Business relocations can occur for a wide range of reasons. Perhaps you're upsizing to a bigger store. Maybe you're downsizing in response to COVID-19 and an increased reliance on remote working. Or it might be that you're starting a whole new life in a new city or country. Whatever the reasons, it's imperative that the transition runs. Otherwise, the business dream could turn into a nightmare.
You've probably never completed this assignment before, which is why it's easy to forget key features. Here are five that you must not ignore,
#1. You Don't Have To Replace All Items
When making a fresh beginning, there is a temptation to start over. However, it would be a little counterproductive to spend money needlessly. After all, the whole purpose of the relocation is to boost your bottom line. Even when dealing with huge items, expert machine movers can transfer equipment to new locations. The moving costs are a fraction of replacing the items. Moreover, any employees following your business to the new setting will be familiar with the products too.
It also removes fears of delayed deliveries, allowing you to maintain productivity throughout.
#2. You Can Still Leverage Success From The Old Location
In addition to carrying over physical items from the old venue, you can look to leverage online success from the previous chapter. Rather than designing a brand new website, editing existing pages is quicker, cheaper, and more effective. Service pages, blog posts, and site features are already indexed for SEO. So, adding the new geographic keywords should give you far quicker results. The fact you can make good use of your testimonials and reviews is a bonus.
#3. You Have To Create Positive Surroundings
After moving into the new business premises, you will have to accept that it can take time to achieve the perfect surroundings. However, creating a positive vibe is an immediate priority. From improving the design of your office to creating a reception area that sets the right tone, you will see a big impact. It can influence productivity and employee-client interactions. If you want the next chapter of your business journey to start on the right foot, you must not ignore this.
Furthermore, you should stamp out any source of wasted capital.
#4. You Only Have To Replace A Percentage Of The Workforce
Employees will continue to provide the backbone of your business in this new era. Once again, you don't have to forget everything that went before. Depending on the distances involved, it may be convenient for staff members to follow you to the new setting. Even if this isn't possible, many jobs from admin to customer care can be completed remotely. Managing a remote team takes some getting used to, but can transform the future of the company.
#5. You Have To Be Organized
Good organizational skills are essential at all stages of the business journey. Still, the need to maintain control is even greater at this time. Aside from updating your website and arranging movers, you'll want to find printers for new business cards and letterheads. Likewise, all utilities, including issues like internet and data management should be done in advance. Otherwise, increased stress levels could lead to very serious consequences.
You've got this, but only if you put the right preparations in place. Now is the time to do it.
If you have a small business, making sure you can sell your product is key if you’re going to continue growing your business and trying to get a piece of the market share. Below, you’ll find some pointers that can help your business to start selling more - and fast.
1. Become More Active On Social Media
Start by getting more active on social media if you don’t currently have a social media plan. Choose a platform where you’ll find your target audience and work on building a page. This page should have your information, the same branding as your site, and be updated regularly. Remember, it’s not just about selling here, it’s about being social! Get involved in discussions, provide advice, and try to give value to people. It may take time to get some followers, but you can also pay for ads to see if you can build a following faster that way. Depending on your audience, this can be a lucrative and mostly free way to market your business.
2. Know Exactly Who You’re Targeting
You can't really focus on getting more sales if you don’t know who you’re trying to sell to. You can’t just hope that anybody interested in your product will buy it. You should have an idea of the age of your audience, as well as their hobbies, family status, job, income, and other relevant things. Make sure you sit down and come up with some consumer profiles so you know who you’re talking to and get an idea of what they will respond to.
3. Use SoftwareThere are various pieces of software that could help you to sell more. Salesforce is a helpful piece of kit, but many business owners get put off, as they don’t want to take their foot off the pedal and focus on something else when they want to grow their business. This is why teams like Magicforce exist. They can help you to implement this software so you can make more sales without taking your focus away from what you’re good at.
4. Try A Rebrand
Perhaps your brand isn't really working for you in the way it should be. If you didn’t consider your audience beforehand, then it could be that you haven’t branded your business in quite the right way. A rebrand can be time consuming and expensive, so you should make sure this is definitely the right decision before going ahead. It’s not something you should take lightly, but if it’s the right decision, it can make a huge difference.
5. Write Better Copy
Is your copy working as hard for you as it should be? Descriptive, enticing copy is a must if you’re going to sell products. If you can’t write it, find somebody who can.
6. Take Better Pictures
Your pictures need to be accurate but high quality and show your product in the best possible light. Again, you may need to find someone for this.
7. Set A Solid, Realistic Sales Goal
If you don’t have a solid, realistic sales goal, then what are you even aiming for? Come up with one that motivates you!
As a business owner, it’s crucial to retain existing clients, but it’s also beneficial to look for ways to attract new customers. If you’re looking to secure new commercial contracts or reach out to new sectors, here are some effective strategies to try.
Conducting business with other companies is very different to offering products and services to consumers, and your marketing strategy should reflect this. Outline your key objectives and tailor your campaigns to reach the target market. Think about the kinds of clients you want to attract, the way you want to sell your brand and the types of products and services you’re offering. Conduct market research and utilise feedback. Up-sell your USP and highlight the value your business offers to others. Use examples and case studies to support claims about specific products and make your marketing more impactful. For ponds and water features, for example, don’t just speak about the benefits of butyl tape. Provide prospective clients with images of finished articles, testimonials from previous clients and facts and figures that back up quality, durability and performance-related claims. For technological gadgets, send out prototypes and share video clips of the invention in action.
Creating the right first impression
First impressions count in business, and it’s estimated that you have around 7 seconds to set the right tone. When meeting clients or discussing potential deals, partnerships or orders, use your own experiences to ensure you get off on the right foot. Be punctual and professional, make the most of the time you have to sell your brand without being overly aggressive or persistent and encourage follow-up conversations.
Build on reviews and feedback
Reviews can be extremely valuable for businesses looking to improve customer service, attract new clients and build an excellent reputation. Use reviews you receive from commercial clients to make improvements and don’t be afraid to shout it from the rooftops if you have got brilliant feedback, which could help to persuade other businesses to choose you. Take both negative and positive feedback on board, address any concerns promptly and use reviews as a means of promoting the products and services you offer and separating your business from rivals that may be on the shortlist of clients you’re hoping to work with in the future.
Most of us feel more confident when buying from a company that has been recommended by others. This applies to customers visiting shops or using a website to buy products, as well as B2B clients. Referrals can be incredibly influential. If you have happy clients, encourage them to share their experiences and recommend you to other businesses they may already work with or contacts that might be interested in the products or services you offer.
Competition for new clients is fierce. As a business owner looking to secure new deals and impress new clients, it’s crucial to implement targeted ways to market and promote your brand, to utilise reviews and feedback to encourage referrals and to ensure you create the right first impression.
Staff productivity levels should be a priority for all business owners. Sadly, the vast majority of companies continue to suffer from insufficient results in this key area of daily operations. Whether those lulls in production have been caused as a direct result of Covid-19 or existed long before the pandemic doesn't matter. Either way, it's vital that you stamp out those problems ASAP.
The first step to overcoming those problems is to identify the root causes. Here are some of the most common issues to consider, along with the easiest ways to battle them. The road to restored productivity starts here.
Inadequate Recruitment & Training
It's impossible to achieve the desired levels of productivity if you have failed to assemble a strong team. Therefore, successful recruitment drives should be the top item on your agenda. If you want employees to perform well, it's important to recognise the human elements too.
In truth, analysing the right personality traits is perhaps even more crucial than before as teams include remote workers. When employees don't have the attitude and drive to back up their skills, unlocking their full potential is impossible. Worse still, their lacklustre performances can spread to others.
Building a quality team that's built to perform is one thing. However, you must also ensure that staff members continue to grow and develop. Investing in the best staff training modules to learn new techniques or familiarise themselves with new software is key.
Inferior Tech Facilities
They say that a bad worker blames their tools. However, even the best employees will struggle to produce the goods if they aren't supported by the right equipment. From machinery to POS terminals, or office computers to vehicles, only the best will do.
It's not only about possessing the right assets and infrastructure, though. It's equally important to ensure that all facilities are maintained to optimal health and reliability. Visit https://www.concise.co.uk to learn about how managed IT can transform your approach. It's great news for the firm and its staff.
Aside from cutting out various tech-related disruptions, it aids the team's ability to stay on task. There's nothing worse than spending time trying to troubleshoot and correct issues. When those issues are handled in an automated manner, your team can focus solely on the tasks at hand.
Poor Teamwork & Collaboration
Teamwork makes the dream work. When individual success isn't met with collective triumphs, it will show. As an employer, it's your job to ensure that all team members are on the same page. Team building sessions and group activities are a great way to promote camaraderie.
Meanwhile, it's important to build a working environment that is conducive of good collaboration from all times. Whether it's in-house team meetings or video conferencing, short and sweet discussions are for the best. Moreover, tech features like team messaging Apps can serve you very well.
Perhaps most importantly, you must stamp out any potential issues, such as workplace bullying. Meanwhile, using the right tech to support collaboration is key. Cloud computing is one key feature. But the ability to track client interactions and let colleagues pick up the conversation is equally crucial.
As well as good working relations with colleagues, workers deserve a positive employer-employee bond. So, developing your leadership skills through improved body language and communication is a must. If you cannot express messages well, you can't expect teams to perform.
The reality of the situation is that you are unlikely to handle many of the interactions personally. Supporting yourself with great team leaders that can maintain productivity in tough situations will make life a whole lot easier. Be sure to give them the authority needed to complete their work too.
When supported by regular reporting and analysis, productivity should remain at the highest level. And when it does drop below the desired levels, you'll be in a position to spot and rectify the situation at the earliest stage. In truth, that preparation is as significant as taking the right precautions.
As already mentioned, human responsibilities are a crucial ingredient in the recipe for success. If employees are worried about any aspect of their health and safety, it'll affect their work ethic. So, for the sake of productivity and profitability, as well as human care, you must get this right.
Conducting a full and thorough risk assessment of workspaces is vital. Check out https://www.thsp.co.uk to learn more. Meanwhile, security systems and emergency protocols should be in place too. Even when they aren't needed, their presence can make a significant difference.
In today's climate, safety and security aren't limited to the physical world. All data and cybersecurity features must satisfy the latest demands. After all, almost half of all recorded attacks target SMEs. You cannot afford to let your employees fall victim.
Motivation is a very powerful tool in business. Frankly, you'd be very naive to think that employees will work to their full capacity without an incentive. Engaging work and achieving greatness for the company do have a positive impact. However, personal incentives will always be top of the agenda.
The most obvious incentives are financially inspired. Creating a clear path to promotion will spur ambitious workers to want and achieve more. Additional steps may include bonuses or sales commissions. Likewise, perks relating to travel or lifestyle elements can have a big impact on the mood.
If you can inspire staff members to actively want to work harder, they will. Better still, hard work is contagious and will inspire colleagues to follow in their footsteps. The benefits for the entire team and, therefore, your bottom line cannot be ignored.
The Final Word
A hardworking team won't guarantee business success, but it'll certainly give you a better shot at success. So, taking the necessary steps to cut out the sources of poor productivity levels is something that all employers should want to do.
Whether you're working from home or commercial spaces, paying attention to this part of the kob should pave the way to productivity. What more could any entrepreneur ask for?
Creating a new business can be such a rewarding experience, but a large amount of time, money and energy can go to waste if you fail to introduce your brand in the most effective manner. You can’t simply expect the customers to pour in as soon as you open your doors for trading if you haven’t done anything to spread the message about your products or services. Luckily it needn’t be a difficult task to hit the ground running when you open your new business, as there are a few brilliant ideas and concepts that will work perfectly to attract an audience. So, if you would like to find out more, then read on to uncover some of the best top tips and tricks that you can make the most of today!
Take Your Message To Social Media
Social media is one of the very best places for a new brand to market their products and services, as you can build a huge following in preparation for the big opening day to ensure there are queues around the block. Social media users often spend around 2-3 hours each and every day scrolling through the various popular sites, so you’d be a fool not to cash in on such an expansive advertising opportunity. Whether you choose to use organic growth methods through making connections and networking, or opt to delve into the world of algorithms and cookies to utilise specific social media marketing techniques, there’s no time like the present to get online and spread the word about your new brand. You can even create a daily countdown post to signal how long is left before your business opens, as this can build up a huge amount of suspense amongst your followers and friends!
Meet Potential Customers Face To Face
Taking your brand to the streets to actually market your ethos in purpose might just be the perfect way to generate a buzz, as there are many effective ideas that you can make the most of which involve meeting potential customers face to face. Arranging an event that can attract a great crowd such as a dance performance, food festival or even a fancy dress competition could be the ideal solution, as you can get your brand name out there in a fun and eye catching way. People are bound to take photographs at your event when they are enjoying themselves, so be sure to feature your logo all around to get a little more publicity even after the event has finished. If you’re unsure about what might work, contact an event agency to go through your options - their team of creatives is bound to come up with some amazing ideas to fit your needs.
Introducing your new business to the world has never been so simple when you are able to make the most of the top tips and tricks detailed above. Experiment with social media marketing and plan a fun event to meet your potential customers face to face before opening your store!
Good, or mediocre or great, all of these terms can be so hard to quantify when it comes to measuring a business’ success. Of course, we may consider that a business making wild profits to be great, but what if those profits come at the behest of an unhappy and unmotivated workforce? The video game industry is a good example to use here, as the largest entertainment industry in the world, vastly bigger than Hollywood itself. Video game companies known for huge, acclaimed video games, such as Rockstar and their Red Dead Redemption western series, make upwards of billions of dollars from monetizing their games and drawing large crowds again and again.
However - they are also met with continual complaints about working conditions and crunch culture. Their reputation is regularly damaged by testers going public about the difficulties they endured and the lack of respect they were given. This isn’t just a set of allegations against one company, but much of the industry. Is it right to grade these hugely profitable businesses ‘great’ if this is the cost?
It’s worth thinking about. With our following metrics, we believe even a small business can become ‘great’. Here’s what that might look like:
Excellent branding is a worthwhile use of your time. It helps you stand out among your competition, presents your business clearly and effectively to members of your audience, and also helps you celebrate your presence. Video production services are becoming more and more popular when it comes to great branding, as being able to promote your products using excellent short films or instruct your consumers through the same measure can be a phenomenal tool. Not a bad place to start, we’d say:
Workplace satisfaction means something. It’s not something you curate for an award. It’s not something you develop to hire more desirable staff (although this can be a natural consequence). Instead, workplace satisfaction is a tool you can use to more easily celebrate your culture, enhance productivity, enjoy running your firm, and live through the ethical guidelines you promote. It’s really not hard to see how following this kind of approach will help you become more and more interesting to conscious consumers, as well as helping your workplace culture thrive.
Golden Customer Support
Customer support is more than simply something you have to ensure in order to make your customer engagement relatively simple and smooth. It can help you learn more about your clients, their needs, and also will help you generate goodwill. If you find it important enough to care for your clients in the best manner, word will spread. You can win awards for your excellent treatment. And, moreover, customers will be more interested in coming back and interfacing with your systems. That in itself is an extra utility you can use to benefit your brand, and you’ll achieve this by being helpful. Not a bad improvement to make, we’d say.
With this advice, we hope you can more easily understand that which makes a good business great.
Your business is something that you’re going to pour a whole lot of hard work, time, effort and money into. You’re going to want it to be the best it can be. After all, the more successful it is and the better established it becomes within its field, the more money you will make and the better quality of life you can lead. There are also great feelings of success and fulfilment that can come hand in hand with watching your business grow and expand. It’s not all too surprising, then, that every once in a while we need to turn to our management styles and processes and reflect on whether there’s anything we can change or anything further we can do to manage our businesses even more effectively. At the end of the day, there’s always room for improvement, and what will benefit your company in particular may differ from what may benefit someone else’s. But to help you along the way, here are a few tips that you can take to manage your business even more effectively than you may be doing at the moment!
Consider Training Programmes
Sometimes, the most glaringly obvious routes for improvement will be invisible to those who work within a company and have become set in its ways. Sometimes, it takes an expert with an outsider’s view and stance to be able to identify exactly where you can make changes that will prove beneficial all round. This is why you should consider Training Programmes specifically designed for helping entrepreneurs and business owners in your position. You can really benefit from an alternative approach or stance on what will help your business prosper!
Sometimes, you’re better off outsourcing than keeping everything in house. If there are tasks that need to be completed, but you don’t require full time help within that area, or you don’t want to invest in the equipment or machinery required to complete the task, outsourcing can be the perfect solution. Here, you can collaborate with a professional on a project by project basis, rather than committing to providing ongoing and consistent work to a full time or part time employee.
Keeping Staff Motivated
Your staff are going to be the backbone of your company. You need to make sure they’re motivated and in the best spirits at any given time. This will increase their productivity and boost your profits. It will also make a much nicer working environment to spend time in. Now, there are various ways to manage staff. Some go for a route of intimidation, pressure and punishment. But this is no way to lead. It may keep staff in line but satisfaction will be low and productivity will be limited to the bare minimum. If you treat your staff well, respect them, reward them for their achievements and are generally positive, they’re much more likely to work hard and try to achieve for your company.
These are just a few different areas to focus on. Hopefully, they’ll help you to manage your own business as effectively as possible!
We all want the best from our team. We want them to be as productive and effective as they can be, but it’s not always about making sure you have the right people for that team. Sometimes you have to be the right leader, too. If you want to see them get more done, then you need to take steps to help them improve their daily workflow, too.
Clutter is one of the biggest issues when it comes to workflow. It can distract and confuse a member of the team when they’re supposed to be focusing on something else. As such, establishing practices to eliminate clutter, from tidying the desk to deleting resolved emails to closing windows that aren’t relevant to the task at hand, can all help them focus. By eliminating clutter, you can improve the general workflow, in the long run, leading to greater productivity.
There are some steps in the workflow that, until technology improves, will need a human hand to make sure they are done the right way. However, there are many steps in a workflow that might not need as much human intervention, especially in the admin part of the job. Tools like https://www.templafy.com/document-automation-software/ can help you drastically shorten the amount of time needed to, for instance, prepare and send company-wide or customer communication documents. As such, the time and effort that would normally go into the relatively menial task can be spent on something both more important and more engaging.
Not only should you look at how you can more efficiently take care of certain tasks, but you should also help ensure they’re taking care of the right tasks, to begin with. Most workflow tasks can usually be ordered from the most important to least important, as well as the most urgent to least urgent. Tools like https://appfluence.com/productivity/prioritization-matrix/ can help your team do that for the whole day ahead, helping them better see where they should spend their time and what tasks might be able to be left until a little later before they get attention.
To some degree, you want employees to be able to prioritize their own work but there are some times you have to get them to switch tracks to hit a more urgent goal. Or perhaps there are issues within the workflow that can cause bigger problems down the line and you need to correct them. Leading with communication is essential, and having the right tools to get in touch quickly can help as well. Collaboration tools, such as team management and communication software, can ensure that your team is always plugged into the conversation. By making the means of communication consistent across the board, you ensure no messages get lost in the mix.
With the tips above, you can help employees focus on the work that needs to be done first, get it done quicker, and make sure that they’re working with others to ensure efficiency across the board.
In order for your business to succeed, you need to have the right team of people in place propelling it forward day after day. Without that, your business will fail to launch and your dreams of success will be in ruin. Not many businesses can succeed off the back of one person’s aims and ambitions. It takes a team effort, and that makes building and motivating your team one of the most important tasks you’ll have. Here’s how to do it.
Create an Environment That Allows Your Team to Take Risks
You should work to create the kind of environment that gets the best out of the team at your disposal. You should look for ways to encourage your staff to go their own way and take risks. Employees that feel empowered and liberated tend to be the ones who do the best work. Give them to the space to do their best work and it’s your business that will benefit in the long-term.
Find Ways to Boost Morale and Team Spirit
There are lots of ways to boost your team’s morale and team spirit. You need to make sure they enjoy the work they do and enjoy coming to work. And you should also take steps to make sure that the way in which they work is focused on togetherness and teamwork. When people rely on one another and work together, there’ll be a better team spirit among your group.
Learn How to Maximize the Talent Available to You
The team you have is there for you to mold and shape. It’s up to you as the leader of the team to make sure that you’re doing everything within your power to get the most out of them. With good leadership and the right kind of direction, even a mediocre team can achieve great things. So your role in this is going to be key.
Get Help with the Hiring Process
Building a team always involves hiring new people, and that’s always something that you should enter into carefully. Places like DSC Personnel can help with the process and offer their expertise when you’re looking for certain kinds of employees. Getting this help might help you to find the right people more easily and avoid the mistakes that small businesses so often make in the hiring process.
Recognize Each Team Member’s Contribution
Finally, you should make sure that you recognize the contribution that each person in the team makes. Everyone has something to offer and it’s important that you recognize that and make the most of each person’s individual talents because that’s how you’ll get the most out of them.
If you want your business to achieve lasting success, you need to make sure that you have a team in place that’s capable of making that happen. Follow the advice above and make sure that your team has the qualities and abilities you need, and that you have the talents to get the most out of them.
Author - Chris
Author, Editor, Creator of this website.