You have finally got your start-up business running and are gearing up for your first event. In the run-up to the event, you will be in a calm but busy mode. Ensuring that your stage is set, there are no issues with speakers, any leftover tickets are being promoted, and all systems go.
The event goes off without a hitch - it’s perfect. You gathered some great industry contracts and contacts, and so did your attendees. You hired a photographer (more info here about commercial photography), and the photos are back - and you can’t wait to use them.
The follow-up of the event is one of the most crucial parts of saying your event was a success.
When you were selling tickets, and during the event, you should have collected plenty of email addresses from the attendees. You must make people aware of what they might be used for while collecting these addresses, including newsletters or marketing.
The purpose of the follow-up emails will depend on what you were hoping to achieve from the event. In all cases, you will be looking to secure the connection between you and the person on the receiving end of the email.
Within this email, you should be sure to thank all attendees, share the images from the photographer (make sure you purchased the proper license to do this), remind them of sponsors and the products or talks they saw at the event.
If you want to do anything better in life, you have to ask for feedback. It is essential to know what you did and didn’t do well.
When you know what you did well, you give yourself to capitalise on that success and iterate. Negative feedback is as vital as positive feedback. If you don’t know what didn’t work, you won’t be able to improve your offering.
Welcome feedback, but use it as a loop. Ask - receive - act -ask - receive - act, and so on.
Use your social media to carefully tag and thank attendees. Highlight the best bits, thank sponsors, and communicate.
During the early stages of your event planning, you most likely would’ve created a hashtag to make your mentions easy to track and increase visibility. Search through this hashtag and reply - if you didn’t have a team on it live during the event.
Compile all of the coverage on social media, blogs and industry media outlets. You’ll need to ask for permission to use the content, but UGC is some of the most beneficial you will ever get - it is worth acting fast.
You can do this yourself, or you might want to hire a press release writer to handle it for you.
Send your press release to all industry websites and magazines, create a page with more information, and offer interview opportunities.
After the event is over, the content is collected, the press releases are sent - it is time to move on. While it might be tempting to keep eating out on the success of one event - you must keep moving forward within your business.
Do you need some tips to manage your social media? Read more: A guide to social media marketing! - LEARN DEVELOP LIVE
If you’ve ever organised a trip to the pub or a quiet lunch between friends, you’ve planned an event. If you found just the slightest thrill from this organised fun, then this article might be of interest to you.
Corporate event planning is something that people get paid to do. It’s big business and, folks, it’s never straight forward. This is hard work that takes a broad skill set. But boy, is it rewarding.
Can you manage ideas, people, dates, numbers and everything else while all the pieces are at odds with each other? If yes, this might be the role for you.
Spacehuntr has the ultimate guide to corporate event planning. Take it, run with it, learn from it. You can even print it out, make notes on it. You do you. Now let’s get to it!
Corporate events are a fantastic way for businesses to connect with customers and clients. They can range in size and scale, be formal and informal - making a nice change from your business’ day to day work.
But as corporate events can cost a lot of money, you need to make sure that the corporate events planned by you are effective and successful. Effective planning is a must to ensure the smooth running of your event, and if you want to know more about planning successful corporate events, you’ve come to the right place.
Here are some tips to help you make a success of your corporate events.
Set clear aims and objectives
Corporate events should have aims and objectives to help them deliver something for your business. From generating interest in a new product or service, to encouraging new business from clients, you should have a clear idea about what your event is setting out to achieve.
Focusing on why you’re having an event and what you’d like the outcome to be will guide your planning to help you deliver the most appropriate type of event.
Be meticulous with your planning
Planning a corporate event is no easy task. Having detailed plans in place will help you to cover all the key elements such as your venue, catering, entertainment, etc. It can help to work backwards from the date of the event to ensure you have key dates in place to engage with suppliers and secure confirmations.
Working from a checklist can be an effective way of planning your event, while corporate events planners can be very useful for arranging large-scale events.
Think of new and exciting ideas
How can you make your next corporate event different to the rest? If you want to make an impression on your guests and secure a positive outcome for your business, then thinking of new and exciting ideas can set you apart. There are all kinds of corporate events ideas you can use to connect with different types of audiences, helping to make a lasting impression. Use each event as an opportunity to try something different to stop your events becoming stale and uninspiring.
Connect with your guests after the event
Following up with guests after the event is important for your business. It can help drive sales and interest in your business, and keeps your business on their radar. Investing in branded merchandise for corporate events can make sure guests take something away with your name on, while follow-up communications to thank attendees for coming can add a more personal touch.
Be ready with your email marketing strategy to follow up with attendees to help generate new leads even after the event has ended.
Corporate events can give your business some great results, helping you connect with customers and clients in a way that’s not possible through other communications channels. The right planning can help you make a success of your next event, ready to help your business make a lasting impression.
Author - Chris
Author, Editor, Creator of this website.