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If you’ve recently started your own business from home, you’re not alone. The pandemic showed us all just how important remote working is to the modern workforce, and being in charge of your own career is the best way to approach life.
However, this setup has also had teething problems! Most of all, how to separate your personal life from your working life. And to do that, you’re going to have to set some clear boundaries. Here are a few: Use Different Devices If you’ve got everything loaded onto one phone or tablet, change that habit right now! It’s best to use separate devices when you’re working from home, simply because it’s so easy to get lost in the confusion of all your files combined together. And not only that! If you visit a questionable website or download something suspicious for personal amusement, this could then harm your work data that’s saved on the same device. But if you keep these two areas of your life separate in every way possible, you can keep control over valuable and delicate data much more securely. Update as Often as Possible It’s been hammered in time and time again, but it’s important! If you don’t update your devices or the software you use, anything could make its way in. This is especially true if patch notes reveal fixes for potential malware backdoors or other security issues. Never put an update off, even if it means having to restart your PC. Put a Lock on the Door Locking the door is a good way to keep kids and pets out (as well as any partners who like to pull pranks!), but it’s also another way you can keep your company data safe in general. It’s natural to lock the house up before you go to bed, but adding another layer of security to your working space can mean peace of mind. For example, working with a service like Access Control Systems to put an electronic lock on the door can make your digital systems work for you. A lock like this would be linked to a smartphone or the thumbprint you use to open up your home screen, and only you can manage that. Store Data Securely Storing your data is more than just putting it in a file and then locking it behind a password protected start screen. It’s also about encrypting that data, as well as storing it separately to your main working system. If everything is downloaded onto a hard drive you can disconnect, there’s no way potential malware on your computer can access it when it’s not plugged in. You can lock this up in a cabinet when you're finished with it and/or use it as a backup if you ever need to ‘wipe’ the drives of your main devices. Gaining a bit more privacy when working from home means taking preventative steps. Your workspace will end up just as secure as a corporate office!
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 Image credit: Polina Tankilevitch from Pexels Are you interested in starting your own small business? If so, you may be wondering how to get started. One option is to set up a small business from home and sell your handmade goods. This can be a great way to get started, and there are a number of things you can do to increase your chances of success. This blog post will discuss some of the basics of starting and running a small business from home and also provide tips for selling your handmade goods online.
1) Decide What You Want To Sell First, you will need to decide what products you want to sell. This can be anything from baked goods to jewelry to clothes. It is crucial to choose something that you are passionate about and have some knowledge of so that you can be successful. If you are not sure what type of product you want to sell, think about what skills or talents you have that could be turned into a business. For example, if you are a good baker, consider selling homemade cookies or cakes. If you enjoy making jewelry, research how to start a jewelry-making business from home. There are many online resources available that can help you get started with your chosen product. It’s also important to consider how your product will look packaged - investing in Zebra Printers could be very helpful in this regard. 2) Create A Business Plan Once you have decided what you want to sell, the next step is to create a business plan. This does not need to be anything formal, but it should outline your goals and how you plan to achieve them. Your business plan should include:
Creating a business plan will help you stay organized and focused as you start your small business. It can also be helpful when seeking funding from investors or lenders. 3) Choose A Business Structure The next step is to choose a business structure. There are several options available, and the best choice for you will depend on a number of factors, including the size and scope of your business. The most common business structures for small businesses are sole proprietorships, partnerships, limited liability companies (LLCs), and corporations. If you are starting a small business from home with just a few products, a sole proprietorship may be the best option. This type of business is relatively simple to set up and can be run entirely by yourself. However, sole proprietorships have some disadvantages, such as unlimited personal liability for debts and legal action against the business. 4) Get Funding If you do not have the personal funds available to start your small business, you will need to look into other options for financing. One option is to take out a small business loan from a bank or credit union. Another option is to seek investment from friends, family, or venture capitalists. If you are looking for alternative sources of funding, there are a number of online platforms that connect small businesses with investors, such as Kickstarter and Indiegogo. You can also look into grants from the government or private foundations. In conclusion, starting a small business from home and selling your handmade goods can be a great way to become your own boss and make some extra income. With a little planning and hard work, you can turn your passion into a successful business. 
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You may have heard that there are plenty of ways to do something before, but did you know that there is more than one way to work remotely? Since the pandemic, more and more employers have become malleable to working from home. Even those who have always said they would never do it or doing it, and it’s because working from home is now the better option. People are crying out for flexibility and then a candidate type market, employees are doing all they can to make those flexible arrangements.
When it comes to working remotely, security should be a top priority for everybody. Employers will always tell you that they have to do everything to ensure that everybody is secure, from asking you to use a VPS service, to having password protected all of the information from your company. If you are looking particularly to work from home or work remotely, have a look at this blog – because we’ve got four ways that you can work remotely.
 Image credit: Ken Tomita from Pexels The pandemic has certainly changed the way the world works. Even as it starts to settle down a bit more, people are still wanting and choosing to work from home remotely. There are a lot of personal benefits from it. Working from home or even hybrid working by your part at home apart in the office does seem to be a very popular work choice now. They can help save your body from not having to commute every day by lunch while you’re out and all these types of things. Making lunches at home and not having to pay for extra fuel is better in the long run for some people. Some people do like office life and like to be able to socialise if they don’t have a very active social life. It could be the only way that they can socialise with people. It also helps a bit with mental health as some people find being at home a lot could be very detrimental to them.
What are the important things that remote workers need to be aware of is how much they’re moving in the day. When you are going to and from work a walk around the office, maybe going out for lunch you’re still getting about and moving your body. However, if you work from home and eat your lunch in the house you could spend the whole day barely moving at all so making sure that you have exercise and are actively moving your body is an important one. Not only for physical health but it’s also good for your mental health. There are a few ways they can incorporate exercise into your daily routine. If you get up early you could go for a morning walk before you start your shift. You could also usually have lunch to walk around your neighbourhood or the local park area. You could also go to a gym class or do it on your workout at home after you finished your shift. What you are working from home is important to make sure you’re still being active and looking after your health in all aspects. Another important thing that you need to think about when you’re working from home is where you’re going to work. You want to have somewhere that you can differentiate from where you relax. You don’t want to sit and do your work in bed and then when you finish work sit there and watch TV. There needs to be some separation between the two. That you won’t feel too relaxed in your workspace and you won’t feel stressed or like you’re in your workplace when you’re relaxing. You could set up a home office if you’ve got a spare room which can take it away from your normal relaxing areas like your bedroom and living room. Another option is to look at garden offices, this is where you have a sanctuary to escape in the home office and be surrounded by the beauty of the outdoors. It also is so far away from your house at the end of your garden that you could use just for work purposes.  Image credit: Bram Naus from Unsplash There are a lot of qualities that will stand you in good stead when trying to secure one of the best work from home sales jobs. This includes the following:
Education There are many different avenues you can go down education-wise to secure one of the sales jobs you can do from home. You could start at the bottom and work your way up, take an apprenticeship, or complete a university course. If you decide to go for the latter, a degree in a subject that is related to your area of sales is going to help you. For example, if you are interested in remote hotel sales manager jobs, a degree in hospitality would be beneficial. A degree is not a necessity, though, so don’t be disheartened if you have not completed a university program. If you do a bit of digging, you will see that there are some jobs that enable you to work your way from the bottom up. It is not uncommon for entry-level remote sales jobs to be entirely commission-based, though, so do keep this in mind. Licenses, Certifications, and Registrations There are plenty of different certifications for anyone looking to secure a sales job. Some examples are as follows:
 Image credit: Christin Hume from Unsplash Remote jobs have become more popular in recent years, and one area worth considering is remote sales jobs. To understand these jobs, you first need to understand what working in sales is like, and then what it means to work remotely.
A job in sales means that you are going to be working as a representative for a company, either upfront or behind the scenes. You will be spreading the word about services and products, and your main aim is to secure as many sales as possible. So, what about remote sales roles? Remote work is a style of work that enables people to work away from the conventional office environment. It is based on the idea that tasks do not need to be carried out in a specific place in order to be done effectively. Think of it like this: instead of commuting to an office every day, those in a remote sales position can execute their projects and achieve their goals anywhere that is suited to them. This gives people the flexibility to plan their professional day as they please, and this can lead to them ultimately achieving better results. What Do Remote Sales Jobs Entail? Remote sales involve finding leads, engaging with prospects, and securing deals. This could be online, over the telephone, or via instant messaging. From selling for electrical wholesalers to trying to secure clients for a new fitness camp, there are many opportunities. In order to understand how these jobs work, we’re going to look at some of the benefits of these roles, as well as some of the challenges that are faced by remote sales reps. One of the main problems with sales jobs from home is that it is difficult to connect with prospective customers on a personal level. This Is becoming easier, though, thanks to the video calling software that is around today, making it possible for you to see the person you’re connecting with and read their body language. Some people also find it more challenging to say motivated when it comes to online sales jobs from home. This is because most salespeople are extroverts, and so they are energized by interacting with others. However, this does mean that more introverts can get involved in sales roles, as they may feel more comfortable making sales from the comfort of their own home. One of the fantastic things about remote sales jobs is that you can use your time much more efficiently, which can be great news in terms of bolstering that commission! Imagine your first day in a sales role in the office; from walking in and out of meeting rooms to waiting in lobbies, a lot of time is wasted! You don’t have this problem when working from home; you can make much better use of your time. Duties A remote sales representative will have a number of different duties. This includes the likes of:
 Image credit: Jason Strull from Unsplash Recent data suggest that two-thirds of British employees are unhappy with their work-life balance, despite what appears to be a constant attempt to achieve the optimal work-life balance. Work-life balance isn't simple to attain, but it isn't a myth.
As the workplace gets more competitive and the financial strains of city living become more prevalent, more people are finding themselves working additional hours. This takes away from what should be (much-needed) downtime. Recognize when it's OK to say no This one maybe a little more difficult for some. If you have a hard time saying no to your boss or coworkers when they ask for assistance, you'll discover that your plate is frequently overflowing. When someone asks for assistance with a task, you don't have to react right away. Tell them you'll get back to them, and then check your schedule to see whether you have time. They won't be offended if you say no if you don't. Remember that it's preferable to do a few things well than to try to cram too much into a short time. Keep your work at work Our smartphones have simultaneously made us more productive and less productive. Despite all of the distractions smartphones provide, they also allow us to work from almost anywhere. However, this isn't always a good thing. At 11.30 p.m., you should not be looking at business emails. Writing a to-do list for the next day is a fantastic technique to switch your thoughts off when you leave work. Then turn off your computer and try to leave any work-related stress at the office. So, instead of checking your emails why not have some downtime and check the cricket scores here https://sportnews.in/Cricket instead? Learn to work In a 'smart' manner You must master your focus and learn how to work smarter in an age of meaningless email threads and meetings about meetings. It's simple to subconsciously spend time at work, resulting in a backlog of work at the end of the day. Prioritization is the most important skill to learn if you want to be efficient and effective at work. This relates to the first point concerning the ability to say no. If your presence isn't required, don't be scared to decline meeting invitations.
Quality time to yourself, according to a recent study, can make you a better employee. It is, of course, beneficial to your health. So, how do you know if you've got it? Consider the following: Schedule self-care time in your calendar and give it the same priority as your work. Make a clear distinction between your professional and personal hours, and don't allow the two to overlap. If you're a workaholic, consider this: focusing on your well-being will make you a more engaged employee who performs better at work. It's a win-win situation. Pay attention to your body and thoughts Not only does a bad work-life balance harm your mental health, but it also harms your physical health. Exercise is essential for de-stressing both your body and mind, thanks to the amazing endorphins it produces. Try to get a half-hour of exercise every day — even a short walk will help you relax and re-energize. Meditation and other sorts of soothing activities can also help you disengage from stressful work thoughts before or after work. Even if it's only for a short time. This guide should help you to look after yourself when you work from home. Is there anything else that could be added to the list? Please share some in the comments below.  Image credit: Unknown You may be working for yourself, but that doesn't mean you should neglect your future. For example, buying a home is an investment in your future, and you should take the time to do it right! But with so many different things to consider, where do you even start?
Is it the right time to be purchasing a home? When you are self-employed, there are many things to think about when it comes time to purchase a home. But, first, you must take the time to evaluate your current financial situation and make sure that buying a home is the right decision for you. First, it's essential to make sure that you are ready to buy a home. Buying a home is a huge responsibility, and it can be expensive, so you need to make sure that you are in a good place financially before taking the plunge. Ensure that you have saved up for a down payment and that your monthly expenses will not exceed your income once you include mortgage and home-ownership costs. How will this impact your tax situation Secondly, if buying a house is the right decision for you, it's essential that you consider how owning a home will impact your tax situation. As self-employed individuals, we can often benefit from writing off business expenses such as our homes, but some essential things are to be aware of. Mortgage payments, for example, are typically not tax-deductible. However, you can deduct the interest on your mortgage and other home-related expenses such as property taxes, repairs, and depreciation. So be sure to work with a qualified tax accountant to make sure you're taking advantage of all the deductions you're entitled to. Mortgage When you work for yourself, there are a few things to consider when buying a home. Mortgage quotes are one of the most critical factors in finding the right home. You want to ensure that you get the best Mortgage Quote possible and that your monthly payments fit into your budget. Another thing to consider is how much house you can afford. Mortgage lenders will look at your income and debt to determine how much you can borrow. Therefore, it's essential to stay within your budget, or you could find yourself in over your head financially. Have your paperwork In order One of the biggest challenges for anyone buying a home is proving they have the income and assets to qualify. It can be even more challenging to provide evidence of your income and help when you are self-employed because they may vary from month to month or year to year. Have a good credit score Your credit score is another important factor that lenders consider when considering a loan. Lenders want to know that you are a low-risk borrower who will likely repay your loan on time. There are many things to think about when buying a home, especially if you're self-employed. But with careful planning and by working with a qualified real estate agent, you can make the process as smooth as possible. So don't wait any longer – start exploring your home buying options today!  Image credit: Burst from Pexels Home offices, when they are designed properly, can give you an ample working space that will support creativity and productivity. If you feel as though your space is somewhat lacklustre then you have to know that you are not alone. So many people are in the same situation as you are, but there are things that you can do to try and make your space work for you. Take a look below to find out more.
Natural Light It’s so important that your office is located where there is a lot of natural light. This is the best way for you to make sure that you are way more active and energised. Natural lighting is great for your wellbeing, and it can also help you to maintain very high levels of Vitamin D. This is a critical nutrient as it will help you to improve your sleep. It will also help you to stay in a good mood as well. Having a home office that gets a lot of natural light will also reduce the amount of energy that you consume because you won’t have to worry about turning on the lights as often. Find a Nice Quiet Spot If you want to be able to truly focus when you are working at home, then you need to make sure that your home office is in a quiet spot. If you don’t live alone, then you may find that there are certain parts of your home where you are interrupted less. If you can make sure that your office is in the right place then this is half the battle won, so make sure that you keep this in mind if you possibly can. The Right Colour Scheme Colours can have a huge impact on your mental health. If you do not choose the right colours for your home office, then you may find that your productivity is impacted more than you realise. After all, you really don’t want to be falling asleep every time you sit down at your desk. Different colours will of course, elicit different emotional responses as well. If you want to choose the right colours then try and opt for earthy tones or natural hues. This can include greens, off-whites and even blues. Choose Furniture that is Ergonomic Choosing furniture that is ergonomic is so important. You will be spending a lot of time in your office, so make sure that it is well-designed and comfortable. In addition to supporting your health, you should know that ergonomic furniture will help you to be more comfortable and it will also help you to support your focus too. Keep in mind that ergonomic doesn’t mean “so comfortable that it will make you fall asleep”. It means supporting your neck and back while also giving you the right design to do your job. Personal Touches Adding a personal touch to your home will help it to stop feeling as though it is just a workspace. It will help you to boost your productivity and it will also make it easier for you to be comfortable. You have to make sure that you surround yourself with personal items and you also need to make sure that you stay motivated as much as possible. If you can do this well, then you may find that it puts you in the right mood for work and it also helps you to overcome some of the challenges that are associated with working out of an office at home. If you want to make something for your office, it is wise to check out Glue Guns Direct. Focus on your Needs The ideal workspace is not the same for everyone. Before you even think about designing your workspace, or before you contact a professional, you have to set some clear expectations. You need to know what you want from your space as this will help you to make the process way easier. Remember that the needs you have will depend on the job that you do, so make sure that you are giving this enough thought if possible. Eliminate Distractions One of the downfalls that comes with working out of your home is the amount of distractions that you have to deal with. Even though you do have distractions in a working environment, they are nothing compared to what you have to deal with at home. Try and avoid making things too cluttered, and also make sure that you take a break when you need to. Having a space where you can do this is crucial, so make sure that you keep this in mind if you can. It’ll make things a lot easier for you.  Image credit: Anna Shvets from Pexels If you’ve integrated remote working options that have been used since March or April of 2020, it’s amazing to think we may have been using those systems for almost a year now.
Of course, in some respects this might become the norm for your business from here on out, ensuring that you always have a possible approach to keeping flexible and always online if necessary. That said, some form of normality will return in the future, and that can mean in the long run, we are given the chance to consider what needs improving in our office, what workflow we should curate to make this daily process easier to handle, and what lessons we have learned. It would take many deep investigations and reports to figure out just what changes have been made and what effects have been felt thanks to this change in our working capacity, so we’re going to stick with the most pertinent advice, and show how it’s useful in order to inspire you to action: Integrating Communication Platforms It’s overwhelmingly likely that your business has been using a range of programs that are external to your business, in order to make sure your staff can communicate with one another. It could be that fully integrating better and more prominent services based on what you have used and what you haven’t could be important. For instance, it may be that upgrading to a VPN with unlimited plans and the means to log in securely with a security key can offset those that require you to keep updating staff with numbered logins that they forget and keep having to respect. Integrating a VOIP phone system can work wonders when returning to the office. In this context, we become better at helping our team collaborate with one another. The Format Of Your Office Now could be a great time to sell your office furniture and pick up newer, more health-conscious ergonomic models. Why is this? Well, many businesses are downsizing at the moment, or shutting up shop. That’s a very sad state of affairs, but it also points to the fact that we can make use of many of these sales, even if it’s just in the form of a large meeting desk, by scouring these sales and helping those businesses liquidate their stock. IT equipment, office furnishings, it can all make a difference when upgrading your utility and helping the office space seem new upon a return. Dedication To Your Values Remember that now is the time for visionary leaders to collaborate with their team, but also to inspire them. In this mindset, it can be important to remind your staff of your values and just what company history they are contributing to. Setting up training that helps you understand these measures once more can help you refocus and reorient your vision. It sounds unnecessary, but you’d be surprised how inclusion to this degree can inspire your staff to renewed effort, and can refocus your dedication to them. With this advice, we hope you can make the most of your business and level up, despite the inconsistent working expectations of the last year.  Image credit: Chris Montgomery from Unsplash Back in March 2020, due to the Covid-19 pandemic, millions of people around the world began commuting to their kitchen tables and makeshift home office nooks, few believed they'd still be there now, nearly a year later. And yet, here we are.
The big question looming in many employees' and leaders' minds alike is, what does it all mean for the future of work? Some argue that the great work-from-home experiment of 2020 will lead to the end of offices forever. Others say the last year, in fact, proved we need offices for the collaboration, the creativity, and simply the excuse to get out of the house they provide. You can find the five top tips we learnt about remote working over at Inc...  Image credit: Scott Graham from Unsplash The new year has officially begun which means it's time to think about your business year ahead. We have declared 2021 to be the year businesses make a comeback and and thrive, businesses all over the globe have struggled to keep going, if you are one of the lucky ones that have managed to stay open over the last year then well done, it's now time to start planning to grow and run your business successfully throughout the year ahead.
Make Or Revise Your Business Plan Every business should have a business plan in place, if yours hasn't been updated or reviewed in a while then take the time to check in and see if you are still on plan. If you are a new business looking to start writing your plan then there are many templates online that you can use. When writing your plan have a time period in mind, whether it be a 1 year, 5 year or 10 year goal this will be helpful to keep you on track to achieving your aims and objectives. Keep reviewing your plan every 6 months to see if your values or end goal has altered. Grow Your Online Presence It is essential for any successful business to have an online presence in 2021, so if you don't already it's time to think about creating a website and / or social media pages for your business. If you already have a website then you might want to consider rebranding or upgrading. Ensure your website is optimised for all device types and is easy for customers to navigate. If you are planning to optimise your site, then you need to make sure that you are using the right SEO service. For instance, if you are running a software business, then you need to explore SEO for SaaS companies. A service like this will guarantee that you don’t slip into any negative tactics. Once your website is up to scratch, it's time to set up your social media accounts. Facebook, Twitter and Instagram are the leading social media platforms. Choose one or two main platforms to focus on, having too many accounts running at once can be overwhelming and hard to keep track of. When your social media accounts are up and running you can start using the advertising tools they offer. They allow you to target specific, ages, genders and areas, which will help guide the right customer to your site. Think About Location When running you business location is key, if you are a physical business then you might want to be positioned within a busy highstreet so you get organic walk in traffic. If you are located down a side street it might be hard for your customers to find you so ensure you are somewhere more prominent. If your business is online you might not think that location is important, however people have preconceived ideas about the status of a business based on their location. A great way for you and any team members to collaborate, or for you to meet with current and potential clients, is to look into a suitable coworking space so that you’ll have the flexibility to utilize it when needed. If you are looking to expand where you conduct business you should get a CBD virtual office to help you grow your business outside your usual area. By setting up a few virtual offices will help you gain customers from all over the world. Set up a warehouse As your company begins to grow, so will the demand for the products you have on offer. As a result, it's important that you are able to meet this increase in demand as swiftly as possible, as customers are much more likely to complain should they have to wait weeks on end for delivery. One way in which you can combat this issue is by investing in a warehouse. By having a warehouse storage space at your disposal, you can stock up on products ahead of time, especially when you are anticipating an increase in sales (such as during the festive period). This will help you to easily cater to customer demand. They can also be useful in storing scrupulous products or materials that you might not need right away but could come in handy further down the line. In short, while you may have started by storing your products in a small space within your offices - as your company grows, it's far better to have (or invest in) your own company warehouse. Now it's time for you to apply these tips to your business and make it a successful year. While you are here check out Three ways you can reduce your workload in your small business.  Image credit: Daria Shevtsova from Pexels If humanity is going to solve all its problems, we’re going to require a lot of highly motivated people. We need brains and perseverance to make it through the 21st century in one piece
The problem, of course, is actually getting people motivated in the first place. It’s an age-old question. What’s the best approach? The answer is quite annoying: it depends on who you’re trying to motivate. The tactics that work for one person might not work for another. This post collects all the best methods for motivating people and presents them in a way you can understand. You can then deploy them on a case by case basis. Be Inspirational For some people, inspiration is the best tactic you can use. What’s great about this method is that it forces people to internalize their desire for success. You’re not dangling something in front of them, like money. Instead, you’re finding common ground with them and getting them to align their goals with yours. With proper inspiration, they’ll want to work hard and achieve the objective because they believe it is valuable in its own right. Challenge People What’s the first thing people learn on personal training courses? The answer is the importance of challenging people. It’s a fine balancing act, though. Pushing people too hard stresses them out and causes them to throw their hands up in the air and give up. Not pushing them enough makes them feel like they’re stagnating and failing to make progress. The key is to find the sweet spot between the two. You want to create just enough resistance that they can achieve some success while also feeling like they’re growing as people. Celebrate With Them When people achieve something great, it is vital to celebrate with them. It helps to recognize their contribution and shows your appreciation of what they’re doing. For many people, this type of affirmation is the most important part of their work. They want to feel emotionally valued for what they’re doing. In some cases, it is even more critical than money. Provide Feedback Another strategy is to inform the people you’re trying to motivate about the differences that their efforts have made. In other words, you’re showing them the real-world effect of their actions and how they’re making a difference. Remember, the vast majority of people want to believe they’re making an impact. They want to feel like their work matters. But sometimes, they can’t see the effects of their action. Providing feedback helps with this. It shows people that what they’re doing is making a difference. It reveals how their hard work is paying off. Be More Trusting Trusting people is always a challenge, especially when so many of them will let you down. But it is also critical if you want to motivate people. You have to make them feel as though they can make decisions by themselves and aren’t just carrying out your orders. ] Try loosening the leash a little bit by giving them more autonomy. Once they experience ownership of a task, it’ll become more personally important for them.  Imge credit: Free-Photos from Pixabay With that in mind, below is a guide to some of the key factors that you should know when it comes to going remote with your business. Read on for everything that you need to know.
A well-designed website is crucial If you are going to successfully take your business remote, the most crucial thing that you need is a smart, well-designed, professional website. Think of your website like the hub of your business, without a carefully designed website, your business has nowhere to run from. That’s why it’s worth taking the time to source a website designer who is able to create you a smart, stylish, and well-designed site that offers everything that you need your site to offer. Not sure what your site should include? Consider checking out what your competitors’ websites offer. IT support is a must When you’re running a business virtually, your website and online presence is the hub of your business. This means that if your systems or site end up going down, you could be left with a business that is unable to run. As every business owner knows, downtime is never a good thing for a business, which is why it’s so vital that you have adequate IT support in place. You can find plenty of IT support for SMEs online, it’s just a case of finding the support that is the right fit for you, your business and your budget. Hone your marketing strategy To ensure that your remote business sees as much success as possible, it’s vital that you take steps to properly hone your marketing strategy. Even with the most amazing product or service in the world, if no one knows about it, you are going to struggle to see success. That’s where having a well-thought out marketing strategy comes into play. If you’re going to make a success of your business, you need to ensure that you’re properly marketing your services. Going remote can be a fantastic way to reduce business costs and make running your business simpler and easier. There’s a lot to think about when it comes to running your business from home, but it doesn’t have to be too overwhelming, it’s just a case of thinking the process carefully through, that’s all.  Image credit: Tom Mossholder on Unsplash This year has been very challenging for businesses across the country, in all different industries. Businesses that have been best able to adapt to these difficulties are surviving the best. As the pandemic continues, businesses have had to make many changes and learn fast in order to carry on. Some of these lessons could be utilised after the pandemic to help your business to be more efficient, productive, and successful in the future. What can businesses learn from COVID-19?
Make use of virtual tools As offices and shops around the world have had to shut their premises, businesses have had to find new ways to stay in touch with their employees, customers, and clients, even while they can’t be in the same place. Most businesses have made use of virtual services to help them. Whether you’re having meetings over Skype or Zoom, are working on shared documents on Google Drive, or are making use of cloud virtual services, there are some tools that could still be useful after you reopen your premises. For example, if you’ve found that having people work from home hasn’t damaged productivity, then you could look at offering more options for remote work. With cloud documents, virtual meeting rooms, and secure VPNs, you can keep staff productive while still being flexible when they need time at home, such as to care for an unwell child. Could you save money by forgoing parts of your office and going online? For example, if you don’t have clients or customers who come to the office, then you do need reception in the building? A virtual reception is cheaper than in-house staff and office space. Make Digital A Priority Businesses who already had a strong presence online have found it much easier to keep working than businesses who have struggled to get their digital offering ready for use. All businesses should have a website. Make sure that basic information like your contact details, opening hours, and location are easy to find. The website must be functional, easy to use, and clearly express what you do and who you are as a brand.. If suitable for your business, an eCommerce platform is very useful to have. While shops have to close, being ready to sell online has allowed some businesses to stay afloat. When you can reopen, selling online adds another way to sell your products and earn a profit. If you don’t sell online, you still need to make sure that your clients and customers can easily get in touch with you online. Some people prefer to contact companies online, rather than come to a meeting or make a phonecall. Make sure you are present and active on social media. You need someone to respond promptly to comments, questions, or complaints that come up on your social channels. A chatbot for common questions, such as delivery tracking, can be useful on your website too. Be Flexible The businesses who have managed the best with COVID-19 difficulties are the ones who have been able to adapt quickly and make changes to their business. For example, restaurants who have been able to support their suppliers by operating as an online deli, or alcohol companies who avoided wastage by making hand sanitizers, have been better able to cope. While another pandemic on this scale may be unlikely, other changes can happen in the business world at any time, suddenly changing the demand for what you offer. Businesses who are unable to react quickly enough to changes in their industry are unlikely to survive. Your business needs to be ready to react and adapt, whether you make a big change to what you offer, or make a smaller change to the way you operate. For example, if you have had to close your doors to customers, can you offer a delivery service instead? Will there be a demand for this delivery when you can reopen? While the global pandemic has of course made things much harder for all businesses, but there are many lessons that can be learned that could be very helpful in the future. By being ready to adapt, your business will be better able to succeed and flourish. The world of business moves quickly, and businesses that carry on as they have always done are the ones who will be left behind and who will falter. If you have found ways to work smarter during COVID-19, try to see what measures you can make use of when the world is normal again.  Image credit: Marc Mueller on Pexels During the coronavirus pandemic, unemployment rates have skyrocketed everywhere you look. In the United Kingdom, the unemployment rate has gone up to 4.8 percent. Nearly 250,000 people have lost their jobs since June of this year. That is the largest unemployment increase in a three-month period since 2009.
The same thing can be said with the United States in terms of unemployment. Rates are the highest they have been in a long time. According to the United States’ Bureau of Labor and Statistics, U.S unemployment currently sits at 6.9 percent. Before 2020, the last time the states’ rate of unemployment was this high was November of 2013. With all that being said, it may be harder to find a job at this current point in time than it has been in recent memory. But in the same breath, it is worth mentioning that you should not just take any old job that you come across. Yes, if you need the money right then and now, that is not a bad route to go. But if that is not the case, you should take some time in deciding the route you want to go in. Here a few things you should consider when concluding on whether or not a job is a good fit. What is the commute like Commuting to work every morning can be a pain. So when considering whether or not a job is right for you, make sure you have a good idea of how long the commute is. The commute to a company offering you a position should not be the biggest of worries, but it would be pretty inconvenient to take two hours to drive into work and two hours to drive home. Is the company you are working for well managed This is essential when finding the right job. If you work for a company that is professionally handled, organized life can be a lot easier. No one wants to work for a disheveled boss with a nasty personality. It could make waking up every day that much harder. So when picking an occupation, look at the company as a whole. Ask questions about employee benefits, what the chain of command at the company/organization is, and how communicating is effectively done at that given job. Do you like the work you are doing This might be the most important of them all. Making sure you like what you do day in and day out is so important. You do not want to show up to work dreading the next eight hours of your life. Try and find an occupation that is engaging and keeps you entertained: even if that means there is a little more stress on your plate. That is a little easier said than done, but do your best! You know yourself enough to say whether or not you would be a good fit working in a restaurant, office building, gym, et cetera. Being bored can be a lot worse than being busy, so try and find work that will make you excited to head in and earn that paycheck.  Image credit: Unsplash under Creative Commons People who hate their jobs tend to move on and look for something else. Some even change their careers when they’re feeling unfulfilled by work.
But what do you do if you love your career, but need a new challenge? The good news is that there are a lot of ways you can turn things around and inject some excitement into your job. Here is some useful advice for taking on a new challenge, without changing your career. Move to a new location f you’re starting to outgrow your current workplace, moving to a new location could help keep things fresh for you. A change in location not only helps you realise new career opportunities but opportunities for your personal life too. Perhaps you want to move closer to home to be with family, or even move to an exciting new city or country? Wherever you decide to relocate, you’re going to need to get on the job hunt. Check out cmr.com.au for some exciting opportunities that could invigorate your career. A change of scenery brings all kinds of changes, and could be just what you need to shake things up. Start chasing that promotion Perhaps a part of your frustration comes from outgrowing your role? When your job starts becoming routine and easy, it could be a sign that you’re ready for more. Start preparing for a promotion so that you’re ready to go for it when the opportunities come your way. Volunteer your time and skills to help others If you’ve always felt like you could do more with your skills and expertise, why not use what you have to do some good for others? If the COVID-19 pandemic has taught us anything, tit’s that community values are more important than ever. There are several ways you can use your skills to help others, including mentoring, pro bono work and volunteering to help charities and good causes. This can bring a lot of fulfilment to your role, and could even help you discover new opportunities that could help you choose a different path for your career. Take on a side hustle Side hustles are a great way to develop other interests that you have, without sacrificing your career. There are inspiring stories of people who’ve embarked on incredible new ventures, from starting fitness businesses to their own pizza brand! It’s possible to be passionate about more than one thing at a time, so why not give it a try so that you can get more out of your career. If you’re dissatisfied with your current situation, then it’s time to make a change. Even if you love your career, it doesn’t mean you have to stay exactly where you are - there are ways you can develop and grow tbring exciting change to both your career and your life outside work. There are all kinds of challenges out there waiting for you, so which one will you take on first?  Image credit: Joshua Miranda on Pixabay When lockdown started in March, workers across the UK packed up their office equipment and set up work stations in their own homes. Bedrooms, kitchen counter-tops and dining tables became the new way of working for millions of people. According to the ONS, 30% of adults in the UK were exclusively working from home at the start of July. BBC News has the info...
 Image credit: Victoria Heath on Unsplash Financial uncertainty has prompted many to start thinking about a Plan B to help supplement their existing income, while others have spent lockdown pondering whether the career they thought they wanted is right for their long-term future. Entrepreneur Europe caught up with one CEO to find out how she runs her business in 3 hours at night!
 Image credit: stokpic on Pixabay Business relocations can occur for a wide range of reasons. Perhaps you're upsizing to a bigger store. Maybe you're downsizing in response to COVID-19 and an increased reliance on remote working. Or it might be that you're starting a whole new life in a new city or country. Whatever the reasons, it's imperative that the transition runs. Otherwise, the business dream could turn into a nightmare. You've probably never completed this assignment before, which is why it's easy to forget key features. Here are five that you must not ignore, #1. You Don't Have To Replace All Items When making a fresh beginning, there is a temptation to start over. However, it would be a little counterproductive to spend money needlessly. After all, the whole purpose of the relocation is to boost your bottom line. Even when dealing with huge items, expert machine movers can transfer equipment to new locations. The moving costs are a fraction of replacing the items. Moreover, any employees following your business to the new setting will be familiar with the products too. It also removes fears of delayed deliveries, allowing you to maintain productivity throughout.  Image credit: geralt on Pixabay #2. You Can Still Leverage Success From The Old Location In addition to carrying over physical items from the old venue, you can look to leverage online success from the previous chapter. Rather than designing a brand new website, editing existing pages is quicker, cheaper, and more effective. Service pages, blog posts, and site features are already indexed for SEO. So, adding the new geographic keywords should give you far quicker results. The fact you can make good use of your testimonials and reviews is a bonus. #3. You Have To Create Positive Surroundings After moving into the new business premises, you will have to accept that it can take time to achieve the perfect surroundings. However, creating a positive vibe is an immediate priority. From improving the design of your office to creating a reception area that sets the right tone, you will see a big impact. It can influence productivity and employee-client interactions. If you want the next chapter of your business journey to start on the right foot, you must not ignore this. Furthermore, you should stamp out any source of wasted capital.  Image credit: 089photoshootings #4. You Only Have To Replace A Percentage Of The Workforce
Employees will continue to provide the backbone of your business in this new era. Once again, you don't have to forget everything that went before. Depending on the distances involved, it may be convenient for staff members to follow you to the new setting. Even if this isn't possible, many jobs from admin to customer care can be completed remotely. Managing a remote team takes some getting used to, but can transform the future of the company. However, if this is entirely possible, you should consider hiring a few employees from the new location your business is settling in. This is an added advantage as local employees have a vast knowledge of what customers want, how stiff the competition is, how to build a positive brand image effectively, what trends are currently taking place and many others. To ensure that you hire the right employees in a new locale, you should give an in-depth job description and advertise various openings. Secondly, interview as many potential employees as possible and ensure you select the right ones based on qualifications. Additionally, don't forget to perform pre employment assessment to identify potential risk factors that may limit a worker from performing the job effectively. Go the extra mile and contact the candidates' references to come up with reliable decisions. Many employers tend to skimp on this part and always select the wrong workforce, which can have adverse effects on the business's operations. #5. You Have To Be Organized Good organizational skills are essential at all stages of the business journey. Still, the need to maintain control is even greater at this time. Aside from updating your website and arranging movers, you'll want to find printers for new business cards and letterheads. Likewise, all utilities, including issues like internet and data management should be done in advance. Otherwise, increased stress levels could lead to very serious consequences. You've got this, but only if you put the right preparations in place. Now is the time to do it.  Image credit: Andrea Piacquadio on Pexels If you have a small business, making sure you can sell your product is key if you’re going to continue growing your business and trying to get a piece of the market share. Below, you’ll find some pointers that can help your business to start selling more - and fast.
1. Become More Active On Social Media Start by getting more active on social media if you don’t currently have a social media plan. Choose a platform where you’ll find your target audience and work on building a page. This page should have your information, the same branding as your site, and be updated regularly. Remember, it’s not just about selling here, it’s about being social! Get involved in discussions, provide advice, and try to give value to people. It may take time to get some followers, but you can also pay for ads to see if you can build a following faster that way. Depending on your audience, this can be a lucrative and mostly free way to market your business. 2. Know Exactly Who You’re Targeting You can't really focus on getting more sales if you don’t know who you’re trying to sell to. You can’t just hope that anybody interested in your product will buy it. You should have an idea of the age of your audience, as well as their hobbies, family status, job, income, and other relevant things. Make sure you sit down and come up with some consumer profiles so you know who you’re talking to and get an idea of what they will respond to. 3. Use SoftwareThere are various pieces of software that could help you to sell more. Salesforce is a helpful piece of kit, but many business owners get put off, as they don’t want to take their foot off the pedal and focus on something else when they want to grow their business. This is why teams like Magicforce exist. They can help you to implement this software so you can make more sales without taking your focus away from what you’re good at. 4. Try A Rebrand Perhaps your brand isn't really working for you in the way it should be. If you didn’t consider your audience beforehand, then it could be that you haven’t branded your business in quite the right way. A rebrand can be time consuming and expensive, so you should make sure this is definitely the right decision before going ahead. It’s not something you should take lightly, but if it’s the right decision, it can make a huge difference. 5. Write Better Copy Is your copy working as hard for you as it should be? Descriptive, enticing copy is a must if you’re going to sell products. If you can’t write it, find somebody who can. 6. Take Better Pictures Your pictures need to be accurate but high quality and show your product in the best possible light. Again, you may need to find someone for this. 7. Set A Solid, Realistic Sales Goal If you don’t have a solid, realistic sales goal, then what are you even aiming for? Come up with one that motivates you!  Image credit: Aymanejed on Pixabay As a business owner, it’s crucial to retain existing clients, but it’s also beneficial to look for ways to attract new customers. If you’re looking to secure new commercial contracts or reach out to new sectors, here are some effective strategies to try. Targeted marketing
Conducting business with other companies is very different to offering products and services to consumers, and your marketing strategy should reflect this. Outline your key objectives and tailor your campaigns to reach the target market. Think about the kinds of clients you want to attract, the way you want to sell your brand and the types of products and services you’re offering. Conduct market research and utilise feedback. Up-sell your USP and highlight the value your business offers to others. Use examples and case studies to support claims about specific products and make your marketing more impactful. For ponds and water features, for example, don’t just speak about the benefits of butyl tape. Provide prospective clients with images of finished articles, testimonials from previous clients and facts and figures that back up quality, durability and performance-related claims. For technological gadgets, send out prototypes and share video clips of the invention in action. Creating the right first impression First impressions count in business, and it’s estimated that you have around 7 seconds to set the right tone. When meeting clients or discussing potential deals, partnerships or orders, use your own experiences to ensure you get off on the right foot. Be punctual and professional, make the most of the time you have to sell your brand without being overly aggressive or persistent and encourage follow-up conversations. Build on reviews and feedback Reviews can be extremely valuable for businesses looking to improve customer service, attract new clients and build an excellent reputation. Use reviews you receive from commercial clients to make improvements and don’t be afraid to shout it from the rooftops if you have got brilliant feedback, which could help to persuade other businesses to choose you. Take both negative and positive feedback on board, address any concerns promptly and use reviews as a means of promoting the products and services you offer and separating your business from rivals that may be on the shortlist of clients you’re hoping to work with in the future. Encourage referrals Most of us feel more confident when buying from a company that has been recommended by others. This applies to customers visiting shops or using a website to buy products, as well as B2B clients. Referrals can be incredibly influential. If you have happy clients, encourage them to share their experiences and recommend you to other businesses they may already work with or contacts that might be interested in the products or services you offer. Competition for new clients is fierce. As a business owner looking to secure new deals and impress new clients, it’s crucial to implement targeted ways to market and promote your brand, to utilise reviews and feedback to encourage referrals and to ensure you create the right first impression.  Image credit: Pixabay on Pexels For your business to thrive, your office space must be a hub of creativity and hard work. The problem is, it’s impossible to achieve greatness without the right environment! If you want productivity levels to soar, think about how you might improve the functionality and design of your office. In many cases, improving your office is rather a case of health and safety.
1. Consider lighting According to a study in PR Newswire, ‘workers in daylit office environments reported an 84 percent drop in symptoms of eyestrain, headaches and blurred vision.’ The study concluded that improving natural light in an office environment resulted in improved productivity and wellness levels. To improve your office environment, it’s advisable to optimize natural light as much as possible. Perhaps your office doesn’t get much sunlight during the day? In this case, daylight bulbs or full-spectrum daylight bulbs are a worthwhile investment. Daylight bulbs are designed to mimic natural night, while full-spectrum bulbs are often used to treat Seasonal Affective Disorder. 2. Create more space The coronavirus pandemic means that social distancing is now a necessity. To improve your office design in a post-COVID world, you need to create more space. Of course, that’s easier said than done, but here are a few viable options! Declutter to make room: Start by decluttering your office, get rid of any items you don’t need. Whether you sell things or donate them, you’d be surprised how much space you have after a clear out. When you are disposing of your items, ensure that you recycle as much as possible. With a little more floor space, you’ll be able to create more distance between your staff workstations. Invest in a storage solution: Another option is to invest in a storage solution. There are plenty of storage containers you can hire at affordable prices. By using a storage solution, you’ll free up space on site, and you won’t need to get rid of anything. 3. Ergonomic seating Modern office designs simply must involve ergonomic seating; it’s essential to keep your staff safe and healthy as they work. Ergonomic chairs support the spine and prevent injuries. While you’re at it, it’s also a good idea to purchase ergonomic keyboards. These keyboards help the user to place their hands in a natural position; this means less straining and less chance of typing related ailments. 4. Quality renovations Working conditions have a direct impact on the productivity of your staff. Staff are far more likely to produce creative work in an attractive and comfortable environment. With this in mind, consider whether your office space is in need of a renovation? When you are choosing your contractors, it’s essential to choose a quality service. Many businesses prefer companies who prioritize sustainable building methods and materials. For a quality ceiling renovation, rockfon.co.uk have plenty of great options. 5. Consider color schemes The colors that we are surrounded by influence our mood, emotions and energy levels. Due to this, it’s important to choose the right colors when designing an office space. For a few ideas to get you started, consider these options: Blue: Blue is generally seen as an ‘intellectual’ color. It is often associated with communication, logic and trust. All of these associations make blue the perfect color for an office environment. Yellow: Yellow represents positivity, creativity and energy. We need all of these things to create a productive office, (so get painting those walls yellow)! 6. Apps to support your design Need a little help to get your design ideas flowing? Several apps can help you there! Room Sketcher: RoomSketcher is a floor planning and design app, perfect for helping you plan out your office. Using this application, you can make 3D floor plans and virtually decorate your office. RoomSketcher is ideal if you want to try out a few design ideas before making any purchases. Planner 5D: Planner 5D is another top floor plan tool, here you can create any type of interior layout you wish. Whether you want to create a 2D or 3D plan, planner 5D has the tools you need. It’s simple to create realistic images and play around with texture and lighting. Hopefully, a few of these ideas will be easy to implement at your office. You might find that it takes a little time to redesign your office to adhere to COVID-19 restrictions. If your staff are still working from home, now is the perfect time to get those renovations sorted before they return!  Image credit: Mohamed Hassan on Pexels Staff productivity levels should be a priority for all business owners. Sadly, the vast majority of companies continue to suffer from insufficient results in this key area of daily operations. Whether those lulls in production have been caused as a direct result of Covid-19 or existed long before the pandemic doesn't matter. Either way, it's vital that you stamp out those problems ASAP. The first step to overcoming those problems is to identify the root causes. Here are some of the most common issues to consider, along with the easiest ways to battle them. The road to restored productivity starts here. Inadequate Recruitment & Training It's impossible to achieve the desired levels of productivity if you have failed to assemble a strong team. Therefore, successful recruitment drives should be the top item on your agenda. If you want employees to perform well, it's important to recognise the human elements too. In truth, analysing the right personality traits is perhaps even more crucial than before as teams include remote workers. When employees don't have the attitude and drive to back up their skills, unlocking their full potential is impossible. Worse still, their lacklustre performances can spread to others. Building a quality team that's built to perform is one thing. However, you must also ensure that staff members continue to grow and develop. Investing in the best staff training modules to learn new techniques or familiarise themselves with new software is key. Inferior Tech Facilities They say that a bad worker blames their tools. However, even the best employees will struggle to produce the goods if they aren't supported by the right equipment. From machinery to POS terminals, or office computers to vehicles, only the best will do. If your employees blame the vehicle they use as an excuse for inefficiency, you should install GPS Tracking in the work vehicle to monitor the progress of their shift. GPS tracking is accurate and simple, providing you with real-time locations and movement detection. It's not only about possessing the right assets and infrastructure, though. It's equally important to ensure that all facilities are maintained to optimal health and reliability. Visit https://www.concise.co.uk to learn about how managed IT can transform your approach. It's great news for the firm and its staff. Aside from cutting out various tech-related disruptions, it aids the team's ability to stay on task. There's nothing worse than spending time trying to troubleshoot and correct issues. When those issues are handled in an automated manner, your team can focus solely on the tasks at hand.  Image credit: Joshua Woroniecki on Pexels Poor Teamwork & Collaboration Teamwork makes the dream work. When individual success isn't met with collective triumphs, it will show. As an employer, it's your job to ensure that all team members are on the same page. Team building sessions and group activities are a great way to promote camaraderie. Meanwhile, it's important to build a working environment that is conducive of good collaboration from all times. Whether it's in-house team meetings or video conferencing, short and sweet discussions are for the best. Moreover, tech features like team messaging Apps can serve you very well. Perhaps most importantly, you must stamp out any potential issues, such as workplace bullying. Meanwhile, using the right tech to support collaboration is key. Cloud computing is one key feature. But the ability to track client interactions and let colleagues pick up the conversation is equally crucial. Unsatisfactory Leadership As well as good working relations with colleagues, workers deserve a positive employer-employee bond. So, developing your leadership skills through improved body language and communication is a must. If you cannot express messages well, you can't expect teams to perform. The reality of the situation is that you are unlikely to handle many of the interactions personally. Supporting yourself with great team leaders that can maintain productivity in tough situations will make life a whole lot easier. Be sure to give them the authority needed to complete their work too. When supported by regular reporting and analysis, productivity should remain at the highest level. And when it does drop below the desired levels, you'll be in a position to spot and rectify the situation at the earliest stage. In truth, that preparation is as significant as taking the right precautions.  Image credit: Free-Photos on Pexels Inadequate Safety As already mentioned, human responsibilities are a crucial ingredient in the recipe for success. If employees are worried about any aspect of their health and safety, it'll affect their work ethic. So, for the sake of productivity and profitability, as well as human care, you must get this right. Conducting a full and thorough risk assessment of workspaces is vital. Check out https://www.thsp.co.uk to learn more. Meanwhile, security systems and emergency protocols should be in place too. Even when they aren't needed, their presence can make a significant difference. In today's climate, safety and security aren't limited to the physical world. All data and cybersecurity features must satisfy the latest demands. After all, almost half of all recorded attacks target SMEs. You cannot afford to let your employees fall victim. No Incentives Motivation is a very powerful tool in business. Frankly, you'd be very naive to think that employees will work to their full capacity without an incentive. Engaging work and achieving greatness for the company do have a positive impact. However, personal incentives will always be top of the agenda. The most obvious incentives are financially inspired. Creating a clear path to promotion will spur ambitious workers to want and achieve more. Additional steps may include bonuses or sales commissions. Likewise, perks relating to travel or lifestyle elements can have a big impact on the mood. If you can inspire staff members to actively want to work harder, they will. Better still, hard work is contagious and will inspire colleagues to follow in their footsteps. The benefits for the entire team and, therefore, your bottom line cannot be ignored.  Image credit: Geralt on Pixabay The Final Word
A hardworking team won't guarantee business success, but it'll certainly give you a better shot at success. So, taking the necessary steps to cut out the sources of poor productivity levels is something that all employers should want to do. Whether you're working from home or commercial spaces, paying attention to this part of the kob should pave the way to productivity. What more could any entrepreneur ask for?  Image credit: Kaboompics.com on Pexels Creating a new business can be such a rewarding experience, but a large amount of time, money and energy can go to waste if you fail to introduce your brand in the most effective manner. You can’t simply expect the customers to pour in as soon as you open your doors for trading if you haven’t done anything to spread the message about your products or services. Luckily it needn’t be a difficult task to hit the ground running when you open your new business, as there are a few brilliant ideas and concepts that will work perfectly to attract an audience. So, if you would like to find out more, then read on to uncover some of the best top tips and tricks that you can make the most of today! Take Your Message To Social Media
Social media is one of the very best places for a new brand to market their products and services, as you can build a huge following in preparation for the big opening day to ensure there are queues around the block. Social media users often spend around 2-3 hours each and every day scrolling through the various popular sites, so you’d be a fool not to cash in on such an expansive advertising opportunity. Whether you choose to use organic growth methods through making connections and networking, or opt to delve into the world of algorithms and cookies to utilise specific social media marketing techniques, there’s no time like the present to get online and spread the word about your new brand. You can even create a daily countdown post to signal how long is left before your business opens, as this can build up a huge amount of suspense amongst your followers and friends! Meet Potential Customers Face To Face Taking your brand to the streets to actually market your ethos in purpose might just be the perfect way to generate a buzz, as there are many effective ideas that you can make the most of which involve meeting potential customers face to face. Arranging an event that can attract a great crowd such as a dance performance, food festival or even a fancy dress competition could be the ideal solution, as you can get your brand name out there in a fun and eye catching way. People are bound to take photographs at your event when they are enjoying themselves, so be sure to feature your logo all around to get a little more publicity even after the event has finished. If you’re unsure about what might work, contact an event agency to go through your options - their team of creatives is bound to come up with some amazing ideas to fit your needs. Introducing your new business to the world has never been so simple when you are able to make the most of the top tips and tricks detailed above. Experiment with social media marketing and plan a fun event to meet your potential customers face to face before opening your store! |
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November 2022
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