 Image credit: helpsg on Pixabay Attending exhibitions as a business can Help to keep your brand above water. Exhibitions help you to keep your brand in the market as well as remaining relevant and sharing it with the rest of the world. Exhibitions also help your brand to stay upbeat by showcasing your services and products, you can market your brand in a fun and fresh way, which allows you the perfect opportunity to network and speak to potential customers. It is vital to always increase brand recall value and credibility in the market to remain popular and relevant.
How Does It Help? Exhibitions and conferences are perfect opportunities for meeting key people face to face, in your industry. This gives you the perfect chance to market your business in a professional yet personal capacity and gives you the chance to talk to as many people as possible. You want to also market your business but take the time to learn about theirs too. Switch business cards and keep in touch. The more contacts you build, the better, for future reference or if something comes up that you feel you can connect with them on. You’ll need it to follow up after the event on email, this really establishes a relationship. Don’t forget that the event can also be used for carrying out market research too, just by asking others about your niche and what they may look for. Ask people what their needs are and look at the competition also. That is quite a vital element. You will certainly be surprised by how much you can learn - but in addition to this, you will be able to gain access to important information. If you want to market your business to other business professionals then it is good to have a clear message. Make sure you can clearly communicate, getting across all the information in around 30 seconds and being able to offer answers to questions they may have. There are plenty of great exhibition stand companies that are there to help you get on your feet. Once your stand is in place, decorate it with your branding as well as maximising your presence at business events. Use direct mail, e-newsletters, social media and PR to raise your profile ahead of the event. Flyers and magazines if you have them are great for people to take away, as well as possibly looking at goody bags that are a nice treat. Add any press releases and information that could help you at the exhibition. You’ll also need to prepare a press pack which can be slotted into your goody bag. Most exhibitions have a press office for journalists attending as well as photographers, so wear your best outfit and smile and learn to impress. If you are struggling with a press pack, then just add a few pieces of select information, images, news, and contact details so that you can be easily reached. It’s time to make your business stand out. There are many opportunities to get yourself to an exhibition, so start thinking of your next move!
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 Image Credit: Carlos Muza on Pixabay.com Running a business is hard work. Many entrepreneurs or small business owners find themselves wearing many hats. They spend so much time working in their business they never get the opportunity to work on their business.
Using automation intelligently can not only improve your business processes, but it also frees people up to work on core business priorities. A study in the UK showed that business owners spend up to a third of their time on business admin. Automation can be used in most areas of a business, but here are a few of the main ones that will make the biggest impact in the shortest amount of time. HR & Payroll Systems Even businesses with only a few employees have a number of legal and financial obligations to their employees. There are a number of great cloud hr systems coming onto the market which can run your day to day recruitment, HR and payroll services. These are cloud-based so won’t need to invest in any IT or data storage systems. They’ll save you time, money and make sure that you stay legally compliant. Employees can update their personal details, access policies, request holiday or communicate feedback all directly through an online platform. Running payroll through one of these systems can save your money on accountants and still let your remain compliant with the government tax systems and online banking facilities. Task Management An efficient, well-organised team can do wonders. Rather than relying on emails and handwritten scribbles, why not run all of your tasks and projects through specialist software like Asana or Trello. These programmes both have free versions that you can use to set up recurring tasks to keep your team and your business on track. The amount of time saved on unnecessary meetings or emails will transform your business. Marketing A great deal of your marketing funnel can be automated through software such as Hubspot or Zoho. Once you’ve set up your campaign materials, you can rely on your software to push prospective clients through your marketing funnel without the need to manually trigger actions every step of the way. Content, email and even social media content curation can all be automated in line with your campaign goals. A well-designed chatbot on your website can drive enquiries through without you needing to speak to people. The good news for small businesses is that you don’t need huge huge budgets to begin automating your business. Most of the larger software companies offer a freemium model, allowing you to access a range of features for free in the hopes that once you expand, you’ll move directly to the paid version. Conclusion Automating processes in our business can save you time, money and allow you to spend your precious time on actually running your business. Increased productivity leads to better margins and an improved bottom line. Not adopting an agile approach to your business can lose you that competitive edge if your competitors do embrace automation. |
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