Company drivers may seem less influential in a business' growth, but they can turn it into a reputable company when managed well. Successful company drivers can be brand ambassadors making people flock to your company. How can you make sure company drivers boost your business success? Take note of these things:
Everyone understands how important it is to hire the right person for the job. It is not only crucial for regular employees but even more so for company drivers. They are often behind the wheel, away from company supervision. Hiring right means having drivers who don't require constant monitoring to do the right thing.
If they have a negative, this can quickly rub on those they associate with ruining the company's reputation. Additionally, a good driver should save the company money. They do this by:
Reducing the Cost of Loss
They're always careful on the roads minimizing the chances of getting involved in an accident. As you will realize, fleet injury claims are a huge concern for many businesses. Reducing this cost can significantly boost your business growth.
However, always have talented car accident lawyers to represent your drivers and the company when the unfortunate happens.
They Boost the Company Image
As mentioned earlier, good drivers can be brand ambassadors. Note that when your branded company vehicles are on the highway, everyone notices the driver's behaviour.
How they relate with other road users, company clients, and other stakeholders portrays a particular image. Professional, trustworthy, careful, and ready to help drivers send a positive message.
Adequately Train the Drivers
As much as the drivers come on board with certifications, it is necessary to train them. The effort will not only make them better, but it illustrates the company cares for absolute professionalism.
Let them understand what the job entails as each is different. To achieve successful training, create a certified course each driver has to go through before they're allowed to drive.
Empower Them with the Right Tools
Just like any other job, the drivers need to be adequately empowered to handle their tasks satisfactorily. They should drive comfortable and safe cars. Additionally, ensure they have mobile devices so they can reach you in case of any emergencies when on the roads. Have the vehicles regularly maintained to ensure they are always safe to drive.
Ensure The Drivers Have the Necessary Resources
Drivers need to have specific resources to do their job well. Ensure you provide these resources, including fuel, company petrol card, road maps, and even manuals if need be.
Communication is also essential. Have readily accessible communication channels and an open-door policy that encourages the drivers to approach the management when facing issues or concerns. It builds an atmosphere of trust and understanding.
Everyone performs at their best when they have set goals to achieve. Let them know what you expect of them and how they are supposed to achieve their targets. Doing this boosts the company's growth as well as keeps the employees motivated and focused. The set expectations should include the required mode of conduct and attitude.
Stress the need to protect themselves and their vehicles by wearing seatbelts and protective gear when on the roads. Doing so will not only save them from unnecessary injuries, but it shows you care for their welfare. Other expectations when on the road include:
Fatigued drivers are dangerous to other road users, making it essential to provide them with adequate time to relax. There needs to be a set time for drivers' breaks so they can refresh their minds. Have set rules for hours each driver should be on the road before they can take a break.
Encourage a work-life balance by giving them time to rest and be with loved ones. If possible, consider a flexible work hours' policy so you can adjust timings to suit everybody's lifestyles.
Adequately motivate the drivers and let them know how important they are to the company. A small bonus now and then can make a huge difference in their lives. It is often enough to keep them happy, determined, and hard-working. Keep your drivers happy, and they will keep the business growing.
Author - Chris
Author, Editor, Creator of this website.