Business relocations can occur for a wide range of reasons. Perhaps you're upsizing to a bigger store. Maybe you're downsizing in response to COVID-19 and an increased reliance on remote working. Or it might be that you're starting a whole new life in a new city or country. Whatever the reasons, it's imperative that the transition runs. Otherwise, the business dream could turn into a nightmare.
You've probably never completed this assignment before, which is why it's easy to forget key features. Here are five that you must not ignore,
#1. You Don't Have To Replace All Items
When making a fresh beginning, there is a temptation to start over. However, it would be a little counterproductive to spend money needlessly. After all, the whole purpose of the relocation is to boost your bottom line. Even when dealing with huge items, expert machine movers can transfer equipment to new locations. The moving costs are a fraction of replacing the items. Moreover, any employees following your business to the new setting will be familiar with the products too.
It also removes fears of delayed deliveries, allowing you to maintain productivity throughout.
#2. You Can Still Leverage Success From The Old Location
In addition to carrying over physical items from the old venue, you can look to leverage online success from the previous chapter. Rather than designing a brand new website, editing existing pages is quicker, cheaper, and more effective. Service pages, blog posts, and site features are already indexed for SEO. So, adding the new geographic keywords should give you far quicker results. The fact you can make good use of your testimonials and reviews is a bonus.
#3. You Have To Create Positive Surroundings
After moving into the new business premises, you will have to accept that it can take time to achieve the perfect surroundings. However, creating a positive vibe is an immediate priority. From improving the design of your office to creating a reception area that sets the right tone, you will see a big impact. It can influence productivity and employee-client interactions. If you want the next chapter of your business journey to start on the right foot, you must not ignore this.
Furthermore, you should stamp out any source of wasted capital.
#4. You Only Have To Replace A Percentage Of The Workforce
Employees will continue to provide the backbone of your business in this new era. Once again, you don't have to forget everything that went before. Depending on the distances involved, it may be convenient for staff members to follow you to the new setting. Even if this isn't possible, many jobs from admin to customer care can be completed remotely. Managing a remote team takes some getting used to, but can transform the future of the company.
#5. You Have To Be Organized
Good organizational skills are essential at all stages of the business journey. Still, the need to maintain control is even greater at this time. Aside from updating your website and arranging movers, you'll want to find printers for new business cards and letterheads. Likewise, all utilities, including issues like internet and data management should be done in advance. Otherwise, increased stress levels could lead to very serious consequences.
You've got this, but only if you put the right preparations in place. Now is the time to do it.
If you have a small business, making sure you can sell your product is key if you’re going to continue growing your business and trying to get a piece of the market share. Below, you’ll find some pointers that can help your business to start selling more - and fast.
1. Become More Active On Social Media
Start by getting more active on social media if you don’t currently have a social media plan. Choose a platform where you’ll find your target audience and work on building a page. This page should have your information, the same branding as your site, and be updated regularly. Remember, it’s not just about selling here, it’s about being social! Get involved in discussions, provide advice, and try to give value to people. It may take time to get some followers, but you can also pay for ads to see if you can build a following faster that way. Depending on your audience, this can be a lucrative and mostly free way to market your business.
2. Know Exactly Who You’re Targeting
You can't really focus on getting more sales if you don’t know who you’re trying to sell to. You can’t just hope that anybody interested in your product will buy it. You should have an idea of the age of your audience, as well as their hobbies, family status, job, income, and other relevant things. Make sure you sit down and come up with some consumer profiles so you know who you’re talking to and get an idea of what they will respond to.
3. Use SoftwareThere are various pieces of software that could help you to sell more. Salesforce is a helpful piece of kit, but many business owners get put off, as they don’t want to take their foot off the pedal and focus on something else when they want to grow their business. This is why teams like Magicforce exist. They can help you to implement this software so you can make more sales without taking your focus away from what you’re good at.
4. Try A Rebrand
Perhaps your brand isn't really working for you in the way it should be. If you didn’t consider your audience beforehand, then it could be that you haven’t branded your business in quite the right way. A rebrand can be time consuming and expensive, so you should make sure this is definitely the right decision before going ahead. It’s not something you should take lightly, but if it’s the right decision, it can make a huge difference.
5. Write Better Copy
Is your copy working as hard for you as it should be? Descriptive, enticing copy is a must if you’re going to sell products. If you can’t write it, find somebody who can.
6. Take Better Pictures
Your pictures need to be accurate but high quality and show your product in the best possible light. Again, you may need to find someone for this.
7. Set A Solid, Realistic Sales Goal
If you don’t have a solid, realistic sales goal, then what are you even aiming for? Come up with one that motivates you!
If you’re a business owner organising an office relocation, you’ll more than likely want a smooth-running experience without any difficulties. Whether this means downsizing or upsizing your office, it’s vital to prepare and communicate with others to avoid any unwanted stress and disruption to the process. It may initially seem like a challenging task, but by taking proactive steps, you’ll be able to have a successful office move all while saving money. Here are six money-saving tips that every business owner should consider when moving offices.
Plan Ahead of Time
Planning an office move shouldn’t be a last minute decision. To make sure you’re getting the best deal, you should ideally plan your move six months ahead of time. This will also give you time to set a realistic budget and to outline out all of the necessary expenses involved with the move.
Find a Reliable Moving Company
Once you’ve planned out all the logistics, it’s time to find a reliable moving company who can make your office relocation happen, such as with Two Men And A Truck. To get the best value for money, make sure to research what each company can offer in terms of your needs, always stay within your set budget, and don’t be afraid to negotiate pricing with service providers.
Avoid Moving in Summer
Most companies tend to relocate offices in the spring and summer. However, demand increases during these seasons, meaning prices for moving services will also rise. Likewise, real estate also begins to rise in price during the warmer months. To save on costs, consider relocating your office during autumn, winter, or early spring.
To prevent any fees and confusion with others, ensure to review your commercial property lease. Leaving early could cost you your deposit, and you could be liable for any damage to the property if it were to occur during your move. Once you have a confirmed moving date, you’ll need to give official notice to any internal and external parties about your upcoming office move, and create a list of people that you will need to send your new office address to, such as banks, insurance companies, and your internet service provider.
Start decluttering items that your office doesn't use as soon as possible. You can do this by making an inventory list to determine what you need and what can be disposed of or donated to a registered charity - you may even be eligible to get a tax-write off. Think old phones, printers, office supplies, or even office furniture that’s in need of a new home. Making this checklist and disposing of unwanted items in the property can also help you to avoid any fines. If you’re concerned about your valuable assets, you may want to consider insuring these items to financially protect yourself from any unforeseen accidents during the big move.
Reduce Packaging Costs
To save on your packaging costs, get the whole team to chip in with DIY packaging or consider purchasing used packing supplies and boxes. While this can be perceived as a team-building exercise, it’s only fair to reward your employees for their efforts afterwards!
As a business owner, it’s crucial to retain existing clients, but it’s also beneficial to look for ways to attract new customers. If you’re looking to secure new commercial contracts or reach out to new sectors, here are some effective strategies to try.
Conducting business with other companies is very different to offering products and services to consumers, and your marketing strategy should reflect this. Outline your key objectives and tailor your campaigns to reach the target market. Think about the kinds of clients you want to attract, the way you want to sell your brand and the types of products and services you’re offering. Conduct market research and utilise feedback. Up-sell your USP and highlight the value your business offers to others. Use examples and case studies to support claims about specific products and make your marketing more impactful. For ponds and water features, for example, don’t just speak about the benefits of butyl tape. Provide prospective clients with images of finished articles, testimonials from previous clients and facts and figures that back up quality, durability and performance-related claims. For technological gadgets, send out prototypes and share video clips of the invention in action.
Creating the right first impression
First impressions count in business, and it’s estimated that you have around 7 seconds to set the right tone. When meeting clients or discussing potential deals, partnerships or orders, use your own experiences to ensure you get off on the right foot. Be punctual and professional, make the most of the time you have to sell your brand without being overly aggressive or persistent and encourage follow-up conversations.
Build on reviews and feedback
Reviews can be extremely valuable for businesses looking to improve customer service, attract new clients and build an excellent reputation. Use reviews you receive from commercial clients to make improvements and don’t be afraid to shout it from the rooftops if you have got brilliant feedback, which could help to persuade other businesses to choose you. Take both negative and positive feedback on board, address any concerns promptly and use reviews as a means of promoting the products and services you offer and separating your business from rivals that may be on the shortlist of clients you’re hoping to work with in the future.
Most of us feel more confident when buying from a company that has been recommended by others. This applies to customers visiting shops or using a website to buy products, as well as B2B clients. Referrals can be incredibly influential. If you have happy clients, encourage them to share their experiences and recommend you to other businesses they may already work with or contacts that might be interested in the products or services you offer.
Competition for new clients is fierce. As a business owner looking to secure new deals and impress new clients, it’s crucial to implement targeted ways to market and promote your brand, to utilise reviews and feedback to encourage referrals and to ensure you create the right first impression.
If you’re looking for new suppliers for your business but you don’t know where to begin then don’t worry, you have definitely come to the right place. Whether you’re looking for suppliers for your products or for essentials for your office, you need to ensure you’re finding businesses you can trust if you want to run your business efficiently. From helping you to produce high-quality products to ensuring you’re keeping your employees safe, the more you’re doing to find trustworthy suppliers the better. With that in mind, here are just some of the reasons you should consider finding reliable suppliers for your business:
You Can Have Confidence In Your Products
One of the best reasons to find reliable suppliers is that it will give you confidence in the products that you’re selling. Having high-quality products is what will set your apart from your competitors so if you’re choosing reliable suppliers that you can trust, you know that you’re going to be offering your customers the best possible products. For tips and tricks when it comes to finding suppliers you can trust, you can visit this site here.
You Can Ensure You’re Keeping Everyone Safe
If you know you’re working with suppliers that you can trust, you can be sure you’re keeping everyone within your business safe at the same time. Whether this means they’re using safe practices within their work or they’re creating products that are safe, your employees and customers safety should be your top priority. If you’re unsure whether or not they have safe practices, you can speak to your suppliers and ask to visit their premises. They will be able to reassure you that you’re working with a business you can trust, as well as give you an insight into what they do as a business and how they operate.
For more tips and tricks when it comes to keeping your employees safe, you can visit this site here.
You Can Build Strong Relationships
Building strong relationships as a business owner is incredibly important, especially when it comes to your suppliers. By choosing suppliers you can trust, you can be sure you’re building strong relationships with people that are going to help your business grow. Whether that’s someone who offers HVOF or someone who supplies hi-vis jackets, building relationships is essential.
You Can Save Money Where Possible
Finally, by working with reliable suppliers for your business, you can open up your business to saving money. Whether that means you’re saving money as a result of strong relationships or you’re saving money by making bulk orders, there is a lot of value in having strong relationships with reliable suppliers.
With lots of great reasons to find reliable suppliers for your business, you can be sure you’re doing the absolute best for your growth. What other benefits could it bring? Did we miss anything important off of the list? Let us know your thoughts and ideas in the comments section below.
Staff productivity levels should be a priority for all business owners. Sadly, the vast majority of companies continue to suffer from insufficient results in this key area of daily operations. Whether those lulls in production have been caused as a direct result of Covid-19 or existed long before the pandemic doesn't matter. Either way, it's vital that you stamp out those problems ASAP.
The first step to overcoming those problems is to identify the root causes. Here are some of the most common issues to consider, along with the easiest ways to battle them. The road to restored productivity starts here.
Inadequate Recruitment & Training
It's impossible to achieve the desired levels of productivity if you have failed to assemble a strong team. Therefore, successful recruitment drives should be the top item on your agenda. If you want employees to perform well, it's important to recognise the human elements too.
In truth, analysing the right personality traits is perhaps even more crucial than before as teams include remote workers. When employees don't have the attitude and drive to back up their skills, unlocking their full potential is impossible. Worse still, their lacklustre performances can spread to others.
Building a quality team that's built to perform is one thing. However, you must also ensure that staff members continue to grow and develop. Investing in the best staff training modules to learn new techniques or familiarise themselves with new software is key.
Inferior Tech Facilities
They say that a bad worker blames their tools. However, even the best employees will struggle to produce the goods if they aren't supported by the right equipment. From machinery to POS terminals, or office computers to vehicles, only the best will do.
It's not only about possessing the right assets and infrastructure, though. It's equally important to ensure that all facilities are maintained to optimal health and reliability. Visit https://www.concise.co.uk to learn about how managed IT can transform your approach. It's great news for the firm and its staff.
Aside from cutting out various tech-related disruptions, it aids the team's ability to stay on task. There's nothing worse than spending time trying to troubleshoot and correct issues. When those issues are handled in an automated manner, your team can focus solely on the tasks at hand.
Poor Teamwork & Collaboration
Teamwork makes the dream work. When individual success isn't met with collective triumphs, it will show. As an employer, it's your job to ensure that all team members are on the same page. Team building sessions and group activities are a great way to promote camaraderie.
Meanwhile, it's important to build a working environment that is conducive of good collaboration from all times. Whether it's in-house team meetings or video conferencing, short and sweet discussions are for the best. Moreover, tech features like team messaging Apps can serve you very well.
Perhaps most importantly, you must stamp out any potential issues, such as workplace bullying. Meanwhile, using the right tech to support collaboration is key. Cloud computing is one key feature. But the ability to track client interactions and let colleagues pick up the conversation is equally crucial.
As well as good working relations with colleagues, workers deserve a positive employer-employee bond. So, developing your leadership skills through improved body language and communication is a must. If you cannot express messages well, you can't expect teams to perform.
The reality of the situation is that you are unlikely to handle many of the interactions personally. Supporting yourself with great team leaders that can maintain productivity in tough situations will make life a whole lot easier. Be sure to give them the authority needed to complete their work too.
When supported by regular reporting and analysis, productivity should remain at the highest level. And when it does drop below the desired levels, you'll be in a position to spot and rectify the situation at the earliest stage. In truth, that preparation is as significant as taking the right precautions.
As already mentioned, human responsibilities are a crucial ingredient in the recipe for success. If employees are worried about any aspect of their health and safety, it'll affect their work ethic. So, for the sake of productivity and profitability, as well as human care, you must get this right.
Conducting a full and thorough risk assessment of workspaces is vital. Check out https://www.thsp.co.uk to learn more. Meanwhile, security systems and emergency protocols should be in place too. Even when they aren't needed, their presence can make a significant difference.
In today's climate, safety and security aren't limited to the physical world. All data and cybersecurity features must satisfy the latest demands. After all, almost half of all recorded attacks target SMEs. You cannot afford to let your employees fall victim.
Motivation is a very powerful tool in business. Frankly, you'd be very naive to think that employees will work to their full capacity without an incentive. Engaging work and achieving greatness for the company do have a positive impact. However, personal incentives will always be top of the agenda.
The most obvious incentives are financially inspired. Creating a clear path to promotion will spur ambitious workers to want and achieve more. Additional steps may include bonuses or sales commissions. Likewise, perks relating to travel or lifestyle elements can have a big impact on the mood.
If you can inspire staff members to actively want to work harder, they will. Better still, hard work is contagious and will inspire colleagues to follow in their footsteps. The benefits for the entire team and, therefore, your bottom line cannot be ignored.
The Final Word
A hardworking team won't guarantee business success, but it'll certainly give you a better shot at success. So, taking the necessary steps to cut out the sources of poor productivity levels is something that all employers should want to do.
Whether you're working from home or commercial spaces, paying attention to this part of the kob should pave the way to productivity. What more could any entrepreneur ask for?
Creating a new business can be such a rewarding experience, but a large amount of time, money and energy can go to waste if you fail to introduce your brand in the most effective manner. You can’t simply expect the customers to pour in as soon as you open your doors for trading if you haven’t done anything to spread the message about your products or services. Luckily it needn’t be a difficult task to hit the ground running when you open your new business, as there are a few brilliant ideas and concepts that will work perfectly to attract an audience. So, if you would like to find out more, then read on to uncover some of the best top tips and tricks that you can make the most of today!
Take Your Message To Social Media
Social media is one of the very best places for a new brand to market their products and services, as you can build a huge following in preparation for the big opening day to ensure there are queues around the block. Social media users often spend around 2-3 hours each and every day scrolling through the various popular sites, so you’d be a fool not to cash in on such an expansive advertising opportunity. Whether you choose to use organic growth methods through making connections and networking, or opt to delve into the world of algorithms and cookies to utilise specific social media marketing techniques, there’s no time like the present to get online and spread the word about your new brand. You can even create a daily countdown post to signal how long is left before your business opens, as this can build up a huge amount of suspense amongst your followers and friends!
Meet Potential Customers Face To Face
Taking your brand to the streets to actually market your ethos in purpose might just be the perfect way to generate a buzz, as there are many effective ideas that you can make the most of which involve meeting potential customers face to face. Arranging an event that can attract a great crowd such as a dance performance, food festival or even a fancy dress competition could be the ideal solution, as you can get your brand name out there in a fun and eye catching way. People are bound to take photographs at your event when they are enjoying themselves, so be sure to feature your logo all around to get a little more publicity even after the event has finished. If you’re unsure about what might work, contact an event agency to go through your options - their team of creatives is bound to come up with some amazing ideas to fit your needs.
Introducing your new business to the world has never been so simple when you are able to make the most of the top tips and tricks detailed above. Experiment with social media marketing and plan a fun event to meet your potential customers face to face before opening your store!
The value of effective marketing has always played an integral role in modern business. However, the combo of social distancing limits and the fact that consumers have less money put you under even more pressure. Still, it is possible to keep achieving great things.
Understanding the challenges and building a strategy that keeps them in mind is vital. Here are five key steps to success.
1) Gain Online Visibility In An Offline World
Making people aware of your company is the first step to success. The trend towards researching companies with local online searches starting long before Covid-19. Nonetheless, the pandemic has seen even more people use the digital channels like Google maps. Therefore, it's vital that local SEO and your Google My Business resources are used. When your company ranks at the top of the local listings, consumers will assume that your business is trustworthy and capable.
2) Remember That Content Is King
Awareness is one thing, but engagement is another. If consumers are going to check out your business ahead of visiting the store or making an online purchase, you must set the right tone. Improving your digital content will strengthen the bond, boost your brand image, and edge clients towards a sale. The fact that this is more cost-effective than many other tactics is a bonus. You can leverage more success by using affiliate marketers and social influencers to reach new audiences.
3) Make Store Exteriors Stand Out
The days of people casually walking in and out 50 stores on the high street or shopping mall are gone. If you want to attract passing traffic, you'll need the shop front to do the hard work for you. Using 3d production services for window displays is a particularly wise move. When coupled with better shop signage, your store will stand out from the crowd. Quite frankly, getting people through the door is the toughest challenge of all right now. Make the entrance more appealing, and traffic will soar.
4) Know Your Audience
Some of your marketing endeavors will always fall on deaf ears. Sadly, if you persist with the current methods of appealing to the masses, big problems can follow. Identifying your niche can direct everything from target marketing PPCs to the choice of wording on ad materials. Essentially, you need to know that your brand will be shown to the right people, in the right places, and in the right way. When all of the boxes are ticked, the effectiveness will be far greater while it'll be easier to see what works.
5) Focus On Upselling
Whatever you do in business right now, the chances are that your active customer base will fall. Therefore, it's essential that you maximize the potential earnings from each client. Investing in staff training modules that encourage sales teams to upsell bundles or extra products can work wonders. If trying to secure bigger transaction values, it may be worth adding the option of repayment plans. This does require credit checks, but the possibilities to grow your client base are incredible.
Launching a product is a milestone event in the life of your firm. Even if you’re a relatively mature firm with a product library, each new addition to that family counts. For this reason, knowing how to launch with style, and get noticed, is important. It can serve as a refreshing point for your brand, while also giving you the chance to grow further and with confidence.
But simply hoping to do this well is one thing, and achieving those results is another. For the most part, there are many variables that contribute to your success here. Cultural trends, price fluctuations, competitor activity, all of this can influence your end result, and it’s almost impossible to predict this with complete accuracy.
However, launching with style, and launching effectively need not be opposed. There’s every chance of hitting this out of the park, if only you took the time to understand what you have to offer and how you could best promote it. So, how can we get started? With the following, worthwhile advice:
Excellent video production can help you design a snappy advertisement, or a promotion for your social media fields, or an unveiling that works for you. Visual mediums like this can help you express your product in its full glory, with all the bells and whistles. Furthermore, this can help generate hype, as the use of flashy imagery and music can bring a larger-than-life quality to just about anything. When you take the time to collaborate with a studio offering this kind of utility, you’ve taken the strongest, most exciting first step.
Influencers are all the rage and show almost no signs of slowing down in modern times, which means that they serve as a great brand opportunity. For instance, energy drink companies are partnering with high-profile video game streamers to give a sense of energy and enthusiasm to their brands. Social media sites such as Twitter, Instagram and others have their own form of advertisements through which you can promote, and you may even simply take out ads with these platforms to raise your profile inteh first place. Launching a product through this avenue could help you generate more hype and buzz than you had ever imagined possible.
Celebrate your product! If you can’t stand behind it, no one can. It’s important to really show what people can appreciate about your product, how it can work, and why people should get excited alongside you. This can be seen in your promotional material and copywriting, your branding, or just when and where you decide to release. For instance, throwing an event can be a means in which to bring people together and show them why they should support you, or it can generate hype that may ultimately end up being covered elsewhere. Real celebrations work, because everyone loves to celebrate.
With this advice, launching a product with style will be a great use of your time.
To succeed as a business, improving the quality of your product is one of the most vital steps to facilitate long-term growth. Ensuring product quality should be an ongoing part of your business operations, no matter if you’re a startup or a long-running company. If you’re looking to make product quality your priority try following these four simple steps.
1 . Perfect your product strategy
First things first, you’ve got to create the perfect product strategy. It’s not easy to create a brand new product, and there’s no way to rush through the process. The most important thing is that your product is innovative and highly unique. With so much competition, it’s essential to set yourself apart.
Ask yourself what are the goals of your service or product, and allow these goals to become your KPIs. From features to functionality, needs, and target audience, your strategy should outline the very finest details. What matters the most during this stage should be your value proposition and your USPs. When you are completing your initial product development cycle, remember to pay close attention to who your competitors are.
2. Implement a Quality Management System
A quality management system is essentially a series of guidelines that allows you to decide how you will design and deliver your service or product. With a powerful quality management system, you’ll be able to audit your product procedures using the correct certification body. These systems are based on seven quality principles. These seven principles are customer focus, engagement of people, process approach, leadership, improvement, relationship management and evidence-based decision making.
3. Detailed market research
Your market research will help you to improve the quality of your product. As a rule of thumb, the more detailed that your research is, the better. You’ll need to gather as much info as you can about your target audience, create buyer personas, and check out the demand. Your research will help you to establish who your audience are, where they are based, and which similar products and services that they use.
4. Conduct product testing
Product testing can help you to improve product quality in many different ways. Firstly, you can conduct longevity testing to ensure that your products are durable. A testing process also allows you to determine any product flaws. It’s not always easy to foresee flaws until a product is tested out in ‘real-life.’ Allowing customers to try out your product will give you a clear idea of if it’s ready for the world or needs a little more work!
Most importantly, it’s important to test your product for safety. For instance, car manufacturers always need to test their products with reputable Advanced driving assistance systems. No matter which industry you operate in, guaranteeing the safety of your product should be your number one priority.
Once you’ve completed these four steps, it doesn’t mean you can sit back and relax! To keep standards high, it’s important to review quality consistently, to make ongoing improvements.
Every business is looking to improve its stance in the world. Ultimately, there's so much competition out there these days that we have to find unique approaches to stand out from the crowd. But when we start to look at the most common approaches such as improving our digital content or reconfiguring the product it seems that everybody has a hand in these approaches. This is why you've got to think differently. But what does standing out from the crowd really entail?
Changing Your Partnerships
You will always be judged by the people you align yourself with. When it comes to ensuring that you have a business that is perceived in the way that you want it to be, it's not just about what you put out there, but it's who you align your beliefs and practices with. It could be to do with finding the right clients or stakeholders but it can also be about the marketing gurus you work with. When it comes to being a niche or someone that stands out from the crowd, it's crucial to ensure that you are working with people that understand what you want to achieve. Companies like Elitelawyermanagement.com could help when you are looking for a very unique way to push forward a unique brand. But ultimately, everybody is pushing their uniqueness these days. This means that the difference between you and the next business is all about the relationships you cultivate, not just in terms of your business partnerships but also in terms of the people you hire. To look different you've got to be different.
Change Your Views
When you work with specific people it's because you align your thoughts with theirs and vice versa. When you alter your views this will guarantee the right calibre of people but it will also ensure that these relationships work towards something that everybody is happy with. But when you change how you view yourself and focus on creating mutually beneficial relationships, this can benefit the company in so many ways. So many businesses are looking out for themselves in order to make themselves look different when, in fact, the best solution might very well be teaming up with people. But when you start to work with the right clients this is because you have altered your perception of things. In order to get the right people on board, you've got to look at what you really want to achieve first. This doesn't mean becoming insular and selfish but getting an understanding of what you really want to achieve as a professional entity.
Don't Sell “Products”
Every business appears all about the profit or the bottom line but there are so many companies out there that need to reconfigure their focus. It's not about selling “products” but it's about selling “solutions.” This very insightful article on Medium.com may prove to be quite inspiring but you have to remember that when a customer approaches you about a product it's about fulfilling their needs, not yours. This is the very definition of great customer service and will truly differentiate you from your competitors.
In order to win the spotlight, it's not about fighting everybody else but it's about going back and looking up what you can achieve without being inherently selfish and conniving.
Can you make a hobby into a career? Well, it depends on how passionate you are about your hobby, and how hard you’re willing to work at it. There are other variables as well; if your hobby is web development, you’re going to be able to turn it into a career a lot easier than someone whose hobby is painting frogs. Sure, there’s likely a market for it, but you’ll have to find the niche industry in which you can use that talent and hobby to make a whole career from it.
In a recent blog, product development cycle was discussed. One of the key tips was, “Find Out How Much The Opportunity Is Worth.” Is the opportunity that you’re creating really worth enough to invest time and money in? If you’re willing to do the leg work, and continue even when the going gets tough, then potentially yes. Again, life is more than about the income you’re receiving. Having said that, you still need to pay the bills.
Let’s take a look at how to decide if your hobby would be a good career path.
1. Do you know the goal?
If you simply say, “I like to garden,” then that’s not enough of a goal. Millions of people enjoy gardening; what is the goal though? Is it to sell your own hybrid plant? Could you potentially create a new fertilizer? You may need to think a little bigger than just your own home or backyard when trying to think of the end goal of your hobby-turned-business.
2. Will I enjoy it when it is no longer just a hobby?
This a key question to ask. If you’re suddenly forced to do your hobby for hours no end, will you still derive joy from it? If you love spending time wrenching on car engines at the end of the day because you sit behind a computer for work, is it really something you want to switch up? Be honest with yourself: if you suddenly had clients relying on you to perform your hobby, would you still enjoy it? If so, maybe it’s work looking into as a career. Just remember, the only person that can answer this question is you, so be honest with yourself.
3. Would it be better as a “side hustle?”
If you’re finding that you’re not sure how to turn your hobby into a full-blown career, what about the option of turning it into a side hustle, or a side gig? If, for instance, you enjoy collecting rare coins, you could consider going a step further to trade metal CFDs. Instead of spending all your time with your hobby, you can allow it to ebb and flow as you see fit.
Additionally, if you know you can’t pay the bills with your hobby, you may be better off keeping it as a side hustle and trying to find a different career to find joy from.
Be honest with yourself
If you are stuck in a career that isn’t fulfilling, you don’t necessarily need to just go find a similar job. Think creative, but be honest with yourself when you’re thinking about trying to change a hobby into a career.
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Hiring managers are now saying that emotional intelligence is valued more than IQ. Fast Company have a quick read to why emotional intelligence is one of the fastest growing job skills.
Author - Chris
Author, Editor, Creator of this website.