When lockdown started in March, workers across the UK packed up their office equipment and set up work stations in their own homes. Bedrooms, kitchen counter-tops and dining tables became the new way of working for millions of people. According to the ONS, 30% of adults in the UK were exclusively working from home at the start of July. BBC News has the info...
Business relocations can occur for a wide range of reasons. Perhaps you're upsizing to a bigger store. Maybe you're downsizing in response to COVID-19 and an increased reliance on remote working. Or it might be that you're starting a whole new life in a new city or country. Whatever the reasons, it's imperative that the transition runs. Otherwise, the business dream could turn into a nightmare.
You've probably never completed this assignment before, which is why it's easy to forget key features. Here are five that you must not ignore,
#1. You Don't Have To Replace All Items
When making a fresh beginning, there is a temptation to start over. However, it would be a little counterproductive to spend money needlessly. After all, the whole purpose of the relocation is to boost your bottom line. Even when dealing with huge items, expert machine movers can transfer equipment to new locations. The moving costs are a fraction of replacing the items. Moreover, any employees following your business to the new setting will be familiar with the products too.
It also removes fears of delayed deliveries, allowing you to maintain productivity throughout.
#2. You Can Still Leverage Success From The Old Location
In addition to carrying over physical items from the old venue, you can look to leverage online success from the previous chapter. Rather than designing a brand new website, editing existing pages is quicker, cheaper, and more effective. Service pages, blog posts, and site features are already indexed for SEO. So, adding the new geographic keywords should give you far quicker results. The fact you can make good use of your testimonials and reviews is a bonus.
#3. You Have To Create Positive Surroundings
After moving into the new business premises, you will have to accept that it can take time to achieve the perfect surroundings. However, creating a positive vibe is an immediate priority. From improving the design of your office to creating a reception area that sets the right tone, you will see a big impact. It can influence productivity and employee-client interactions. If you want the next chapter of your business journey to start on the right foot, you must not ignore this.
Furthermore, you should stamp out any source of wasted capital.
#4. You Only Have To Replace A Percentage Of The Workforce
Employees will continue to provide the backbone of your business in this new era. Once again, you don't have to forget everything that went before. Depending on the distances involved, it may be convenient for staff members to follow you to the new setting. Even if this isn't possible, many jobs from admin to customer care can be completed remotely. Managing a remote team takes some getting used to, but can transform the future of the company.
#5. You Have To Be Organized
Good organizational skills are essential at all stages of the business journey. Still, the need to maintain control is even greater at this time. Aside from updating your website and arranging movers, you'll want to find printers for new business cards and letterheads. Likewise, all utilities, including issues like internet and data management should be done in advance. Otherwise, increased stress levels could lead to very serious consequences.
You've got this, but only if you put the right preparations in place. Now is the time to do it.
The value of effective marketing has always played an integral role in modern business. However, the combo of social distancing limits and the fact that consumers have less money put you under even more pressure. Still, it is possible to keep achieving great things.
Understanding the challenges and building a strategy that keeps them in mind is vital. Here are five key steps to success.
1) Gain Online Visibility In An Offline World
Making people aware of your company is the first step to success. The trend towards researching companies with local online searches starting long before Covid-19. Nonetheless, the pandemic has seen even more people use the digital channels like Google maps. Therefore, it's vital that local SEO and your Google My Business resources are used. When your company ranks at the top of the local listings, consumers will assume that your business is trustworthy and capable.
2) Remember That Content Is King
Awareness is one thing, but engagement is another. If consumers are going to check out your business ahead of visiting the store or making an online purchase, you must set the right tone. Improving your digital content will strengthen the bond, boost your brand image, and edge clients towards a sale. The fact that this is more cost-effective than many other tactics is a bonus. You can leverage more success by using affiliate marketers and social influencers to reach new audiences.
3) Make Store Exteriors Stand Out
The days of people casually walking in and out 50 stores on the high street or shopping mall are gone. If you want to attract passing traffic, you'll need the shop front to do the hard work for you. Using 3d production services for window displays is a particularly wise move. When coupled with better shop signage, your store will stand out from the crowd. Quite frankly, getting people through the door is the toughest challenge of all right now. Make the entrance more appealing, and traffic will soar.
4) Know Your Audience
Some of your marketing endeavors will always fall on deaf ears. Sadly, if you persist with the current methods of appealing to the masses, big problems can follow. Identifying your niche can direct everything from target marketing PPCs to the choice of wording on ad materials. Essentially, you need to know that your brand will be shown to the right people, in the right places, and in the right way. When all of the boxes are ticked, the effectiveness will be far greater while it'll be easier to see what works.
5) Focus On Upselling
Whatever you do in business right now, the chances are that your active customer base will fall. Therefore, it's essential that you maximize the potential earnings from each client. Investing in staff training modules that encourage sales teams to upsell bundles or extra products can work wonders. If trying to secure bigger transaction values, it may be worth adding the option of repayment plans. This does require credit checks, but the possibilities to grow your client base are incredible.
Author - Chris
Author, Editor, Creator of this website.