Top ways to grow your business

Image credit: Scott Graham from Unsplash

The new year has officially begun which means it's time to think about your business year ahead. We have declared 2021 to be the year businesses make a comeback and and thrive, businesses all over the globe have struggled to keep going, if you are one of the lucky ones that have managed to stay open over the last year then well done, it's now time to start planning to grow and run your business successfully throughout the year ahead.

Make Or Revise Your Business Plan
Every business should have a business plan in place, if yours hasn't been updated or reviewed in a while then take the time to check in and see if you are still on plan. If you are a new business looking to start writing your plan then there are many templates online that you can use. When writing your plan have a time period in mind, whether it be a 1 year, 5 year or 10 year goal this will be helpful to keep you on track to achieving your aims and objectives. Keep reviewing your plan every 6 months to see if your values or end goal has altered. 

Grow Your Online Presence
It is essential for any successful business to have an online presence in 2021, so if you don't already it's time to think about creating a website and / or social media pages for your business. If you already have a website then you might want to consider rebranding or upgrading. Ensure your website is optimised for all device types and is easy for customers to navigate. Once your website is up to scratch, it's time to set up your social media accounts. Facebook, Twitter and Instagram are the leading social media platforms. Choose one or two main platforms to focus on, having too many accounts running at once can be overwhelming and hard to keep track of. When your social media accounts are up and running you can start using the advertising tools they offer. They allow you to target specific, ages, genders and areas, which will help guide the right customer to your site.

Think About Location 
When running you business location is key, if you are a physical business then you might want to be positioned within a busy highstreet so you get organic walk in traffic. If you are located down a side street it might be hard for your customers to find you so ensure you are somewhere more prominent. If your business is online you might not think that location is important, however people have preconceived ideas about the status of a business based on their location. If you are looking to expand where you conduct business you should get a CBD virtual office to help you grow your business outside your usual area. By setting up a few virtual offices will help you gain customers from all over the world. 

Now it's time for you to apply these tips to your business and make it a successful year. While you are here check out Three ways you can reduce your workload in your small business.