Providing your clients further longevity & value

Image credit: Anna Shvets from Pexels

As a business, there are various ways you can develop your ability to remain competitive, and to use that competitiveness to defend and grow your market share. Even in local areas, this can make a difference, because after all, there are only ever a select number of clients and people you can serve, even if that number does grow from time to time.

A local construction company, for instance, may only serve a select area, and with thousands of other firms trying to gain a piece of the pie, we need to position ourselves in a manner that allows us to grow and become that first choice.

This not only means ensuring that the value we provide is industry-leading for our area, but innovative, and with an eye to the future. That last point is quite important, because it’s also essential for firms to think about how their client longevity will encourage return business. This means, in effect, that we need to not only consider how to start the relationship, but how to solidify it with appropriate long-term planning. In this post, we’ll discuss three measures to help you with exactly that:
Aftercare programs
An aftercare program is an important measure to take, because it might be that work
conducted needs extra maintenance ahead of time. Renovation and construction experts will often provide one or two follow up visits or a grace period for any maintenance to be resolved after the fact, even after payment has been received. Aftercare can help clients trust that you won’t leave them high and dry in the future - instead it will encourage them to value the relationship and use your services once more.

Warranties
It’s good to place warranties on your work if possible. This way, the aftercare program might last for longer if paid for, or perhaps a guaranteed lifespan of how long a client can use a given service or product when installed will help them choose you over another firm. This is why many firms opt to use better processes and products, like voidformer when installing foundations in order to remove the chance of ground shear, because it allows them to offer longer warranties and happier long-term residents. Clients notice when you’ve gone out of your way to perform an excellent, long-lasting job.

Proprietary, essential services
In some cases, services will align with certain companies in order to provide top of the line provisions that are less likely to be found elsewhere, perhaps for a discount. Perhaps you’re a contractor that installs excellent double glazing windows for a firm that has specific requirements for their carriers - but this is worth doing because of the reputation of such proprietary products. It might be that within your industry, you can offer a specific duty of care thanks to that. It can help differentiate you as a brand, and allow you to become the kind of service used by people looking for a particular and trusted outcome that works - not only relying on your reputation, but the storied understanding of a proven product.

With this advice, we believe you’ll be able to provide your clients further longevity and value going forward.