Customers are superficial. Doesn't matter what industry you're in, you entice your potential buyers and customers visually first with what you have to offer, before they even consider your sales pitch. If you're in the food and beverage industry, a simple menu placed in front of your customer with pictures of the food you have to offer, will make them visualise how it will taste in their minds. This will sway their decision to buy the product before they even take a sample bite. The power of sight.
Your retail store has the best products and you want everyone to come and buy from you. But how to get those hundred of feet walking around to come into your store? Unless you are walking around giving away discount coupons in an attempt to get them in your store, the alternative is your storefront. It's the first impression any potential buyer has of what to expect from your store before going in. Its interior decorating meets science to get the correct collaboration that will have the enticing effect. And then once they are in your store, you need to keep them inside. Your floorplan, displays and color schemes need to induce the buyer's urge to splurge. If you feel that you might be out of the depth in this endeavour, rather enlist the help of shop design experts to save the day.
If you are an online store, your website is your virtual storefront. After loading your site, your potential client already set a precedence in his or her mind about what type of store you have, do they like it or not and if they should close the site. And that is even before reading any content on your site. With the first glance, they evaluate your site purely on what they see. Your pictures, font style, colours and overall layout is what will win them over 75% of the way or lose them completely. Even if you have a physical store and use your website as a second avenue of money generating, the amount of time you spend dressing the windows or store layout, that is the amount of energy you also need to exert on your website.
Advertisement is the embodiment of the saying “you need to spend money to make money.” In 2020 the advertising expenditure in the UK was a staggering £23.46 billion. All in the attempt to lure and seduce the buyer's impulse and increase revenue. Even if it's a new brand on the market, if the advertising is convincing and incisive, the buyer will feel more inclined to purchase even just one product.
Although the human has five senses, we gravitate more to our sight when we splurge money. If it looks good enough to eat, wear or use, we add it to our cart. Nevermind that we haven't touched it yet or know if the baker or chef is any good, we take a chance because our eyes convinced us.
Author - Chris
Author, Editor, Creator of this website.