Email is by far the most effective marketing medium. It enables you to track, measure, and analyse responses. When it comes to email marketing, these responses are the number of emails opened, how many unique clicks and raises you receive on the links, how many times a customer clicks on another's link, etc.
However, there are rules to email marketing:
1. Have a proper subject line
The title of the email is the most important part of it. It is where you market your company. You have 90 seconds to create a sensation with your title, and for some this sensation is achieved by doing a perfect job. Therefore, you should have your company name or company logo in it. Remember that the first impression of your company is with the recipient.
2. No SPAM
Your email must be a proper marketing medium that encourages that you allow others to opt in and you do not solicit business. One of the best ways to do this is by asking those that would like to receive your newsletter opt in. There are many other things that you must do, but they are beyond the scope of this article.
3. Track, track, and track
Your recipient has only 90 seconds to process all of the information and form an opinion about your email. Therefore, you must have a way for them to track your campaign and for that you have to have tracking and statistics tools.
* The most simplest way is by using a form
* The most advanced is by using tracking and statistics
* All of these are very easy to use and they allow the recipient to form an opinion. As a result, they have to do nothing but to click on the link that they receive in the email.
Finally, you must also be prepared to deal with the consequences of your actions. It is important to be upfront and honest with those who would opt in. Remember that the consequences of not opting in are the loss of any credit that you might receive, the possibility of having your domain blocked, and the possibility of having your email server blocked. These are all problems that may prevent you from building a substantial database of email addresses.
Author - Chris
Author, Editor, Creator of this website.