 Image credit: Pixabay from Pexels When you are running a business, you need to make sure that you work with the right companies and choose the best solutions. If you fail to do this, then it is going to impact your brand in the long term and could damage your chances of seeing significant levels of success. Here are some of the key factors that you should keep in mind when you are choosing a marketing agency.
The Price Price is not the only factor that matters when you are choosing a marketing service, but you should still keep it in mind. You should look at the costs of different services and then compare them to get a base price that you can work with. Be aware that you should think about how they determine price as well. The best marketing agencies will want as much information as possible about your business before settling on a price. You need to be wary of businesses that quote a price while knowing nothing about your business. It’s likely that they are delivering a cookie cutter service that won’t provide many long term benefits. Reviews Businesses can make a lot of promises and argue a lot of points about the services that they offer in marketing and promotion. But the proof that you need will be in the reviews of these same companies. You need to make sure that you find a business which has helped similar companies to yours and is focused on the methods that you are interested in. Companies such as RSM Marketing are well known for receiving great reviews and referrals from all their clients. Outsourcing Next, you should consider whether the company you are interested in uses outsourcing solutions. Outsourcing is not necessarily going to be a black mark against a company. However, you need to know a little about the businesses that they are working with behind the scenes. If you can, you should guarantee that they are all delivering the same standards in terms of quality. Ideally, the right marketing business will maintain transparency. This means that they will provide any information that you seek about the services they offer including who might be working on your project behind the scenes. Connectivity Finally, you need to make sure that it is easy to connect and engage with any marketing service that you choose. Don’t fall into the trap of selecting a marketing company that is going to take your money and then disappear for months before showing you any evidence of measurable results. You should be provided with a point of contact by a marketing agency to someone in charge of your campaign. You should also be able to check on progress at any point that you like to give you peace of mind. We hope this helps you understand some of the key factors that you should consider when you are choosing a marketing service for your business. The right agency will ensure that you are in the best position to grow your audience and expand the overall reach of your company while ensuring the longevity of your business model.
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 Image credit: Iberseries Platino Industria After a long period of hibernation, networking events are back and back in a big way. Businesses denied the opportunity of making new connections face to face are keen to get their people, products and pitches back on the road. Here are a couple of tips to make the most of each event you attend and feel comfortable sharing who you are, with anyone, wherever you go. If you'd like to read more, here's a related blog post. Research your event Make sure you know who is speaking (and about what), the other companies represented in the room and make a mental shortlist of who you want to connect with and how your business relates to the topics being discussed. Know how to break the ice Have a set of rehearsed relaxed icebreakers ready to go. This can be as simple as “hi, how’s your day going?”. Or, you can try adding a bright item to your wardrobe which allows people to strike up a conversation around this talking point. Prioritise asking questions and listening over selling Asking questions in the right way and practicing effective listening showcases your emotional intelligence skills. Not only that, listening is proven to make you appear more charming to others. Treat event breaks like ad breaks This is a great tactic and removes the temptation to reach for your phone during breaks. When there is an intermission at the event, try turning to the person next to you and seeing if they have plans for lunch or want to grab a coffee.  Image credit: Wallpapers Craft Know when to move on
As hard as it can be to strike up a conversation, there is nothing more excruciating than being stuck in a conversational dead end. If you’re ready to end the conversation, do so in a friendly non-abrupt way. Don’t make it feel like you’re brushing them off, exchange your contact details and retire with “it was really nice to meet you, I hope we can connect again”. Take advantage of apps When networking, technology is your friend. Not just for sharing your professional identity but for logging your contacts, making notes about who you met and creating a platform for further contact. There is no better way to do this than with Blinq digital business cards. With Blinq you can share your business cards in a way that works for you. You can share via the top rated iOS or Android apps, smartphone widgets or even via your Apple Watch. Bling digital business cards make a positive reflection on your business and are a brilliant extension of your brand experience, helping you stand out and be memorable in moments that matter. Grow your network and your business with Blinq.  Image credit: LinkedIn Sales Solutions from Unsplash It is becoming increasingly pivotal for estate agencies to do everything they can to stand out from their rivals in the industry. This all begins with projecting a professional image. This is undeniably the most important thing for all estate agents. Brand image is of paramount importance nowadays and this is enhanced when you consider the fact that customers are searching for someone to ensure the successful sale of their house or indeed the purchase of another one. They certainly won’t want to cut corners and so if you do not project a professional business identity you are really going to struggle to take steps forward.
Customers want to be sure that they can trust you and the service you offer. It is up to you to breed confidence in your service. There are several ways you can achieve this by building up a positive and professional brand image. Firstly, it all begins with the way you deal with your customers. Everything from the way you dress to the way you speak to your clients makes a difference. One of the biggest frustrations for customers is a lack of communication. Regular updates can help to strengthen the positivity surrounding your agency and service. How you deal with your current business clients will have a knock-on effect. Not only in terms of repeat business, but also word of mouth is still an extremely powerful tool. You can post client reviews on your website to reassure potential clients that your service is the best one to go for. Individuals are more likely to be encouraged by the comments of people that were once in the same position as they are in, as opposed to you simply telling them that your service is the best. One major factor that can go against your professional image is having a website that is out of date. This does not say much for the quality of your service and is likely to put doubts in the minds of potential clients. They will have concerns over the effectiveness of your service. Of course, the market moves quickly. But, instead of having ‘property sold’ or ‘let agreed’ on your site, why not remove the listing instead? Expired content is extremely frustrating for customers. The same can be said for your window displays at your estate agency offices. You also need to look into finding a top real estate photographer for hire to complement your site postings. Arguably one of the most important things you need to do in order to project a professional business image is to use sophisticated business documentation. The importance of this cannot be ignored. Customers are seriously going to doubt your professionalism if you do not use high-quality invoice template designs and such like. This is a fundamental area of your business and not one where you should cut corners. Merely jotting down a quote on a piece of paper will not suffice, nor will sending a bog-standard black and white invoice. Instead, you need a commercial invoice template that is professional, well structured and brands your business to full effect.  Image credit: RODNAE Productions from Pexels When you own a business, reputation matters. You'll soon realise that without a large audience ready and waiting for your products and service, you won't be able to generate enough funds to cover your costs. Thankfully, growing your reputation and spreading the word about your brand doesn't have to be as difficult as you might expect, as there are in fact just a few key tips and tricks that you can make the most of to achieve your goals in no time at all. So, if you're interested in finding out more, then simply read on to uncover some of the most effective marketing techniques that you can utilize today.
Develop A Social Media Presence One of the best ways to increase your reach as a brand in the modern day involves developing a strong social media presence. Billions of people use social media platforms every single day, often for upwards of 6 hours, so failing to cash in on such an opportunity for your brand could have catastrophic consequences. It's super simple to start your own social media page, as you need nothing more than a company email address and a few key pieces of information about your brand to get started. Most if not all social media platforms allow you to create a 'business' profile, which gives you the chance to link your posts to your products or website, as well as being able to monitor the interactions that take place on your profile. You can use your page to build a network of interest individuals by utilizing handy features such as #hashtags that catapult your content onto the screens of your target audience. Always remember that aesthetics matter online, so it's a good idea to maintain an attractive theme or style through your content to visually appeal to other users. Make Your Image Memorable A boring brand name with a tired logo and a basic form of packaging is no doubt going to encourage potential customers to look the other way, as you need to make sure that your products are eye-catching and your image is memorable if you wish to become a successful brand. Begin with your logo, focusing on creating the most aesthetically pleasing graphic that can accurately represent your business and what you stand for. Next, focus on your product's packaging - does it currently focus on function over image? Though your products need to do what they say on the tin, the tin has to be attractive enough to draw them in! It's a good idea to get in touch with a skilled third party packaging company that can help you to upgrade your look. If you get the chance to secure your own retail store, then the style that you maintain on the shop floor must be suitable for your brand! Growing your brand's reputation has never been so simple when you can take the time to make the most of some of the brilliant tips and tricks carefully detailed above. |
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