Learn Develop Live
Menu
Picture

5 Ways To Master Marketing In The Post-Coronavirus Era

21/7/2020

1 Comment

 
Picture
Image credit: athree23 on Pixbaby
The value of effective marketing has always played an integral role in modern business. However, the combo of social distancing limits and the fact that consumers have less money put you under even more pressure. Still, it is possible to keep achieving great things.

Understanding the challenges and building a strategy that keeps them in mind is vital. Here are five key steps to success.

1) Gain Online Visibility In An Offline World
Making people aware of your company is the first step to success. The trend towards researching companies with local online searches starting long before Covid-19. Nonetheless, the pandemic has seen even more people use the digital channels like Google maps. Therefore, it's vital that local SEO and your Google My Business resources are used. When your company ranks at the top of the local listings, consumers will assume that your business is trustworthy and capable.

2) Remember That Content Is King
Awareness is one thing, but engagement is another. If consumers are going to check out your business ahead of visiting the store or making an online purchase, you must set the right tone. Improving your digital content will strengthen the bond, boost your brand image, and edge clients towards a sale. The fact that this is more cost-effective than many other tactics is a bonus. You can leverage more success by using affiliate marketers and social influencers to reach new audiences.

3) Make Store Exteriors Stand Out
The days of people casually walking in and out 50 stores on the high street or shopping mall are gone. If you want to attract passing traffic, you'll need the shop front to do the hard work for you. Using 3d production services for window displays is a particularly wise move. When coupled with better shop signage, your store will stand out from the crowd. Quite frankly, getting people through the door is the toughest challenge of all right now. Make the entrance more appealing, and traffic will soar.

4) Know Your Audience
Some of your marketing endeavors will always fall on deaf ears. Sadly, if you persist with the current methods of appealing to the masses, big problems can follow. Identifying your niche can direct everything from target marketing PPCs to the choice of wording on ad materials. Essentially, you need to know that your brand will be shown to the right people, in the right places, and in the right way. When all of the boxes are ticked, the effectiveness will be far greater while it'll be easier to see what works.

5) Focus On Upselling
Whatever you do in business right now, the chances are that your active customer base will fall. Therefore, it's essential that you maximize the potential earnings from each client. Investing in staff training modules that encourage sales teams to upsell bundles or extra products can work wonders. If trying to secure bigger transaction values, it may be worth adding the option of repayment plans. This does require credit checks, but the possibilities to grow your client base are incredible.
1 Comment
Pragati
24/9/2020 13:34:57

Hi! This is my first comment here so I just wanted to give a quick shout out and say I genuinely enjoy reading your blog posts. Can you recommend any other http://microniche.world/what-is-micro-niche-and-how-can-you-find-yours/ What is Micro Niche -
blogs that go over the same topics? Thanks a ton!

Reply



Leave a Reply.

    Author - Chris

    Author, Editor, Creator of this website.

    Archives

    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    November 2018
    August 2018

    Categories

    All
    Academics
    Advert
    AI
    AirHelp
    American Image Displays
    Amy Cuddy
    Andrew Barnes
    Armpit
    Attitude
    B2B
    BBC News
    BBC Worklife
    Belfor Holdings
    Boosting
    Boss
    Bus
    Business
    Business Insider
    Candidate
    Career
    Careers
    Careers Advice
    Cars
    CEO
    Chris
    Chris Guillebeau
    Chris Jaggs
    Chrysler
    CNN
    CNN Business
    Coach
    Coaching
    Coach Magazine
    College
    Commute
    Company
    Complaining
    Coronavirus
    Courses
    Covid 19
    Covid-19
    Coworkers
    Customers
    CV
    Dave
    Deodorant
    Dream
    Email
    Employees
    Employer
    Entrepreneur
    Entrepreneur Europe
    Entrepreneurial
    Exhibitions
    Fast Company
    Fit
    Fitness
    Flexible
    Focus
    Focxu
    Football
    Forbes
    Ford
    Fortnite
    Gamers
    Gamers Academy
    Gaming
    Genuine
    Goals
    Google
    Growth Mindset
    Habits
    Happiness
    Happy
    Hard Work
    Harvard
    Harvard Business Review
    Health
    Healthy
    Home Working
    HR & Payroll Systems
    Hustle
    Inc
    Inc.com
    Influence
    Inspiration
    Inspirational
    Inspire
    Inspired
    Inspiring
    Instagram
    Interview
    Interviews
    IQ
    Jaggs
    Japan
    Job
    Job Hunt
    Joe.co.uk
    Johnny Quach
    LDL
    Learn Develop Live
    Lee Iacocca
    Lessons
    Life
    LinkedIN
    Man Management
    Man-management
    Manufacturing
    Marketing
    Mental
    Mental Health
    Microsoft
    Mind
    Mindset
    Monday
    Motivate
    Motivated
    Motivating
    Motivation
    Motivational
    Motivator
    Myfitnesspal.com
    Negotiate
    Office
    Overseas
    Pay Rise
    People
    Performance
    Pjs
    Politicians
    Positive
    Positivity
    Productive
    Productivity
    Pyjamas
    Quartz
    Recruitment
    Reed
    Reed.co.uk
    Remote Working
    Resolutions
    Retail
    Robert Half
    Safety
    School
    Security
    SEO
    Sheldon Yellen
    Skills
    Sky News
    Sky Sports
    Sleep
    Soccer
    Social Media
    Software
    Sport
    Spurs
    Success
    Table Tennis
    Task Management
    Team
    Team Work
    Tfl
    The 4 Day Week
    The Mirror
    The Muse
    The Sun
    Thrive Global
    Time
    Tomas Svitorka
    Tony Robbins
    Tottenham
    Tottenham Hotspurs
    Train
    Training
    Transferable
    Tube
    Underground
    Uni
    University
    Wake Up
    Work
    Working
    Workplace
    Yale University

    RSS Feed

Proudly powered by Weebly
  • Home
  • Book Your FREE LDL Call
  • Inspiring Stories
  • Health Check
  • Smarter Working
  • Podcasts
  • Work With Chris
  • Blogging
  • Merchandise
  • About Me
  • Testimonials
  • Lets Connect!
  • The Journey
  • Media Work
  • Motivate Me!
  • Dear Chris
  • Home
  • Book Your FREE LDL Call
  • Inspiring Stories
  • Health Check
  • Smarter Working
  • Podcasts
  • Work With Chris
  • Blogging
  • Merchandise
  • About Me
  • Testimonials
  • Lets Connect!
  • The Journey
  • Media Work
  • Motivate Me!
  • Dear Chris