 Image credit: John Schnobrich from Unsplash Knowing how to boost your digital marketing tactics is a surefire way for any business to make those crucial improvements. Whether you’re striving to increase your reputation or boost engagement, your digital marketing strategy is vital. But, it is not solely about the content you produce. For many businesses, your website is the most essential marketing tool you have, and here are the four reasons why.
It Is The First Introduction To Your Brand In many cases, your website will be the first exposure customers have to your brand. While they may have heard your name or seen your logo in places., they don’t know who or what you are. This is why the landing page must be something that grabs attention for all the right reasons. Any customs that require your service will visit your site - whether on their computer or their phone - and find out more about your business. Your website should be easy to navigate and include plenty of information without being overwhelming, and the pages should load quickly to maintain engagement. You Can Use It To Share News and Ideas Your website’s blog should not be somewhere you feel with low-value content for the sake of it. This is the place where you can share industry or business news or provide advice for anyone who visits your website. Your expertise in the industry puts your voice across as an authority, meaning people will trust what you have to say. You can boost your chances of this content ranking by working with a white label SEO reseller that can help you make the most of your content strategy, which will generate more leads and traffic to your website. It Helps to Cultivate Your Brand’s Voice Every brand should have a unique voice and appeal. This is what people associate with your business whenever they see your logo or hear your company name. With your website, it is possible to cultivate your brand voice. The design, the language, and the images all contribute to a grand voice that is consistent and instantly recognizable. This will help you stand out from competitors and encourage authentic engagement. In addition, a measure like this helps that brand voice speak louder. Think about formatting your website in the best way so it fits social media marketing seamlessly. That way, you have maximal impact, and none of your message is filtered. A Website Will Establish Credibility A lack of credibility is one of the major challenges all small businesses struggle with when they first launch./ you do not have the history or the tradition of established corporations, which means you need to work twice as hard to make a name for yourself. Your website can do a lot of this work for you. Rather than use your Facebook or Instagram pages as your primary hub, your website demonstrates success and creates an easy destination for any interested clients or customers. Essential If you want your business to reach the lofty heights you have always dreamed of, you must give yourself the best chance of succeeding. Your website is the hub where you can include all the crucial information about your company, while also promoting who you are and what you stand for. From exceptional; content to a sleek, effortless design, you can attract more customers and clients because they will believe in what you offer.
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 Image credit: Cliff Booth from Pexels Are you fed up with the daily grind? Of being answerable to someone else and turning the wheels of a corporate company that has little impact on your day-to-day life? Perhaps you need more freedom and flexibility from your work life. Your personal situation or home dynamic has changed and the 9-5 is no longer working for you. Or maybe you have just decided that now is the time to pursue a labour of love and do something you want to do to earn a living but you are not quite sure what that is. Here are some career inspiration ideas that can provide you with the opportunity to be your own boss.
A personal trainer If you have always had a flair for fitness and a love of training then why not apply your passion to personal training? PT courses can be found online or in-person up and down the country and offer prospective students all the tools, resources and accreditations they need to take on the role of PT. If you love fitness and wellbeing then what better option than to spend your day in the environment you love helping people to improve their fitness and health too. Marketing If you have a marketing or public relations background going solo and creating your own marketing agency can be a great move. If you know Active mail from Mailchimp and content marketing from SEO then why not use this to your advantage and be the boss, instead of an answer to one. With the explosion of social media and online marketing more and more businesses recognise the need to up their marketing game and need the professionals to help them do it. Outsourcing to marketing departments is growing amongst even the smallest of businesses - and the best bit is you already know how to market your marketing business effectively. Catering Maybe your passions lie in the kitchen. Did your love of baking step up a notch during lockdown? Or you have long dreamed of running a restaurant. If you have a flair for food then why not consider setting up a catering company? With catering becoming increasingly accessible more and more people are turning to paid caterers to supply the refreshments for parties, events and gatherings. What is more, the rise in food deliveries and takeaway services is really opening up the market for new online-based takeaway outlets. Maximise on this lifestyle shift and turn your pastime into a passion lead career. Life coaching Life is stressful and can be difficult to navigate and as such people are looking to life coaches to help them work their way through their busy, complex lives and achieve their personal goals. If you love to listen and help others then consider life coaching. You do not need any formal qualifications to set up as a life coach but obtaining some qualifications will make you more attractive to potential customers. You will also want to feel confident in your ability to really make a difference in other peoples lives. Online life coaching courses can be found easily and can be quick and inexpensive to complete. Public Speaking Public speaking is a phrase that scares so many but for others they thrive. The art of speaking face to face to a live audience now takes shape in many different ways in the modern world. Speaking to an audience, including pre-recorded speech delivered online, formal or informal as well even in front of TV cameras. Should you feel that you do need some guidance, this post over on RMH of Bangor describes the tools you need to deliver a speech that no one will forget. Whether the thought of public speaking is nerve wracking or just another thing you know you'll smash, its definitely a powerful way to connect with others.  Image credit: Pixel Creatures from Pixabay There are over 500 million blogs in the world at the moment and they are growing year on year. If you are just starting or you are a seasoned blogger, you will want to ensure your blog stands out from the crowd. Check out this post which shows you some ways to better your blog. Another important area that will help with your blog is increasing the Domain Authority. For those not familiar with this phrase, the Domain Authority is a calculation that rates your blog from 1 to 100. The higher you are on the scale the higher your blog will appear on search engine rankings. Also, if you wish to make money from your blog, the higher your Domain Authority the more you can ask for paid opportunities. Below are some ways you can improve your Domain Authority and get your blog higher up the rankings.
Link Building Building links to your site is a great way of increasing your Domain Authority. A word of caution though, you want backlinks from quality sites, sites that have a higher Domain Authority to your own. Focus your time on getting links that will improve your site, if you don’t have a lot of time to do this yourself, consider employing a link building service. Internal link building As well as getting backlinks from other websites, you can increase your Domain Authority through the internal structure of your blog. This means in each blog post you should include 2 or 3 links to other posts you have. This is such an easy way to build your internal link structure and get your Domain Authority moving in the right direction. Remove broken links Having broken links can impact your Domain Authority so go through all your posts and ensure all links are working. This may be time-consuming but it is worth it in the end. It’s an easy fix to ensure it doesn’t negatively impact your Domain Authority. Be an Authority in Your Niche Having quality articles is important, especially to your Domain Authority and to Google. Choose a niche and write high-quality posts within that area. An area that people will search for time and time again. If you are helping your audience Google may even use your article for a snippet which means you will be the very first link on page one. Search Engine Optimisation Ensure your blog is SEO optimized so that when search engines crawl your site they can see your content and offer this up to those who are searching. This means ensuring you have a meta title and meta description especially on your pictures, your home page and you make use of heading tags too. Once you start using all these tools they will become second nature and it will make all the difference to your Domain Authority. It can be daunting considering all these things to improve your Domain Authority but with practice and determination, you will increase the authority of your blog.  Image credit: Jason Yuen on Unsplash Every Christmas, Ryohei Ando gathers his family together for a holiday tradition. Just like their father did as a child, his two children will reach deep into a red-and-white bucket and pick out the best piece of fried chicken they can find.
Yes, it’s a Merry KFC Christmas for the Ando family. It may seem odd anywhere outside Japan, but Ando’s family and millions of others would never let a Christmas go by without Kentucky Fried Chicken. Every Christmas season an estimated 3.6 million Japanese families treat themselves to fried chicken from the American fast-food chain, in what has become a nationwide tradition. You can read about this KFC Christmas event over at BBC.com!  Image credit: S O C I A L. C U T on Unsplash Social Media Marketing can be a real headache for plenty of people just starting out and while one guide you read will tell to do something one way, you can guarantee another guide will tell you the complete opposite! But the good people over at The Guerrilla Agency have 'the' guide for you!
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Author - Chris
Author, Editor, Creator of Learn Develop Live Archives
November 2022
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