How to create the wow factor for your in-store marketing campaigns

Image credit: Gerd Altmann from Pixabay

A great first impression in business doesn't guarantee conversions. But it will certainly give your company a better shot at success. Therefore, creating the wow factor when building your marketing strategies should be king.

While this concept can go a long way to unlocking the full potential of your website, it should also ring true for in-store items. Here are some of the easiest and most effective ways to make it happen.

Get visual
Fancy animations and video marketing have delivered the wow factor for many years. However, the growing accessibility for SMEs means that your business cannot afford to ignore it. Teaming up with Projection Mapping Specialists will allow you to design ultra modern displays. From building walls to ornaments and non-flat surfaces, any object can become a part of the immersive experience.

Aside from using tech to its potential, it shows a commitment to detail and an ability to push boundaries. From impressing existing clients to winning new leads, it is the perfect starting point for your revamped marketing ideas.

Image credit: Rodger Shija from Pixabay

Introduce VR and AR
Virtual reality and augmented reality have become major marketing aspects in recent years. In fact, there were many companies that used it heavily throughout the pandemic. It can now play a significant role for modern in-store experience across many sectors. It could show customers how different products would look on them, or how a hairstyle would influence their look. They are just two of many, many examples.

People love modern tech, and the use of VR and AR can create a wow factor for anyone who hasn’t used it before. It can speed up your processes while creating additional data capture points. In turn, this will help you tailor ongoing user experiences.

Use mobile POS terminals
Nobody wants to line up for ages in your store, especially when holding a promotional event. It was true in 2019, and feels even more significant in the post-pandemic era. Adding a mobile POS terminal adds versatility. And it allows staff members to deliver a convenient and personalised service to individuals. This gives them the VIP treatment time and time again while also accepting a wide range of payment types.

It may seem like a simple suggestion, but it has a massive impact on the consumer experience. When added to the opportunities to use this to improve trade shows and other events, ignoring it would be naive.

Choose the best packaging
Modern tech and modern features can impress customers as they visit your store. However, loving the brand counts for nothing if they don’t love the products too. Appreciating the importance of packaging design can have a huge influence on your sales figures. Selecting the right colour schemes, using eye-catching text, and using greener materials are all good options. It means products will stand out in third-party outlets.

Interacting with the packaging and opening a product is a central part of the consumer experience. As such, it can lead to increased loyalty for increased customer lifetime values. And that will leave you saying ‘wow’ too.