We all take pleasure when our ideas come to fruition. We’re even more pleased when the ideas have an impact by improving motivation, innovation or productivity, among other areas. The spread of an idea can benefit many, but that popularity can also alter and distort the original. You can read more over at Entrepreneur Europe...
Financial uncertainty has prompted many to start thinking about a Plan B to help supplement their existing income, while others have spent lockdown pondering whether the career they thought they wanted is right for their long-term future. Entrepreneur Europe caught up with one CEO to find out how she runs her business in 3 hours at night!
Launching a product is a milestone event in the life of your firm. Even if you’re a relatively mature firm with a product library, each new addition to that family counts. For this reason, knowing how to launch with style, and get noticed, is important. It can serve as a refreshing point for your brand, while also giving you the chance to grow further and with confidence.
But simply hoping to do this well is one thing, and achieving those results is another. For the most part, there are many variables that contribute to your success here. Cultural trends, price fluctuations, competitor activity, all of this can influence your end result, and it’s almost impossible to predict this with complete accuracy.
However, launching with style, and launching effectively need not be opposed. There’s every chance of hitting this out of the park, if only you took the time to understand what you have to offer and how you could best promote it. So, how can we get started? With the following, worthwhile advice:
Excellent video production can help you design a snappy advertisement, or a promotion for your social media fields, or an unveiling that works for you. Visual mediums like this can help you express your product in its full glory, with all the bells and whistles. Furthermore, this can help generate hype, as the use of flashy imagery and music can bring a larger-than-life quality to just about anything. When you take the time to collaborate with a studio offering this kind of utility, you’ve taken the strongest, most exciting first step.
Influencers are all the rage and show almost no signs of slowing down in modern times, which means that they serve as a great brand opportunity. For instance, energy drink companies are partnering with high-profile video game streamers to give a sense of energy and enthusiasm to their brands. Social media sites such as Twitter, Instagram and others have their own form of advertisements through which you can promote, and you may even simply take out ads with these platforms to raise your profile inteh first place. Launching a product through this avenue could help you generate more hype and buzz than you had ever imagined possible.
Celebrate your product! If you can’t stand behind it, no one can. It’s important to really show what people can appreciate about your product, how it can work, and why people should get excited alongside you. This can be seen in your promotional material and copywriting, your branding, or just when and where you decide to release. For instance, throwing an event can be a means in which to bring people together and show them why they should support you, or it can generate hype that may ultimately end up being covered elsewhere. Real celebrations work, because everyone loves to celebrate.
With this advice, launching a product with style will be a great use of your time.
Attending exhibitions as a business can Help to keep your brand above water. Exhibitions help you to keep your brand in the market as well as remaining relevant and sharing it with the rest of the world. Exhibitions also help your brand to stay upbeat by showcasing your services and products, you can market your brand in a fun and fresh way, which allows you the perfect opportunity to network and speak to potential customers. It is vital to always increase brand recall value and credibility in the market to remain popular and relevant.
How Does It Help?
Exhibitions and conferences are perfect opportunities for meeting key people face to face, in your industry. This gives you the perfect chance to market your business in a professional yet personal capacity and gives you the chance to talk to as many people as possible. You want to also market your business but take the time to learn about theirs too. Switch business cards and keep in touch. The more contacts you build, the better, for future reference or if something comes up that you feel you can connect with them on. You’ll need it to follow up after the event on email, this really establishes a relationship.
Don’t forget that the event can also be used for carrying out market research too, just by asking others about your niche and what they may look for. Ask people what their needs are and look at the competition also. That is quite a vital element. You will certainly be surprised by how much you can learn - but in addition to this, you will be able to gain access to important information. If you want to market your business to other business professionals then it is good to have a clear message. Make sure you can clearly communicate, getting across all the information in around 30 seconds and being able to offer answers to questions they may have.
There are plenty of great exhibition stand companies that are there to help you get on your feet. Once your stand is in place, decorate it with your branding as well as maximising your presence at business events. Use direct mail, e-newsletters, social media and PR to raise your profile ahead of the event. Flyers and magazines if you have them are great for people to take away, as well as possibly looking at goody bags that are a nice treat. Add any press releases and information that could help you at the exhibition. You’ll also need to prepare a press pack which can be slotted into your goody bag. Most exhibitions have a press office for journalists attending as well as photographers, so wear your best outfit and smile and learn to impress. If you are struggling with a press pack, then just add a few pieces of select information, images, news, and contact details so that you can be easily reached.
It’s time to make your business stand out. There are many opportunities to get yourself to an exhibition, so start thinking of your next move!
With a third of the global population living under lockdown, many are turning to science for the answers on how to be happy in these difficult times. By the evening of 26 March, 1.3 million people were enrolled in a Yale University online course entitled: The Science of Well Being. BBC News has the story...
Isn't life just hectic? Non-stop from the minute you climb out of your pit until you collapse into bed? BBC Worklife have a feature about 'how to reduce 'attention residue' in your life!
Fast Company have a list of 7 books that could help you become a leader in 2020. Click here to start building your library!
Your CV on average can take just 34 seconds to be rejected! The Sun has some of the do's and don'ts for your CV check!
Google spent years studying what makes an effective boss and now they teach new managers the six things they found! Inc.com has the lowdown on what Google think a new manager should know!
When you apply for a job, you actually have two CV's out there. You may well submit one CV but its also your social media that acts as the second one so knowing exactly what's on it really helps especially as recruiters will find it too! The Muse has 8 easy ways to have a clean up!
Hiring managers are now saying that emotional intelligence is valued more than IQ. Fast Company have a quick read to why emotional intelligence is one of the fastest growing job skills.
"When leaders forget about the human element, they're holding back their companies and limiting the success of others." Sheldon Yellen, CEO of property-restoration company Belfor Holdings, hand-writes 9,200 birthday cards a year! You can read more in Business Insider!
Leaders can inspire, they can motivate and some make it look really easy, but just how do they do this? You can read more at TonyRobbins.com!
Life is learning, everyday is learning and sometime when you look back, you wish you had known some of those things you've learnt, but when you were younger. Inc.com tells of 5 lessons most people learn too late in life!
In the world of more and more companies trying to adopt a four-day workweek, Microsoft Japan tried it and saw a 40% increase in productivity! CNN Business has more on what could become more common!
For weeks you've wanted out, had enough of the daily crap you've had to deal with, but the question is, "Is it nuts to quit your job with no backup plan?" The Muse has some insight in how to approach this question!
Whether you like your job or not and if you don't, what are you doing to escape it?? The Muse have five things that you should get at work, yes even if you don't like the place!
You want to make a big career for yourself but think you need to learn so much to make it happen! The Muse has four habits that you need to try to make that career big for you! You can see more here!
Getting up early is the habit of most successful people, whether it be to meditate, write or organise their day, 'the early bird catches the worm' motto is seen throughout!
Tomas Svitorka has a piece on his website for some tips to help get yourself out of your bed!
Your job application is submitted and then you get that phone call, the phone interview! The Muse has 22 big tips on nailing that phone call!
Lee Iacocca was a legend in the motor industry, introducing the Ford Mustang, the first US minivan, saving Chrysler, the list goes on! During his time, he gave 663 speeches and learned a huge lesson in leadership.
Forbes has more on what made his so good.
You might leave work at the end of the day but remembering the events of that disruptive coworker or the rude email can still play on your mind even after getting home. myfitnesspal.com have some ideas of how to leave work at the door.
Going into an interview is nerve wrecking enough but having a few tricks up your sleeve could make or break it for you! Thrive Global have more on the tricks to your next gig!
A good routine has been proven to provide a structure to your day no matter how much is 'going on' right now. Entrepreneur Europe has 14 hacks to boost your day!
Tottenham Hotspur went up a level or two when Mauricio Pochettino became their coach and its clear to see that 'man-management' is one of his best skills. A story from Sky Sports will tell you more!
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