Blogging has been around for longer than you probably think, it went through a huge explosion in popularity and almost everyone seemingly owned a blog whether for fun or commercial purposes. This then turned on its head and discussions about the death of blogging started to come to the forefront of advertorial conversations, particularly as social media and microblogging became the new in thing. That said it is still thought that blogging has its place and what is more than blogging can benefit your business. Here are some of the benefits of blogging for your business.
It increases traffic to your website
A website that includes a well written and SEO friendly blog section will attract traffic to the website. Ensuring that the blog content provides value to the readers will draw them to your website and once they are there you have increased your website site traffic but also your brand awareness and potential for advertising. A purchase may not be made there and then but you are now on potential customers radar. The stronger your website traffic the better it is for your business.
For example; A clothing brand may create blog content regarding the latest fashion items or how to style particular outfits. This is adding value to their customers all the while attracting traffic to the website and using the blog content to advertise their products.
Showcase your business
Whatever your business is then blogging gives you a real opportunity to provide a detailed outlook of your company. You don’t have to fit gimmicks into short sentences or summarise your business in a catchy caption, you can take the time to really portray the message you want and the services you offer. What is more, you can use this platform to raise awareness of matters important and relevant to your business.
For Example; sustainability consultants or environmentally friendly products have a great opportunity to use a blog section to expand upon their services or products. They can create blog content that showcases their ethical business and explains what they are about in detail and why. They can also use this channel to share important issues that either relate to their business or indeed the wider issues concerning their business, such as environmental awareness and sustainability.
Longevity of the advertorial content
One of the real added bonuses of blogging content is its shelf life. A blog post can be written and instead of fading into the ether over time, a well-written keyword-friendly post can actually gain more traction and better reach over long periods of time, potentially over several years. Older posts can gain authority and ranking over time and become more easily discoverable via search engines. Further, if these posts are regularly updated to reflect recent or current purposes of campaigns they can increase their search engine standing. There are very few other advertorial options that provide that shelf life for similar financial and time expenditure.
Example; A keyword friendly recipe post (if relevant to your business) that is updated from time to time is a great way of adding value and attracting readers that will truly stand the test of time.
Author - Chris
Author, Editor, Creator of Learn Develop Live