 Image credit: Andrea Piacquadio from Pexels The Holiday period is among the scariest times of year to be a public-facing business. Commercialism and promotions due to Christmas, Halloween, other holidays and the dreaded Black Friday makes it the most stressful time for retail. Yet, it's easy to forget your employees feel the stress in all the chaos as much as managers.
It's not enough that seasonal depression takes its toll on many workers. Still, customers are generally insulting during busy periods. These, combined with the extra work required, make the most straightforward jobs unbearable. As a manager or supervisor, it is your responsibility to rally the troops and motivate them throughout this difficult time. Praise and Reward A pivotal element to motivating employees is recognition. Any employees who have outperformed themselves, achieved something or contributed above and beyond their contractual obligation should always be praised and, if necessary, rewarded. A survey by Indeed found that feeling undervalued is one of the o reasons people leave a role. So, of course, nothing stops you from showing appreciation from time to time and rewarding employees anyway. Yet the holiday season is upon us, and Christmas is an excellent time to show gratitude toward employees. Typically, companies do this with a bonus payment to be included in employee salaries. Yet this can feel impersonal and undeserving. Instead, you could add a personal touch and order festive staff gifts for your team, such as those from Wellbox. These tasty hampers contain festive treats such as nuts, chocolates and mince pies. Recognize Seasonal Affective Disorder Just like our ancient ancestors, even today, in a world of advanced technological innovation, we are beholden to the weather, climate and changing seasons. We just don't notice it as much since we have become adept at using seasons to our advantage, such as seasonal cooking or summer and winter sports. Yet, the changing seasons can impact your employees and their work and motivation. Seasonal Affective Disorder (SAD), also known as winter depression, affects around 3% of the population. While the exact cause is unknown, and the condition is not universally recognized, it is genuine. It is therefore recommended you take an employee with SAD seriously and accommodate the situation. Recommend actions to help an employee with SAD include:
Provide Extra Support in the Busy Period The Holiday season is busy for almost everyone, especially retail. Online orders increase exponentially, foot traffic becomes unbearable, and customer complaints and annoyances get out of hand. And all the frustration is taken out on your employees. This all makes a difficult job painful for some. Needless to say, work-related depression increases in the run-up to Christmas. Therefore, it is during this time that your valued employees need you the most. Because of depression and SAD, more staff will probably call in sick. Make efforts to encourage employees to return to work ASAP. Also, ask and encourage, but don't force other employees to pick up the slack. Everyone feels the extra weight. Fortunately, you can keep staff motivated with simple methods:
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 Image credit: Fauxels from Pexels To develop a successful enterprise today, you should concentrate on acquiring the most talented individuals available on the market. Many people begin by focusing on processes that will unlock the gates to profit-making opportunities. However, if you do not have the best staff in place to put these tactics into action, your company is doomed from the start.
You could avoid making this error by taking your time to hunt for the best candidates and designing your hiring processes so that the most competent staff can be quickly integrated and trained. Additionally, you should consider forming alliances with the most accomplished persons in the sector. The following are many types of people you should take into consideration if you want to develop a successful business: Sales reps Regardless of what you have to offer, your company will fail if it does not generate revenue. In order to enhance revenues and profits, sales professionals must ensure that clients purchase goods and services. Sales representatives have direct contact with your customers. As a result, you must make certain that you choose employees who have excellent interpersonal skills in order to communicate with customers and persuade them to purchase. Additionally, you require sales professionals that are familiar with and understand the dynamics of the market as well as the needs of their customers. Marketers Your marketing campaigns are directly accountable for the success of your company in recruiting clients. In this regard, you require a renowned and innovative marketing agency that can increase consumer awareness of your goods. Consider, for example, collaborating with social media influencers who have a large following on the platform. Shipping services Do you sell things that must be shipped to customers? Because of the current economic climate, in-store purchasing has been severely curtailed, with many individuals turning to online shopping instead. As a result, customers consistently rank delivery delays as one of the most annoying aspects of their purchasing experience. As a result, you should collaborate with a company that provides parcel delivery services in order to get things to clients' doors as quickly as possible. Customer service support Businesses are placing a larger emphasis on the customer service they provide. Customers have become more aware of many company features as a result of advanced technology, and businesses must provide the finest customer service possible in order to improve customer experience and happiness. Your customer service representatives must be well-versed about your company's beliefs, goods, and services in order to provide consistent and fast responses to customers' complaints and questions. You require courteous customer service representatives who can communicate with customers in a courteous manner and deliver relevant information. Business partners Working with people who share your goals is one of the best ways to ensure success. Your selection of a business partner can either be your demise or your success story in the writing world, depending on your situation. You should consider finding a business partner that has the same vision and drive as you before venturing into a new field. If you intend to go it alone, look for educated persons with market expertise who can guide you through the process. Conclusion The majority of businesses fail to recognize the value of human resources in their operations and instead allocate their resources to other areas. According to industry experts, if you do not have the right individuals to put your business goals into action, they will fail miserably. Your company's success in a competitive market is dependent on its ability to attract and retain qualified employees.  Image credit: Samson Katt Being self-employed is most definitely a way to have more freedom in your working life, but if you are looking to make the leap, or you are trying to get all of your ducks in a row, there are many mistakes people make. Granted, you can have the ability to work smart rather than hard, have the right software in place, and think that you've got everything, but you will certainly learn from the many mistakes that you make, but here are some of the big ones that you have to be prepared for.
Overspending on Things You Think You Need This is especially true if you are running a business. You may think that you are better off investing in more things than less, but the reality is you've got to find the best tools that work for you by going through a few months of being self-employed so you can learn from some of your mistakes. One of the more common problems is with regards to payment customers, invoicing, and generally the financial components. It's important to find all-in-one tools that can help. For example, a company like Payanywhere provides a comprehensive platform for payments, invoicing, and inventory management, but remember that you don't need to overcomplicate things. If you overcomplicate things, you add more steps to every process, and this means that you will eventually lose the battle of having any form of work-life balance. Underestimating Being Self-Employed If you are looking to become self-employed, you may think that it is easier because you don't have to clock in at a certain time, you don't have to commute, and so on. But being self-employed is not easier than working a job. The fact is that you have to take responsibility for so much more than you would if you were being employed by someone. This means you've got to have a multitude of research skills, business skills, as well as financial skills under your belt. Because you've got to find so many things that will cover your back like self-employed insurance, learning how to save for retirement, while also making sure that you do have that balance in life. Many self-employed people talk about the fact that they don't know how to switch off. This is one of the best things that you can learn how to do. Not Prioritising Your Health The trap many people fall into is chasing the money. They'll have a good month, and this will be followed up by a bad month. After a while, people think that it's better to work more in order to maintain a certain lifestyle. However, doing this is not good for your health, and it's not good for you in the long run. You've got to have a more relaxed approach to life certainly, but you also need to make sure that you aren't giving in to stress. It's important to think of some stress management techniques, but also, no matter how much you earn, putting a specific amount aside each month will give you that buffer if you have a fallow period. These are some of the biggest mistakes, and if you are looking to jump into being self-employed, the best thing you can do is be prepared.  Image credit: Start Up Stock Photos from Pexels The fact is that when you first started your business, you most probably didn’t think that you would ever end up in a position where you had a team of employees to manage. You most probably hoped that this would be the case but you may not have thought that it would be the case, after all getting your business to a place where you need and can afford a team of employees is an amazing place to be at and not many business owners manage to get to this point. Now that you’re in a place where you need to take on a team, you are most probably feeling somewhat stressed out and overwhelmed. After all, there’s a lot to think about and consider when it comes to taking on new team members. It’s not just a case of identifying the fact that you need some support, there’s a lot more to choose to employ people than meets the eye; there’s a lot that you need to think about and consider. It’s incredibly exciting to be at the stage that you are at now, but the fact is it can also be extremely daunting as there’s just so much that you need to think about and consider; it’s not just a case of taking on team members, you need to think about all of the ins and outs of running a team. Bearing all of that in mind, there’s a lot to think about and consider. The good news is that it doesn’t have to be an overly stressful experience, it’s just a case of knowing how to go about managing things, that’s all. To help to make the process of taking on your first employees a little easier to manage, below are a few tips and suggestions to have a read and take note of. Have a set screening process in place
First things first, let’s talk about employee screening. How do you ensure that when it comes to selecting a new employee that you’re choosing someone who is a good fit for the role and your business? The truth is that you can never be 100% sure but there are steps that you can take to make the process easier, such as utilising HR support to help ensure that every avenue is looked into. You can also ensure that you ask for references and follow up on those references, to ensure that what a potential employee is telling you is the truth. It’s also worth nailing the interview process by creating a list of questions that not only look at the candidate's potential fit for the role but also for your company ethos and work setup. Master payroll A tricky aspect of managing a team of employees can be payroll; whether you are taking on two employees or 20, you need to master payroll. Payroll is not always something that it’s easy to do or manage, especially when finances aren’t your strong suit. The good news is that there are plenty of resources that you can utilise to make managing payroll a little easier, such as using payroll services, for instance. Learn to be a leader As an employer, you need to find the perfect balance between being a boss and being a friend to your team members. You naturally want to have fun with your team but you also need to ensure that you remain the authority, and that your team members look up to you and respect your choices. It’s also important that you act like a leader, rather than a traditional boss. What does this mean? Well, a traditional boss tells their team members what to do, whereas a leader is part of the workload and leads their team in every task. This is a fantastic quality to have, and something that will help you to be an amazing employer. Create the ideal working environment If you want your team members to be happy working for you, it’s essential that you create the ideal working environment for them to work in. The right work environment can impact how productive a team is, and so it’s important that you think carefully about the kind of space you create for your team. Not sure how to create the perfect workspace? Get inspired - look online, talk to other business owners, speak to your employees. There you have it, everything that you need to know about taking on your first team members and succeeding as an employer.  Image credit: Daria Shevtsova from Pexels If humanity is going to solve all its problems, we’re going to require a lot of highly motivated people. We need brains and perseverance to make it through the 21st century in one piece
The problem, of course, is actually getting people motivated in the first place. It’s an age-old question. What’s the best approach? The answer is quite annoying: it depends on who you’re trying to motivate. The tactics that work for one person might not work for another. This post collects all the best methods for motivating people and presents them in a way you can understand. You can then deploy them on a case by case basis. Be Inspirational For some people, inspiration is the best tactic you can use. What’s great about this method is that it forces people to internalize their desire for success. You’re not dangling something in front of them, like money. Instead, you’re finding common ground with them and getting them to align their goals with yours. With proper inspiration, they’ll want to work hard and achieve the objective because they believe it is valuable in its own right. Challenge People What’s the first thing people learn on personal training courses? The answer is the importance of challenging people. It’s a fine balancing act, though. Pushing people too hard stresses them out and causes them to throw their hands up in the air and give up. Not pushing them enough makes them feel like they’re stagnating and failing to make progress. The key is to find the sweet spot between the two. You want to create just enough resistance that they can achieve some success while also feeling like they’re growing as people. Celebrate With Them When people achieve something great, it is vital to celebrate with them. It helps to recognize their contribution and shows your appreciation of what they’re doing. For many people, this type of affirmation is the most important part of their work. They want to feel emotionally valued for what they’re doing. In some cases, it is even more critical than money. Provide Feedback Another strategy is to inform the people you’re trying to motivate about the differences that their efforts have made. In other words, you’re showing them the real-world effect of their actions and how they’re making a difference. Remember, the vast majority of people want to believe they’re making an impact. They want to feel like their work matters. But sometimes, they can’t see the effects of their action. Providing feedback helps with this. It shows people that what they’re doing is making a difference. It reveals how their hard work is paying off. Be More Trusting Trusting people is always a challenge, especially when so many of them will let you down. But it is also critical if you want to motivate people. You have to make them feel as though they can make decisions by themselves and aren’t just carrying out your orders. ] Try loosening the leash a little bit by giving them more autonomy. Once they experience ownership of a task, it’ll become more personally important for them.  Image credit: Melanie Sophie from Unsplash It makes information more digestible
Learning skills is in human nature. We need to learn skills to grow, develop and adjust from a young age. However, it seems counterintuitive to learn all your skills from a set of books. Indeed, young children learn through practice and copying the adults around them. It would be foolish to assume that people change their approach when they grow older. Mimicking gestures and processes is an innate mechanism. Consequently, compiling information in a format that focuses on the copying part of the learning process can facilitate skills acquisition. The adult education sector can partner with a professional video production company to turn reading materials into videos. Concepts are more easily digestible and approachable when they are shown rather than read, which can speed up learning for adults. Similarly, when showing isn’t an option, telling remains a valuable tool. Let’s not forget that people grew up in a storytelling environment before books existed. As such, podcasts are a suitable alternative to videos. It brings new incentives Modern classrooms have been using gamification with their students of all ages. For children, gamification used to be in the form of a physical reward, such as a star or a small present, to mark successes. Nowadays, teachers rely on virtual rewards, using apps to allocate points, badges, and creative avatars. Gamification apps can be equally effective for adults, as they provide a new sense of motivation. Don’t we all want to win? Earning badges and points can encourage adults to prolong learning sessions and memorise new knowledge quicker and better. Knowledge is always available How did school go for you? As a child, you needed to revise your book-based lessons before a test. As an adult, the same principle may not be suitable for your day-to-day life. Ultimately, it’s hard to make time for learning when you’ve got to manage work and a household. Consequently, digital tech makes knowledge accessible whenever and wherever you need it, whether you want to listen to the latest school podcasts during your commute or use the app to refresh your memory. Digitalising knowledge adds flexibility. In a world where remote teaching has become the new normal, it’s essential to maintain the technology even after turning the covid page. Digital technology makes learning more manageable for millions of adults who need to upskill. Whether they want to integrate into a new culture or boost their career progression, digital teaching makes their goal possible.  Image credit: Andrea Piacquadio from Pexels The point of conversion is one that gets a lot of attention, and rightly so. It’s the moment where you have the best chance to turn a lead into a customer or client. However, that doesn’t mean that you should be rushing to that stage. If you spend a little more time preparing your lead before the pitch, then you can maximise your chances of succeeding with it. Here are a few ways to do that.
Learn about your customer First of all, you should make sure that you know who you’re talking about. Make use of things like lead capture forms like Leadformly on your website that can hopefully help get you a little more detail on the people that will become your customers and clients. This way, you can adjust your pitch to better suit their own needs and circumstances. You don’t want to be talking to them as if they’re just a part of a target market, you want to be able to individualise your pitch to them as best as possible. Have answers for the tough questions Before you get in touch, make sure that you have considered the potentials problems and barriers between your customers/clients and your products/services. Unless you’ve done a world first and created the perfect product or service, these are going to exist. You can also look at barriers and problems with competitors. It’s likely that your leads are going to have tough questions about exactly these and going in without any research or answers prepared is not going to look good on your end. Set the tone A little showmanship can make all the difference. This is, in effect, what’s at the heart of branding. With the help of teams like the brand design agency - Naked Ideas, you can make sure that your website and any marketing materials you have can carry across the tone and the voice of the brand that you want. A strong brand identity can help potential customers and clients feel like they know what your business is about before you get in touch. It establishes a level of trust and credibility that makes it much easier to make your pitch without as much scepticism. Be generous You can’t exactly bribe someone into becoming a client, no-one is going to be hoodwinked by a gift. However, free samples or souvenirs can help to establish a friendly and giving tone. If you show your potential clients that you’re willing to meet their needs in little ways, then they are more likely to believe that you’re willing to do it through your products and services, as well. Bringing a free gift can definitely improve your chances of winning new clients or, at the very least, keeping them around long enough for you to wow them with your pitch. Don’t rush into a pitch until you’ve had the time to make sure your potential customer or client can warm up to it. Lay the groundwork for your future success.  Image credit: Burst on Pexels When it comes to your business, you should always be thinking about how you can improve it. This is going to mean that you take it to the next level as and when it is required. But, how do you do this? Well, we’re sure that you’ve done it before unless your company is relatively new, but things are a little bit different with the circumstances that we are in right now. In this article though, we are going to be taking a look at some of the requirements when taking your business to the next level. If you would like to find out more about this, keep reading down below.
The Best Employees The first thing that you are going to need is the best employees. You are going to need people who are willing to dedicate their time to helping you build your business up, and if you don’t have that right now this is going to be a problem. Your business is made up of many different parts, but your employees are a vital one and you are never going to be any better than your worst employee. Everyone needs to be working hard and continually doing everything in their power to get you where you need to be on the market. If you think that someone isn’t pulling their weight, you have two options. First, you can talk to them, see what the issue is and if there is anything that you can do to help. If this doesn’t work, then the only option you have left is to replace them with someone who will give your business everything that they have professionally. The Right Product Another thing that you’re going to need is the right product. You need to have demand for whatever you are selling, and you need to make sure that you’ve got everything you need to provide it. For example, if your business sells evaporative condensers, you need to make sure you’ve got a market for them. When you find it, you need to market heavily in their direction to let them know that you have what they need. If there isn’t any demand, then we suggest you find a way to generate some sooner rather than later The Right Idea Finally, you’ve got to have the right idea. When you’re moving your business forward, there is always going to be an idea in mind, and it’s got to be a good one. Without one of these, you aren’t going to have any hope of getting where you are headed. Take your time coming up with your plan of action so that you know it’s the best possible path for your business. We hope that you have found this article helpful, and now see some of the things that are required when it comes to taking your business to the next level. It is only going to be as complicated as you make it, but if you take your time and give it everything you’ve got, you’re going to be just fine. We wish you the best of luck.  Image credit: tookapic on Pixabay Many people dream of starting their own business, they want to work for themselves, they have a great idea that they know people would use or want and they want to make loads of money for themselves without having to give it to someone else. If you’re one of these people who dream of starting your own business, then what is it that is stopping you?
The answer is nothing, and while you might be able to think up plenty of excuses to keep putting it off, in reality, the only thing that is stopping you from achieving your dream is you. If this year has taught us anything it is that life is short and you never know what is around the corner. Who could have predicted that 2020 would be spent mostly in lockdown, social distancing, unable to travel and in fear of a failing economy? It sounds like a disastrous time to start a business but in fact, this pandemic is not an excuse and is as good a time as any to start your business. You have the time One of the biggest reasons people give for not following their dreams or one of the things that people complain they never have enough of is time. But this pandemic has given us time. Whether you have been laid off, furloughed, working from home or carrying on your job as normal, it has still meant that there has been less to do and far more time spent in the house. While it looks like there is the hope of a vaccine now, it doesn’t mean the pandemic is over so if there are more lockdowns then perhaps it's time to use them wisely to work on your business. You have the resources The other thing available right now is a talent as well as other businesses who need work. For example, there are small business owners who could help you out, from electricians to logistics consultants, there are people ready and waiting to get their teeth stuck into something good and help you get your business off the ground. There are also so many talented people who have lost their jobs and are looking for work and could be an asset to your business. There is a demand While the world has changed significantly and some things are no longer as important as they once were, on the other hand, there are things such as face masks, PPE, virtual meetings and deliveries which have never been so popular. If your business can help to meet the demand that the pandemic has caused then it's the perfect time to start. You can adapt The great thing about starting your business now is that you can adapt to the new world straight away. You won’t need to make changes as you can have the restrictions and guidelines in place from the off. Your business can be something that doesn't just exist in a post-covid world but can thrive and help people adapt to a new way of living.  Image credit: Bruce Mars on Unsplash If you are a business owner, you surely start the day with a question: how can I do more? Of course, what we want is not to work longer hours and end up affecting our personal lives, but to be more effective with the resources and talents we have. Productivity has not only an impact on the objectives we reach and performance of our business, but also our stress levels. So what is it that we can do to work better? Here we share some tips that you can apply from tomorrow onwards.
Plan each workday Before leaving the office, review your schedule and set your to-do list for the next day. Determine which are the priorities, give them a schedule and be realistic about the time available. It is better to move slowly and steadily than to remain stuck in the same place. Look at what is going wrong in the office and if things need to be changed. Many businesses fail to see things that are going wrong. So whether it's talking about updates to your technology or being more productive with your energy, there are things to think about. Perhaps you need to look at upgrading your Fuel Tanks, or maybe you need to change your phone systems, planning what needs to be changed will make things more productive. Forget multitasking. Multitasking is a myth, and we can't all be good at everything. Some studies show how this way of working can reduce productivity by up to 40%. In small and even medium-sized businesses, it is very common for one or more people to do tasks of a very different nature throughout the day. Still, it can become a risk to productivity if not properly addressed. Focusing on specific objectives is a sure way to increase the productivity of your company. Have your team delegate. Concentrate more. With constant meetings, social media, and instant messaging, it's hard to stay focused for more than half an hour on a single task. To avoid distractions, establish work blocks and respect them as if it were the presentation to your most important client. Move your smartphone away from your desk or silence alerts from applications such as social media. And if you are working on something very important, let your team know that you cannot be disturbed unless it is an emergency. Forget about repetitive tasks. One of the biggest challenges is repetitive, time-consuming jobs that distract you and your employees from those that are much more important to the business, like selling products and winning customers. An example of finances, and it is that recording or controlling all invoices, expenses, or payments is a task in itself. The better you look after your finances, the more chance you have of being able to put money into other areas, such as social media. To make your life as an entrepreneur easier, you need to tackle such routine tasks to increase productivity properly. There are dozens of ways to save time and gain productivity in the short and medium-term, such as direct debit of payments to suppliers in a bank account and even immediate payment with a company card.  Image credit: Burst on Pexels Starting your new business is a journey that will take you through many ups and downs. That said, it is exciting and one which is extremely rewarding. Plus, many people say working for themselves is the best thing they have ever done. When starting your business, there are many things to consider: branding, finances to websites, and funding. Below is an overview of a few things you should consider when starting your own business.
Creating your website Will you be making your website yourself or hire a professional to make one for you? Depending on your requirements, a website will help bring in new customers to your business and allow you to appeal to them in a different way. Before starting your website, make sure you put a plan together of what you will need on it and the type of website it will be, whether eCommerce, or a brochure-like site. Accounts package When running your business, it is important to stay on top of your finances. Using an account package, you will be able to track how you are doing instantly through a click of a button. Not only that, but you will also be able to send invoices and keep an eye on your expenses. By using digital accounting, you can easily allow your accountant access to your books without having to visit them in person. This will enable them to log in and see how you are performing without leaving their office to meet you; it can all be done over a phone call. How will you brand yourself? Logos, brand colors, and marketing materials should all be thought about before launching your company. Your logo is important, as everyone will see first and give them the first impression of your business. Done cheaply, it can be detrimental to your brand. Brand colors can portray a lot about you; if you are a luxury brand, you may want more gold’s and silvers used instead of bright funky colors. By hiring a graphic designer, they can help you with all of this. Testing your idea in the real world If your idea is completely new, how do you know it will work? Before investing heavily in your idea, it’s worth creating some prototypes and seeing how people respond to it. This is a great way to get actual feedback and to get other people’s opinions. Take note of what people are saying is you can use this to develop your idea and make it even better. Will you need investment? Will your business plan require you to need significant investment, or can you gradually grow your business? If you need investment, have you considered how you are going to raise funds? Make sure you do your research and put together a solid business plan to explain each step of your journey and how the money will be spent. Angel investors, bank loans, competitions, friends, and family, there are many ways for you to pitch and bring in some funding for your idea. If you want to save up money prior to starting your own business, then looking at diversifying your income can help you build up a pot to get you up and running. You can get a lodger licence template and rent out a spare room, you can create a side hustle that allows you to save up to have funding available and gain experience in running a company, or you can sell off items you own. Knowing where the money is coming from is vital.  Image credit: Kaleidico on Unsplash We’re all constantly being told that Business-2-Business (B2B) marketing is changing and that we need new marketing strategies to cope with this. We’re being told that the modern buyer doesn’t respond well to the B2B sales funnels of old and their buying habits are so mysterious you’re going to need a crystal ball or psychic octopus to continue to operate in the field. The good people over at American Image Displays have the only strategy you'll need.
 Image credit: Gerd Altmann on Pixabay All business owners want to score more clients, but the route to achieving that goal isn’t always clear. Sometimes you need to think outside of the box if you want to succeed, but usually, you just need to follow a set of straightforward ideas.
With that in mind, there are some tips and tricks below that should assist you in identifying, contacting, and winning those new clients. Regardless of your business's nature and what you do to turn a profit, the same rules should apply. Just tailor this guidance for your industry, and you should have no issues. Research new marketplaces So, you sell products or services to customers and clients in a few specific industries. Now is the time to look at those products or services and work out whether there are other marketplaces for them. Perhaps you sell products in a certain market that could also be useful for companies in the automotive industry or something similar? You might have to redesign your packaging for companies in that marketplace, but it’s worth the cost if you open your business up to thousands of new potential clients. All companies have to expand and grow if they want to succeed in the thriving business world, and research is the key to effective expansion. So, get started as soon as possible! Give free gifts to potential clients When you identify a list of potential clients who should be interested in your products or services, it's vital you work hard to get their attention. While you can cold call or send letters or emails, sometimes it’s better to try something different. Sending free samples or gifts to your potential clients should help to create the best first impression. You could also offer to turn up at their business premises and demonstrate how your products or services could save their firm time and money. Everyone loves getting something for free, and potential clients who receive gifts are far more likely to listen to your pitch. Food for thought? Know your stuff! The most important thing you need to consider when looking for new clients is your ability to answer questions with the best possible answers. Clients will always want to discuss your products or services, and you need to know your stuff! It's all well and good to identify a list of potential clients and send gifts, and you might have a great business, but if you can't explain the virtues of giving you money, it's probably not going to happen. You need an effective sales pitch, and you need to practice it a LOT. There are lots of articles online that will help you to write a decent sales pitch, and you can always practice it with members of your team before heading out and pitching to clients. Now you have a better idea about the things you need to do to score more clients for your business this winter, it’s time to set the wheels in motion. Develop your strategy, conduct your research, and make the investment of time and money. If you pay attention to the tips from this post, there’s a reasonable chance you’ll avoid any mishaps. Good luck!  Image credit: Unsplash under Creative Commons People who hate their jobs tend to move on and look for something else. Some even change their careers when they’re feeling unfulfilled by work.
But what do you do if you love your career, but need a new challenge? The good news is that there are a lot of ways you can turn things around and inject some excitement into your job. Here is some useful advice for taking on a new challenge, without changing your career. Move to a new location f you’re starting to outgrow your current workplace, moving to a new location could help keep things fresh for you. A change in location not only helps you realise new career opportunities but opportunities for your personal life too. Perhaps you want to move closer to home to be with family, or even move to an exciting new city or country? Wherever you decide to relocate, you’re going to need to get on the job hunt. Check out cmr.com.au for some exciting opportunities that could invigorate your career. A change of scenery brings all kinds of changes, and could be just what you need to shake things up. Start chasing that promotion Perhaps a part of your frustration comes from outgrowing your role? When your job starts becoming routine and easy, it could be a sign that you’re ready for more. Start preparing for a promotion so that you’re ready to go for it when the opportunities come your way. Volunteer your time and skills to help others If you’ve always felt like you could do more with your skills and expertise, why not use what you have to do some good for others? If the COVID-19 pandemic has taught us anything, tit’s that community values are more important than ever. There are several ways you can use your skills to help others, including mentoring, pro bono work and volunteering to help charities and good causes. This can bring a lot of fulfilment to your role, and could even help you discover new opportunities that could help you choose a different path for your career. Take on a side hustle Side hustles are a great way to develop other interests that you have, without sacrificing your career. There are inspiring stories of people who’ve embarked on incredible new ventures, from starting fitness businesses to their own pizza brand! It’s possible to be passionate about more than one thing at a time, so why not give it a try so that you can get more out of your career. If you’re dissatisfied with your current situation, then it’s time to make a change. Even if you love your career, it doesn’t mean you have to stay exactly where you are - there are ways you can develop and grow tbring exciting change to both your career and your life outside work. There are all kinds of challenges out there waiting for you, so which one will you take on first?  Image credit: Joshua Miranda on Pixabay When lockdown started in March, workers across the UK packed up their office equipment and set up work stations in their own homes. Bedrooms, kitchen counter-tops and dining tables became the new way of working for millions of people. According to the ONS, 30% of adults in the UK were exclusively working from home at the start of July. BBC News has the info...
 Image credit: Andrew Neel on Pexels As a business owner, staff health and safety should always be at the top of your agenda. This year businesses have had to take plenty of extra precautions due to COVID-19. Regardless, COVID is not the only health and safety issue in the workplace. To help you to improve employee health and safety, try out these five apps and ideas.
1. Tap Into Safety Tap Into Safety is an app that provides tips about mental health and safety in the workplace. There is a library of safety training content that can be applied across various industries. The Tap Into Safety Program also offers plenty of safety courses which apply to different workplace scenarios. The app was created to help staff to reduce injuries, whether physical or psychological. The program includes a ‘COVID-19 mental health recovery package,’ which may come in handy for many companies. 2. Ergonomics The ergonomics application offers advice on how to set up staff workstations ergonomically. The app also provides content on taking breaks and performing daily stretching exercises. Studies suggest that stretching breaks can boost staff productivity, as well as prevent injuries from sitting down. The ergonomics app provides detailed guidelines on each stretch, along with a countdown timer. As well as using this app it’s vital to provide all of your staff with ergonomic chairs and keyboards. 3. Emergency First Aid Training To keep everyone safe at work, it can be useful to provide employees with an Emergency First Aid At Work Course. No matter which industry you are in, you never know when first aid training might be crucial. When you invest in training for your staff, it’s easier to create a safer workplace. Whether it’s first aid training, mental health training, or general health and safety, ensure that you have all bases covered. 4. Health care plans Offering your staff a healthcare plan is a great way to prioritize health at your company. With a solid healthcare plan, you’ll improve your staff's health and boost productivity along the way. Health care plans can help to improve staff wellbeing and reduce employee absenteeism. It’s also a great way to boost your company culture and reduce your turnover rates. As an entrepreneur you’ll have so much to think about, from your digital content to your ROI. Health and safety is such an important part of your day to day and so it’s essential to improve these systems as much as possible. 5. Regular Risk Assessments To protect employee health, it’s advisable to perform risk assessments on a regular basis. Risk assessments involve determining potentially unsafe practices and areas, and putting solutions in place. With your risk assessment data, your business can take further safety precautions and necessary. A risk assessment generally involves:
Another kind of risk assessment which is becoming increasingly important as time goes on is that of emission checking. It’s not only important for the environment that you are keeping your emissions as low as possible - it’s also something that radically affects the health and wellbeing of your staff. Carrying out emission assessments on a regular basis will help with this issue.  Image credit: stokpic on Pixabay Business relocations can occur for a wide range of reasons. Perhaps you're upsizing to a bigger store. Maybe you're downsizing in response to COVID-19 and an increased reliance on remote working. Or it might be that you're starting a whole new life in a new city or country. Whatever the reasons, it's imperative that the transition runs. Otherwise, the business dream could turn into a nightmare. You've probably never completed this assignment before, which is why it's easy to forget key features. Here are five that you must not ignore, #1. You Don't Have To Replace All Items When making a fresh beginning, there is a temptation to start over. However, it would be a little counterproductive to spend money needlessly. After all, the whole purpose of the relocation is to boost your bottom line. Even when dealing with huge items, expert machine movers can transfer equipment to new locations. The moving costs are a fraction of replacing the items. Moreover, any employees following your business to the new setting will be familiar with the products too. It also removes fears of delayed deliveries, allowing you to maintain productivity throughout.  Image credit: geralt on Pixabay #2. You Can Still Leverage Success From The Old Location In addition to carrying over physical items from the old venue, you can look to leverage online success from the previous chapter. Rather than designing a brand new website, editing existing pages is quicker, cheaper, and more effective. Service pages, blog posts, and site features are already indexed for SEO. So, adding the new geographic keywords should give you far quicker results. The fact you can make good use of your testimonials and reviews is a bonus. #3. You Have To Create Positive Surroundings After moving into the new business premises, you will have to accept that it can take time to achieve the perfect surroundings. However, creating a positive vibe is an immediate priority. From improving the design of your office to creating a reception area that sets the right tone, you will see a big impact. It can influence productivity and employee-client interactions. If you want the next chapter of your business journey to start on the right foot, you must not ignore this. Furthermore, you should stamp out any source of wasted capital.  Image credit: 089photoshootings #4. You Only Have To Replace A Percentage Of The Workforce
Employees will continue to provide the backbone of your business in this new era. Once again, you don't have to forget everything that went before. Depending on the distances involved, it may be convenient for staff members to follow you to the new setting. Even if this isn't possible, many jobs from admin to customer care can be completed remotely. Managing a remote team takes some getting used to, but can transform the future of the company. However, if this is entirely possible, you should consider hiring a few employees from the new location your business is settling in. This is an added advantage as local employees have a vast knowledge of what customers want, how stiff the competition is, how to build a positive brand image effectively, what trends are currently taking place and many others. To ensure that you hire the right employees in a new locale, you should give an in-depth job description and advertise various openings. Secondly, interview as many potential employees as possible and ensure you select the right ones based on qualifications. Additionally, don't forget to perform pre employment assessment to identify potential risk factors that may limit a worker from performing the job effectively. Go the extra mile and contact the candidates' references to come up with reliable decisions. Many employers tend to skimp on this part and always select the wrong workforce, which can have adverse effects on the business's operations. #5. You Have To Be Organized Good organizational skills are essential at all stages of the business journey. Still, the need to maintain control is even greater at this time. Aside from updating your website and arranging movers, you'll want to find printers for new business cards and letterheads. Likewise, all utilities, including issues like internet and data management should be done in advance. Otherwise, increased stress levels could lead to very serious consequences. You've got this, but only if you put the right preparations in place. Now is the time to do it.  Image credit: Ketut Subiyanto on Pexels If you’re a business owner organising an office relocation, you’ll more than likely want a smooth-running experience without any difficulties. Whether this means downsizing or upsizing your office, it’s vital to prepare and communicate with others to avoid any unwanted stress and disruption to the process. It may initially seem like a challenging task, but by taking proactive steps, you’ll be able to have a successful office move all while saving money. Here are six money-saving tips that every business owner should consider when moving offices.
Plan Ahead of Time Planning an office move shouldn’t be a last minute decision. To make sure you’re getting the best deal, you should ideally plan your move six months ahead of time. This will also give you time to set a realistic budget and to outline out all of the necessary expenses involved with the move. Find a Reliable Moving Company Once you’ve planned out all the logistics, it’s time to find a reliable moving company who can make your office relocation happen, such as with Two Men And A Truck. To get the best value for money, make sure to research what each company can offer in terms of your needs, always stay within your set budget, and don’t be afraid to negotiate pricing with service providers. Avoid Moving in Summer Most companies tend to relocate offices in the spring and summer. However, demand increases during these seasons, meaning prices for moving services will also rise. Likewise, real estate also begins to rise in price during the warmer months. To save on costs, consider relocating your office during autumn, winter, or early spring. Communicate To prevent any fees and confusion with others, ensure to review your commercial property lease. Leaving early could cost you your deposit, and you could be liable for any damage to the property if it were to occur during your move. Once you have a confirmed moving date, you’ll need to give official notice to any internal and external parties about your upcoming office move, and create a list of people that you will need to send your new office address to, such as banks, insurance companies, and your internet service provider. Organise Furniture/Equipment Start decluttering items that your office doesn't use as soon as possible. You can do this by making an inventory list to determine what you need and what can be disposed of or donated to a registered charity - you may even be eligible to get a tax-write off. Think old phones, printers, office supplies, or even office furniture that’s in need of a new home. Making this checklist and disposing of unwanted items in the property can also help you to avoid any fines. If you’re concerned about your valuable assets, you may want to consider insuring these items to financially protect yourself from any unforeseen accidents during the big move. Reduce Packaging Costs To save on your packaging costs, get the whole team to chip in with DIY packaging or consider purchasing used packing supplies and boxes. While this can be perceived as a team-building exercise, it’s only fair to reward your employees for their efforts afterwards!  Image credit: Aymanejed on Pixabay As a business owner, it’s crucial to retain existing clients, but it’s also beneficial to look for ways to attract new customers. If you’re looking to secure new commercial contracts or reach out to new sectors, here are some effective strategies to try. Targeted marketing
Conducting business with other companies is very different to offering products and services to consumers, and your marketing strategy should reflect this. Outline your key objectives and tailor your campaigns to reach the target market. Think about the kinds of clients you want to attract, the way you want to sell your brand and the types of products and services you’re offering. Conduct market research and utilise feedback. Up-sell your USP and highlight the value your business offers to others. Use examples and case studies to support claims about specific products and make your marketing more impactful. For ponds and water features, for example, don’t just speak about the benefits of butyl tape. Provide prospective clients with images of finished articles, testimonials from previous clients and facts and figures that back up quality, durability and performance-related claims. For technological gadgets, send out prototypes and share video clips of the invention in action. Creating the right first impression First impressions count in business, and it’s estimated that you have around 7 seconds to set the right tone. When meeting clients or discussing potential deals, partnerships or orders, use your own experiences to ensure you get off on the right foot. Be punctual and professional, make the most of the time you have to sell your brand without being overly aggressive or persistent and encourage follow-up conversations. Build on reviews and feedback Reviews can be extremely valuable for businesses looking to improve customer service, attract new clients and build an excellent reputation. Use reviews you receive from commercial clients to make improvements and don’t be afraid to shout it from the rooftops if you have got brilliant feedback, which could help to persuade other businesses to choose you. Take both negative and positive feedback on board, address any concerns promptly and use reviews as a means of promoting the products and services you offer and separating your business from rivals that may be on the shortlist of clients you’re hoping to work with in the future. Encourage referrals Most of us feel more confident when buying from a company that has been recommended by others. This applies to customers visiting shops or using a website to buy products, as well as B2B clients. Referrals can be incredibly influential. If you have happy clients, encourage them to share their experiences and recommend you to other businesses they may already work with or contacts that might be interested in the products or services you offer. Competition for new clients is fierce. As a business owner looking to secure new deals and impress new clients, it’s crucial to implement targeted ways to market and promote your brand, to utilise reviews and feedback to encourage referrals and to ensure you create the right first impression.  Image credit: Mohamed Hassan on Pexels Staff productivity levels should be a priority for all business owners. Sadly, the vast majority of companies continue to suffer from insufficient results in this key area of daily operations. Whether those lulls in production have been caused as a direct result of Covid-19 or existed long before the pandemic doesn't matter. Either way, it's vital that you stamp out those problems ASAP. The first step to overcoming those problems is to identify the root causes. Here are some of the most common issues to consider, along with the easiest ways to battle them. The road to restored productivity starts here. Inadequate Recruitment & Training It's impossible to achieve the desired levels of productivity if you have failed to assemble a strong team. Therefore, successful recruitment drives should be the top item on your agenda. If you want employees to perform well, it's important to recognise the human elements too. In truth, analysing the right personality traits is perhaps even more crucial than before as teams include remote workers. When employees don't have the attitude and drive to back up their skills, unlocking their full potential is impossible. Worse still, their lacklustre performances can spread to others. Building a quality team that's built to perform is one thing. However, you must also ensure that staff members continue to grow and develop. Investing in the best staff training modules to learn new techniques or familiarise themselves with new software is key. Inferior Tech Facilities They say that a bad worker blames their tools. However, even the best employees will struggle to produce the goods if they aren't supported by the right equipment. From machinery to POS terminals, or office computers to vehicles, only the best will do. If your employees blame the vehicle they use as an excuse for inefficiency, you should install GPS Tracking in the work vehicle to monitor the progress of their shift. GPS tracking is accurate and simple, providing you with real-time locations and movement detection. It's not only about possessing the right assets and infrastructure, though. It's equally important to ensure that all facilities are maintained to optimal health and reliability. Visit https://www.concise.co.uk to learn about how managed IT can transform your approach. It's great news for the firm and its staff. Aside from cutting out various tech-related disruptions, it aids the team's ability to stay on task. There's nothing worse than spending time trying to troubleshoot and correct issues. When those issues are handled in an automated manner, your team can focus solely on the tasks at hand.  Image credit: Joshua Woroniecki on Pexels Poor Teamwork & Collaboration Teamwork makes the dream work. When individual success isn't met with collective triumphs, it will show. As an employer, it's your job to ensure that all team members are on the same page. Team building sessions and group activities are a great way to promote camaraderie. Meanwhile, it's important to build a working environment that is conducive of good collaboration from all times. Whether it's in-house team meetings or video conferencing, short and sweet discussions are for the best. Moreover, tech features like team messaging Apps can serve you very well. Perhaps most importantly, you must stamp out any potential issues, such as workplace bullying. Meanwhile, using the right tech to support collaboration is key. Cloud computing is one key feature. But the ability to track client interactions and let colleagues pick up the conversation is equally crucial. Unsatisfactory Leadership As well as good working relations with colleagues, workers deserve a positive employer-employee bond. So, developing your leadership skills through improved body language and communication is a must. If you cannot express messages well, you can't expect teams to perform. The reality of the situation is that you are unlikely to handle many of the interactions personally. Supporting yourself with great team leaders that can maintain productivity in tough situations will make life a whole lot easier. Be sure to give them the authority needed to complete their work too. When supported by regular reporting and analysis, productivity should remain at the highest level. And when it does drop below the desired levels, you'll be in a position to spot and rectify the situation at the earliest stage. In truth, that preparation is as significant as taking the right precautions.  Image credit: Free-Photos on Pexels Inadequate Safety As already mentioned, human responsibilities are a crucial ingredient in the recipe for success. If employees are worried about any aspect of their health and safety, it'll affect their work ethic. So, for the sake of productivity and profitability, as well as human care, you must get this right. Conducting a full and thorough risk assessment of workspaces is vital. Check out https://www.thsp.co.uk to learn more. Meanwhile, security systems and emergency protocols should be in place too. Even when they aren't needed, their presence can make a significant difference. In today's climate, safety and security aren't limited to the physical world. All data and cybersecurity features must satisfy the latest demands. After all, almost half of all recorded attacks target SMEs. You cannot afford to let your employees fall victim. No Incentives Motivation is a very powerful tool in business. Frankly, you'd be very naive to think that employees will work to their full capacity without an incentive. Engaging work and achieving greatness for the company do have a positive impact. However, personal incentives will always be top of the agenda. The most obvious incentives are financially inspired. Creating a clear path to promotion will spur ambitious workers to want and achieve more. Additional steps may include bonuses or sales commissions. Likewise, perks relating to travel or lifestyle elements can have a big impact on the mood. If you can inspire staff members to actively want to work harder, they will. Better still, hard work is contagious and will inspire colleagues to follow in their footsteps. The benefits for the entire team and, therefore, your bottom line cannot be ignored.  Image credit: Geralt on Pixabay The Final Word
A hardworking team won't guarantee business success, but it'll certainly give you a better shot at success. So, taking the necessary steps to cut out the sources of poor productivity levels is something that all employers should want to do. Whether you're working from home or commercial spaces, paying attention to this part of the kob should pave the way to productivity. What more could any entrepreneur ask for?  Image Credit: Carlos Muza on Pixabay.com Running a business is hard work. Many entrepreneurs or small business owners find themselves wearing many hats. They spend so much time working in their business they never get the opportunity to work on their business.
Using automation intelligently can not only improve your business processes, but it also frees people up to work on core business priorities. A study in the UK showed that business owners spend up to a third of their time on business admin. Automation can be used in most areas of a business, but here are a few of the main ones that will make the biggest impact in the shortest amount of time. HR & Payroll Systems Even businesses with only a few employees have a number of legal and financial obligations to their employees. There are a number of great cloud hr systems coming onto the market which can run your day to day recruitment, HR and payroll services. These are cloud-based so won’t need to invest in any IT or data storage systems. They’ll save you time, money and make sure that you stay legally compliant. Employees can update their personal details, access policies, request holiday or communicate feedback all directly through an online platform. Running payroll through one of these systems can save your money on accountants and still let your remain compliant with the government tax systems and online banking facilities. Task Management An efficient, well-organised team can do wonders. Rather than relying on emails and handwritten scribbles, why not run all of your tasks and projects through specialist software like Asana or Trello. These programmes both have free versions that you can use to set up recurring tasks to keep your team and your business on track. The amount of time saved on unnecessary meetings or emails will transform your business. Marketing A great deal of your marketing funnel can be automated through software such as Hubspot or Zoho. Once you’ve set up your campaign materials, you can rely on your software to push prospective clients through your marketing funnel without the need to manually trigger actions every step of the way. Content, email and even social media content curation can all be automated in line with your campaign goals. A well-designed chatbot on your website can drive enquiries through without you needing to speak to people. The good news for small businesses is that you don’t need huge huge budgets to begin automating your business. Most of the larger software companies offer a freemium model, allowing you to access a range of features for free in the hopes that once you expand, you’ll move directly to the paid version. Conclusion Automating processes in our business can save you time, money and allow you to spend your precious time on actually running your business. Increased productivity leads to better margins and an improved bottom line. Not adopting an agile approach to your business can lose you that competitive edge if your competitors do embrace automation.  Employees never have to apologise for having a life, believe it or not! LinkedIn has a story that all bosses should take note of!
 Your CV on average can take just 34 seconds to be rejected! The Sun has some of the do's and don'ts for your CV check!
 Google spent years studying what makes an effective boss and now they teach new managers the six things they found! Inc.com has the lowdown on what Google think a new manager should know!
 When you apply for a job, you actually have two CV's out there. You may well submit one CV but its also your social media that acts as the second one so knowing exactly what's on it really helps especially as recruiters will find it too! The Muse has 8 easy ways to have a clean up!
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