Blogs have become hugely popular over the last few years, and there’s been a steady increase of those who’ve actually made a full-time career off the back of it. Regardless of whether you consider it a business or not, there are ways to help improve your blog through the use of social media.
Make Use Of Hashtags & Trends
Consider the social media platforms and how they perform on a day to day basis. You have Twitter that tends to have a trending element, and that might be a way of getting your blog promoted. And there are platforms like Instagram, that might use hashtags in order to promote content. It’s good to know first what each social media platform does, how to be popular on said platform, and what you might find useful to use for your blog. Once you’ve done that, you then want to work on using the elements that can make you popular on the platform. Whether they be hashtags or trending topics that you could piggyback off of, it’s good to learn the ropes where you can, and you’ll eventually get better at it.
Promote Other Bloggers
There are lots of other bloggers out there, and a good way to help promote your own blog is by helping to promote other bloggers. Look for those bloggers who have similar audiences to you and find ways to help build your blogger audience by advertising other bloggers. It could simply be featuring them on your Instagram story or mentioning them in a tweet. All bloggers have to start from the bottom and working their way up the chain of popularity can often be a case of them working with other bloggers and getting a leg up where needed.
Interact With Your Followers
Your followers are definitely important when it comes to growing your blog, and you, therefore, want to try and interact with them as often as possible. The more you engage with them, the more they’re likely going to engage with your content and your blog content too. Social media again can be a very good example of how to get more personal with your followers and by connecting your social media handles to your website and vice versa, you’re helping to boost your following across all channels.
Feature On Other People’s Blogs
As mentioned above, being friendly with other bloggers can be helpful. There are other ways to collaborate with bloggers in order to boost your following and improve your blog’s reputation, and that’s through guest posts. Guest posts can be a way of you providing content to another blogger, and in return, there’s a link in that post to your website. Not only does that look good for the search engines when it comes to your site, but it also sends their traffic over to yours.
Improving your blog on social media is definitely something you want to take advantage of when you have the chance. Use social media as a tool for helping bring more traffic and attention to your blog.
Author - Chris
Author, Editor, Creator of Learn Develop Live