 Image credit: muneebfarman from Pixabay Digital marketing campaigns are becoming increasingly popular. They allow companies to connect with their audience in new ways and interact with them on social media platforms like Facebook and Twitter. If you want to increase your digital marketing campaign, then there are a few must-haves that you need to make sure you have in place.
Understand Your Target Audience Through surveys on social media sites such as Facebook and Twitter, you could better understand who's reading your posts and why certain types of content resonate with them more than others. In addition, if there is a particular demographic/psychographic finding from these polls that isn't represented enough in your current marketing efforts. Try focusing future strategies around those people specifically rather than trying to appeal broadly across demographics at once. You can also use Geofence advertising to enhance your marketing and concentrate it on reaching the right audience. You can understand your audience through research. The first step is to create buyer personas, which are essentially fictional characters representing the interests of different types of people who shop for your product or service. You need to know the basics, such as the gender and age range of your target audience. Then you can get more specific by understanding their interests, likes/dislikes, and location. Understanding how these user groups interact with content will help you better reach them online. Create a Marketing Experience A marketing experience refers to the entire process that a person goes through, from being aware of your brand to trying it, using it, and then recommending you. It is the goal as far as marketing campaigns go. You can achieve this by making sure all aspects of your campaign are memorable, whether they're on point or not: * Your website needs to have a great design so people will want to explore more about who you are and what you do * The user experience should be smooth. Your product/service should work well naturally but also with minimal effort from their end. If someone has had an unpleasant experience with one aspect of something, there's a good chance that they'll transfer those feelings onto others which will affect your brand in a negative light * Your product/service should have an element of uniqueness to it that will make people want to talk about you * Follow up on the customer service side of things * Keep Them Coming Back Through Loyalty Programs Being unique means differentiating yourself from all the other companies that offer similar services/products as yours. So, consider adding perks like free shipping to gain an edge over other businesses in your industry. In addition, keeping up to date with current trends and offering new products will allow you to stay fresh and exciting rather than monotonous and boring among competitors. Get a Social Media Manager A social media manager is someone who can manage all your social media accounts. It will help you ensure that you post regularly and with quality content, which is essential when engaging with fans or customers. Conclusion In conclusion, there are several things you must do to be successful in digital marketing. You'll need to understand your target audience and create a unique experience for them online. Additionally, you will require good customer service and engagement practices, get a social media manager if necessary, strive for original content creation that is valuable to the reader, and reach out across multiple platforms at once.
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 Image credit: Tracy Le Blanc Social media has become a valuable marketing platform for businesses. When used correctly, it can be a way of not just building brand exposure but generating new customers. Below are some of the tricks for building customers through social media.
Create eye-catching content Getting people to notice you on social media requires creating eye-catching content. Ideally, it needs to not just be evocative but provocative - when people see your posts they should have the urge to interact either by liking it or commenting on it. So just how do you create such content? Images and videos tend to be the best option for encouraging engagement. When it comes to images, you should consider content such as attention-grabbing photos of your product or service, fascinating infographics related to your industry or humorous original image memes. When it comes to videos, you could consider a product advertisement, an educational video that boosts your credibility or possibly even a semi-educational behind-the-scenes video of you making your product. In most cases, you’ll want to hire a professional to help you create this content such as a product photographer, graphic designer, animator or video production company. This will ensure that your content is high quality. Text content can still be eye-catching but you should generally keep it snappy so that it can be read at a glance. Consider spicing it up with emojis and hashtags. Text should always accompany images and videos. Promote events and deals Most people follow brand accounts to keep updated on events or deals. Make sure that you’re posting this type of content from time to time. When it comes to events, make sure to advertise all the necessary information such as date, time and location. It’s worth creating a hashtag for your event that people involved can share. If it’s a ticketed event, make sure to share a link to a page where people can buy tickets. Start promoting early so that people have enough time to plan ahead. When it comes to deals like discounts and 2-for-one offers, use images and emojis to help your posts stand out. Supply a link to a webpage where people can buy the discounted product or service. If it’s for a limited time or there is limited stock, make sure to make this clear. Run competitions Social media competitions are great for generating buzz around your company. In turn, they can help you to convert customers. Competitions typically involve giving away a product or service for free to a single winner. They can take the form of a raffle or lottery in which contestants are put into a random draw. Alternatively, you can challenge contestants to answer a question: you could challenge people to come up with a name for your next product and give a prize to the contestant with the best suggestion, or you could challenge customers to guess how many sweets are in a jar (or something similar and industry-relevant) and then give away a prize to the most accurate answer. It’s worth adding a link to a competition webpage where contestants can sign up opposed to relying on social media comments. As part of entering your competition, you could encourage contestants to follow you on social media or join your mailing list. All in all, use the competition as a chance to build buzz around your company - you may encourage some contestants that aren’t winners to buy your product or use your service in the future. Make use of targeted adverts Targeted adverts allow you to pay money to target posts at specific audiences. You get to set parameters such as location, sex and age. This can be great for helping your content to reach the right people, helping you to build customers and not just engagements. It’s worth keeping a budget when running adverts to avoid spending too much. Use performance reports on your advertisement campaigns in order to improve future advertisement campaigns. Respond promptly to queries Social media is one of the few publicly interactive forms of marketing. Consumers that are interested in your product have the option to comment and ask questions. A well-run social media brand account is able to respond to these queries promptly in order to convert leads while they are still hot. This involves checking your social media accounts daily. On top of responding to queries, there may be other comments worth replying to. Complaints and false statements should be diffused so that they don’t have a negative impression on other potential leads - this could include apologising for mistakes or correcting false rumours. If people show interest with comments such as ‘this is great!’ capitalize on this with a link to your product. Build recommendations Facebook has got rid of its review system but now has a recommendations feature. It’s worth asking happy customers to recommend you on Facebook. This could help improve trust in consumers looking at your Facebook page, possibly encouraging them to buy your product or use your service. Check analytics Analytics can tell you which type of content is performing well so that you can repost or replicate these types of content. When it comes to posts containing links, it’s worth looking at how many people have clicked on the link and whether this has created any customers - this is a better indicator of whether a post is successful than the amount of likes and comments. You can use social media analytics and website analytics to work out this information. Look at what your competitors are doing It could be worth checking your competitors to see what they are up to. There may be content ideas that you can take inspiration from. At the same time, there may be ways in which you can set yourself apart. Be wary of taking part in ‘brand wars’. This has become popular among large established brands and involves jokily criticising competitor brands. With local small brands it may not have the same impact and may damage your reputation.  Image credit: Lalmch from Pixabay Everyone is searching for those ways to become their own boss and leave the 9 to 5 behind for good. And while there are a lot of good ideas out there, one that is sparking everyone’s attention is dropshipping. So, what is drop shipping and why you should think about doing it yourself.
What is dropshipping? Dropshipping is a form of selling that means that you don’t have to hold any stock. This fulfilment shipping is a great way to have your own virtual store by reducing your warehouse overheads to nothing. All you have to do is build a website and get people to buy stuff. You would work with a shipping partner to supply your customers with the goods that they want. You, the owner of the website store, never have to see or handle the products that you are selling. This sounds like a scam, are there any successful dropshipping companies? We know it might sound like a scam but it is a completely legitimate way to run a business. There are many different dropshipping stores that are pulling in several thousand dollars of profit every day. You pay the shipping partner their wholesale price, you sell the item at a higher price that you set yourself. The difference between those two prices is pure profit and all for you to keep. If you want to learn about a success story, meet Irwin Dominguez from San Diego. Within 8 months made $1,000,000 in profit as a dropshipper. What is the downside? The downside is that your shipping partners can be unreliable. You need to choose carefully who you are working with to ensure that your customers are receiving their products. There are also the problems that come with customer service, and being a one-person team. You might want to leave the 9 to 5 behind, but getting started with dropshipping can be time-consuming. If this is something that you want to do, you should research as much as you can to ensure that your store will be a successful one. Can anyone do it? Yes! One of the best things about dropshipping is that anyone with an eye for creating and a laptop can become a dropshipper. You can set up your store within a couple of days. As we stated in the previous point, it is better if you do your research, but this information is available to anyone. You don’t need to have a business degree to make this a success story. A lot of the platforms have guides and academies so you can learn the best ways to make your new business work. And there you have it. A simple way to create your own online store that you can run from your kitchen table in your pj’s. You never have to leave the house while you are running it unless you want to. Check out some of the free guides that are available and see if this could be the newest business venture for you.  Image credit: Max Bender from Pexels Choosing the best location for your business is a difficult decision. There are many factors to consider to make the most informed decision possible. In addition, there are different ways to select a good location for your business and some things you might want to consider when making this critical choice.
Determine Your Target Market Depending on the industry, it can be a particular group of individuals. For example, suppose you have a business that sells luxury goods. In that case, your target market is most likely rich people with large disposable incomes and plenty of free time who enjoy spending money on nice things like expensive handbags and designer sunglasses. Researching demographics such as age range, education level, and income level will help you narrow down the best options for your location choice within certain areas where those types of individuals live or work out frequently. Work on Your Product Relevance in the Area The relevance of your product in the area is essential because if you sell a product that isn't relevant to people there, it will be difficult for them to purchase from you. Ensure your marketing and branding materials match up with what your community wants, so they are more likely to buy from you rather than going elsewhere. In addition, if customers can’t find out about or purchase your products easily, this also creates issues down the line when it comes time for customer service. Consider Accessibility to Customers The location of your business is crucial because it is where consumers will be able to find you. However, the accessibility of a store or office space can also affect how many people decide to visit. This factor is especially relevant for retail stores that sell products online and in their physical store. If you are selling items on Amazon and have an internet-based shop through Shopify or BigCommerce, having a prime spot near high traffic areas might not matter much if most sales come from eCommerce sites anyway. However, brick & mortar locations are still necessary for some businesses, including restaurants, real estate agencies, and hair salons, so you should always narrow down the best place early on regardless of whether there's potential for eCommerce sales. One way of assessing the accessibility of a location is by looking at where your target customers are. For example, if you're targeting people in an office building, then having storage space close to that area will be more effective than if they live on the other side of town or in another city entirely. Look at all of our locations and find one that will strengthen your business's image while minimizing competition as much as possible - which is why it's best to avoid areas with similar companies. Look Into How Best You Can Fit in the Area If the area is not appropriate for your business location, then you can try to change it. However, it would help to consider other competing businesses in that facility and how many of them are already well-established. Suppose they have good track records in their respective fields. In that case, chances are they will be doing much better than your small business when it comes to advertising expenses and getting more customers. It is usually by word-of-mouth marketing or referrals from satisfied clients who were once regular patrons at that place before you came in. Conclusion In conclusion, the location of your business is critical to its success. It would help if you considered how accessible it would be and the market demand to set up shop. In addition, keep in mind other factors such as amenities and types of businesses already present at the location; these can all affect the performance of your business.  Image credit: Ekrulila from Pexels Customers are superficial. Doesn't matter what industry you're in, you entice your potential buyers and customers visually first with what you have to offer, before they even consider your sales pitch. If you're in the food and beverage industry, a simple menu placed in front of your customer with pictures of the food you have to offer, will make them visualise how it will taste in their minds. This will sway their decision to buy the product before they even take a sample bite. The power of sight. Persuasive Storefront Your retail store has the best products and you want everyone to come and buy from you. But how to get those hundred of feet walking around to come into your store? Unless you are walking around giving away discount coupons in an attempt to get them in your store, the alternative is your storefront. It's the first impression any potential buyer has of what to expect from your store before going in. Its interior decorating meets science to get the correct collaboration that will have the enticing effect. And then once they are in your store, you need to keep them inside. Your floorplan, displays and color schemes need to induce the buyer's urge to splurge. If you feel that you might be out of the depth in this endeavour, rather enlist the help of shop design experts to save the day. Desirable Website If you are an online store, your website is your virtual storefront. After loading your site, your potential client already set a precedence in his or her mind about what type of store you have, do they like it or not and if they should close the site. And that is even before reading any content on your site. With the first glance, they evaluate your site purely on what they see. Your pictures, font style, colours and overall layout is what will win them over 75% of the way or lose them completely. Even if you have a physical store and use your website as a second avenue of money generating, the amount of time you spend dressing the windows or store layout, that is the amount of energy you also need to exert on your website. Envious Advertisement Advertisement is the embodiment of the saying “you need to spend money to make money.” In 2020 the advertising expenditure in the UK was a staggering £23.46 billion. All in the attempt to lure and seduce the buyer's impulse and increase revenue. Even if it's a new brand on the market, if the advertising is convincing and incisive, the buyer will feel more inclined to purchase even just one product.  Image credit: Mikael Blomkvist from Pexels Although the human has five senses, we gravitate more to our sight when we splurge money. If it looks good enough to eat, wear or use, we add it to our cart. Nevermind that we haven't touched it yet or know if the baker or chef is any good, we take a chance because our eyes convinced us.
 Image credit: Hassan Ouajbir from Unsplash It’s no secret that providing customer service options can be a drag when you’re running a business. This will be especially true if you work on your own, as you are likely to struggle to be able to manage all of the messages, phone calls, and other communications you receive. There are loads of tools and services in the modern world that can help with this, but you will need to find and use them to be able to feel the benefits. Let’s take a look at some of the best ways to achieve this.
Automated Methods Automating customer contacts is an excellent way to take the pressure off of your shoulders. People are used to using tools like instant messenger nowadays, and this means that they will respond well to live chat tools with chatbots to take them through the basics. Options like this won’t be able to cover all of your customer service needs, but they will be able to get you on the right track. You can also use automation to help with your email services, though this can be more challenging. Outsourced Methods Outsourcing your customer services can be another good way to handle this feature of your business. Most people have access to companies that can help with communication, making it nice and easy to put this work into someone else’s hands. The cost of a telephone answering service has steadily gone down over the last few years, with people across the world using tools like this to push their company forwards. This can make your customer services much easier to handle. Flexible Policies As a one-person team, you need to make sure that you have flexible policies in place for your communications. You should always aim to respond to people within a certain window, but this won’t always work and your customers need to be aware that you will sometimes face delays. As long as it doesn’t take more than a day or two for you to reply to the messages and emails you receive, you can take your time with this aspect of your company, letting people wait for their responses. Using What You’re Comfortable With People often getting overwhelmed by their customer service offerings. It can be all too easy to find yourself juggling the different methods you offer, creating a challenge when it comes to answering everyone quickly and professionally. Sticking to tools that make you feel comfortable is a good way to combat this. For example, if you don’t like talking on the phone, you could stick to live chat and email as your contact methods. With all of this in mind, you should be feeling ready to take on the challenge of making customer contacts work when you are operating within a one-person team. This can be a big challenge, but it will be worth putting the time in to make it easier for yourself. Of course, as time goes by, this will only become simpler and simpler.  Image credit: Andrea Piacquadio from Pexels Are you exploring new ways to grow your business and strengthen your brand? If so, then you should think about the best ways to use the power of your clients and customers. These are a few of the possibilities that we strongly recommend you consider. Use Their Opinions
First, you should think about whether you can use the opinions and thoughts of your customers. They might be able to explain to you the best ways to move forward with your business. Don’t forget, when you’re looking to improve your company it’s important to move in directions that your customers want to see. No one knows what directions these are more than your customers themselves. You might think that customers aren’t going, to be honest when you interact with them. While this might be the case, there are ways to skirt around this issue, such as by using Mystery Shopping experiences. Here customers get a product to review but don’t know what the brand is and deliver honest feedback. Use Their Content Next, you should think about whether you can use content from customers to your advantage. User-generated content can be helpful because it allows you to connect with that individual customer. It will also help you reach their followers. Don’t forget, that customers are far more likely to trust the word of other clients rather than your brand. User-generated content also makes your business seem more accessible and that’s always going to provide a tremendous benefit. Use Their Reviews Next, you should think about using reviews in your business. Do note that a mixture of positive and negative reviews is far better than zero reviews for your business online. That’s why you should make sure that you are encouraging customers to leave reviews. You should do this after the completion of a sale. Business owners often assume that it’s going to be difficult to get customers to leave reviews. However, this is not the case. The reality is that they will drop reviews if you ask the right way and provide some client aftercare instead of just abandoning them once a sale is complete. Use Their Reach Finally, you might also want to consider using their reach to gain more customers and clients for your business. One of the best ways to do this is through promotional merchandise. The right sponsored merch will be worn and used by your clients. This means that they can effortlessly spread the word about your business. You just need to spend a little time ensuring that the merch is attractive and stylish enough that clients want to use it. You might even want to consider using popular brand items to promote your company in this way such as Nike or Adidas sportswear. We hope this helps you understand some of the key ways that you can use your customers and clients to your advantage. By taking the right steps here, you’ll find that your customers can become your strongest asset and help you grow your business, even in a short period.  Image credit: Andrea Piacquadio from Pexels The point of conversion is one that gets a lot of attention, and rightly so. It’s the moment where you have the best chance to turn a lead into a customer or client. However, that doesn’t mean that you should be rushing to that stage. If you spend a little more time preparing your lead before the pitch, then you can maximise your chances of succeeding with it. Here are a few ways to do that.
Learn about your customer First of all, you should make sure that you know who you’re talking about. Make use of things like lead capture forms like Leadformly on your website that can hopefully help get you a little more detail on the people that will become your customers and clients. This way, you can adjust your pitch to better suit their own needs and circumstances. You don’t want to be talking to them as if they’re just a part of a target market, you want to be able to individualise your pitch to them as best as possible. Have answers for the tough questions Before you get in touch, make sure that you have considered the potentials problems and barriers between your customers/clients and your products/services. Unless you’ve done a world first and created the perfect product or service, these are going to exist. You can also look at barriers and problems with competitors. It’s likely that your leads are going to have tough questions about exactly these and going in without any research or answers prepared is not going to look good on your end. Set the tone A little showmanship can make all the difference. This is, in effect, what’s at the heart of branding. With the help of teams like the brand design agency - Naked Ideas, you can make sure that your website and any marketing materials you have can carry across the tone and the voice of the brand that you want. A strong brand identity can help potential customers and clients feel like they know what your business is about before you get in touch. It establishes a level of trust and credibility that makes it much easier to make your pitch without as much scepticism. Be generous You can’t exactly bribe someone into becoming a client, no-one is going to be hoodwinked by a gift. However, free samples or souvenirs can help to establish a friendly and giving tone. If you show your potential clients that you’re willing to meet their needs in little ways, then they are more likely to believe that you’re willing to do it through your products and services, as well. Bringing a free gift can definitely improve your chances of winning new clients or, at the very least, keeping them around long enough for you to wow them with your pitch. Don’t rush into a pitch until you’ve had the time to make sure your potential customer or client can warm up to it. Lay the groundwork for your future success.  Image credit: Burst on Pexels When it comes to your business, you should always be thinking about how you can improve it. This is going to mean that you take it to the next level as and when it is required. But, how do you do this? Well, we’re sure that you’ve done it before unless your company is relatively new, but things are a little bit different with the circumstances that we are in right now. In this article though, we are going to be taking a look at some of the requirements when taking your business to the next level. If you would like to find out more about this, keep reading down below.
The Best Employees The first thing that you are going to need is the best employees. You are going to need people who are willing to dedicate their time to helping you build your business up, and if you don’t have that right now this is going to be a problem. Your business is made up of many different parts, but your employees are a vital one and you are never going to be any better than your worst employee. Everyone needs to be working hard and continually doing everything in their power to get you where you need to be on the market. If you think that someone isn’t pulling their weight, you have two options. First, you can talk to them, see what the issue is and if there is anything that you can do to help. If this doesn’t work, then the only option you have left is to replace them with someone who will give your business everything that they have professionally. The Right Product Another thing that you’re going to need is the right product. You need to have demand for whatever you are selling, and you need to make sure that you’ve got everything you need to provide it. For example, if your business sells evaporative condensers, you need to make sure you’ve got a market for them. When you find it, you need to market heavily in their direction to let them know that you have what they need. If there isn’t any demand, then we suggest you find a way to generate some sooner rather than later The Right Idea Finally, you’ve got to have the right idea. When you’re moving your business forward, there is always going to be an idea in mind, and it’s got to be a good one. Without one of these, you aren’t going to have any hope of getting where you are headed. Take your time coming up with your plan of action so that you know it’s the best possible path for your business. We hope that you have found this article helpful, and now see some of the things that are required when it comes to taking your business to the next level. It is only going to be as complicated as you make it, but if you take your time and give it everything you’ve got, you’re going to be just fine. We wish you the best of luck.  Image credit: Gerd Altmann on Pixabay All business owners want to score more clients, but the route to achieving that goal isn’t always clear. Sometimes you need to think outside of the box if you want to succeed, but usually, you just need to follow a set of straightforward ideas.
With that in mind, there are some tips and tricks below that should assist you in identifying, contacting, and winning those new clients. Regardless of your business's nature and what you do to turn a profit, the same rules should apply. Just tailor this guidance for your industry, and you should have no issues. Research new marketplaces So, you sell products or services to customers and clients in a few specific industries. Now is the time to look at those products or services and work out whether there are other marketplaces for them. Perhaps you sell products in a certain market that could also be useful for companies in the automotive industry or something similar? You might have to redesign your packaging for companies in that marketplace, but it’s worth the cost if you open your business up to thousands of new potential clients. All companies have to expand and grow if they want to succeed in the thriving business world, and research is the key to effective expansion. So, get started as soon as possible! Give free gifts to potential clients When you identify a list of potential clients who should be interested in your products or services, it's vital you work hard to get their attention. While you can cold call or send letters or emails, sometimes it’s better to try something different. Sending free samples or gifts to your potential clients should help to create the best first impression. You could also offer to turn up at their business premises and demonstrate how your products or services could save their firm time and money. Everyone loves getting something for free, and potential clients who receive gifts are far more likely to listen to your pitch. Food for thought? Know your stuff! The most important thing you need to consider when looking for new clients is your ability to answer questions with the best possible answers. Clients will always want to discuss your products or services, and you need to know your stuff! It's all well and good to identify a list of potential clients and send gifts, and you might have a great business, but if you can't explain the virtues of giving you money, it's probably not going to happen. You need an effective sales pitch, and you need to practice it a LOT. There are lots of articles online that will help you to write a decent sales pitch, and you can always practice it with members of your team before heading out and pitching to clients. Now you have a better idea about the things you need to do to score more clients for your business this winter, it’s time to set the wheels in motion. Develop your strategy, conduct your research, and make the investment of time and money. If you pay attention to the tips from this post, there’s a reasonable chance you’ll avoid any mishaps. Good luck!  Image credit: Aymanejed on Pixabay As a business owner, it’s crucial to retain existing clients, but it’s also beneficial to look for ways to attract new customers. If you’re looking to secure new commercial contracts or reach out to new sectors, here are some effective strategies to try. Targeted marketing
Conducting business with other companies is very different to offering products and services to consumers, and your marketing strategy should reflect this. Outline your key objectives and tailor your campaigns to reach the target market. Think about the kinds of clients you want to attract, the way you want to sell your brand and the types of products and services you’re offering. Conduct market research and utilise feedback. Up-sell your USP and highlight the value your business offers to others. Use examples and case studies to support claims about specific products and make your marketing more impactful. For ponds and water features, for example, don’t just speak about the benefits of butyl tape. Provide prospective clients with images of finished articles, testimonials from previous clients and facts and figures that back up quality, durability and performance-related claims. For technological gadgets, send out prototypes and share video clips of the invention in action. Creating the right first impression First impressions count in business, and it’s estimated that you have around 7 seconds to set the right tone. When meeting clients or discussing potential deals, partnerships or orders, use your own experiences to ensure you get off on the right foot. Be punctual and professional, make the most of the time you have to sell your brand without being overly aggressive or persistent and encourage follow-up conversations. Build on reviews and feedback Reviews can be extremely valuable for businesses looking to improve customer service, attract new clients and build an excellent reputation. Use reviews you receive from commercial clients to make improvements and don’t be afraid to shout it from the rooftops if you have got brilliant feedback, which could help to persuade other businesses to choose you. Take both negative and positive feedback on board, address any concerns promptly and use reviews as a means of promoting the products and services you offer and separating your business from rivals that may be on the shortlist of clients you’re hoping to work with in the future. Encourage referrals Most of us feel more confident when buying from a company that has been recommended by others. This applies to customers visiting shops or using a website to buy products, as well as B2B clients. Referrals can be incredibly influential. If you have happy clients, encourage them to share their experiences and recommend you to other businesses they may already work with or contacts that might be interested in the products or services you offer. Competition for new clients is fierce. As a business owner looking to secure new deals and impress new clients, it’s crucial to implement targeted ways to market and promote your brand, to utilise reviews and feedback to encourage referrals and to ensure you create the right first impression.  If you're the boss and trying to motivate your team but not getting very far, its possible that you could be going about it the wrong way! TonyRobbins.com has some pointers to help you moving in the right direction!
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