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We all take pleasure when our ideas come to fruition. We’re even more pleased when the ideas have an impact by improving motivation, innovation or productivity, among other areas. The spread of an idea can benefit many, but that popularity can also alter and distort the original. You can read more over at Entrepreneur Europe...
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 Image credit: Andrea Piacquadio on Pexels If you have a small business, making sure you can sell your product is key if you’re going to continue growing your business and trying to get a piece of the market share. Below, you’ll find some pointers that can help your business to start selling more - and fast.
1. Become More Active On Social Media Start by getting more active on social media if you don’t currently have a social media plan. Choose a platform where you’ll find your target audience and work on building a page. This page should have your information, the same branding as your site, and be updated regularly. Remember, it’s not just about selling here, it’s about being social! Get involved in discussions, provide advice, and try to give value to people. It may take time to get some followers, but you can also pay for ads to see if you can build a following faster that way. Depending on your audience, this can be a lucrative and mostly free way to market your business. 2. Know Exactly Who You’re Targeting You can't really focus on getting more sales if you don’t know who you’re trying to sell to. You can’t just hope that anybody interested in your product will buy it. You should have an idea of the age of your audience, as well as their hobbies, family status, job, income, and other relevant things. Make sure you sit down and come up with some consumer profiles so you know who you’re talking to and get an idea of what they will respond to. 3. Use SoftwareThere are various pieces of software that could help you to sell more. Salesforce is a helpful piece of kit, but many business owners get put off, as they don’t want to take their foot off the pedal and focus on something else when they want to grow their business. This is why teams like Magicforce exist. They can help you to implement this software so you can make more sales without taking your focus away from what you’re good at. 4. Try A Rebrand Perhaps your brand isn't really working for you in the way it should be. If you didn’t consider your audience beforehand, then it could be that you haven’t branded your business in quite the right way. A rebrand can be time consuming and expensive, so you should make sure this is definitely the right decision before going ahead. It’s not something you should take lightly, but if it’s the right decision, it can make a huge difference. 5. Write Better Copy Is your copy working as hard for you as it should be? Descriptive, enticing copy is a must if you’re going to sell products. If you can’t write it, find somebody who can. 6. Take Better Pictures Your pictures need to be accurate but high quality and show your product in the best possible light. Again, you may need to find someone for this. 7. Set A Solid, Realistic Sales Goal If you don’t have a solid, realistic sales goal, then what are you even aiming for? Come up with one that motivates you!  Image credit: Aymanejed on Pixabay As a business owner, it’s crucial to retain existing clients, but it’s also beneficial to look for ways to attract new customers. If you’re looking to secure new commercial contracts or reach out to new sectors, here are some effective strategies to try. Targeted marketing
Conducting business with other companies is very different to offering products and services to consumers, and your marketing strategy should reflect this. Outline your key objectives and tailor your campaigns to reach the target market. Think about the kinds of clients you want to attract, the way you want to sell your brand and the types of products and services you’re offering. Conduct market research and utilise feedback. Up-sell your USP and highlight the value your business offers to others. Use examples and case studies to support claims about specific products and make your marketing more impactful. For ponds and water features, for example, don’t just speak about the benefits of butyl tape. Provide prospective clients with images of finished articles, testimonials from previous clients and facts and figures that back up quality, durability and performance-related claims. For technological gadgets, send out prototypes and share video clips of the invention in action. Creating the right first impression First impressions count in business, and it’s estimated that you have around 7 seconds to set the right tone. When meeting clients or discussing potential deals, partnerships or orders, use your own experiences to ensure you get off on the right foot. Be punctual and professional, make the most of the time you have to sell your brand without being overly aggressive or persistent and encourage follow-up conversations. Build on reviews and feedback Reviews can be extremely valuable for businesses looking to improve customer service, attract new clients and build an excellent reputation. Use reviews you receive from commercial clients to make improvements and don’t be afraid to shout it from the rooftops if you have got brilliant feedback, which could help to persuade other businesses to choose you. Take both negative and positive feedback on board, address any concerns promptly and use reviews as a means of promoting the products and services you offer and separating your business from rivals that may be on the shortlist of clients you’re hoping to work with in the future. Encourage referrals Most of us feel more confident when buying from a company that has been recommended by others. This applies to customers visiting shops or using a website to buy products, as well as B2B clients. Referrals can be incredibly influential. If you have happy clients, encourage them to share their experiences and recommend you to other businesses they may already work with or contacts that might be interested in the products or services you offer. Competition for new clients is fierce. As a business owner looking to secure new deals and impress new clients, it’s crucial to implement targeted ways to market and promote your brand, to utilise reviews and feedback to encourage referrals and to ensure you create the right first impression.  With a third of the global population living under lockdown, many are turning to science for the answers on how to be happy in these difficult times. By the evening of 26 March, 1.3 million people were enrolled in a Yale University online course entitled: The Science of Well Being. BBC News has the story...
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 Photo credit: Englishfirst.com We've all had that moment in an interview where you are asked, what are your strengths and weaknesses, but how do you answer those questions without sounding too big headed or not good enough? The Muse have some great tips with examples!
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 Photo credit: Tripadvisor Getting up early is the habit of most successful people, whether it be to meditate, write or organise their day, 'the early bird catches the worm' motto is seen throughout!
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 Photo credit: CNN.com Lee Iacocca was a legend in the motor industry, introducing the Ford Mustang, the first US minivan, saving Chrysler, the list goes on! During his time, he gave 663 speeches and learned a huge lesson in leadership.
Forbes has more on what made his so good.  Photo credit: monster.com You might leave work at the end of the day but remembering the events of that disruptive coworker or the rude email can still play on your mind even after getting home. myfitnesspal.com have some ideas of how to leave work at the door.
 Photo credit: Firstlegal.com A good routine has been proven to provide a structure to your day no matter how much is 'going on' right now. Entrepreneur Europe has 14 hacks to boost your day!
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