Creative Marketing Ideas for 2023

Image credit: Dominika Roseclay from Pexels

If you want your marketing efforts to be successful in 2023, then you need to ensure they are as creative as possible, but it is not always easy to get those creative juices flowing, which is why I’ve put together a few interesting ideas you might want to use.

Create Your Own VRPG
These days, it is video that really catches most people’s attention online, and everyone loves an unsolved mystery. So, if you have something to plug, why not create your own video roleplaying game and post it on Youtube for the customers to solve? The mystery will intrigue so many people who will take part and wonder about who created the game, and it could be a great way for you to get your name out there.

Print Your Own Stickers
Head over to Citywide Print and have them print you a selection of stickers that you can stick to your car, or your work folder, hand out to customers, and generally use at any opportunity to show off your brand logo and raise your company profile. It’s a simple solution, but one that can work surprisingly well if you take the time to design a really eye-catching logo for your stickers.

Chalk It Up
Why not go old-school and use pavement chalk to write a message to your customers on the pavement? This can be particularly useful as a means of marketing if you run a physical business and want to attract local footfall, but posting cryptic chalk messages around any neighborhood is sure to get a buzz going on and offline, so done right, it could work for any business anywhere.

Image credit: Sam Lion from Pexels

​Run A Photo Contest
Ask your customers to send in their best photographs of their dog enjoying your products or their kids playing with your goods and award prizes to the most creative images. This is an excellent way to increase social media interaction significantly, and the cute photos you get sent will be excellent at promoting your products and services in their own right.

Send Out Letters
The art of letter writing and direct mail campaigns might be somewhat dead in the modern world of digital marketing, but that is exactly why this could work. Create some beautiful handwritten letters expressing the benefits of your products and services and send them out into the world and chances are they will be read by many of the people who receive them, thus bolstering your brand image. Include some freebies in the letter and you might just make a lot of sales!

Create Your Own Mobile Games
Mobile games are really popular right now, so if you can create your own niche-based puzzle game that is exciting enough to get people hooked, you could get a lot of free marketing out of it once you have paid for the development costs of the app, of course.

The more creative you are the more people your marketing will reach and the more sales you will make - it really is that simple.