Knowing how to boost your digital marketing tactics is a surefire way for any business to make those crucial improvements. Whether you’re striving to increase your reputation or boost engagement, your digital marketing strategy is vital. But, it is not solely about the content you produce. For many businesses, your website is the most essential marketing tool you have, and here are the four reasons why.
It Is The First Introduction To Your Brand
In many cases, your website will be the first exposure customers have to your brand. While they may have heard your name or seen your logo in places., they don’t know who or what you are. This is why the landing page must be something that grabs attention for all the right reasons. Any customs that require your service will visit your site - whether on their computer or their phone - and find out more about your business. Your website should be easy to navigate and include plenty of information without being overwhelming, and the pages should load quickly to maintain engagement.
You Can Use It To Share News and Ideas
Your website’s blog should not be somewhere you feel with low-value content for the sake of it. This is the place where you can share industry or business news or provide advice for anyone who visits your website. Your expertise in the industry puts your voice across as an authority, meaning people will trust what you have to say. You can boost your chances of this content ranking by working with a white label SEO reseller that can help you make the most of your content strategy, which will generate more leads and traffic to your website.
It Helps to Cultivate Your Brand’s Voice
Every brand should have a unique voice and appeal. This is what people associate with your business whenever they see your logo or hear your company name. With your website, it is possible to cultivate your brand voice. The design, the language, and the images all contribute to a grand voice that is consistent and instantly recognizable. This will help you stand out from competitors and encourage authentic engagement.
In addition, a measure like this helps that brand voice speak louder. Think about formatting your website in the best way so it fits social media marketing seamlessly. That way, you have maximal impact, and none of your message is filtered.
A Website Will Establish Credibility
A lack of credibility is one of the major challenges all small businesses struggle with when they first launch./ you do not have the history or the tradition of established corporations, which means you need to work twice as hard to make a name for yourself. Your website can do a lot of this work for you. Rather than use your Facebook or Instagram pages as your primary hub, your website demonstrates success and creates an easy destination for any interested clients or customers.
If you want your business to reach the lofty heights you have always dreamed of, you must give yourself the best chance of succeeding. Your website is the hub where you can include all the crucial information about your company, while also promoting who you are and what you stand for. From exceptional; content to a sleek, effortless design, you can attract more customers and clients because they will believe in what you offer.
If you have taken the time to create and populate your blog, then the chances are that the last thing you will want to see happen is for the traffic that has been coming in to read your blog, suddenly take a nosedive.
However, sometimes a dip in blog traffic can happen, and it is not always for the reason that you may think. So, to help you to figure out what might be happening, here are some of the possible reasons that your blog traffic has plummeted.
You are not looking at how you are performing
The best way to ensure that your blog performs as well as possible is to keep track of it and how well it is doing by measuring various important KPIs. When you look at your performance, you will see when the dips first start, which means that you can take steps to fix it and get people to read what you have to say.
If you don't look at how well you are performing, things can only worsen, which could be tricky to fix in the future.
Things aren't working properly
Broken links, broken redirects, and slow loading times will never showcase you to your full potential. Many SEO specialists will say that broken redirects and links are one of the biggest downfalls of a website and a blog in particular.
Of course, they do happen from time to time, but if you keep checking the performance of your blog, then you should pick up on them quickly, allowing you to fix them before they become too much of a problem.
Despite your best efforts in SEO and marketing, things can change over time. The types of searches your customers make will vary, and a keyword that once worked fine may not be working the same way now.
One way to try and stop this from being the cause of a drop in your blog traffic is to keep on top of the trends and changes. You might not always know what changes are around the corner, but sometimes simply learning about trending terms is enough to improve.
Your competitors are doing it better
There is a good chance that as your traffic dips, there is a rise somewhere else. The trouble is, this other place will more than likely be your competitor's blog. So, keep an eye on what they are doing if you notice that things are going south for you.
Of course, you should never duplicate their posts, but you can see which topics they are currently sharing and if they don't match yours, then maybe they are doing things better than you are.
Worried that your blog posts are not performing as well as they once were? The important thing to remember is that it is up to you to try and fix them. Ignoring them and hoping that things will get better will never work and may even cause you much bigger problems in the long term.
It is a well-known fact that Google ads are a great way to increase SEO. The google ads agency has been doing this for years, and they have seen many different kinds of strategies work overtime. What Google wants from you, as a company, is consistency. And what google will give you in return is more traffic and higher rankings on google search engine results pages (SERPS). So here are some tips on how to transition your small business into an established brand through google ads!
Boosting Google ads can be advantageous for increasing your website's SEO. This is because it will allow you to reach more of your target audience, which means that the content on your site has a better chance at ranking on search results pages (SERPs).
Something else that will really help to boost your traffic and get ahead of your competitors is issuing press releases, You should only do this when you have something important to share about your blog or your business, but when there is a genuine need to share, hiring decent press release writers to craft a compelling piece can drive more traffic your way and really take the spotlight off the competition.
There are over 500 million blogs in the world at the moment and they are growing year on year. If you are just starting or you are a seasoned blogger, you will want to ensure your blog stands out from the crowd. Check out this post which shows you some ways to better your blog. Another important area that will help with your blog is increasing the Domain Authority. For those not familiar with this phrase, the Domain Authority is a calculation that rates your blog from 1 to 100. The higher you are on the scale the higher your blog will appear on search engine rankings. Also, if you wish to make money from your blog, the higher your Domain Authority the more you can ask for paid opportunities. Below are some ways you can improve your Domain Authority and get your blog higher up the rankings.
Building links to your site is a great way of increasing your Domain Authority. A word of caution though, you want backlinks from quality sites, sites that have a higher Domain Authority to your own. Focus your time on getting links that will improve your site, if you don’t have a lot of time to do this yourself, consider employing a link building service.
Internal link building
As well as getting backlinks from other websites, you can increase your Domain Authority through the internal structure of your blog. This means in each blog post you should include 2 or 3 links to other posts you have. This is such an easy way to build your internal link structure and get your Domain Authority moving in the right direction.
Remove broken links
Having broken links can impact your Domain Authority so go through all your posts and ensure all links are working. This may be time-consuming but it is worth it in the end. It’s an easy fix to ensure it doesn’t negatively impact your Domain Authority.
Be an Authority in Your Niche
Having quality articles is important, especially to your Domain Authority and to Google. Choose a niche and write high-quality posts within that area. An area that people will search for time and time again. If you are helping your audience Google may even use your article for a snippet which means you will be the very first link on page one.
Search Engine Optimisation
Ensure your blog is SEO optimized so that when search engines crawl your site they can see your content and offer this up to those who are searching. This means ensuring you have a meta title and meta description especially on your pictures, your home page and you make use of heading tags too. Once you start using all these tools they will become second nature and it will make all the difference to your Domain Authority.
It can be daunting considering all these things to improve your Domain Authority but with practice and determination, you will increase the authority of your blog.
Whether you’re publishing a blog as a commercial endeavour or as a hobby, you’ll want to do everything you can to optimise your content and increase your readership. However, it isn’t always easy to know what changes to make or how to implement them. To make things easier, take a look at these simple ways to better your blog in 2021:
Increase Page Loading Speeds
Before you begin thinking about content for your website, you’ll want to ensure your blog is operating optimally. Page loading speeds have a considerable impact on your search engine rankings, so it’s important to make sure you’re not losing readers because your blog loads too slowly. By optimising your site structure or switching to a different hosting provider, you can increase page loading speeds and potentially boost your rankings.
Create a Content Calendar
If you create content when you have a great idea for a post or you publish new content based on breaking news, you run the risk of issuing repetitive content or only posting sporadically. Publishing new posts regularly gives users a reason to return to your blog frequently, so having a reliable posting schedule is beneficial.
However, regular posting should never compromise the quality of your content. By creating a content calendar, you can ensure that you cover a range of topics, rather than inadvertently posting similar content on a frequent basis. Similarly, you can brainstorm ideas for original content in advance and ensure you’ve always got something fresh and new to write about.
Incorporate Social Media
Social media is an excellent tool for bloggers, so be sure to make the most of it. When you share the link to your posts on social media, you can increase brand awareness, generate more website traffic and build your audience. Additionally, social media allows you to communicate with other users about topics that are relevant to the theme of your blog.
Of course, you aren’t the only person who can share links to your posts via social media. Adding social media buttons to every post allows readers to share your content quickly and easily, which helps you to reach a wider audience.
Develop an SEO strategy
If you want to attract new readers, you need to have an effective SEO strategy in place. With effective search engine optimisation, you can ensure that your blog posts appear at the top of search engine ranking pages (SERPs) when users search for relevant keywords and terms.
Search engine optimisation can be labour intensive, so don’t panic if you don’t have the time or resources to plan and execute a strategy yourself. Professional SEO services are an easy and cost-effective way to access the expertise you need. With assistance from experienced SEO experts, you can ensure your blog becomes a go-to resource for users within your target audience.
Use Different Content Formats
Most bloggers rely on the written word to share information, put forth their opinions and engage with readers. However, this shouldn’t prevent you from using other forms of media on your blog. After all, a wall of text isn’t very enticing for users. By using images or infographics to break up your text and add visual content, you can make each post more appealing.
Similarly, incorporating video content into your blog could be an effective way of appealing to a different demographic. How To, Step-by-Step and Q&A posts work well in video format and could give you an edge over other bloggers.
Backlinks are a form of off-site SEO, so check that they’re included if you plan to outsource your search engine optimisation to a third-party specialist. Securing backlinks from websites with high domain authorities can increase your own rankings and lead to a subsequent increase in traffic.
Additionally, backlinks help to direct readers straight to your blog, as well as increasing the authority and trustworthiness of your content. When your links are featured on reputable and popular sites, for example, your brand is elevated in the minds of both search engines and users.
Take Your Blog to the Next Level
When you’re creating, managing or maintaining a blog, it’s useful to have an overall strategy in mind. Whether you’re planning to monetise your posts, creating content for a company website or see blogging is a fun hobby, setting yourself a goal will help you to stay motivated. With the right planning and preparation, you can hone your content, increase your core readership and take your blog to the next level.
Author - Chris
Author, Editor, Creator of Learn Develop Live