Attending exhibitions as a business can Help to keep your brand above water. Exhibitions help you to keep your brand in the market as well as remaining relevant and sharing it with the rest of the world. Exhibitions also help your brand to stay upbeat by showcasing your services and products, you can market your brand in a fun and fresh way, which allows you the perfect opportunity to network and speak to potential customers. It is vital to always increase brand recall value and credibility in the market to remain popular and relevant.
How Does It Help?
Exhibitions and conferences are perfect opportunities for meeting key people face to face, in your industry. This gives you the perfect chance to market your business in a professional yet personal capacity and gives you the chance to talk to as many people as possible. You want to also market your business but take the time to learn about theirs too. Switch business cards and keep in touch. The more contacts you build, the better, for future reference or if something comes up that you feel you can connect with them on. You’ll need it to follow up after the event on email, this really establishes a relationship.
Don’t forget that the event can also be used for carrying out market research too, just by asking others about your niche and what they may look for. Ask people what their needs are and look at the competition also. That is quite a vital element. You will certainly be surprised by how much you can learn - but in addition to this, you will be able to gain access to important information. If you want to market your business to other business professionals then it is good to have a clear message. Make sure you can clearly communicate, getting across all the information in around 30 seconds and being able to offer answers to questions they may have.
There are plenty of great exhibition stand companies that are there to help you get on your feet. Once your stand is in place, decorate it with your branding as well as maximising your presence at business events. Use direct mail, e-newsletters, social media and PR to raise your profile ahead of the event. Flyers and magazines if you have them are great for people to take away, as well as possibly looking at goody bags that are a nice treat. Add any press releases and information that could help you at the exhibition. You’ll also need to prepare a press pack which can be slotted into your goody bag. Most exhibitions have a press office for journalists attending as well as photographers, so wear your best outfit and smile and learn to impress. If you are struggling with a press pack, then just add a few pieces of select information, images, news, and contact details so that you can be easily reached.
It’s time to make your business stand out. There are many opportunities to get yourself to an exhibition, so start thinking of your next move!
We all want the best from our team. We want them to be as productive and effective as they can be, but it’s not always about making sure you have the right people for that team. Sometimes you have to be the right leader, too. If you want to see them get more done, then you need to take steps to help them improve their daily workflow, too.
Clutter is one of the biggest issues when it comes to workflow. It can distract and confuse a member of the team when they’re supposed to be focusing on something else. As such, establishing practices to eliminate clutter, from tidying the desk to deleting resolved emails to closing windows that aren’t relevant to the task at hand, can all help them focus. By eliminating clutter, you can improve the general workflow, in the long run, leading to greater productivity.
There are some steps in the workflow that, until technology improves, will need a human hand to make sure they are done the right way. However, there are many steps in a workflow that might not need as much human intervention, especially in the admin part of the job. Tools like https://www.templafy.com/document-automation-software/ can help you drastically shorten the amount of time needed to, for instance, prepare and send company-wide or customer communication documents. As such, the time and effort that would normally go into the relatively menial task can be spent on something both more important and more engaging.
Not only should you look at how you can more efficiently take care of certain tasks, but you should also help ensure they’re taking care of the right tasks, to begin with. Most workflow tasks can usually be ordered from the most important to least important, as well as the most urgent to least urgent. Tools like https://appfluence.com/productivity/prioritization-matrix/ can help your team do that for the whole day ahead, helping them better see where they should spend their time and what tasks might be able to be left until a little later before they get attention.
To some degree, you want employees to be able to prioritize their own work but there are some times you have to get them to switch tracks to hit a more urgent goal. Or perhaps there are issues within the workflow that can cause bigger problems down the line and you need to correct them. Leading with communication is essential, and having the right tools to get in touch quickly can help as well. Collaboration tools, such as team management and communication software, can ensure that your team is always plugged into the conversation. By making the means of communication consistent across the board, you ensure no messages get lost in the mix.
With the tips above, you can help employees focus on the work that needs to be done first, get it done quicker, and make sure that they’re working with others to ensure efficiency across the board.
Running a business is hard work. Many entrepreneurs or small business owners find themselves wearing many hats. They spend so much time working in their business they never get the opportunity to work on their business.
Using automation intelligently can not only improve your business processes, but it also frees people up to work on core business priorities. A study in the UK showed that business owners spend up to a third of their time on business admin.
Automation can be used in most areas of a business, but here are a few of the main ones that will make the biggest impact in the shortest amount of time.
HR & Payroll Systems
Even businesses with only a few employees have a number of legal and financial obligations to their employees. There are a number of great cloud hr systems coming onto the market which can run your day to day recruitment, HR and payroll services. These are cloud-based so won’t need to invest in any IT or data storage systems.
They’ll save you time, money and make sure that you stay legally compliant. Employees can update their personal details, access policies, request holiday or communicate feedback all directly through an online platform.
Running payroll through one of these systems can save your money on accountants and still let your remain compliant with the government tax systems and online banking facilities.
An efficient, well-organised team can do wonders. Rather than relying on emails and handwritten scribbles, why not run all of your tasks and projects through specialist software like Asana or Trello.
These programmes both have free versions that you can use to set up recurring tasks to keep your team and your business on track. The amount of time saved on unnecessary meetings or emails will transform your business.
A great deal of your marketing funnel can be automated through software such as Hubspot or Zoho. Once you’ve set up your campaign materials, you can rely on your software to push prospective clients through your marketing funnel without the need to manually trigger actions every step of the way.
Content, email and even social media content curation can all be automated in line with your campaign goals.
A well-designed chatbot on your website can drive enquiries through without you needing to speak to people.
The good news for small businesses is that you don’t need huge huge budgets to begin automating your business. Most of the larger software companies offer a freemium model, allowing you to access a range of features for free in the hopes that once you expand, you’ll move directly to the paid version.
Automating processes in our business can save you time, money and allow you to spend your precious time on actually running your business.
Increased productivity leads to better margins and an improved bottom line. Not adopting an agile approach to your business can lose you that competitive edge if your competitors do embrace automation.
With a third of the global population living under lockdown, many are turning to science for the answers on how to be happy in these difficult times. By the evening of 26 March, 1.3 million people were enrolled in a Yale University online course entitled: The Science of Well Being. BBC News has the story...
You may find yourself regularly working from home over the coming weeks as employers attempt to limit staff exposure to the coronavirus outbreak. Sky News has the tips!
What do you look for to have a happy work life? The Mirror has the results of a recent survey!
As you probably spend most of your life at work, it’s essential that you’re happy there. From feeling valued to having good relationships with coworkers, everyone has one top feature that makes them feel satisfied at work. Check out the below for a happy work life.
Good Work-Life Balance
If you’re in a job where you can work your hours and then go home, you’re bound to be happier as you’ll have more time for your family, friends, and hobbies.
A Company That Promotes Health
Companies that protect your health and order supplies like PPE equipment from PPE Supplies Direct clearly care about you. Feeling safe at work will make your work life happier.
Having Progression Opportunities
Being able to progress at work will make you happier as you have something to work towards. It also gives you a purpose in the office and will make your day more fulfilling.
Working With Decent Coworkers
You can have the dullest job in the world, but if you’ve got decent coworkers, it all seems a whole lot brighter. Having good working relationships will make your day much better.
Employees never have to apologise for having a life, believe it or not! LinkedIn has a story that all bosses should take note of!
Being more productive could be the real answer to a better work-life balance and give you more 'you' time! Fast Company has the details!
Isn't life just hectic? Non-stop from the minute you climb out of your pit until you collapse into bed? BBC Worklife have a feature about 'how to reduce 'attention residue' in your life!
You work hard don't you? What happens when you get to Friday or if you are one of those weekend warriors, your frame of mind isn't quite on it! Employees shouldn't have to apologise for having a life and if you're from the retail or service industry, this is huge! A feature on LinkedIN will tell you more!
There is so much job search advice out there, literally everywhere! But sometimes you can miss the very basics! The Muse has some very basic tips to try out whilst on the hunt for that new gig!
You can also get 'The Ultimate List of Job Search Strategies To Land you Next Job' from Fancy Resumes' to give you that cutting edge plan to the next big gig of yours!
Fast Company have a list of 7 books that could help you become a leader in 2020. Click here to start building your library!
A study by recruiter, Robert Half, said that the average worker has been planning to ask for a pay rise for the last four months. As its the new year, its most likely the requests will start to come on. The Mirror has the lowdown on how to bag that pay rise!
Entrepreneurs are everywhere now, creating a bedroom business into a multi-million pound global giant can happen! The Mirror has a list of 8 ideas for businesses this year!
Your CV on average can take just 34 seconds to be rejected! The Sun has some of the do's and don'ts for your CV check!
Google spent years studying what makes an effective boss and now they teach new managers the six things they found! Inc.com has the lowdown on what Google think a new manager should know!
New Years resolutions, so many out there being made that will no doubt be broken once you get back into your routine! The Muse has 15 work habits you should look to ditch this year!
So Christmas is now done and over for another year and chances are that you've now got yourself back into work, but with the working environment continually changing, itself it time you had a look at how you can stay in the competitive market? LinkedIN has some ideas of how to go about creating the 'new you!'
When you apply for a job, you actually have two CV's out there. You may well submit one CV but its also your social media that acts as the second one so knowing exactly what's on it really helps especially as recruiters will find it too! The Muse has 8 easy ways to have a clean up!
Hiring managers are now saying that emotional intelligence is valued more than IQ. Fast Company have a quick read to why emotional intelligence is one of the fastest growing job skills.
If you've retired and looking for something on the side, your own little side hustle then it might be worth checking out the book, '100 Side Hustles: Unexpected Ideas for Making Extra Money Without Quitting Your Day Job by Chris Guillebeau. Forbes has more on the great read!
"When leaders forget about the human element, they're holding back their companies and limiting the success of others." Sheldon Yellen, CEO of property-restoration company Belfor Holdings, hand-writes 9,200 birthday cards a year! You can read more in Business Insider!
Leaders can inspire, they can motivate and some make it look really easy, but just how do they do this? You can read more at TonyRobbins.com!
Life is learning, everyday is learning and sometime when you look back, you wish you had known some of those things you've learnt, but when you were younger. Inc.com tells of 5 lessons most people learn too late in life!
Author - Chris
Author, Editor, Creator of this website.