 Image credit: Unknown A landing page is a critical part of any website. It is often referred to as a destination page or a lead capture page. No matter what you call it, there is no denying that it is one of the most important parts of your online presence when it comes to generating leads and driving sales. However, to achieve these goals, your landing page needs to be expertly constructed, and there are a number of different elements it needs to consist of. These are as follows…
Simple design - There is only one place to begin, and this is with the actual design of the landing page. If you stay abreast of industry trends or you even look at the different types of websites that are popular at the moment, you will have noticed that minimalistic web design has certainly taken over. This simple style of web design is effective because it packs a powerful punch and ensures that your brand image does not get confused. This is a necessity! Trust signals - Not only does your website need to have a simple design, but it also needs to contain different trust signals. What is a trust signal? This could be anything from customer reviews to security badges. It is anything that indicates to potential customers that your website and consequently your business is one to be trusted. Quick page load speed - Aside from the two elements that have been mentioned above, your website also needs to be quick to load. If your landing page is slow, you can be certain that potential customers will simply hit the back button and look elsewhere. There are so many studies that have shown that bounce rates increase dramatically with every second longer a website takes to load. A strong Call to Action - A strong CTA is another necessity for any type of landing page. Working with the best SEO company you can develop compelling content like this. Your CTA must be evident from the moment someone lands on the landing page. This must be the first thing that their eyes divert to. Colour is a powerful tool in this regard. For example, you can use the colour red to create a sense of urgency and to encourage people to take action. However, you also need to be careful and make sure the colours you choose fits in with your brand image. As you can see, there are a number of important ingredients that your landing page needs to have. If you make sure your landing page consists of all of the elements that have been mentioned above, you can go a very long way to ensuring that it not only looks good but that it operates well too and achieves the leads and conversions you are looking to achieve.
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 Image credit: Carlos Muza Sometimes when you are a business owner, you can see everyone talking about things like PPC, SEO, MRR (monthly recurring revenue), Martech, and so on.
It can feel like you are missing out on some vital pieces of information - and more importantly - do you need these things? As a small business, you need to be much more particular about where you spend your money and what you spend it on. While you can spend some time looking for the right (free) marketing tools (Martech) to get your marketing going, when it comes to SEO, it’s something that you really can’t do without. The great thing is that you don't have to handle your SEO yourself; you can hire a company that offers SEO services to handle it. Of course, you should take the time to understand why you need it, or perhaps more importantly, what can happen if you don’t have it. Competitors It’s not the number one reason, but it is pretty high up on the list. If you are ignoring SEO or only ‘sort of’ doing some SEO, you’ll get left in the dust. If you search for the service of your product - who are the first names that you see? Is it yours? Unless you are in a very niche industry, then you are likely going to see a list of your competitors - both local and global. The reason they are ranking where they are is because of their SEO efforts. Head to their website, read their content, look at what they are doing, and you’ll likely see SEO content, fresh blog posts, and more. Traffic The services you offer and your products will go some way to telling search engines about what you do. However, to send a bigger signal, you need to have plenty of supporting content - that covers your products, services and industry available too. Consider your website without SEO like a small match lit in a dark room, and then consider your website with SEO light sunlight pouring through the window. If you’re looking for light - you’re going to the window. You will use all of the data you have about your traffic to capitalize and create more. And although Google is the most used search engine, it is not the only one. There are a few others, and you should make sure that you have these as some of your focus. Even if you don’t have a huge budget, if you work on your content and apply SEO content creation techniques to everything you create, you can increase your visibility and traffic. Revenue When your website is search engine optimized, one of the things you will notice is an increase in sales and revenue. Your products will be readily delivered to people who are searching for them by search engines. The increased revenues and sales will come from your increased visibility. So the question is can your business do well without SEO? And the answer is, you can only get so far without it. SEO doesn’t start and end with these items, though; there are many opportunities to increase your visibility and your traffic. Check out all of these great posts that cover some aspects of SEO: SEO and Business Archives.  Image credit: Dee Panker from Pixabay Search Engine Optimization is the life-blood of the internet. Search terms in sites like Google link your business to a query. Depending on your ranking, this could mean a business opportunity. Yet many companies don't use SEO effectively, and even less use localized optimization. However, as detailed below, local SEO will help you beat the competition in various ways.
Puts You on the Map There are numerous methods of implementing local SEO. However, one of the simplest and most effective is registering with Google My Business. Once completed, registration will literally place your company on the map; the Google Map. So, for example, when someone searches for "Harlow's leading plastic fabrication company", Google Maps could direct them to your establishment. Better your business than your biggest rival, who has no local SEO configuration. As a result, the potential for increased business has increased significantly since 41% of internet users use Google Maps. Local Searching Based on all internet users, 90% of people have previously used their favourite search engine to find a business in their local area. Local SEO helps your business appear in search results when a potential customer searches for a particular service in their town, city or country. This means they can find you and potentially use your business rather than going out of the way. Therefore, with expert SEO configuration, you can capitalize on an increasingly enhanced business opportunity for establishing your company among top local services. Expanded SEO Information SEO is important for increased traffic. Whether on-page, off-page, technical or local, the more SEO information you make available, the better your SERPs. Local SEO boosts these chances if you operate an establishment. However, there are many pieces of information that Google uses when ranking your site. These include:
With enough SEO appropriately used, your site has the potential to rank at the top or on the first page of a Google search, which in turn increases the chance of user interaction. Enhanced and Increased Traffic SEO can significantly increase ranking and, therefore, traffic when done correctly. But it takes time and depends on specific factors. However, you encourage individuals to visit your website by focusing on potential local customers. These prospective clients may then book an appointment or visit your establishment. However, with the absence of local SEO, you risk slow or stagnant traffic based on website content. If you target local people, you can increase sales and potential new customers due to local traffic to your site. Reviews from Customers Customer reviews are an essential part of online business. Unfortunately, some experts estimate that up to 40% of reviews may be fake. However, customer reviews are a significant SEO signal to determine your SERP ranking. Typically, the sentiment of reviews is used to gauge the datapoint. Therefore, use them wisely. For instance, don't encourage decisions and welcome customers to leave their honest opinion of your service. You can then use negative information to indicate where you can improve the specific services you offer.  Image credit: muneebfarman from Pixabay Digital marketing campaigns are becoming increasingly popular. They allow companies to connect with their audience in new ways and interact with them on social media platforms like Facebook and Twitter. If you want to increase your digital marketing campaign, then there are a few must-haves that you need to make sure you have in place.
Understand Your Target Audience Through surveys on social media sites such as Facebook and Twitter, you could better understand who's reading your posts and why certain types of content resonate with them more than others. In addition, if there is a particular demographic/psychographic finding from these polls that isn't represented enough in your current marketing efforts. Try focusing future strategies around those people specifically rather than trying to appeal broadly across demographics at once. You can also use Geofence advertising to enhance your marketing and concentrate it on reaching the right audience. You can understand your audience through research. The first step is to create buyer personas, which are essentially fictional characters representing the interests of different types of people who shop for your product or service. You need to know the basics, such as the gender and age range of your target audience. Then you can get more specific by understanding their interests, likes/dislikes, and location. Understanding how these user groups interact with content will help you better reach them online. Create a Marketing Experience A marketing experience refers to the entire process that a person goes through, from being aware of your brand to trying it, using it, and then recommending you. It is the goal as far as marketing campaigns go. You can achieve this by making sure all aspects of your campaign are memorable, whether they're on point or not: * Your website needs to have a great design so people will want to explore more about who you are and what you do * The user experience should be smooth. Your product/service should work well naturally but also with minimal effort from their end. If someone has had an unpleasant experience with one aspect of something, there's a good chance that they'll transfer those feelings onto others which will affect your brand in a negative light * Your product/service should have an element of uniqueness to it that will make people want to talk about you * Follow up on the customer service side of things * Keep Them Coming Back Through Loyalty Programs Being unique means differentiating yourself from all the other companies that offer similar services/products as yours. So, consider adding perks like free shipping to gain an edge over other businesses in your industry. In addition, keeping up to date with current trends and offering new products will allow you to stay fresh and exciting rather than monotonous and boring among competitors. Get a Social Media Manager A social media manager is someone who can manage all your social media accounts. It will help you ensure that you post regularly and with quality content, which is essential when engaging with fans or customers. Conclusion In conclusion, there are several things you must do to be successful in digital marketing. You'll need to understand your target audience and create a unique experience for them online. Additionally, you will require good customer service and engagement practices, get a social media manager if necessary, strive for original content creation that is valuable to the reader, and reach out across multiple platforms at once.  As a business owner, you need to make sure that your company reaches its maximum potential. This means that you need to work to ensure that business does see a high level of growth. While growth should never be instant, you must ensure that you keep up with the competition. Here’s how to ensure that you’re not falling behind.
Speak To A Professional First, it’s important to make sure that you do use a professional service. The temptation here will be to DIY your marketing. However, this is always a mistake because you will end up using tactics that are either outdated or have a black mark against them by Google. If you speak to an SEO consultant, then they will be able to make sure that you are taking the right steps when marketing your business. When you contact a company like this, you should always check the tactics that they are planning to use. It’s important to explore whether they do have a solid plan in place. You should also check whether they are researching your company. If they don’t need to complete any research into your brand, then we guarantee that you are going to receive a cookie-cutter service. Research Competitors Next, you should explore researching your competitors. You need to look at what they have done in the past and then work to correct their mistakes while learning from their strengths. The easiest example of this would be with their content strategy. Every business should be using content as part of its marketing campaign. With the right content, you will be able to give your customers a reason to keep returning to your site. By researching competitors you can look at content they have used that has worked before. You can then tweak, adjust and improve it to ensure it brings more for your audience. Customer Reward Scheme Finally, you need to make sure that you are exploring ways to deliver more value to your clients and customers. If you give more value, then you will be providing them with greater reasons why they should be choosing your company over key competitors. There are lots of different ways that you can deliver value. One of the best is to introduce a reward scheme. The big benefit here is that it means that customers have a reason to keep buying from your company rather than to buy once and forget about your business. It shows them that you care and that you are ready to tackle their pain points. We hope this helps you understand some of the ways that you can ensure that your business grows faster than ever. When you’re looking at options like this, the thing to remember is that results are never going to be instant. Indeed, if you do see your company grow overnight, then it’s a strong sign that there are blackhat tactics involved that you must avoid at all costs. Services that promise instant marketing results are often no different than get-rich-quick schemes. They are always bad news.  Image credit: Image by Firmbee from Pixabay In today's fast-paced environment, it's becoming increasingly difficult to be noticed and remembered by customers and clients. It's critical to be accessible online, but if you do not learn where to start, you can easily get lost in the mountain of information out there. Don't be discouraged. There are several effective ways to market your business with minimum cost while increasing sales, and below are a few.
Search engine marketing and optimization As a business owner or personal brand, finding yourself directly at the top of Google's results pages will improve your chances of generating prospects and increasing brand awareness. Studies show that website visitors assume top-ranking websites are authentic and leading voices in their industry. It's completely free and provides near-infinite traffic to those who can grasp this complex sector of internet search. However, doing so has turned into a daunting task simply because most people don't know how it works. Fortunately, you don't need to pay Google to rank. Search engine marketing and optimization(SEO) are two factors that can help your company rank higher on a search engine results page. Your company website will become connected with the terms used to find your services if you have a solid SEO plan in place. As a result, you have a better chance of being the firm that someone decides to work with after conducting an online search. If you do not have a website, there are many options available to design a website in minutes and be on your way to the top pages on Google. Pay for promotion You've probably considered paid advertising if you're wondering how to sell online. Ads on the internet are a lot easier to track than those on television or in print. Experiment with alternative ad copy, banner size and placement, and advertising channels to see what works best. Also, make sure that each ad is sent to a single landing page. You can't measure or enhance your results if you don't keep track of them. Renting space is becoming increasingly pricey but is still worth it due to its effectiveness. You could also create affiliate programs or opportunities to allow affiliate marketers to generate more traffic to your website and, in return paying these affiliate marketers a percentage of the profit. These methods will significantly increase the number of internet users visiting your site daily. Email marketing Not only is email marketing a cheaper technique of spreading the news about any brand, but it also provides one of the most satisfactory returns on investing your time. Hopefully, your ideal clients will sign up for your email list if you create exciting content like infographics and other online lessons. You still have some work ahead once they sign up, as you'll need to share helpful information with them regularly while trying to close the sale. Effective email marketing requires writing attractive sales text, which you can only learn over time. However, if you focus more on the customer and how you can provide value to their lives, your business will thrive in the long run. Social media marketing Anyone serious about marketing on a tight budget understands the importance of mastering the art of social media marketing. And if you have tried it before, then you know by now, it's not as easy as it sounds. Create profiles on a few social media sites that are relevant to you and your business. From here, you can begin connecting with the users there and make them your customers. Build a presence on social networking platforms such as Facebook, Linked In, Twitter, and Instagram. And provide people with the opportunity to post reviews, research your company, ask questions, and read your blog posts or product reviews. This way, they can suggest ways to think you can be of better service, allowing you to know what potential customers want to provide. While this technique is low-cost, it's tough to gain traction without reaching out to influencers and power users who can help you promote your cause. The social media playing field is crowded with billions of potential customers ready to buy your goods and services. It's only a matter of finding them and using the correct social media marketing methods to convert them into paying consumers. Understanding the art of being able to generate a hashtag for instagram that can really capture the audience and customers that you want, can and will be a powerful weapon in your social media arsenal, that very few actually truly master. Small companies had only a few ways of selling their products cheaply before the internet, such as printing fliers or sponsoring small local activities. Now there is a wide range of marketing options available on the internet. The only thing left to do is to be willing to learn and adequately exploit them to benefit you.  Image credit: Gerd Altmann from Pixabay Studies suggest that around 4.5 billion people in the world use the internet regularly. It’s a truly wonderful resource that allows people to discover new information, connect with people, and do more than they ever dreamed would be possible just a few years ago, and certainly within our lifetimes.
If you run a business and you’re not online, you’re missing out on a considerable number of potential customers. Although all 4.5 billion internet users aren’t going to be interested in what you have to sell, some of that number certainly will be. To show them what you have for sale and the kind of company you are, you’ll need a great website. Gone are the days when a simple page of text and a few links were enough; the consumer is much savvier in the 21st century, and you’ll have to put more effort in than that. Read on to find out how to build a better website for your business. Professional Web Design There is so much that goes into creating a good website, one that people want to explore and return to and, most importantly, buy from, that it would take the average person many years to learn it all. When you add this amount of required information to the fact that, as a business owner, you are going to have plenty of other important things to occupy your mind, it will often become clear that a professional web designer is needed. Although it will cost more money than doing it yourself, hiring someone who knows the ins and outs of web design, such as expert WordPress developers and designers, will give you a much better end result than if you tried to do the work yourself. It will be quicker too, and your site will be up and running and attract customers quickly. Added Extras If you want your website to stand out in a crowd of millions, you’ll need it to be remarkable. One way to do this and ensure you have a better website is to have added extras included. It doesn’t have to be anything complicated, as long as it’s a bit different. You might have a login area for customers, for example, with extra discounts once you’re inside. Or perhaps you want to include more information about not just your own business but the businesses you work with too. You could have a chatbot on your site to help customers in a much more direct way. No matter what you choose, having these extra features will make your site much more interesting and different from many others, particularly if you have something designed especially for you. Your website will be better for it. Original Content Something that you can’t get away from these days is content. It’s a crucial part of any business’s marketing campaign, but it’s more than just about selling – it’s about letting people know who you are and what your business ethics are. With this in mind, if you can create original, interesting content that makes people return to your site and share that information with others, you will have a better website than many others. Content can be in the form of blog posts, videos, and plenty more. Once you’ve decided how you’ll present it, you simply need to be consistent, and you should have a better website.  Image credit: Negative Spaces from Pexels Are you considering launching a business with high earning potential? If this is the case, then you should give thought to starting a tech business. Despite the hardship posed by covid-19 on personal finances, businesses, and the economy, the UK tech industry led pandemic recovery raising over $15 billion in investments. Business experts have projected an exciting time for tech business as investors are shifting to investing in scaleups and start-ups; Google MD Ronan Harris indicated that the tech giants are looking to being part of the ecosystem in 2021. Are you wondering how you can join the trend? Check out these top tech business ideas you can start. 1. Web designing Website designing is a tech business idea that will never become unpopular. Websites have become an essential business need to build a professional, trustworthy and strong brand image. According to statistics, approximately 84% of UK shared businesses had a website in 2018. With the outbreak of COVID-19, the country has recorded a boom in website demand as companies turn to e-commerce and digitalisation. Website design includes several services such as UX design, graphic design, and SEO, and will remain a lucrative business idea worth considering even post-pandemic. 2. IT support Are you aware that several small businesses don’t have the funds to engage full-time, internal IT support staff? With many small business owners employing cost-saving measures like outsourcing, starting an IT support firm is a potentially high-earning venture worth starting. From providing cloud infrastructure systems to setting up and maintaining networks and implementing data backup and recovery, there are so many in-demand tech services you can offer businesses. Based on your customers’ demands, you may offer other services like security systems and mobile app development and management. 3. Search Engine Optimisation (SEO) Consultancy Google remains a fundamental piece of marketing strategies for several businesses. With the UK recording €222 billion in online sales in 2020 alone, companies will invest in digitalisation and SEO to show up as the top outcome in the right search for keywords identified with their business. This implies they will require SEO experts to help them achieve their objective. While some companies will recruit full-time staff to take up such specialised roles, others will engage an SEO agency to implement the required strategies to stay ahead of the competition. You can launch a business to offer such services to other firms.  Image credit: Geralt from Pixabay 4. Computer training services
Are you good with computers, software, and other tech gadgets? If that is the case, then it's a great fit to start a business to offer computer training to individuals and companies, as many people struggle when dealing with anything related to computers. There are a ton of alternatives for getting started with computer training services. You can either train people on how to use Windows, Macintosh, or both operating systems. More so, you can train individuals on the best way to utilise specialised applications. You may decide to offer training on individual bases, groups, or take to online lessons, which is more useful amid the pandemic.  Image credit: Rodolfo Clix on Pexels When your business is operating at maximum efficiency levels, your productivity should increase naturally. As a result, you can boost your company’s profitability by enhancing efficiency at every level. However, finding the most effective ways to improve your efficiency can be tricky. To give your business the best chance of success in 2021, take a look at these top tips for maximizing efficiency now:
Set Firm Goals Unless you have clear goals in place, you won’t be able to monitor or optimize your efficiency levels. When you know what you’re working towards, you’re able to implement effective strategies that will help you to achieve your targets in the quickest timeframe. By using SMART goals, for example, you can ensure that your business targets are specific, measurable, achievable, time-bound, and realistic. Increase Automation When you automate business functions, you can reduce the amount of time it tasks for tasks to be completed. In addition to this, increased automation eradicates potential inaccuracies caused by human errors and reduces the need for staff, thus reducing your costs. People tend to assume that automation is only relevant in specific industries, such as manufacturing, but this isn’t the case at all. Every business can benefit from implementing automated processes, regardless of what sector you operate in. From invoicing and marketing to customer service and quality control, there are numerous ways you can increase automation within your business. Start Outsourcing If you aren’t outsourcing already, it’s time to start. When you outsource certain tasks or functions, you can operate more efficiently. Outsourcing gives you access to specialist expertise that you don’t have in-house, but it also enables your core staff to focus on their main roles. By taking advantage of outsourcing opportunities, you can also minimize the need for full-time, in-house staff, which can enable you to operate with fewer outgoings. There are plenty of ways to incorporate outsourcing into your business model. Using third-party managed IT services or professional translation services is a form of outsourcing, for example. Similarly, working with an SEO agency or a content production company enables you to outsource important business functions and improve your efficiency levels. Prioritize Tasks When your To-Do list is getting longer by the minute, don not simply work through it starting at the top. Instead, grade tasks based on how important and time-sensitive they are. By doing so, you can tackle the high-value tasks first and leave the less important issues until last. Using scheduling software or a task management platform is a good way to plan your working day, as it enables you to modify your schedule quickly and grade tasks according to their priority. Becoming More Efficient People tend to assume that maximizing efficiency means working harder but it doesn’t have to. By altering the way you work, you can significantly increase your efficiency and productivity, without working harder. In fact, you might find that making modifications to how you work allows you to reduce your working hours while still boosting your efficiency levels!  Image credit: Marcus Herzberg from Pexels As a business, 2021 will hopefully be making up for the fact that this year hasn’t been the best for anyone. For businesses, it’s something to be grateful for that that they’ve even survived what is possibly the worst year in the world’s economic history. Here are four ways to promote your business in 2021.
Focus On Social Media Social media continues to thrive and be a great area to focus your marketing and advertising. It’s definitely become a lot more saturated over the past couple of years and therefore it’s a lot harder to make it successful than it used to be. Therefore, it’s a good idea to find your niche on these platforms and focus on any platforms in particular that you feel are going to be a good fit for your business. Think about what social media platforms you might be using now or if you’re not using any, what platform is best going to suit your business. Take a good look at your analytics and how they’re performing to see what you might need to change or do more of. There are so many people online nowadays that it would be the wrong move to not take advantage of what social media can offer you for the new year for your business. Revisit Your Branding Branding is an important part of your business because it can end up becoming widely recognized by your customers and those who aren’t yet your customers. Whether you look at who you’re using for digital printing services or what you outsource for your design work, think about revisiting your branding. You could consider changing it or tweaking it slightly so that it’s a more elevated and modern version of your current branding. There might be room in the branding to make it better than it already is or to perhaps make it more consistent across your platforms, whether that be your website or social media. Think about what it might be lacking and then consider what you could do to help improve it further. Make Use Of Your Loyal Customers Your customers are important and you want to continue ensuring they remain loyal to you as a business. Think about loyalty and how you can make sure your customers continue buying from you and not from your competition. Go beyond the call of duty where you can and always be active in providing the best products or services for your customers. Excellent customer service is going to get you further than just providing a bog-standard service they can get elsewhere. Better Your SEO And finally, when it comes to your SEO, try to better it where you can. There’s going to be a lot of benefit from improving your search engine optimization because the higher you rank on search engines, the more visible you’ll be to others online. This can be great for generating new leads and hopefully, more business. Use these tips to make sure your new year is the best one yet for business. |
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