Social media has become a valuable marketing platform for businesses. When used correctly, it can be a way of not just building brand exposure but generating new customers. Below are some of the tricks for building customers through social media.
Create eye-catching content
Getting people to notice you on social media requires creating eye-catching content. Ideally, it needs to not just be evocative but provocative - when people see your posts they should have the urge to interact either by liking it or commenting on it. So just how do you create such content?
Images and videos tend to be the best option for encouraging engagement. When it comes to images, you should consider content such as attention-grabbing photos of your product or service, fascinating infographics related to your industry or humorous original image memes. When it comes to videos, you could consider a product advertisement, an educational video that boosts your credibility or possibly even a semi-educational behind-the-scenes video of you making your product. In most cases, you’ll want to hire a professional to help you create this content such as a product photographer, graphic designer, animator or video production company. This will ensure that your content is high quality.
Text content can still be eye-catching but you should generally keep it snappy so that it can be read at a glance. Consider spicing it up with emojis and hashtags. Text should always accompany images and videos.
Promote events and deals
Most people follow brand accounts to keep updated on events or deals. Make sure that you’re posting this type of content from time to time.
When it comes to events, make sure to advertise all the necessary information such as date, time and location. It’s worth creating a hashtag for your event that people involved can share. If it’s a ticketed event, make sure to share a link to a page where people can buy tickets. Start promoting early so that people have enough time to plan ahead.
When it comes to deals like discounts and 2-for-one offers, use images and emojis to help your posts stand out. Supply a link to a webpage where people can buy the discounted product or service. If it’s for a limited time or there is limited stock, make sure to make this clear.
Social media competitions are great for generating buzz around your company. In turn, they can help you to convert customers.
Competitions typically involve giving away a product or service for free to a single winner. They can take the form of a raffle or lottery in which contestants are put into a random draw. Alternatively, you can challenge contestants to answer a question: you could challenge people to come up with a name for your next product and give a prize to the contestant with the best suggestion, or you could challenge customers to guess how many sweets are in a jar (or something similar and industry-relevant) and then give away a prize to the most accurate answer.
It’s worth adding a link to a competition webpage where contestants can sign up opposed to relying on social media comments. As part of entering your competition, you could encourage contestants to follow you on social media or join your mailing list. All in all, use the competition as a chance to build buzz around your company - you may encourage some contestants that aren’t winners to buy your product or use your service in the future.
Make use of targeted adverts
Targeted adverts allow you to pay money to target posts at specific audiences. You get to set parameters such as location, sex and age. This can be great for helping your content to reach the right people, helping you to build customers and not just engagements.
It’s worth keeping a budget when running adverts to avoid spending too much. Use performance reports on your advertisement campaigns in order to improve future advertisement campaigns.
Respond promptly to queries
Social media is one of the few publicly interactive forms of marketing. Consumers that are interested in your product have the option to comment and ask questions. A well-run social media brand account is able to respond to these queries promptly in order to convert leads while they are still hot. This involves checking your social media accounts daily.
On top of responding to queries, there may be other comments worth replying to. Complaints and false statements should be diffused so that they don’t have a negative impression on other potential leads - this could include apologising for mistakes or correcting false rumours. If people show interest with comments such as ‘this is great!’ capitalize on this with a link to your product.
Facebook has got rid of its review system but now has a recommendations feature. It’s worth asking happy customers to recommend you on Facebook. This could help improve trust in consumers looking at your Facebook page, possibly encouraging them to buy your product or use your service.
Analytics can tell you which type of content is performing well so that you can repost or replicate these types of content. When it comes to posts containing links, it’s worth looking at how many people have clicked on the link and whether this has created any customers - this is a better indicator of whether a post is successful than the amount of likes and comments. You can use social media analytics and website analytics to work out this information.
Look at what your competitors are doing
It could be worth checking your competitors to see what they are up to. There may be content ideas that you can take inspiration from. At the same time, there may be ways in which you can set yourself apart.
Be wary of taking part in ‘brand wars’. This has become popular among large established brands and involves jokily criticising competitor brands. With local small brands it may not have the same impact and may damage your reputation.
Whether you have turned a hobby into a career or managed to turn a great business idea into something profitable, you should always be on the lookout for ways to grow your business. This is due to the fact that consumer habits are continuously changing - and you have to be able to change and grow alongside them if you want to remain relevant and in demand. In many cases, failure to adapt results in company closure.
One way in which you can grow your business is by turning your local business into an international company. Here are some tips to get you started!
Have you ever considered how a billboard is going to help your business? You would advertise in any way if you knew it would work for you, right? A billboard is going to help you to promote your business and help you to get your brand out there in front of others. It works in the way that your business signage would work, too. Billboards have been a promotional tool since forever, and you have to think about whether you want to pump some cash into your business billboard, too.
There are plenty of advertising options out there, but a billboard is going to change the game for your marketing strategy. You would invest money in ICE Signs for your business signage, so why wouldn't you look at billboards as your next strategy? Below, we’ve put together a few ways your business needs a billboard!
If you want to market your business effectively, then you have come to the right place. Here you can find out everything you need to know about taking your company to that next, level while also finding out the steps you need to take to guarantee success in the future.
Media relations is otherwise known as PR. Media relations is simply about getting posts about you or your business out there. It may be that you have won a new contract, or that you have launched a new service. On the flip side, something quirky might have happened within your business, and you want to let your clients know. Either way, PR is a fantastic way for you to boost the potential of your company and it could really help you with your social media coverage. If you are struggling to get awareness of your company out there, then it is a good idea for you to try and hire a PR agency.
Targeting specific audiences and executing strategies that are data-led will really help you to market your business. The main advertising channels out there include PPC, blogs, paid social and SEO. All of them run across both desktop devices and mobile devices. Digital advertising can be a real minefield, but it is transparent and accountable at the same time. You can see everything that is happening, and you can also see where your budget has gone. On top of this, you can see the results you’re achieving so it should never be difficult for you to see where you stand.
If you want your company to be effective in newspapers, then you have to make sure that your advertisement is both big and bold. If you know that your advertisement doesn’t stop someone in their tracks and if it doesn’t make them take note, then you will have wasted your money. If you want to stand out from the crowd then you have to make sure that you put in the work. A print company can help you out a lot here, so don’t overlook this if you want to take things to that next level.
Back in the day, digital mail earned the nickname “junk mail”. Not a single day went by without there being a huge pile of letters or even leaflets on the doormat. That being said, this has quickly changed. In this day and age, direct mail is wonderfully effective if you follow a few rules. Some rules include using good data. If you manage your database, ensure that it is clean and that it is up to date as well. You might also want to send content that is relevant to the recipient. If you can do this, then you will soon find that it is easier than ever for you to ensure that everything is going as it should. If you need some help with your campaign, then remember that there are companies that you can hire to help you with this
Organisations and their marketing strategies naturally vary from one another. Some hire marketing agencies to do their marketing while some do them alone. The marketing strategies used by small businesses are normally determined by the size of the business which is directly proportional to its ability to spend on marketing campaigns. This means that the marketing strategy for small firms differs from that used by large companies. Their marketing strategies are usually simpler and more direct like using a Direct mailing service or a Social Media agency. Those used by large corporations are usually expansive marketing plans, using complex distribution channels or highly specialized divisions.
As a business owner, you know you should be networking. We are not going to list all of the benefits of doing it because we know that you know the importance. The problem is actually doing it. Networking takes a degree of confidence that not everyone has. Perhaps you are a bit of an introvert and the thought of striking up a conversation with someone that you do not know brings a sense of terror. It can also feel more than a little spammy if not done quite right. Here, we look at some tips to make networking a little bit easier and more comfortable, and dare we say it - fun?
Business owners on the whole are savvy. That’s why they own their own business! They can spot an insincere and fake personality front he get-go, so it is important to go into networking being your real self. You are good enough - that is why you are here in the first palace. Plus, networking is about making connections with like-minded people who you can help and who can help you, and if you are not being you, how do you know whether you will click?
Be ready to network at any given opportunity - you never quite know when you will meet someone who could be valuable to you. It might be at the school gate, the bar, or the doctor’s office. Being ready is important, but be careful not to turn every single person you meet into a potential customer. That can be offputting. Instead, have business card on your person at all times, or if you want to be really snazzy, digital business cards! Remember to be professional at all times - watch your language while you are out and about and be mindful of your behavior. There could be a potential client watching you!
Know when to jump in
Nothing quite kills a conversation or an opportunity than barging into a conversation and taking over. It can leave a bad taste and completely destroy the flow. Smile, listen in, and get an idea of what is being talked about before offering your thoughts and opinions. No one likes a bulldozer!
Stop saying sorry
A key mistake that those lacking in networking experience or confidence tend to make is to apologize. Stop! You are not imposing on anyone; you are building a relationship with someone that can be mutually beneficial. By apologizing, you look inexperienced, unprofessional, and lacking in confidence which are all offputting traits in a business person. You are not asking them to do you a favor, you are asking for help or support which in turn will give them an advantage in one way or another.
Most importantly, smile and look friendly. Even if you are uncomfortable and hate networking, plaster a smile on your face and try to make it look genuine. No one is going to come and chat with you if you are frowning or grimacing or looking like you would rather be anywhere else. Be approachable.
Your business needs a lot of things if it is going to succeed, and one of these is that it needs to be known. Your marketing needs to be updated constantly if it’s going to help your business see any level of success, and that’s what we’re here to help you with. You’ve got to think outside the box and ensure that whatever you are doing is really getting your name out there so that people know who you are. If you would like to find out more about this topic, and how you can actually do this, keep reading down below.
Do Something Nobody Else Is Doing
First, we recommend that you try to do something that nobody else is doing. If you want to stand out, then you can’t be doing the same old things that all the other businesses are doing, you have got to be different. Try to come up with ideas that you know nobody else is either brave enough to do, or have ideas that are original. Run these past a focus group before you put them into practice as otherwise you could find yourself accidentally offending people or losing their interest. A focus group is an integral part of the marketing process as it gives you constructive feedback that you can use.
Put Your Logo Out There
Another thing that you are going to need to do is put your logo out there. At the end of the day, you want people to recognize your logo as belonging to your business. When they see it somewhere, they need to know who it belongs to and what that business does. As such, we recommend that everyone should have something on them at all times that has the logo on them if they work for your company. You should also have items that you give out at promotional events that have the logo on them. We recommend looking at a commercial embroidery machine so that you can do this yourself if you want to!
Make Good Use Of Social Media
Finally, social media is a huge opportunity for business and you can’t afford to miss out on it. If you want your business to be known on the market, you have got to be present on all the major platforms. At the moment, we would say as long as you have a profile on Instagram, Facebook, and Twitter, you’re going to be okay.
Ensure that you are updating this on a regular basis to avoid being the company whose page is blank all the time. People want excitement, they want to engage with your business, so you’ve got to give them something to engage with.
We hope that you have found this article helpful, and now see some of the things that you can do to make your business known on the market. The most important thing is that you are ready and willing to do whatever it takes to get your business name out there. If you can do this, then you are more likely to see success! We wish you the very best of luck.
The interest that you gain on your website can convert visitors into potential customers and possibly loyal followers. Likewise, many experts will tell you that if a website design is done poorly you run the risk of driving them away and lowering conversion rates. Potential customers will be driven from a website if they feel confused or frustrated when attempting to navigate around it. They can likewise decide they are not interested if the design of the website is not up to standard, or just looks bad. The following article goes through website design best practices for when you’re starting out and want to know how to build a better website, with some considerations to think about.
Website Design With SEO
SEO web design optimization means that your website has been created for search engines to easily index the content for users to find. When SEO strategies have been done effectively you increase the chance of gaining more organic traffic to your website through higher placement in search engines. Web design focuses on on-page and off-page SEO strategies.
Off-page Seo strategies include using links to your advantage through research and enough value that other websites begin linking to different content within your site. The on-page SEO strategies are also website best practices to consider.
Fast Loading times
Loading times are very important because the longer a site or page loads the less attention it gains. A visitor will take 3-4 seconds to decide whether the time it takes to load a page is worth it, and many take that time to leave. This can likewise make sure that your SEO rankings are relatively high. The ways that you can get faster response times are through ensuring:
Strong A/B Testing
A/B testing helps you understand what works best for you and your market. Also known as split testing, it measures and compares the responses of your target market. If you have designed two different options it gives you the ability to analyze what version is the better option.
Anyone venturing into the world of small business marketing will tell you that websites are essential. Not only do they display product and service information, but they also form a web presence for your business online. Done right you can get visitors interested in less than 50 milliseconds on what you have to offer and the brand story surrounding the business. Thats why you need to thoroughly weigh whether DIY or professional website development is best.
When you own a business, reputation matters. You'll soon realise that without a large audience ready and waiting for your products and service, you won't be able to generate enough funds to cover your costs. Thankfully, growing your reputation and spreading the word about your brand doesn't have to be as difficult as you might expect, as there are in fact just a few key tips and tricks that you can make the most of to achieve your goals in no time at all. So, if you're interested in finding out more, then simply read on to uncover some of the most effective marketing techniques that you can utilize today.
Develop A Social Media Presence
One of the best ways to increase your reach as a brand in the modern day involves developing a strong social media presence. Billions of people use social media platforms every single day, often for upwards of 6 hours, so failing to cash in on such an opportunity for your brand could have catastrophic consequences. It's super simple to start your own social media page, as you need nothing more than a company email address and a few key pieces of information about your brand to get started. Most if not all social media platforms allow you to create a 'business' profile, which gives you the chance to link your posts to your products or website, as well as being able to monitor the interactions that take place on your profile. You can use your page to build a network of interest individuals by utilizing handy features such as #hashtags that catapult your content onto the screens of your target audience. Always remember that aesthetics matter online, so it's a good idea to maintain an attractive theme or style through your content to visually appeal to other users.
Make Your Image Memorable
A boring brand name with a tired logo and a basic form of packaging is no doubt going to encourage potential customers to look the other way, as you need to make sure that your products are eye-catching and your image is memorable if you wish to become a successful brand. Begin with your logo, focusing on creating the most aesthetically pleasing graphic that can accurately represent your business and what you stand for. Next, focus on your product's packaging - does it currently focus on function over image? Though your products need to do what they say on the tin, the tin has to be attractive enough to draw them in! It's a good idea to get in touch with a skilled third party packaging company that can help you to upgrade your look. If you get the chance to secure your own retail store, then the style that you maintain on the shop floor must be suitable for your brand!
Growing your brand's reputation has never been so simple when you can take the time to make the most of some of the brilliant tips and tricks carefully detailed above.
All aspiring entrepreneurs have one thing in common: they want to compete with the big boys who have already made a name for themselves in the business world. No matter what line of industry you're in, you'll almost certainly have a rival, and it may be hard to stand out and be discovered when you're new to the game. So, how can you catch the attention of your target audience while you're fresh to the game in order to ensure that your business survives? Check out some of our fantastic and effective methods to get your business noticed in a big way.
While there are many other forms of advertising available on the internet, we recommend Google Ads since it is not only the most popular search engine, but it also tailors its advertisements to both consumers and companies. It's actually a very simple premise that works by showing ads that are related to the consumer's search history. Customers will see ads for items they are likely to be interested in, and companies will not have to worry about their ads being shown to the incorrect people. You'll have total control over your ads and be able to see precise analytics on how they're working.
Do something unexpected
Trying to conform to what every other similar company is doing isn't going to help you stand out. While it may seem to be the rational thing to do, taking a chance and doing something entirely unexpected will attract attention. This may be as simple as designing a billboard that no one would anticipate from your field of business, or as radical as making a promise that your customers can't resist such as creating a world where everyone is connected, just like https://worldmobile.io/smartvillage do. Different is always better, no matter which path you take.
Write your own jingle
We've all had a catchy jingle stuck in our brains at some stage, which is why it's a great way to advertise your business. Radio and television commercials are effective ways to engage people and keep your product or service in front of their thoughts. All you have to do now is come up with a creative jingle and get the word out!
Contact online influencers
In today's world, almost everything centers around the internet, and many people have taken advantage of this by using it to spread the word about something they care about. There are a slew of top bloggers and vloggers who can spread the word about something in the blink of an eye, so reaching out to these influencers to work out an agreement could be worthwhile. To get your name out there, you might utilise link placement, banners on their website, item reviews, or even sponsorship.
Putting your name out there isn't easy, but if you use the ideas we've provided, we're confident that your company will stand out from the crowd in no time, and you'll be getting the customers you want for your business.
It’s not always easy to be proactive at work. It’s defined by the behaviour of the people in your organization and if you have staff who are not proactive in what they do, you are going to fail in your business. You need to ensure that your employees don't have to be asked to do their jobs, and you shouldn't have to micromanage them into it. Your staff should want to be proactive in their jobs, and if you ensure that you are working with a great group of self-motivated individuals, they will be more proactive without being asked about it.
If you want to make sure that the employees you have hired maintain their ability to be proactive in their roles, you have to promote the right environment for it. This means knowing when to introduce construction document management software into your day to day business. It means knowing when to implement employee training and when to teach your staff to be more organized. It means helping your employees before they need to ask for it. You can take plenty of steps to become more proactive at work and you can keep your employees proactive, too. Proactive employees help each other and when you yourself are more proactive in keeping others motivated, you can ensure that your business is one that is successful. You can organize your time better, and schedule your tasks better, too. You need to have the right amount of downtime and do what you can to keep your life in balance. So, how can you help your staff to be more proactive?
Running a successful business is tough work, not least in the post-pandemic era. Thankfully, you can give your hopes of success a serious boost through added resourcefulness.
While it won’t guarantee success, focusing on the following factors will build a stronger foundation for your business. Better still, it can work wonders for startups, expanding businesses, and firms just wanting more stability. Here’s all you need to know.
There are many ways to analyse a company’s performances. In reality, though, none of the other aspects will matter if you cannot get the finances under control. Profitability will rely heavily on sales revenue, but improving this can take time. Improving your bottom line through better expenditure control delivers far faster results.
Every business owner should look to cut financial waste. Firstly, you must ensure that you are getting the best value for money on insurance quotes, energy rates, courier services, and supplies. Integrating money-saving ideas from greener tech to VoIP digital telephony systems will help.
It’s important to recognise that cheap doesn’t always translate to value. Still, when you cut out unnecessary expenses and excessive costs, your company will be in a better place. If nothing else, it allows you to stay competitively priced.
The old cliche states that time is money. Therefore, it makes sense to pay greater attention to your time management aspects too. From a personal perspective, hiring a PA or outsourcing admin tasks can be very wise. This allows you to dedicate more time to the jobs that will actually drive the company to greatness.
Crucially, you must find ways to remain productive even in difficult circumstances. However, it’s not all about your personal workload. Losing unnecessary team meetings or business travel can save valuable time for your entire team of employees. Utilising tech to automate some of their daily tasks can have a telling influence too.
When time is used efficiently, the results are huge. It encourages increased productivity while the business will be able to keep progressing. This prevents any threat of the company being left behind by its competitors. Perfect.
Employees are the catalyst for business success. While saving time on their behalf is a great starting point, you must do more. It’s not only a bad worker who will blame the tools if the equipment is genuinely lacking. Ensuring that teams are supported by effective machinery, A.I. systems, and software is key
Perhaps more importantly, all employees deserve clarity. Investing in staff training will ensure that their skills stay relevant and teamwork reaches the desired levels. Unity will boost the speed of productivity and consistency across the brand. This extends to customer interactions, which will have a huge role to play.
Cultivating a positive employer-employee bond as well as staff-client bonds will serve you well. You must not forget remote employees, though. When your team works harder and smarter, it makes your managerial role simpler.
Renting offices, shops, and warehouses will be among your biggest expenses. Maximising the potential of your premises allows you to operate from smaller, cheaper spaces. Adding a mezzanine floor to warehouses can be a great example. Not least because it helps you expand the operation without moving or taking on extra costs.
It’s important to avoid clutter or taking up space unnecessarily. Archive storage enables you to keep hold of important files without taking up valuable on-site space. Another positive step is to outsource items like customer care or IT support. This will allow you to utilise the workspaces for other issues.
Of course, the right interior design steps will work wonders for the situation too. It can range from standing workstations to compact storage facilities. Making the spaces work smarter will have an immensely positive influence.
In many ways, customers are the most important people in your venture. After all, they have the power to determine whether your products sell or not. It is a lot easier and cheaper to retarget an existing client to boost their lifetime value to the company. Therefore, focusing on loyalty schemes and incentives to keep coming back is advised.
It is equally important for businesses to think about how existing clients can bring new ones. The power of recommendation is greater than ever. Therefore, using affiliate rewards programmes and referral marketing are ideal steps. Similarly, getting positive testimonials from past clients can help build trust. In turn, that brings more sales.
When the business is more customer-centric, there is every chance that it will see better results. Besides, you can use the insights and analysis provided to tweak the brand for even greater progress.
A strong network is one of the most valuable resources to possess in business. Regardless of your industry or background, you should want to make the most of it. There are many ways to utilise your network for increased business success. For starters, joining forces with local non-competing firms allows you to build a joint audience base.
Furthermore, you can create B2B opportunities and skills trades. For example, a cleaning company and a food business could help each other out. The former can clean the food company’s reception areas in return for free lunches for the staff. Likewise, marketing companies can link up with various businesses.
Another option is for companies to share partial truckloads for their deliveries. When added to the tutoring that can be gained from your network, there’s no doubting its value. In short, it never has to be your company versus the world.
The majority of senior marketing experts say that brand awareness is a bigger task than getting conversions. So, any opportunity to embrace the brand to build stronger connections should be grabbed with both hands. Consumers want to align themselves with brands that share the same outlooks on life. You are the biggest USP.
There are many ways that you can use the brand to your advantage. Using Corporate Social Responsibility to its full potential should be at the top of your agenda. This shows what you care about and can help you connect to your audience. Besides, it will deliver a host of self-satisfying outcomes. You deserve it.
Successful banding should go beyond the idea of simply selling products. Building a community that covers employees, customers, and partners is the ultimate success. When supported by the ideas above, your business will look better than ever.
Does your business have all of the vital services that it needs? The answer is probably not, because too many businesses miss out at least one in the name of saving money. However, when you have these services they are going to more than pay for themselves, so you need to stop doing this. Down below, we are going to take a look at some of the vital services that you are going to need, so keep reading to find out more.
The first thing that you are going to need to think about is IT. Instead of hiring a full-time employee to take care of this, you are better off hiring an outside company that offers managed IT services. The reason for this is because this way, you know that you are getting professionals, and one of the services that is usually on offer is 24/7 monitoring. This is not something that is offered when you hire your own employee, and you pay more for a salaried employee as well.
When things go wrong with your IT, it needs to be fixed ASAP. You can’t afford to wait because all of the downtime is going to be losing you profits. We know this isn’t what you want, so hire professionals and they will ensure the least amount of downtime possible.
The next thing that we are going to mention is marketing. Too many business owners are of the opinion that marketing is a waste of time. While they are wrong, their loss is your gain. You now have the upper hand because you will be marketing your business well, bringing in more business than you have ever seen, maybe even some of the competitors' clients. If you don’t market, people aren’t going to know anything about your business, which means they aren’t going to use your services.
When you hire a marketing service, all of your needs will be taken care of through this company, and you won’t have to stress about it at all.
The final service that we are going to look at is human resources. While people might not hear about HR that often, they are always around. You need them to mediate and moderate the interactions and issues between employees and yourself, or between employees and other employees. They are essential for dispute resolution and a number of other things. You should never run a business without either a HR service, or a HR department on your side.
We hope that you have found this article helpful, and now see some of the services that are vital for your business. If you are currently missing any of them, then it’s essential that you get this sorted out sooner rather than later. The thing that you need to remember is that while it might feel like a lot of money right now, it’s an investment into the future. We wish you the very best of luck and hope that you get some of these services soon.
If you’re an introvert, you could be forgiven for thinking that the world of business is not for you, but if you’re ambitious and you want to a company for yourself, you should not let your introversion put you off.
Here, you will find a few things that can help you succeed in business even if you are an introvert:
Choose your business wisely
If you’re an introvert and you want to be successful in business, then it makes sense to choose your business wisely and ensure that it is introvert-friendly, For example, if you choose to set up a web design business, you could spend most of your time alone working on code or if you start a food contract company, you could spend a lot of time in a small team developing products for consumers, rather than attending lots of meetings or having to be out there on show all the time. Choose a business that meets your pace and you will be just fine.
It might seem like being an introvert is a downside in the world of business where networking and drawing attention are seen to be so important, but the fact is, introverts have their own skills and abilities that are just as valuable, For instance, introverts tend to be far more perspective to their environments, which means you may be more easily able to read the needs of your customers and improve your products and services to beat the competition.
Network the way you want
Networking is generally pretty important for successful business owners, so it may seem like a real sticking point for you as a potential business owner, but it really doesn’t have to be. You just need to find a way to network on your terms, which could include participating in message boards and online chats where you feel more comfortable. If you do attend physical meetups, just stay for a short while, meet the people you want to meet, and retreat to the solitude of your hotel room for a while before you’re ready to go again.
The greatest thing about running a business in the 21st century is that it has never been easier to delegate tasks to the abundance of freelance workers at your fingertips. So, if there are things you absolutely don’t want to do, you can always delegate them to a competent third party who is maybe a bit more extroverted than you.
Something else you may want to think about is going into partnership with someone who is an extrovert. That way, you get the best of both worlds and you can both play to your strengths while eliminating your weaknesses., This will need to be someone you trust and who has the same vision as you, but if you can find this person, it could be a good way to be successful in your business.
Being an introvert is totally normal, so don’t let it hold you back from achieving your business dreams.
Branding for a new business can be a difficult thing, and it is a process that can take a long time to nail down. When marketing for your business, there are a lot of spinning plates, and often you will need more than one set of hands to truly help you along the way.
Today we want to talk about some of the ways that you can build a successful brand this year and thrive even in an overcrowded market.
If you have any familiarity with sales and marketing you may be aware of HubSpot.HubSpot is an all-in-one tool that allows you to track leads, conversions, website visits, social media activity, and more in one place. If you are new to managing marketing, a tool like this will collate all the data in one place and make it easy for you to understand. Once you have HubSpot connected to your website and social media channels you will be able to do a lot of things:
Design using Canva
If you are not a natural graphic design whizz - it’s ok! You don’t have to be a professional graphic designer to create some great content for your brand. Canva is a free graphic design tool that allows you to create anything from leaflets and brochures to logos and social media posts. It provides hundreds of templates that you can edit from, and it will make your life so much easier when trying to create winning content.
Generate your brand colours
One of the most challenging aspects of building your brand is deciding on a colour scheme. You might have a colour in mind, but then finding others that work alongside it can be difficult. That’s why using Coolors.co to generate a colour palette is a must. Once you lock in a colour you like, you can randomise the selection until you find a palette that suits you. It will save you choosing colours that don’t work together and don’t look right for your brand.
One of the best ways to generate some interest in your brand is to create leaflets that showcase a product or a selection of your products. You can create leaflets and print them with www.stressfreeprint.co.uk, and hand them out through postal drops, on the street, at trade shows, or even leave them in the foyer of your office for visitors. Leaflets add an air of professionalism to your brand and people will most likely trust you more if you have them.
Hire a billboard
If you really want to make an impression this year as a small brand, consider investing money in a billboard. Billboard advertising is a brilliant way to get your name in front of an audience and you can leave it for a month or a few months at a time for maximum marketability.
Try a TV ad
TV is a powerful marketing tool, and many people use TV ads to help sell their products or market services. If you want to try something different in terms of marketing this year, consider making a TV advert for your brand. There are so many fun ways to create TV ads to promote yourself and you can really have some fun with it.
Run a blog
A blog is a useful way to get content out into the world and also increase your reach as a business. When running a blog you can create articles around your subject of choice and be informative to your audience. Providing content online like this is a great way to gain some visibility for your brand and it will also likely improve your engagement.
Create a video series
YouTube is one of the most popular social media channels in the world, and people make videos every day. It is a great idea for you to create videos on YouTube either talking about products, creating tutorials, or sharing news from your industry. This can be a brilliant way to gain a new audience and also start earning money through ad revenue.
Consider some of these different ways to help you improve your brand this year and build your business into something incredible.
In today's fast-paced environment, it's becoming increasingly difficult to be noticed and remembered by customers and clients. It's critical to be accessible online, but if you do not learn where to start, you can easily get lost in the mountain of information out there. Don't be discouraged. There are several effective ways to market your business with minimum cost while increasing sales, and below are a few.
Search engine marketing and optimization
As a business owner or personal brand, finding yourself directly at the top of Google's results pages will improve your chances of generating prospects and increasing brand awareness. Studies show that website visitors assume top-ranking websites are authentic and leading voices in their industry. It's completely free and provides near-infinite traffic to those who can grasp this complex sector of internet search. However, doing so has turned into a daunting task simply because most people don't know how it works. Fortunately, you don't need to pay Google to rank.
Search engine marketing and optimization(SEO) are two factors that can help your company rank higher on a search engine results page. Your company website will become connected with the terms used to find your services if you have a solid SEO plan in place. As a result, you have a better chance of being the firm that someone decides to work with after conducting an online search. If you do not have a website, there are many options available to design a website in minutes and be on your way to the top pages on Google.
Pay for promotion
You've probably considered paid advertising if you're wondering how to sell online. Ads on the internet are a lot easier to track than those on television or in print. Experiment with alternative ad copy, banner size and placement, and advertising channels to see what works best. Also, make sure that each ad is sent to a single landing page. You can't measure or enhance your results if you don't keep track of them. Renting space is becoming increasingly pricey but is still worth it due to its effectiveness. You could also create affiliate programs or opportunities to allow affiliate marketers to generate more traffic to your website and, in return paying these affiliate marketers a percentage of the profit. These methods will significantly increase the number of internet users visiting your site daily.
Not only is email marketing a cheaper technique of spreading the news about any brand, but it also provides one of the most satisfactory returns on investing your time. Hopefully, your ideal clients will sign up for your email list if you create exciting content like infographics and other online lessons. You still have some work ahead once they sign up, as you'll need to share helpful information with them regularly while trying to close the sale. Effective email marketing requires writing attractive sales text, which you can only learn over time. However, if you focus more on the customer and how you can provide value to their lives, your business will thrive in the long run.
Social media marketing
Anyone serious about marketing on a tight budget understands the importance of mastering the art of social media marketing. And if you have tried it before, then you know by now, it's not as easy as it sounds. Create profiles on a few social media sites that are relevant to you and your business. From here, you can begin connecting with the users there and make them your customers. Build a presence on social networking platforms such as Facebook, Linked In, Twitter, and Instagram. And provide people with the opportunity to post reviews, research your company, ask questions, and read your blog posts or product reviews.
This way, they can suggest ways to think you can be of better service, allowing you to know what potential customers want to provide. While this technique is low-cost, it's tough to gain traction without reaching out to influencers and power users who can help you promote your cause. The social media playing field is crowded with billions of potential customers ready to buy your goods and services. It's only a matter of finding them and using the correct social media marketing methods to convert them into paying consumers.
Small companies had only a few ways of selling their products cheaply before the internet, such as printing fliers or sponsoring small local activities. Now there is a wide range of marketing options available on the internet. The only thing left to do is to be willing to learn and adequately exploit them to benefit you.
Email is by far the most effective marketing medium. It enables you to track, measure, and analyse responses. When it comes to email marketing, these responses are the number of emails opened, how many unique clicks and raises you receive on the links, how many times a customer clicks on another's link, etc.
However, there are rules to email marketing:
1. Have a proper subject line
The title of the email is the most important part of it. It is where you market your company. You have 90 seconds to create a sensation with your title, and for some this sensation is achieved by doing a perfect job. Therefore, you should have your company name or company logo in it. Remember that the first impression of your company is with the recipient.
2. No SPAM
Your email must be a proper marketing medium that encourages that you allow others to opt in and you do not solicit business. One of the best ways to do this is by asking those that would like to receive your newsletter opt in. There are many other things that you must do, but they are beyond the scope of this article.
3. Track, track, and track
Your recipient has only 90 seconds to process all of the information and form an opinion about your email. Therefore, you must have a way for them to track your campaign and for that you have to have tracking and statistics tools.
* The most simplest way is by using a form
* The most advanced is by using tracking and statistics
* All of these are very easy to use and they allow the recipient to form an opinion. As a result, they have to do nothing but to click on the link that they receive in the email.
Finally, you must also be prepared to deal with the consequences of your actions. It is important to be upfront and honest with those who would opt in. Remember that the consequences of not opting in are the loss of any credit that you might receive, the possibility of having your domain blocked, and the possibility of having your email server blocked. These are all problems that may prevent you from building a substantial database of email addresses.
Successful marketing can transform your business and lead to unprecedented success, but the wrong campaign can have the opposite effect. When marketing mistakes can damage your brand and alienate your target audience, it’s critical to avoid them. With this in mind, take a look at these five marketing mistakes you’re probably making – and what you can do about them:
1. Focusing on Website Traffic
Generating more website traffic can be a viable marketing goal, but it shouldn’t be your main objective. Increased traffic doesn’t necessarily equal increased sales or profits, which is why conversion rate optimization can be far more important. With a higher conversion rate, you can achieve more profitability, even with a relatively low volume of traffic. By making increased conversions a top priority, you can ensure you’re focusing on the goals that will bring you the greatest financial success.
2. Sending Mixed Messages
Every piece of content you publish tells your target audience something about your brand. If your social media posts are at odds with your company articles, for example, it’s going to confuse your audience unnecessarily.
Your tone of voice, style and design are all important components of your brand, so use them wisely. When you deliver consistent marketing messages across multiple channels, you can ensure that your target audience receives clear and reliable content at all times.
3. Using Generic Content
As technology evolves, marketers have the opportunity to deliver personalized content to each and every member of their target audience. Not only does this show that you care about your potential and existing customers, but it also gives you the opportunity to personalize their customer journey and influence their subsequent actions.
Fortunately, executing personalized marketing campaigns is easier than you think. By using a digital marketing content platform, for example, you can personalize and automate marketing campaigns to maximize results.
4. Not Monitoring Results
If you want to get the most out of your marketing campaigns and increase your ROI, it’s essential to monitor your performance. By tracking key performance indicators (KPIs), such as specific metrics, you can determine the efficacy of your campaigns. Furthermore, accessing data analytics allows you to tweak campaigns while they’re still running, which gives you the opportunity to optimize results straight away.
5. Failing to Segment Your Audience
Unless you’re running a very niche business, it’s likely that your target audience consists of multiple segments. If so, using the same marketing content and techniques is unlikely to engage every element of your audience. To overcome this, conduct in-depth research and create buyer personas to reflect every segment of your target audience. From there, you can create effective campaigns that are tailormade for each segment.
Maximizing Your Marketing Success
Effective marketing can drastically improve your commercial performance, which is why it should always be a top priority. By working with experienced marketers, embracing the latest technological solutions and avoid common mistakes, you can take your marketing strategy to the next level and use it to drive your business forward.
Are you exploring new ways to grow your business and strengthen your brand? If so, then you should think about the best ways to use the power of your clients and customers. These are a few of the possibilities that we strongly recommend you consider.
Use Their Opinions
First, you should think about whether you can use the opinions and thoughts of your customers. They might be able to explain to you the best ways to move forward with your business. Don’t forget, when you’re looking to improve your company it’s important to move in directions that your customers want to see. No one knows what directions these are more than your customers themselves. You might think that customers aren’t going, to be honest when you interact with them. While this might be the case, there are ways to skirt around this issue, such as by using Mystery Shopping experiences. Here customers get a product to review but don’t know what the brand is and deliver honest feedback.
Use Their Content
Next, you should think about whether you can use content from customers to your advantage. User-generated content can be helpful because it allows you to connect with that individual customer. It will also help you reach their followers. Don’t forget, that customers are far more likely to trust the word of other clients rather than your brand. User-generated content also makes your business seem more accessible and that’s always going to provide a tremendous benefit.
Use Their Reviews
Next, you should think about using reviews in your business. Do note that a mixture of positive and negative reviews is far better than zero reviews for your business online. That’s why you should make sure that you are encouraging customers to leave reviews. You should do this after the completion of a sale. Business owners often assume that it’s going to be difficult to get customers to leave reviews. However, this is not the case. The reality is that they will drop reviews if you ask the right way and provide some client aftercare instead of just abandoning them once a sale is complete.
Use Their Reach
Finally, you might also want to consider using their reach to gain more customers and clients for your business. One of the best ways to do this is through promotional merchandise. The right sponsored merch will be worn and used by your clients. This means that they can effortlessly spread the word about your business. You just need to spend a little time ensuring that the merch is attractive and stylish enough that clients want to use it. You might even want to consider using popular brand items to promote your company in this way such as Nike or Adidas sportswear.
We hope this helps you understand some of the key ways that you can use your customers and clients to your advantage. By taking the right steps here, you’ll find that your customers can become your strongest asset and help you grow your business, even in a short period.
The COVID-19 pandemic posed a significant challenge for businesses and economies globally, prompting business closures and labor cuts in 2020. The pandemic wasn't all doom and gloom however, as some sectors and industry recorded significant growth in their operations. Statistics showed that the ecommerce industry is booming daily and expected to reach $6.54 trillion by 2022. However, the industry is continuously evolving and requires you to stay updated with the latest trends to gain more traction, drive traffic and convert into buying consumers. Take a look at the top five ecommerce trends you should expect in 2021.
1. Brands will partner with influencers
This has been a key trend in recent years as ecommerce platforms are falling on influencers to reach their vast followers. The influencer marketing industry is becoming a significant boom for ecommerce brands, and it's projected to hit $9.7 billion in 2020. Do you know why? Experts have indicated that brands have a content creation problem since they cannot create enough marketing content to match their marketing strategies. In 2021, they’ll be looking to partner with influencers to support their content creation process, likely in the form of a content agency. Additionally, we'll see ecommerce brands include paid media spending to enhance their audience reach.
2. Video ads on social media.
Last year, there was a significant increase in social media usage, and those numbers aren’t going to slow down in 2021. According to statistics, social media recorded more than 3.6 billion users in 2020, a figure expected to hit 4.41 billion by 2025. With the current trend, several brands have begun to utilize the story features on platforms like TikTok, Instagram, and Snapchat to promote their products and services. The next stage will be the advancement of social media trading. Last year, we witnessed Facebook launch Instagram shops while Shopify partnered with TikTok. This year, we'll see how brands can manage these changes. However, for a D2D brand, you can record videos of your highest performing items and post them on social media platforms where you can discover your most targeted audience.
3. New payment options
Many customers use the availability of payment options to choose between brands they deal with. Failure to offer a customer's preferred payment option means they'll have to look to another ecommerce store. Apart from the acceptance of smartcards by ecommerce shops as payment methods, there are several existing payment platforms like PayPal, Apple, or Samsung Pay, and Inoviopay. However, with the low exchange cost and inability to reverse transactions associated with cryptocurrencies like bitcoin, many online shops will now be looking to accept it as payment options in 2021.
4. Voice commerce will grow
Individuals are progressively depending on voice assistance gadgets like the Amazon Echo with Alexa and Google Assistant to do just about everything, from serving as alarms and reminders to making purchases on the internet. A survey has proposed that an estimated 75% of U.S. families will own a smart speaker by 2025. Meanwhile, voice trade deals are projected to reach $40 billion by 2022. Another motivation behind the rising voice commerce trading is the accuracy and ease of innovation. Both Amazon and Google are pushing local languages in their virtual assistance programs to enhance shopping experiences.
In conclusion, there’ll be several businesses hoping to rule the ecommerce market, which is why you should adopt these new trends as early as possible if you want your business company to thrive in 2021. Marketplaces, voice commerce, and artificial intelligence will be standard, while an increasing number of online businesses will begin accepting crypto payments to allure more clients to their brand.
Are you considering launching a business with high earning potential? If this is the case, then you should give thought to starting a tech business. Despite the hardship posed by covid-19 on personal finances, businesses, and the economy, the UK tech industry led pandemic recovery raising over $15 billion in investments.
Business experts have projected an exciting time for tech business as investors are shifting to investing in scaleups and start-ups; Google MD Ronan Harris indicated that the tech giants are looking to being part of the ecosystem in 2021. Are you wondering how you can join the trend? Check out these top tech business ideas you can start.
1. Web designing
Website designing is a tech business idea that will never become unpopular. Websites have become an essential business need to build a professional, trustworthy and strong brand image. According to statistics, approximately 84% of UK shared businesses had a website in 2018. With the outbreak of COVID-19, the country has recorded a boom in website demand as companies turn to e-commerce and digitalisation. Website design includes several services such as UX design, graphic design, and SEO, and will remain a lucrative business idea worth considering even post-pandemic.
2. IT support
Are you aware that several small businesses don’t have the funds to engage full-time, internal IT support staff? With many small business owners employing cost-saving measures like outsourcing, starting an IT support firm is a potentially high-earning venture worth starting. From providing cloud infrastructure systems to setting up and maintaining networks and implementing data backup and recovery, there are so many in-demand tech services you can offer businesses. Based on your customers’ demands, you may offer other services like security systems and mobile app development and management.
3. Search Engine Optimisation (SEO) Consultancy
Google remains a fundamental piece of marketing strategies for several businesses. With the UK recording €222 billion in online sales in 2020 alone, companies will invest in digitalisation and SEO to show up as the top outcome in the right search for keywords identified with their business. This implies they will require SEO experts to help them achieve their objective. While some companies will recruit full-time staff to take up such specialised roles, others will engage an SEO agency to implement the required strategies to stay ahead of the competition. You can launch a business to offer such services to other firms.
4. Computer training services
Are you good with computers, software, and other tech gadgets? If that is the case, then it's a great fit to start a business to offer computer training to individuals and companies, as many people struggle when dealing with anything related to computers. There are a ton of alternatives for getting started with computer training services. You can either train people on how to use Windows, Macintosh, or both operating systems. More so, you can train individuals on the best way to utilise specialised applications. You may decide to offer training on individual bases, groups, or take to online lessons, which is more useful amid the pandemic.
The new year has officially begun which means it's time to think about your business year ahead. We have declared 2021 to be the year businesses make a comeback and and thrive, businesses all over the globe have struggled to keep going, if you are one of the lucky ones that have managed to stay open over the last year then well done, it's now time to start planning to grow and run your business successfully throughout the year ahead.
Make Or Revise Your Business Plan
Every business should have a business plan in place, if yours hasn't been updated or reviewed in a while then take the time to check in and see if you are still on plan. If you are a new business looking to start writing your plan then there are many templates online that you can use. When writing your plan have a time period in mind, whether it be a 1 year, 5 year or 10 year goal this will be helpful to keep you on track to achieving your aims and objectives. Keep reviewing your plan every 6 months to see if your values or end goal has altered.
Grow Your Online Presence
It is essential for any successful business to have an online presence in 2021, so if you don't already it's time to think about creating a website and / or social media pages for your business. If you already have a website then you might want to consider rebranding or upgrading. Ensure your website is optimised for all device types and is easy for customers to navigate. Once your website is up to scratch, it's time to set up your social media accounts. Facebook, Twitter and Instagram are the leading social media platforms. Choose one or two main platforms to focus on, having too many accounts running at once can be overwhelming and hard to keep track of. When your social media accounts are up and running you can start using the advertising tools they offer. They allow you to target specific, ages, genders and areas, which will help guide the right customer to your site.
Think About Location
When running you business location is key, if you are a physical business then you might want to be positioned within a busy highstreet so you get organic walk in traffic. If you are located down a side street it might be hard for your customers to find you so ensure you are somewhere more prominent. If your business is online you might not think that location is important, however people have preconceived ideas about the status of a business based on their location. If you are looking to expand where you conduct business you should get a CBD virtual office to help you grow your business outside your usual area. By setting up a few virtual offices will help you gain customers from all over the world.
Now it's time for you to apply these tips to your business and make it a successful year. While you are here check out Three ways you can reduce your workload in your small business.
With that in mind, below is a guide to some of the key factors that you should know when it comes to going remote with your business. Read on for everything that you need to know.
A well-designed website is crucial
If you are going to successfully take your business remote, the most crucial thing that you need is a smart, well-designed, professional website. Think of your website like the hub of your business, without a carefully designed website, your business has nowhere to run from. That’s why it’s worth taking the time to source a website designer who is able to create you a smart, stylish, and well-designed site that offers everything that you need your site to offer. Not sure what your site should include? Consider checking out what your competitors’ websites offer.
IT support is a must
When you’re running a business virtually, your website and online presence is the hub of your business. This means that if your systems or site end up going down, you could be left with a business that is unable to run. As every business owner knows, downtime is never a good thing for a business, which is why it’s so vital that you have adequate IT support in place. You can find plenty of IT support for SMEs online, it’s just a case of finding the support that is the right fit for you, your business and your budget.
Hone your marketing strategy
To ensure that your remote business sees as much success as possible, it’s vital that you take steps to properly hone your marketing strategy. Even with the most amazing product or service in the world, if no one knows about it, you are going to struggle to see success. That’s where having a well-thought out marketing strategy comes into play. If you’re going to make a success of your business, you need to ensure that you’re properly marketing your services.
Going remote can be a fantastic way to reduce business costs and make running your business simpler and easier. There’s a lot to think about when it comes to running your business from home, but it doesn’t have to be too overwhelming, it’s just a case of thinking the process carefully through, that’s all.
The point of conversion is one that gets a lot of attention, and rightly so. It’s the moment where you have the best chance to turn a lead into a customer or client. However, that doesn’t mean that you should be rushing to that stage. If you spend a little more time preparing your lead before the pitch, then you can maximise your chances of succeeding with it. Here are a few ways to do that.
Learn about your customer
First of all, you should make sure that you know who you’re talking about. Make use of things like lead capture forms like Leadformly on your website that can hopefully help get you a little more detail on the people that will become your customers and clients. This way, you can adjust your pitch to better suit their own needs and circumstances. You don’t want to be talking to them as if they’re just a part of a target market, you want to be able to individualise your pitch to them as best as possible.
Have answers for the tough questions
Before you get in touch, make sure that you have considered the potentials problems and barriers between your customers/clients and your products/services. Unless you’ve done a world first and created the perfect product or service, these are going to exist. You can also look at barriers and problems with competitors. It’s likely that your leads are going to have tough questions about exactly these and going in without any research or answers prepared is not going to look good on your end.
Set the tone
A little showmanship can make all the difference. This is, in effect, what’s at the heart of branding. With the help of teams like the brand design agency - Naked Ideas, you can make sure that your website and any marketing materials you have can carry across the tone and the voice of the brand that you want. A strong brand identity can help potential customers and clients feel like they know what your business is about before you get in touch. It establishes a level of trust and credibility that makes it much easier to make your pitch without as much scepticism.
You can’t exactly bribe someone into becoming a client, no-one is going to be hoodwinked by a gift. However, free samples or souvenirs can help to establish a friendly and giving tone. If you show your potential clients that you’re willing to meet their needs in little ways, then they are more likely to believe that you’re willing to do it through your products and services, as well. Bringing a free gift can definitely improve your chances of winning new clients or, at the very least, keeping them around long enough for you to wow them with your pitch.
Don’t rush into a pitch until you’ve had the time to make sure your potential customer or client can warm up to it. Lay the groundwork for your future success.
It goes without saying that in order for a business to attract more customers, continue to grow, and make more profit, they obviously need to devise an effective marketing campaign. This is something which is even more important when one considers the state of the economy around the world at present. Businesses don’t have as much money to spend; therefore, it is crucial to get their advertising plan right the first time around. Moreover, people don’t have much money to spend and therefore marketing methods need to be even cleverer and well thought through.
Sadly, there is no magic formula and essentially whether a strategy will work or not all depends on the business in question. Every method in the book needs to be taken, adapted and edited in order to suit the company. The best idea is to go for something which seems to be successful across a lot of businesses and industries. There are not a lot of options which actually boast this desirable quality. Nevertheless, one that does is the utilisation of promotional products. This is basically where a company chooses to produce products with their name printed on, they then distribute these as gifts to potential consumers.
The key to the success of this strategy all lies within what product is chosen. There are lots of different items a business can choose from however one which seems to have a whole host of advantages to its name is the use of promotional bags. This blog post will reveal what the benefits linked to this product in particular are.
The first reason is that promotional bags are relatively cheap to produce and distribute, especially in relation to some of the other promotional products which a company can choose from. In fact, custom made bags are something which has decreased in price significantly as of late, especially when buying in bulk. It is important how crucial it is to highlight the fact that choosing a low-cost product is pivotal at present due to the recession and the need to have a strategy which is as low risk as it can possibly be.
Another reason for choosing promotional bags is that it will add to the credibility of the company. This is because more and more people are caring about the environment and wanting to look after their planet. If they see that a company is distributing reusable bags then the company will go up in their estimations and they will feel more inclined to use it.
Plus, reusable bags are great for exhibitions. If you’ve been looking at marquees for a promotional event or trade show, giving out a reusable branded bag can help people to keep all of their advertising gifts and brochures in one place while also advertising your business.
A final and highly important point to note is that this is an item which has massive scope for potential. At the end of the day, if an individual uses their bag to go shopping then there is no telling how many people they will pass and thus how many people will see the details of the company in question.
At the end of the day, it is really not hard to see why so many individuals are choosing to implement a strategy based around promotional bags.
Author - Chris
Author, Editor, Creator of this website.