolation at some point. This comes with a lot of concerns including lack of essentials, no access to medication, the feeling a=of being trapped, and getting bored.
Many people are talking out about their concerns, but not many are thinking of ways they can fill their time with useful and productive tasks. Once you’ve completed any working from requirements, you are likely to have a little more free time than usual, but what can you do with it?
Some of the thing you could do include:
Updating Your Resume
This is a task that often gets left behind until you are searching for a new job. It’s understandable though, as most will not think they need to update until such as time. However, updating your resume as you learn a new skill is a great practice to be in. Whether you suddenly lose your job from something like Covid-19 or see an opportunity that’s too good to miss, you’re going to want your resume to be as up to date as possible so you can act fast.
Learn A New Skill
If you ave found that you now have more time on your hands, learning a new skill is a great reason to use some of it. Whether you fancy learning a new hobby like sewing, painting, or baking or you want to learn a professional qualification, this could be a great time to start. It will not only improve your skill set but it will also help you keep focused and motivated.
There is usually at least one long-term project that you haven’t got around to. Maybe you’ve been thinking of starting a blog, decorating the bedroom or landscaping the garden. If you find yourself with some free time during a lockdown (where you are still able to leave the house for limited reasons) then it could give you the opportunity to be productive and get one of these ticked off. For example, if you’ve been meaning to move some stuff from your home or garden think about using Sydney Ute Van Hire to finally get it taken to the dump yard, charity shop or recycling centre.
Reassess Or Create A Budget
Most people will live the wing it mode when it comes to money. However, if Covid-19 has taught us anything, it’s that a budget can help us through a tough time. You may be more concerned about money now more than ever, meaning a budget could really help to minimise this stress. If you know exactly where you stand you will be able to start planning for the future and make it through Covid-19 in a possibly better financial situation.
Staying at home for long periods of time can be challenging. Remember to wipe everything down regularly, wash your hands, and try to use the time to complete something productive.
Developing a new product is the cornerstone of any successful business, especially startups. You need to create something that meets the needs of consumers while also turning over a healthy profit for you.
Getting to that point, however, can be a challenge. Building a product isn’t just a matter of getting out there and doing the work - it requires time and patience to get right.
The failure rate for new products and services is notoriously high. In some quarters, it is north of 90 percent, meaning that that majority of new products on the market fail.
So what’s the key here? How can you nail your product development cycle and deliver something that will generate substantial profits?
Start By Satisfying A Need
New products don’t just emerge out of the ether - they come from the fact that they solve problems that consumers have. We already have a highly sophisticated economy, churning out millions of different goods each year for these needs. So there is a lot of knowledge already about what customers want. The market is already excellent at determining their needs and satisfying them.
Any new product, therefore, needs to fit into this context. It must understand how the market is currently failing consumers and how the new product can compete. And it needs to improve on whatever is already out there in some way.
The most successful products, therefore, aren’t always something entirely novel. Instead, they find a way to improve on an existing formula while preserving their competitive advantage.
Find Out How Much The Opportunity Is Worth
You might have an excellent idea for a niche product, but if the market for it is small, you might not make a return on your original investment.
Ideally, you want to figure out which market segments are most likely to consume whatever you build. Then you need to determine whether you will generate sufficient revenue for it to be worth your time.
User research platform, Userzoom, says that companies should try to understand the needs of users before building a new product or service and then validate prototypes. This approach helps to reduce risks and ensure that there is a feasible market out, therefore, for the products when you finally decide to scale.
Working out the size of the opportunity is, therefore, vital. You might have a product that a particular niche wants, but if there are too few people, you’ll ultimately wind up out of pocket.
Figure Out How You Will Develop The Product
The best way to work out how to develop a product is to look at how the market operates already. Look at the methods that companies already use to ship new goods and services to their customers and actually make it happen. Ask yourself the following questions:
Test Your Prototype In As Many Ways As You Can
Prototypes are an essential stage in producing a successful product. They are the point where you find out whether you will be able to deliver something the market will accept or not.
Companies tend, however, to look at their products through rose-tinted glasses. They see them as to how they want to see them, rather than how actual customers will.
Regular people are the harshest critics of what you sell. If there’s a slight weakness or flaw, they’ll find it and let you know in online reviews. Prototyping, therefore, is your opportunity to wipe out as many of these concerns as possible.
Be brutal with your product. Test it to its limits. If you find a flaw, plot a course of action to fix it. Ask yourself whether the product is robust enough, fast enough, or sufficiently flexible.
Be honest with yourself about whether it offers customers enough features, or if there are too many.
Also, question whether you can deliver it to the market on time. Many companies work to strict time constraints. There is a window of opportunity that they must exploit if they want their enterprise to thrive. If they miss it, then the profit opportunity will vanish.
A prototype, therefore, could have all the bells and whistles imaginable. Still, if it is going to take years to bring to scale, then it is not fulfilling the needs of the business. Long development cycles are often what kills new companies. The chance for the product to shine passes.
Figure Out How To Position The Product
Once you’ve designed the product and studied your market thoroughly, the next step is to position it ready for launch. Companies need to have a good sense of where their product fits alongside the other options available in the marketplace.
Positioning the product is essential and usually requires some pretty savvy marketing. For instance, is your product designed for a premium audience? Or are you looking to target people on a budget?
Does your product offer superior technology than its competitors? Or does it do the same thing, but at a lower price?
Finally, how will you use your brand image to sell the product? Will you use a value-driven approach where you talk about the broader benefits of your product? Or will you tap into different customer philosophies?
Remember, your advertising doesn’t have to focus on product features. Instead, you can simply focus on how your company makes people feel. Coca-Cola, for instance, doesn’t talk about the high sugar content of its drinks. Instead, it just associates its brand with having a good time.
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Author - Chris
Author, Editor, Creator of Learn Develop Live