Identifying & Illuminating The Blind Spots Of Your Business

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We all have blind spots in life, which is why it’s so important to have friends and family who can notice issues for us. For example, it might be that you have a bad habit of drinking too much caffeine throughout the day, which becomes embedded into your routine. You may only realize this is not usual or healthy when your partner points it out, or voices surprise at how quickly you’ve ploughed through your expensive coffee beans.

The same principle applies to business, too. As a driver, you’re likely aware that the blind spot is an area that your side mirrors don’t cover, potentially causing you to ignore cars behind you. A business is a machine and organized process too, and so blind spots naturally apply here. If you’re not careful, this complex planning can give way to issues that might spell real problems for your brand, which is why it’s so important to vet against them.

In this post, we’ll discuss not only how to remediate or protect against the blind spots of your business, but how to identify them in the first place:

Full-Scale Audits Are Key
A full-scale audit can help your company better assess where your weak points lie. In some cases, this can help you see where you may be failing to meet regulatory standards, which of course will need immediate improvement. For example, using a helpful service such as Assure Technical may be appropriate, as properly identifying cybersecurity vulnerabilities and planning against possible threats is key. In the long run, such a considered approach will help you avoid learning the hard way, which is an inevitability otherwise.

Staff Reporting Is Insightful
Ultimately, your staff, at every level, understand the intricacies of your company perhaps more than you do. After all, your customer agents speak to customers day after day, while your middle managers know how departments run and where synergy might be lost. As such, always integrate channels for helpful reporting within your staff framework. It will help you avoid major issues, or give you an excuse for not noticing them sooner. Moreover, you will also get advice for how to solve certain issues, which you can consider as you formulate a plan of attack. Include these staff in that process, it will make a difference.

Failure Can Teach
While failure is rarely an outcome you desire or pursue, it doesn’t have to be all bad. If you implement procedures to learn from failings, such as independent reviews of marketing campaigns that failed to perform as expected, promotions that didn’t achieve the results you were looking for, or product reviews that fell short of the mark, you can use that information to better plan your approach for next time. For a practical example, it might be that your product is well-considered, but its packaging has led customers to receive damage goods, prompting refunds and apologies on your end. Using a better supplier next time, and designing a better, more sustainable container can help you avoid that embarrassment in your next product launch. A considered approach like this can make a huge difference.

With this advice, you’re sure to both identify and illuminate the blind spots of your business.