It's time to refresh your brand

Image credit: Lukas from Pexels

When was the last time you gave your brand the once over and decided that it was working for you? A brand is a concept that you come up with when you first start out in business, but it doesn't mean that you are stuck with that brand forever. You need to remember that as an iconic brand, you want to stand out and engage with your customers in the right way. Refreshing it is the smartest thing that you can do if you are looking for a way to reemerge into the sector. 

The problem is that most business leaders are unsure when the best time to rebrand really is. When do you take a step back and decide that the time for change is now? There are things that you have to consider, from trying to plan this rebrand yourself to using a company like TRAFFICON to help you out. The more you know about branding, the better, so here are some questions that you should be asking yourself before you go for it.

1. Does your brand seem updated to you? Has it been a long time since you brand your business? The chances are that your business brand fits another decade. For a business that’s been around for a while, you might look a little dated. 
   
2. Is your brand representing you? You need your brand to reflect your customer message, and it’s not, then you should think about this. Look at your brand from another perspective and you’ll see whether you need an update.
   
3. Are you standing out? Any company concerned about their marketing and their brand has to align themselves with their message and outshine the competition at the same time. Over time, the competition will grow and this means that it’ll be harder to stand out. You want to ensure that consumers are able to identify you and not get confused.
   
4. Too complex? If your brand is too complex, you need to dial it down and make it easier for your customer base to understand you. New colors and shapes to your typography and even to your brand image can be a refreshing way to simplify things, which should be the goal. 
   
5. Has there been internal shifts? One of the best reasons to change your brand is that your internal company has shifted. Your new brand image could really help to reflect the new changes made. When there is new management taking over, you need to show that things have changed and reflect it visually for both your customers and your internal staff.
   
6. Are you attracting the right audience? You’ll know pretty fast whether your business is attracting the right people to it. Your numbers will make a difference and you need to make sure that your brand is speaking to the needs of those you are aiming for. If the current look isn't working for you, then you need to look at realignment. This will matter in the future of your business, and you can make a difference.