Raising awareness of your products
Managed to develop a product to sell? This is one of the biggest and hardest steps of running a business out of the way. Having a quality product to sell that has been tested and packaged means you can actually start making sales. But to make these sales, you’re going to have to make sure that you make people aware of them. You can have the best product in the world, but if nobody knows about it, you’re not going to make any money and they’ll walk right into the arms of your competitors. Here are a few things you can do to get your product out there!
Develop Your Website
Your website is the platform you will use to actually sell your product. Here, you will be able to list a product photo, a product description and give your customers a space to add the product to their basket and check out. Of course, your website needs to be good. It needs to look great, it needs to be on brand and the content has to be of a high quality to give people faith in your brand and to actually secure sales. You can work with a website developer and a web designer to achieve this. You also need to consider UX, which is “user experience”. Can your users navigate their way around your site easily, browsing different products and checking out quickly as soon as they want to? Finally, consider additional content, such as a blog. This can give customers key information and promote your goods in a less head-on way. You get specialist content creators for different industries. For example, content marketing for tech companies. Find someone to write your blogs who has insight and knowledge to your specific field of specialism.
Use Social Media
Sure, we may think of social media as a personal platform where people share what they’re doing in their day to day lives. But social media can be an extremely powerful marketing tool too. Think about it - if your target demographic are spending a lot of their time on social media, you need to get your products on there for them to see! This can significantly boost exposure and sales. Now, there are two key ways to go about this. First, you should create a social media profile for your brand. Here, you can have a link to your website in your bio, list pictures of your products and convey key messages to your followers, such as if you’re holding a sale. Next, you should collaborate with social media influencers. These are individuals with a lot of followers who can post your goods on their page. The more followers and engagement they have, the more exposure you get. Of course, you will have to pay them, as nowadays, many people do this for a living. But all in all, it should be worth the investment. Just make sure to choose an influencer who isn’t problematic or controversial.
These are just two steps on the journey to securing sales. Hopefully, at least one will significantly work in your favour!
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Author - chris
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