 Image credit: Aymanejed on Pixabay As a business owner, it’s crucial to retain existing clients, but it’s also beneficial to look for ways to attract new customers. If you’re looking to secure new commercial contracts or reach out to new sectors, here are some effective strategies to try. Targeted marketing
Conducting business with other companies is very different to offering products and services to consumers, and your marketing strategy should reflect this. Outline your key objectives and tailor your campaigns to reach the target market. Think about the kinds of clients you want to attract, the way you want to sell your brand and the types of products and services you’re offering. Conduct market research and utilise feedback. Up-sell your USP and highlight the value your business offers to others. Use examples and case studies to support claims about specific products and make your marketing more impactful. For ponds and water features, for example, don’t just speak about the benefits of butyl tape. Provide prospective clients with images of finished articles, testimonials from previous clients and facts and figures that back up quality, durability and performance-related claims. For technological gadgets, send out prototypes and share video clips of the invention in action. Creating the right first impression First impressions count in business, and it’s estimated that you have around 7 seconds to set the right tone. When meeting clients or discussing potential deals, partnerships or orders, use your own experiences to ensure you get off on the right foot. Be punctual and professional, make the most of the time you have to sell your brand without being overly aggressive or persistent and encourage follow-up conversations. Build on reviews and feedback Reviews can be extremely valuable for businesses looking to improve customer service, attract new clients and build an excellent reputation. Use reviews you receive from commercial clients to make improvements and don’t be afraid to shout it from the rooftops if you have got brilliant feedback, which could help to persuade other businesses to choose you. Take both negative and positive feedback on board, address any concerns promptly and use reviews as a means of promoting the products and services you offer and separating your business from rivals that may be on the shortlist of clients you’re hoping to work with in the future. Encourage referrals Most of us feel more confident when buying from a company that has been recommended by others. This applies to customers visiting shops or using a website to buy products, as well as B2B clients. Referrals can be incredibly influential. If you have happy clients, encourage them to share their experiences and recommend you to other businesses they may already work with or contacts that might be interested in the products or services you offer. Competition for new clients is fierce. As a business owner looking to secure new deals and impress new clients, it’s crucial to implement targeted ways to market and promote your brand, to utilise reviews and feedback to encourage referrals and to ensure you create the right first impression.
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 Image credit: Rudy and Peter Skitterians on Pixabay If you’re looking for new suppliers for your business but you don’t know where to begin then don’t worry, you have definitely come to the right place. Whether you’re looking for suppliers for your products or for essentials for your office, you need to ensure you’re finding businesses you can trust if you want to run your business efficiently. From helping you to produce high-quality products to ensuring you’re keeping your employees safe, the more you’re doing to find trustworthy suppliers the better. With that in mind, here are just some of the reasons you should consider finding reliable suppliers for your business:
You Can Have Confidence In Your Products One of the best reasons to find reliable suppliers is that it will give you confidence in the products that you’re selling. Having high-quality products is what will set your apart from your competitors so if you’re choosing reliable suppliers that you can trust, you know that you’re going to be offering your customers the best possible products. For tips and tricks when it comes to finding suppliers you can trust, you can visit this site here. You Can Ensure You’re Keeping Everyone Safe If you know you’re working with suppliers that you can trust, you can be sure you’re keeping everyone within your business safe at the same time. Whether this means they’re using safe practices within their work or they’re creating products that are safe, your employees and customers safety should be your top priority. If you’re unsure whether or not they have safe practices, you can speak to your suppliers and ask to visit their premises. They will be able to reassure you that you’re working with a business you can trust, as well as give you an insight into what they do as a business and how they operate. For more tips and tricks when it comes to keeping your employees safe, you can visit this site here. You Can Build Strong Relationships Building strong relationships as a business owner is incredibly important, especially when it comes to your suppliers. By choosing suppliers you can trust, you can be sure you’re building strong relationships with people that are going to help your business grow. Whether that’s someone who offers HVOF or someone who supplies hi-vis jackets, building relationships is essential. You Can Save Money Where Possible Finally, by working with reliable suppliers for your business, you can open up your business to saving money. Whether that means you’re saving money as a result of strong relationships or you’re saving money by making bulk orders, there is a lot of value in having strong relationships with reliable suppliers. With lots of great reasons to find reliable suppliers for your business, you can be sure you’re doing the absolute best for your growth. What other benefits could it bring? Did we miss anything important off of the list? Let us know your thoughts and ideas in the comments section below.  Image credit: Pixabay on Pexels For your business to thrive, your office space must be a hub of creativity and hard work. The problem is, it’s impossible to achieve greatness without the right environment! If you want productivity levels to soar, think about how you might improve the functionality and design of your office. In many cases, improving your office is rather a case of health and safety.
1. Consider lighting According to a study in PR Newswire, ‘workers in daylit office environments reported an 84 percent drop in symptoms of eyestrain, headaches and blurred vision.’ The study concluded that improving natural light in an office environment resulted in improved productivity and wellness levels. To improve your office environment, it’s advisable to optimize natural light as much as possible. Perhaps your office doesn’t get much sunlight during the day? In this case, daylight bulbs or full-spectrum daylight bulbs are a worthwhile investment. Daylight bulbs are designed to mimic natural night, while full-spectrum bulbs are often used to treat Seasonal Affective Disorder. 2. Create more space The coronavirus pandemic means that social distancing is now a necessity. To improve your office design in a post-COVID world, you need to create more space. Of course, that’s easier said than done, but here are a few viable options! Declutter to make room: Start by decluttering your office, get rid of any items you don’t need. Whether you sell things or donate them, you’d be surprised how much space you have after a clear out. When you are disposing of your items, ensure that you recycle as much as possible. With a little more floor space, you’ll be able to create more distance between your staff workstations. Invest in a storage solution: Another option is to invest in a storage solution. There are plenty of storage containers you can hire at affordable prices. By using a storage solution, you’ll free up space on site, and you won’t need to get rid of anything. 3. Ergonomic seating Modern office designs simply must involve ergonomic seating; it’s essential to keep your staff safe and healthy as they work. Ergonomic chairs support the spine and prevent injuries. While you’re at it, it’s also a good idea to purchase ergonomic keyboards. These keyboards help the user to place their hands in a natural position; this means less straining and less chance of typing related ailments. 4. Quality renovations Working conditions have a direct impact on the productivity of your staff. Staff are far more likely to produce creative work in an attractive and comfortable environment. With this in mind, consider whether your office space is in need of a renovation? When you are choosing your contractors, it’s essential to choose a quality service. Many businesses prefer companies who prioritize sustainable building methods and materials. For a quality ceiling renovation, rockfon.co.uk have plenty of great options. 5. Consider color schemes The colors that we are surrounded by influence our mood, emotions and energy levels. Due to this, it’s important to choose the right colors when designing an office space. For a few ideas to get you started, consider these options: Blue: Blue is generally seen as an ‘intellectual’ color. It is often associated with communication, logic and trust. All of these associations make blue the perfect color for an office environment. Yellow: Yellow represents positivity, creativity and energy. We need all of these things to create a productive office, (so get painting those walls yellow)! 6. Apps to support your design Need a little help to get your design ideas flowing? Several apps can help you there! Room Sketcher: RoomSketcher is a floor planning and design app, perfect for helping you plan out your office. Using this application, you can make 3D floor plans and virtually decorate your office. RoomSketcher is ideal if you want to try out a few design ideas before making any purchases. Planner 5D: Planner 5D is another top floor plan tool, here you can create any type of interior layout you wish. Whether you want to create a 2D or 3D plan, planner 5D has the tools you need. It’s simple to create realistic images and play around with texture and lighting. Hopefully, a few of these ideas will be easy to implement at your office. You might find that it takes a little time to redesign your office to adhere to COVID-19 restrictions. If your staff are still working from home, now is the perfect time to get those renovations sorted before they return!  Image credit: Mohamed Hassan on Pexels Staff productivity levels should be a priority for all business owners. Sadly, the vast majority of companies continue to suffer from insufficient results in this key area of daily operations. Whether those lulls in production have been caused as a direct result of Covid-19 or existed long before the pandemic doesn't matter. Either way, it's vital that you stamp out those problems ASAP. The first step to overcoming those problems is to identify the root causes. Here are some of the most common issues to consider, along with the easiest ways to battle them. The road to restored productivity starts here. Inadequate Recruitment & Training It's impossible to achieve the desired levels of productivity if you have failed to assemble a strong team. Therefore, successful recruitment drives should be the top item on your agenda. If you want employees to perform well, it's important to recognise the human elements too. In truth, analysing the right personality traits is perhaps even more crucial than before as teams include remote workers. When employees don't have the attitude and drive to back up their skills, unlocking their full potential is impossible. Worse still, their lacklustre performances can spread to others. Building a quality team that's built to perform is one thing. However, you must also ensure that staff members continue to grow and develop. Investing in the best staff training modules to learn new techniques or familiarise themselves with new software is key. Inferior Tech Facilities They say that a bad worker blames their tools. However, even the best employees will struggle to produce the goods if they aren't supported by the right equipment. From machinery to POS terminals, or office computers to vehicles, only the best will do. If your employees blame the vehicle they use as an excuse for inefficiency, you should install GPS Tracking in the work vehicle to monitor the progress of their shift. GPS tracking is accurate and simple, providing you with real-time locations and movement detection. It's not only about possessing the right assets and infrastructure, though. It's equally important to ensure that all facilities are maintained to optimal health and reliability. Visit https://www.concise.co.uk to learn about how managed IT can transform your approach. It's great news for the firm and its staff. Aside from cutting out various tech-related disruptions, it aids the team's ability to stay on task. There's nothing worse than spending time trying to troubleshoot and correct issues. When those issues are handled in an automated manner, your team can focus solely on the tasks at hand.  Image credit: Joshua Woroniecki on Pexels Poor Teamwork & Collaboration Teamwork makes the dream work. When individual success isn't met with collective triumphs, it will show. As an employer, it's your job to ensure that all team members are on the same page. Team building sessions and group activities are a great way to promote camaraderie. Meanwhile, it's important to build a working environment that is conducive of good collaboration from all times. Whether it's in-house team meetings or video conferencing, short and sweet discussions are for the best. Moreover, tech features like team messaging Apps can serve you very well. Perhaps most importantly, you must stamp out any potential issues, such as workplace bullying. Meanwhile, using the right tech to support collaboration is key. Cloud computing is one key feature. But the ability to track client interactions and let colleagues pick up the conversation is equally crucial. Unsatisfactory Leadership As well as good working relations with colleagues, workers deserve a positive employer-employee bond. So, developing your leadership skills through improved body language and communication is a must. If you cannot express messages well, you can't expect teams to perform. The reality of the situation is that you are unlikely to handle many of the interactions personally. Supporting yourself with great team leaders that can maintain productivity in tough situations will make life a whole lot easier. Be sure to give them the authority needed to complete their work too. When supported by regular reporting and analysis, productivity should remain at the highest level. And when it does drop below the desired levels, you'll be in a position to spot and rectify the situation at the earliest stage. In truth, that preparation is as significant as taking the right precautions.  Image credit: Free-Photos on Pexels Inadequate Safety As already mentioned, human responsibilities are a crucial ingredient in the recipe for success. If employees are worried about any aspect of their health and safety, it'll affect their work ethic. So, for the sake of productivity and profitability, as well as human care, you must get this right. Conducting a full and thorough risk assessment of workspaces is vital. Check out https://www.thsp.co.uk to learn more. Meanwhile, security systems and emergency protocols should be in place too. Even when they aren't needed, their presence can make a significant difference. In today's climate, safety and security aren't limited to the physical world. All data and cybersecurity features must satisfy the latest demands. After all, almost half of all recorded attacks target SMEs. You cannot afford to let your employees fall victim. No Incentives Motivation is a very powerful tool in business. Frankly, you'd be very naive to think that employees will work to their full capacity without an incentive. Engaging work and achieving greatness for the company do have a positive impact. However, personal incentives will always be top of the agenda. The most obvious incentives are financially inspired. Creating a clear path to promotion will spur ambitious workers to want and achieve more. Additional steps may include bonuses or sales commissions. Likewise, perks relating to travel or lifestyle elements can have a big impact on the mood. If you can inspire staff members to actively want to work harder, they will. Better still, hard work is contagious and will inspire colleagues to follow in their footsteps. The benefits for the entire team and, therefore, your bottom line cannot be ignored.  Image credit: Geralt on Pixabay The Final Word
A hardworking team won't guarantee business success, but it'll certainly give you a better shot at success. So, taking the necessary steps to cut out the sources of poor productivity levels is something that all employers should want to do. Whether you're working from home or commercial spaces, paying attention to this part of the kob should pave the way to productivity. What more could any entrepreneur ask for?  Image credit: Kaboompics.com on Pexels Creating a new business can be such a rewarding experience, but a large amount of time, money and energy can go to waste if you fail to introduce your brand in the most effective manner. You can’t simply expect the customers to pour in as soon as you open your doors for trading if you haven’t done anything to spread the message about your products or services. Luckily it needn’t be a difficult task to hit the ground running when you open your new business, as there are a few brilliant ideas and concepts that will work perfectly to attract an audience. So, if you would like to find out more, then read on to uncover some of the best top tips and tricks that you can make the most of today! Take Your Message To Social Media
Social media is one of the very best places for a new brand to market their products and services, as you can build a huge following in preparation for the big opening day to ensure there are queues around the block. Social media users often spend around 2-3 hours each and every day scrolling through the various popular sites, so you’d be a fool not to cash in on such an expansive advertising opportunity. Whether you choose to use organic growth methods through making connections and networking, or opt to delve into the world of algorithms and cookies to utilise specific social media marketing techniques, there’s no time like the present to get online and spread the word about your new brand. You can even create a daily countdown post to signal how long is left before your business opens, as this can build up a huge amount of suspense amongst your followers and friends! Meet Potential Customers Face To Face Taking your brand to the streets to actually market your ethos in purpose might just be the perfect way to generate a buzz, as there are many effective ideas that you can make the most of which involve meeting potential customers face to face. Arranging an event that can attract a great crowd such as a dance performance, food festival or even a fancy dress competition could be the ideal solution, as you can get your brand name out there in a fun and eye catching way. People are bound to take photographs at your event when they are enjoying themselves, so be sure to feature your logo all around to get a little more publicity even after the event has finished. If you’re unsure about what might work, contact an event agency to go through your options - their team of creatives is bound to come up with some amazing ideas to fit your needs. Introducing your new business to the world has never been so simple when you are able to make the most of the top tips and tricks detailed above. Experiment with social media marketing and plan a fun event to meet your potential customers face to face before opening your store! |
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