How to win at social media: A guide to dominating your competition

Image credit: Tracy Le Blanc from Pexels

Social media is a game of numbers. The more followers you have, the more visible your company will be. The more people talk about you, the more visibility you’ll get. The more views and likes you get on each post, the more people will want to follow you. All of these metrics make up your social media strategy and whether or not it’s working.  

​This blog post will go over everything you need to know about how to win at social media so that your business isn’t left in the dust.

Decide on your objective
Starting your own business is overwhelming. And the same can be said for social media. That’s why it helps to break it down into manageable chunks. Before you dive into creating a successful social media strategy, you first need to decide on your objective. What do you want your social media strategy to do for your business? Is it for customer acquisition? Or do you want it to drive brand awareness? Maybe you just want it to drive website traffic. Once you have decided on your objective, build a strategy around it.

Create a successful social media strategy
After you’ve decided on your objective, you can create a successful social media strategy. First and foremost, you need to determine which social media platforms your target audience is on. If it’s Facebook, contacting a Facebook Ads Agency will help you the most. 

Then, you need to decide how much time you want to be spending on each platform. If you’re spending too much time on one platform, it’ll be detrimental to your business. There are tons of different metrics that you’re going to want to be monitoring with each social media platform.

Be where your audience Is
One of the most important parts of any successful social media strategy is being where your customers are. If you’re not where your target audience is, you’re not going to make any real impact with your company. And it’s not just about finding the right social media platform but also the right type of content on these platforms. You need to create share-worthy content that people want to talk about, which drives brand awareness.

Create content that drives awareness
To create content that drives awareness and engagement, you need to ensure that your content resonates with your target audience. The best way to do this is by creating personas for your target audience. Once you have these personas created, you can then brainstorm ideas for content that these personas would actually want to engage with. And this doesn’t only apply to one type of content. You need to create a variety of content so that each piece compliments the other. 

Plan out your content calendar
If you want to have a successful social media strategy, you need to have a content calendar in place. You need to know what type of content you’re going to be posting at what times and on which platforms. This ensures that you’re not just posting content willy-nilly and not over-posting. When creating your content calendar, you need to ensure that you’re not over-posting on any one platform. If you’re posting too often, your posts will not get the attention they deserve. 

Establish partnerships with Influencers
For many businesses, social media is all about numbers. One way to make sure your numbers are as high as possible is to establish partnerships with influencers. If you can work with an influencer to create content that further promotes your brand, you’ll have a better chance of increasing your visibility. Just make sure that the content that you create with this influencer further promotes your brand. If it doesn’t, it won’t help your visibility at all.

Don’t forget to measure everything
One of the most essential parts of a successful social media strategy is keeping track of the metrics. You need to know how many likes, comments, shares, and views your content receives. You also need to know how many people click through to your website. And how many are engaging with your posts. You can then adjust your strategy if needed by keeping track of these metrics. By measuring everything, you’ll be able to make your social media strategy even more successful.