 Image credit: Carl Heyerdahl on Unsplash Lockdown has affected many businesses, completely changing forward work programmes and many of the things you had planned over the coming months. Businesses have had to adapt, with many now operating remotely to survive during this tough time.
While face to face engagement and sales might be off the cards for now, there is a lot you can do to promote your business online and generate some interest now and in the future. Don’t sit there idle waiting for something to happen, work on building better content to connect with more people. Here are four ways to improve your digital content in lockdown: 1. Finally start planning ahead There are always good intentions when it comes to social media scheduling. But for small businesses especially, it can be difficult to keep up. With lockdown restricting some business activities, however, you’ve got the perfect opportunity to create a social media schedule and get ahead with your content. From evergreen content that can take you to the end of the year to planning a variety of campaigns, use the time to get your social media schedule in order. 2. Use animated videos if you can’t film Filming videos is difficult right now, especially if your content typically features other people, locations, etc. While you can film pieces to camera at home, it’s worth experimenting with other types of video content to help you engage with your followers. There are animated explainer video production companies that can help you create some amazing content that can boost your brand and generate interest in your business. Animated explainers are a good investment as they have longevity, making some excellent cornerstone content for your business. 3. Host virtual events Events are great for connecting with clients and customers. When you’re launching a new product or service, or you want to thank them, an event can be an effective way of boosting your engagement. But just because you can’t host a physical event right now, doesn’t mean you can’t host a virtual one. From panel talks to demonstrations and performances, you’ve got a great opportunity to do something interesting online. Virtual events need a lot of promotion, but it’ll be worth it to help you get the most from this new way of connecting. 4. Promote uplifting content It’s a difficult time right now, with people everywhere struggling to adjust to this way of living, and feeling uncertain about the future too. While businesses are trying new ways of reaching out, you could also use your platforms to do some good too. From raising money to sharing content designed to inspire, motivate and entertain, there’s a lot you could be doing to help improve the mood of the nation. Consider using your social media in a positive way now, using your position to help others. While the coronavirus pandemic has proved problematic for many elements of businesses, there are opportunities for growth and change too. They say innovation is the seed of success, and this is something that can be true for your business. Begin with your digital content to help boost your business during this difficult time.
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 Image credit: Bich Tran on Pexels If you’re feeling overwhelmed by Covid-19 you’re certainly not alone. Most people are feeling a little anxious, and concerned over what it may bring. Restrictions have been put into place right across the globe and many people face a period of isolation at some point. This comes with a lot of concerns including lack of essentials, no access to medication, the feeling a=of being trapped, and getting bored. Many people are talking out about their concerns, but not many are thinking of ways they can fill their time with useful and productive tasks. Once you’ve completed any working from requirements, you are likely to have a little more free time than usual, but what can you do with it?
Some of the thing you could do include: Updating Your Resume This is a task that often gets left behind until you are searching for a new job. It’s understandable though, as most will not think they need to update until such as time. However, updating your resume as you learn a new skill is a great practice to be in. Whether you suddenly lose your job from something like Covid-19 or see an opportunity that’s too good to miss, you’re going to want your resume to be as up to date as possible so you can act fast. Learn A New Skill If you ave found that you now have more time on your hands, learning a new skill is a great reason to use some of it. Whether you fancy learning a new hobby like sewing, painting, or baking or you want to learn a professional qualification, this could be a great time to start. It will not only improve your skill set but it will also help you keep focused and motivated. Long-Term Projects There is usually at least one long-term project that you haven’t got around to. Maybe you’ve been thinking of starting a blog, decorating the bedroom or landscaping the garden. If you find yourself with some free time during a lockdown (where you are still able to leave the house for limited reasons) then it could give you the opportunity to be productive and get one of these ticked off. For example, if you’ve been meaning to move some stuff from your home or garden think about using Sydney Ute Van Hire to finally get it taken to the dump yard, charity shop or recycling centre. Reassess Or Create A Budget Most people will live the wing it mode when it comes to money. However, if Covid-19 has taught us anything, it’s that a budget can help us through a tough time. You may be more concerned about money now more than ever, meaning a budget could really help to minimise this stress. If you know exactly where you stand you will be able to start planning for the future and make it through Covid-19 in a possibly better financial situation. Staying at home for long periods of time can be challenging. Remember to wipe everything down regularly, wash your hands, and try to use the time to complete something productive.  With the world very much upside down at the moment, finding a good news story isn't that easy. But Thom Foodery shared a video of a game he created for his son during the Covid-19 lockdown which left his son's reaction as the best part! The Mirror has the story..
 You can post as much inspirational and motivational stuff as you can but sometimes, taking a look into what the real world looks like for someone that dedicates their day to being the best they can will have a bigger impact. Mark Wahlberg revealed his daily routine back in December 2018, this followed after Wahlberg was named the highest paid Hollywood actor in 2017. BBC News had the story back then..
 While your blunt friends might come across as a little embarrassing from time to time, overall they’re probably the best friends you have. They come in handy for a number of reasons and are almost always there when you need them, aren’t they? Awareness Act has a great feature to tell you more!
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Author - Chris
Author, Editor, Creator of Learn Develop Live Archives
March 2023
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